Browsing Department of Management by Issue Date
Now showing items 1-20 of 8653
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Analisis Pengaruh Rencana Penerapan Single Salary dan Self Efficacy terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada Badan Pusat Statistik Kabupaten Langkat
(Universitas Sumatera Utara, 2026-01-06)Employee performance is a fundamental element in supporting the quality of statistical services at the Central Bureau of Statistics (Badan Pusat Statistik/BPS). Employees' perceptions of the planned implementation of a ... -
Pengaruh Influencer Marketing dan Fear Of Missing Out (Fomo) Terhadap Impulse Buying pada Generasi-Z Pengguna Aplikasi Tiktok di Kota Medan (Studi Kasus pada Rucas.Co)
(Universitas Sumatera Utara, 2026)This study aims to examine and analyze the influence of Influencer Marketing and Fear of Missing Out (FOMO) on Impulse Buying among Rucas.co customers in Medan City. This research is associative in nature, using primary ... -
Pengaruh Customer Relationship Management (CRM), Kualitas Produk Terhadap Kepuasan Pelanggan Pada Fore Coffee Cabang OCBC Ringroad Medan
(Universitas Sumatera Utara, 2026)This study aims to identify and analyze the influence of Customer Relationship Management (CRM) and Product Quality on Customer Satisfaction at Sumatera Roastery & Coffee Medan. This research is an associative study using ... -
Pengaruh User Interface, Flash Sale, dan Gratis Ongkir terhadap Keputusan Pembelian Mahasiswa Universitas Sumatera Utara Pengguna Tokopedia
(Universitas Sumatera Utara, 2026)The development of e-commerce in Indonesia has encouraged competition among platforms to attract consumers, especially students as an active group of online shoppers. Tokopedia, as one of the largest e-commerce platforms, ... -
Pengaruh Perceived Ease Of Use, Price dan Service Quality terhadap Customer Satisfaction pada Aplikasi Transportasi Online MaxRide di Kota Medan.
(Universitas Sumatera Utara, 2026)The increasingly competitive development of online transportation services requires companies to pay close attention to factors that can enhance customer satisfaction. This study aims to determine and analyze the effect ... -
Pengaruh Employability Skills, Self Efficacy, dan Perencanaan Karier Terhadap Kesiapan Kerja Fresh Graduates Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2026)This study aims to identify and analyze The Influence of Employability Skills, Self Efficacy, and Career Planning on Work Readiness In Fresh Graduates of Faculty of Economics and Business, Universitas Sumatera Utara. This ... -
Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Minat Berlangganan Layanan Streaming Netflix (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2026)The objective of this research is to determine and analyze the influence of Perceived Usefulness and Perceived Ease of Use on Purchase Intention for Netflix streaming services among students of the Faculty of Economics and ... -
Faktor-Faktor Yang Mempengaruhi Probabilitas Keputusan Hedging Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025-12-22)This study aims to determine the effect of Exchange Rates, Interest Rates and Foreign Debt on probability of Hedging Decision in Banking Companies Listed on the Indonesia Stock Exchange. The population of this study were ... -
Pengaruh Learning Agility, Ambideksteritas, dan Iklim Organisasi terhadap Kinerja Pegawai Melalui Transformasi Digital pada Badan Pengawasan Keuangan dan Pembangunan (BPKP) Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025-08-08)Employee performance at the Representative Office of the Financial and Development Supervisory Agency (BPKP) of North Sumatra Province has not yet reached its optimal level, as evidenced by the organization’s unmet targets. ... -
Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Ekspektasi Kerja terhadap Minat Melamar Pekerjaan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025-07-17)The increasingly dynamic nature of the job market in the digital and global era compels companies to attract Generation Z as a potential human resource. This generation tends to be more selective in choosing a workplace, ... -
Analisis Pengaruh Struktur Aktiva, Profitabilitas, Likuiditas dan Ukuran Perusahaan Terhadap Struktur Modal Pada Perusahaan Sektor Farmasi Yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024
(Universitas Sumatera Utara, 2025-07-16)This study aims to examine the effect of asset structure, profitability, liquidity, and firm size on the capital structure of pharmaceutical sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. ... -
Pengaruh Brand Image, Price Perception dan Service Quality terhadap Keputusan Orang Tua dalam Memilih Sekolah Swasta dengan Brand Trust sebagai Variabel Intervening pada Yayasan Perguruan F Tandean Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)The intense competition among private schools in Tebing Tinggi City encourages parents to be more selective in choosing educational institutions for their children. This study aims to analyze the direct and indirect influence ... -
Pengaruh Online Consumer Review dan Viral Marketing terhadap Keputusan Pembelian dengan Consumer Trust sebagai Variabel Intervening pada Produk Elformula di Tiktok Shop Kota Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)This quantitative study aims to examine the influence of online consumer reviews and viral marketing on purchase decisions, with consumer trust as a mediating variable, for Elformula products sold through TikTok Shop in ... -
Pengaruh Kemudahan Penggunaan Dan Keamanan Terhadap Minat Menggunakan M-Banking Brimo Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025-07-04)This research aims to examine the impact of ease of use and security on the interest of students at Universitas Sumatera Utara in utilizing BRImo M-Banking. The study adopts an associative approach with a quantitative ... -
Moderasi Pro Competition Absorptive Capacity dalam Meningkatkan Kinerja Produk Pengrajin Ulos di Kawasan Danau Toba Indonesia
(Universitas Sumatera Utara, 2025)The development of handloom weaver ulos in the Lake Toba region, Indonesia, is at an unused competitive advantage and only operates in activities related to the availability of raw materials, equipment, and labor (key ... -
Analisis Faktor-Faktor yang Memengaruhi Minat Keberlanjutan Pendidikan dan Pelatihan Online di Balai Pendidikan dan Pelatihan Pemeriksaan Keuangan Negara Medan melalui Kualitas Pengalaman Pembelajaran
(Universitas Sumatera Utara, 2025)This study analyzes the factors influencing the continuance intention of online education and training at the Balai Pendidikan dan Pelatihan Keuangan Negara Medan with learning experience quality as a mediating variable. ... -
Pengaruh Modal Sosial dan Kapabilitas Inovasi terhadap Kinerja UMKM melalui Keunggulan Bersaing pada Perempuan Wirausahawan di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)Indonesia, with a population of 273.5 million, faces the challenge of unemployment, which reached 9.77 million in 2020, contributing to poverty and crime rates. Entrepreneurship, Particularly MSMEs managed by women, serves ... -
Analisis Pengaruh Manajemen Konflik, Keterlibatan Pegawai, dan Keseimbangan Kehidupan-Kerja terhadap Kinerja Pegawai BPS Provinsi Sumatera Utara dengan Kesejahteraan Pegawai sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)Employee work performance is a crucial aspect in supporting organizational success, including within the BPS of Sumatera Utara Province. Various factors such as conflict management, employee involvement, and work-life ... -
Analisis Pengaruh Innovation Capability, Digital Competence, dan Digital Transformation terhadap Kinerja UKM Kuliner di Kota Medan melalui Self-Directed Learning
(Universitas Sumatera Utara, 2025)The global economic crises and the Covid-19 pandemic have significantly impacted the culinary SME sector in Medan, as evidenced by a decline in the number of business units from 12,500 (2021) to 12,226 (2023) and an increase ... -
Pengaruh Manajemen Talenta Dan Manajemen Pengetahuan Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Intervening Pada PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in achieving company goals and optimizing operations. PT Bank Sumut Head Office Medan needs to focus on improving performance, especially after facing revenue challenges in previous ...