Browsing Department of Management by Submit Date
Now showing items 1-20 of 8475
-
Pengaruh User Generated Content dan Brand Awareness Terhadap Keputusan Pembelian produk Jims Honey pada Pengguna Aplikasi Tiktok
(Universitas Sumatera Utara, 2025)Marketing strategies through social media platforms such as Tiktok are becoming increasingly important in building relationships between brands and consumers, particularly through content created by users (User Generated ... -
Pengaruh Penerapan Green Marketing (Green Product, Green Price, Green Promotion) Terhadap Keputusan Pembelian NPURE pada Konsumen Toko Underprice Skincare Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the impact of green marketing aspects— namely green product, green price, and green promotion—on the purchasing decisions of NPURE among consumers at the Underprice Skincare Store, ... -
Pengaruh Budaya Organisasi Terhadap Kinerja Melalui Keterikatan Kerja dan Kepuasan Kerja Pegawai DiKantor Pusat PT Pelindo Multi Terminal
(Universitas Sumatera Utara, 2025)Human resources are a strategic asset in organizations that play an important role in determining operational success and the achievement of long-term goals. Therefore, efforts to improve employee performance are a ... -
Pengaruh Literasi Keuangan, Pendapatan, dan Gaya Hidup Mahasiswa terhadap Pengelolaan Keuangan Pribadi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of financial literacy, income, and lifestyle of students on personal financial management in students of the Faculty of Economics and Business, University of North ... -
Pengaruh Coping Stress , Manajemen Waktu, dan Dukungan Sosial terhadap Prokrastinasi Akademik Mahasiswa dalam Penyelesaian Studi Tepat Waktu pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The era of Society 5.0 and the education revolution 5.0 require students to master various digital competencies and soft skills, but this often triggers pressure that leads to academic procrastination. This phenomenon has ... -
Pengaruh Online Consumer Review dan Viral Marketing terhadap Keputusan Pembelian dengan Consumer Trust sebagai Variabel Intervening pada Produk Elformula di Tiktok Shop Kota Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)This quantitative study aims to examine the influence of online consumer reviews and viral marketing on purchase decisions, with consumer trust as a mediating variable, for Elformula products sold through TikTok Shop in ... -
Sinergitas Pelatihan dan Pendampingan Wirausaha Pemula pada Lulusan Bunda Produktif Institut Ibu Profesional Sumatera Utara
(Universitas Sumatera Utara, 2025)Novice entrepreneurs often face various challenges in developing their businesses. One effective strategy to address this is through entrepreneurship training and mentoring programs. Bunda Produktif is a passion-based ... -
Analisis Strategi Pemasaran terhadap Peningkatan Penjualan Minyak Kelapa Sawit (Studi Kasus PT Perkebunan Nusantara IV Regional 6)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze internal and external factors that are strengths, weaknesses, opportunities and threats for marketing and how the right CPO marketing strategy is at PTPN I Regional 6. The population ... -
Analisis Pengaruh Financial Technology, Lingkungan Sosial, Financial Understanding, dan Tingkat Pendidikan Terhadap Perilaku Keuangan Pelaku Usaha Mikro dan Kecil di Deli Tua
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Financial Technology, Social Environment, Financial Understanding and Education Level on the Financial Behaviour of Deli Tua Micro and Small Business actors. This research is ... -
Pengaruh Brand Image, Price Perception dan Service Quality terhadap Keputusan Orang Tua dalam Memilih Sekolah Swasta dengan Brand Trust sebagai Variabel Intervening pada Yayasan Perguruan F.Tandean Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)The intense competition among private schools in Tebing Tinggi City encourages parents to be more selective in choosing educational institutions for their children. This study aims to analyze the direct and indirect influence ... -
Pengaruh Intellectual Capital (MVAIC) terhadap Financial Leverage pada Industri Telekomunikasi ASEAN yang Dimediasi oleh Firm Profitability
(Universitas Sumatera Utara, 2025)Intellectual Capital (IC) plays a crucial role in enhancing a company's financial performance and influencing its organizational structure. This study aims to analyze the effect of intellectual capital efficiency (IC) on ... -
Pengaruh Lingkungan Kerja Non Fisik Dan Motivasi Ekstrinsik terhadap Kinerja Tenaga Kependidikan melalui kehadirankerja dan Kepuasan kerja sebagai Variabel Intervening pada Universitaskatolik Santo Thomas Medan
(Universitas Suamtera Utara, 2025)The decline in the prformance of educational staff at the Catholic University Of Santo Thomas during the 2021-2023 period is the primary rationale behind this study.The objective of this research is to examine and analyze ... -
Pengaruh Environmental dan Social Sustainable Development Goals Terhadap Financial Performance Dengan Green Innovation Sebagai Variabel Moderasi Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of environmental SDGs and social SDGs on the financial performance of banking companies listed on the Indonesia Stock Exchange during the 2019-2023 period. In addition, the study ... -
Pengaruh Kualitas Layanan, Kualitas Produk, dan Store Atmosphere terhadap Kepuasan Pelanggan di Cafe LaNinas Coffee & Kitchen Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of service quality, product quality, and Store Atmosphere on customer satisfaction at LaNinas Coffee & Kitchen in Medan City. The research is associative in nature ... -
Analisis Pengaruh Kepemilikan Institusional, Leverage, Operating Capacity, dan Sales Growth Terhadap Prediksi Kebangkrutan pada Perusahaan Sub Sektor Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of institutional ownership, leverage, operating capacity, and sales growth on the prediction of bankruptcy. The population in this study consists of textile sub-sector companies ... -
Pengaruh Social Media Marketing Instagram, Store Atmosphere dan Dining Service Quality Terhadap Keputusan Pembelian di Floc.co Dewa Ruci Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Social Media Marketing on Instagram, Store Atmosphere, and Dining Service Quality on Purchase Decisions at Floc.co Dewa Ruci Medan. This research is associative in ... -
Pengaruh Environmental Disclosure, Green Product Innovation, Intellectual Capital, Struktur Modal, dan Profitabilitas terhadap Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial and non-financial factors on firm value amidst increasing market dynamics and sustainability demands. The factors examined include the effects of environmental ... -
Pengaruh Pengaruh Kepemimpinan, Self Efficacy Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Puskesmas Kebun Lada Kota Binjai
(Universitas Sumatera Utara, 2025)Employee performance in the healthcare sector significantly determines the quality of public services. Based on data from the Binjai City Health Office's Minimum Service Standards (SPM), several service indicators still ... -
Pengaruh Store Atmosphere, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Warkop Kampus Kuphi Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of store atmosphere, price, and service quality on purchase decisions at Warkop Kampus Kuphi Medan. The research is associative in nature and employs a quantitative ... -
Analisis Komparasi Pengaruh Risiko Sistematis, Risiko Idiosinkratik, dan Sentimen Investor Terhadap Return Saham pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia
(Universitas Sumatera Utara, 2025)Stock return is a key indicator reflecting investment perfomance and serves as a primary consideration for investors in making decisions in the capital market, where the banking sector plays a strategic role in driving ...