Department of Management: Recent submissions
Now showing items 1-20 of 8305
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Pengaruh Mobile Service Quality (M-S-Qual), Customer Trust, dan Price Terhadap Customer Satisfaction Jasa Transportasi Online Grabbike (Studi Kasus pada Mahasiswa S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of mobile service quality (M-S-Qual), customer trust, and price on customer satisfaction in GrabBike’s online transportation services. This research is an associative ... -
Pengaruh Artificial Intelligence Marketing Efforts terhadap Brand Preference dengan Mediasi Brand Experience pada Pengguna Grabbike di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of artificial intelligence marketing efforts on brand preference, with brand experience as a mediating variable among GrabBike service users in the city of Medan. The study employs ... -
Strategi Peningkatan Current Account (Rekening Giro) PT Bank Central Asia TBK KCU Medan
(Universitas Sumatera Utara, 2025)Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. ... -
Pengaruh Quickserv, Service Experience, dan Customer Engagement terhadap Loyalitas Pelanggan Starbucks Deli Park Medan
(Universitas Sumatera Utara, 2024)This research was conducted on Starbucks Deli Park Medan customers. This research aims to determine and analyze the influence of quickserv, service experience and customer engagement on customer loyalty at Starbucks Deli ... -
Pengaruh Stres Kerja dan Konflik Peran Ganda Terhadap Turnover Intention pada Karyawan Wanita di BPJS Ketenagakerjaan dengan Dukungan Organisasi Sebagai Variabel Moderating
(Universitas Sumatera Utara, 2025)Human resource management plays a crucial role in addressing turnover intention challenges. High turnover rates can reduce productivity and morale, necessitating effective management strategies to mitigate them. This study ... -
Analisis Kinerja Karyawan Ayam Pecak XYZ Medan Berdasarkan Deskriptif Eksploratif
(Universitas Sumatera Utara, 2025)This study aims to examine employee performance, the physical and non-physical work environment, and the causes of turnover intention at Ayam Pecak XYZ, Gatot Subroto Branch, Medan City. The research involved 11 informants, ... -
Pengaruh Servicescape dan Customer Experience terhadap Customer Engagement melalui Kepuasaan Pelanggan Brastagi Cottage
(Universitas Sumatera Utara, 2025)The research aims to find out and analyze the effects of servicescape and customer experience on customer engagement through customer satisfaction at brastagi cottage. This associative research uses quantitative data. The ... -
Analisis Pengaruh Altman Z-Score dan Good Corporate Governance terhadap Indikasi Tax Avoidance pada Perusahaan Non-Keuangan yang Terdaftar di Jakarta Islamic Index Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of Altman Z-Score and Good Corporate Governance on indications of Tax Avoidance in non-financial companies listed on the Jakarta Islamic Index of the Indonesia Stock Exchange. Good ... -
Pengaruh Harga, Kualitas Pelayanan, dan Kepercayaan Terhadap Kepuasan Pelanggan Toko Online Lazada (Studi Kasus Pada Mahasiswa Manajemen Universitas Labuhanbatu Rantau Prapat)
(Universitas Sumatera Utara, 2022)This study aims to determine the effect of Price, Service Quality and Trust on Customer Satisfaction on management students of Labuhan Batu Rantau Prapat University. This research is an associative research and the types ... -
Pengaruh Brand Image, Word of Mouth, dan Fasilitas terhadap Keputusan Orang Tua Memilih Sekolah Dasar Swasta Budi Murni 2 di Perumnas Simalingkar Medan
(Universitas Sumatera Utara, 2025)This research aims to test and analyze the effect of brand image, word of mouth, and facilities on parents' decisions to choose private primary school budi murni 2 in perumnas simalingkar medan. Data collection was carried ... -
Pengaruh Brand Trust, Service Quality Dan Persepsi Nilai Terhadap Customer Loyalty Pada Sicepat Ekspress Di Kota Medan
(Universitas Sumatera Utara, 2025)The objective of this study is to ascertain the impact of brand trust, service quality, and perceived value on customer loyalty at SiCepat Ekspress in Medan City.This research employs an associative research approach, ... -
Pengaruh Locus of Control dan Self Efficacy terhadap Minat Berwirausaha Mitra Driver Gojek di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the influence of Locus of Control and Self Efficacy on the Entrepreneurial Interest of Gojek driver partners operating in Medan Baru District. The population in this study is Gojek ... -
Pengaruh Kepemilikan Manajerial, Likuiditas, Profitabilitas, Struktur Aset dan Ukuran Perusahaan terhadap Kebijakan Hutang pada Perusahaan PT Garuda Indonesia Persero Tbk periode 2011-2021
(Universitas Sumatera Utara, 2025)This research aims to analyze and determine the influence of managerial ownership, liquidity, profitability, asset structure and company size on debt policy at the company PT Garuda Indonesia Persero Tbk for the 2011-2021 ... -
Pengaruh Manajemen Talenta, Komitmen Kerja dan Kesiapan Berubah terhadap Kinerja Aparatur Sipil Negara pada Kantor Pertanahan Kabupaten Deli Serdang dengan Stres Kerja sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)Negative practices in talent acquisition and appointment to key positions, prolonged vacancies in critical roles, the lack of organizational efforts to develop individual competencies, and civil servants 'uncertainty ... -
Pengukuran Kepuasan Pengguna Layanan Sistem Informasi Pelaporan Peserta di Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumater Utara, 2025)This research aims to determine and analyze the level of satisfaction of users of the Participant Reporting Information System (SIPP) service using the End User Computing Satisfaction (EUCS) method. The phenomenon that is ... -
Pengaruh Servicescape dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction pada Customer Maxx Coffee
(Universitas Sumatera Utara, 2025)Currently, competition between cafes that provide coffee drinks is very rapid. One way to win the competition is to understand consumer behavior. Such as paying attention to the servicescape of their place of business, ... -
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Alfamart Jamin Ginting (Studi Kasus pada Mahasiswa Asrama Putri USU)
(Universitas Sumatera Utara, 2024)Retail business was present in Indonesia in the 1960s. Although in the retail business world it has developed in big cities in the United States since the 1860s. In Indonesia itself, the first retail store appeared on April ... -
Analisis Pengaruh Current Ratio, Working Capital to Total Asset, Debt to Equity Ratio, Return on Asset, Net Profit Margin, Total Assets Turnover dan Inventory Turnover Terhadap Pertumbuhan Laba Pada Perusahaan Food & Beverage Yang Terdaftar di Bursa Efek Indonesia Periode 2019–2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the influence of current ratio, working capital to total asset, debt to equity ratio, return on asset, net profit margin, total assets turnover and inventory turnover ... -
Pengaruh Preferensi Konsumen dan Persepsi Harga terhadap Keputusan Pembelian Produk Innova Zenix Hybrid Electric Vehicle (Hev) Toyota di Auto 2000 Medan Pancing
(Universitas Sumatera Utara, 2025)The purpose of this study was to analyze the effect of price perception consumer preferences on purchasing decisions for Toyota Innova Zenix Hybrid Electric Vehicle (HEV) Products at Auto 2000 Medan Pancing. This type ... -
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan melalui Organizational Citizenship Behaviour (OCB) sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Iskandar Muda
(Universitas Sumatera Utara, 2025)The performance of employees at PT. Bank Rakyat Indonesia, Iskandar Muda branch office, has not achieved optimal results in recent years. This can be seenfrom several employees who have not been able to meet the targets ...