Department of Management: Recent submissions
Now showing items 101-120 of 8588
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Pengaruh Servicescape dan Brand Image terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening pada The Coffee Crowd Medan
(Universitas Sumatera Utara, 2021)In the current era of globalization, coffee shops have become increasingly popular in Indonerio, attracting customers from various age groups, from young to old. The Coffee Crowd Plaza Medan Fair is one of the most visited ... -
Pengaruh Kepemimpinan, Karakteristik Pekerjaan dan Kemampuan Kerja terhadap Kinerja Karyawan PT Tosa Sakti Sejahtera Kabupaten Langkat Sumatera Utara
(Universitas Sumatera Utara, 2021)Essentially, achieving employee performance in an organization requires consideration of several factors, including leadership, job characteristics, and work ability. PT Tosa Sakti Sejahtera, located in Langkat Regency, ... -
Pengaruh Omni-Channel Marketing Terhadap Tourist Loyalty pada Destinasi Wisata Danau Toba
(Universitas Sumatera Utara, 2025)The importance of the tourism sector, especially the Lake Toba area, which is a concern of the government as one of the leading sectors. However, there has been a decline in tourist visits which has an impact on tourist ... -
Pengaruh Online Customer Review dan Online Customer Rating terhadap Purchase Decision dengan Brand Image sebagai Mediasi pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)Shopee has become one of the leading online shopping platforms in Indonesia, allowing individuals, small businesses, and brands to conduct online transactions. Shopee’s brand image is well-recognized by the Indonesian ... -
Pengaruh Content Marketing dan Influencer Marketing di Platform Tiktok terhadap Keputusan Pembelian Produk Lafiye pada Mahasiswi Muslim Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara Stambuk 2021-2023
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of Content Marketing and Influencer Marketing on the TikTok platform on the Purchase Decisions of Lafiye products among Muslim female students of the Faculty of Economics ... -
Pengaruh Stres Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan Melalui Motivasi Kerja pada Karyawan Pemasar Bank Syariah Indonesia Tapaktuan
(Universitas Sumatera Utara, 2025)The problems identified within the company include several employees who are still unable to nieet the performance targets assigned to them, employees feeling that the company's targets and job demands are too high—resulting ... -
Pengaruh Gaya Kerja dan Preferensi Generasi Z terhadap Kinerja Generasi Z dengan Budaya Organisasi sebagai Variabel Moderasi pada Karyawan Startup di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid growth of startups in Medan City has opened up significant opportunities for Generation Z to actively participate in the workforce. However, many startups still struggle to optimize Generation Z’s performance due ... -
Pengaruh Keterlibatan Karyawan dan Beban Kerja terhadap Kinerja Karyawan melalui Motivasi Kerja pada Pt. Wijaya Karya Beton Kantor Cabang Deli Serdang
(Universitas Sumatera Utara, 2025)Improving employee performance is a top priority for PT. Wijaya Karya Beton Kantor Cabang Deli Serdang in supporting the achievement of production and service targets. In a dynamic work environment, achieving optimal ... -
Pengaruh Kualitas Pelayanan, Promosi dan Kepercayaan Merek terhadap Loyalitas Pelanggan Pengguna E-Commerce Tokopedia pada Mahasiswa S1 Manajemen Angkatan 2023-2024 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Service Quality, Promotion and Brand Trust on Customer Loyalty in Tokopedia E-Commerce for Undergraduate Management Students Class of 2023-2024, Faculty of Economics ... -
Pengaruh Kualitas Layanan, Kepuasan Pengguna, dan Pengalaman Pengguna terhadap Kepercayaan Pengguna Gojek (Studi pada Mahasiswa Feb USU)
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Service Quality, User Satisfaction, and User Experience on Gojek User Trust (A Study of FEB USU Students). This is a descriptive quantitative study using a survey method involving ... -
Pengaruh Organization Citizenship Behaviour dan Psychological Capital Karyawan terhadap Kinerja Karyawan di Bank Sumut dengan Kepuasan Kerja sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)In an increasingly dynamic work environment, employees' ability to voluntarily contribute through Organizational Citizenship Behavior (OCB) and possess high Psychological Capital, such as optimism, hope, resilience, and ... -
Pengaruh Work Flexibility, Generational Diversity dan Human Resource Digital pada Kinerja Karyawan OJK Medan dengan Kepuasan Kerja sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of work flexibility, generational diversity, and human resource digital on employee performance through job satisfaction as an intervening variable at the Financial ... -
Pengaruh Product Innovation, Quality of Products dan Price terhadap Repurchase Decision pada Elegant Gitar dengan Customer Satisfaction sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Micro, Small, and Medium Enterprises (MSMEs) serve as the leading sector of Indonesia's economy in achieving national economic growth. One of the challenges faced yb MSMEs, including Elegant Guitar, si the decline ni ... -
Pengaruh User Generated Content dan Brand Awareness Terhadap Keputusan Pembelian produk Jims Honey pada Pengguna Aplikasi Tiktok
(Universitas Sumatera Utara, 2025)Marketing strategies through social media platforms such as Tiktok are becoming increasingly important in building relationships between brands and consumers, particularly through content created by users (User Generated ... -
Pengaruh Penerapan Green Marketing (Green Product, Green Price, Green Promotion) terhadap Keputusan Pembelian NPURE pada Konsumen Toko Underprice Skincare Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the impact of green marketing aspects— namely green product, green price, and green promotion—on the purchasing decisions of NPURE among consumers at the Underprice Skincare Store, ... -
Pengaruh Budaya Organisasi terhadap Kinerja Melalui Keterikatan Kerja dan Kepuasan Kerja Pegawai DiKantor Pusat PT Pelindo Multi Terminal
(Universitas Sumatera Utara, 2025)Human resources are a strategic asset in organizations that play an important role in determining operational success and the achievement of long-term goals. Therefore, efforts to improve employee performance are a ... -
Pengaruh Literasi Keuangan, Pendapatan, dan Gaya Hidup Mahasiswa terhadap Pengelolaan Keuangan Pribadi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of financial literacy, income, and lifestyle of students on personal financial management in students of the Faculty of Economics and Business, University of North ... -
Pengaruh Coping Stress , Manajemen Waktu, dan Dukungan Sosial terhadap Prokrastinasi Akademik Mahasiswa dalam Penyelesaian Studi Tepat Waktu pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The era of Society 5.0 and the education revolution 5.0 require students to master various digital competencies and soft skills, but this often triggers pressure that leads to academic procrastination. This phenomenon has ... -
Pengaruh Online Consumer Review dan Viral Marketing terhadap Keputusan Pembelian dengan Consumer Trust sebagai Variabel Intervening pada Produk Elformula di Tiktok Shop Kota Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)This quantitative study aims to examine the influence of online consumer reviews and viral marketing on purchase decisions, with consumer trust as a mediating variable, for Elformula products sold through TikTok Shop in ... -
Sinergitas Pelatihan dan Pendampingan Wirausaha Pemula pada Lulusan Bunda Produktif Institut Ibu Profesional Sumatera Utara
(Universitas Sumatera Utara, 2025)Novice entrepreneurs often face various challenges in developing their businesses. One effective strategy to address this is through entrepreneurship training and mentoring programs. Bunda Produktif is a passion-based ...