Department of Management: Recent submissions
Now showing items 121-140 of 8588
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Analisis Strategi Pemasaran terhadap Peningkatan Penjualan Minyak Kelapa Sawit (Studi Kasus PT Perkebunan Nusantara IV Regional 6)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze internal and external factors that are strengths, weaknesses, opportunities and threats for marketing and how the right CPO marketing strategy is at PTPN I Regional 6. The population ... -
Analisis Pengaruh Financial Technology, Lingkungan Sosial, Financial Understanding, dan Tingkat Pendidikan terhadap Perilaku Keuangan Pelaku Usaha Mikro dan Kecil di Deli Tua
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Financial Technology, Social Environment, Financial Understanding and Education Level on the Financial Behaviour of Deli Tua Micro and Small Business actors. This research is ... -
Pengaruh Brand Image, Price Perception dan Service Quality terhadap Keputusan Orang Tua dalam Memilih Sekolah Swasta dengan Brand Trust sebagai Variabel Intervening pada Yayasan Perguruan F Tandean Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)The intense competition among private schools in Tebing Tinggi City encourages parents to be more selective in choosing educational institutions for their children. This study aims to analyze the direct and indirect influence ... -
Pengaruh Intellectual Capital (MVAIC) terhadap Financial Leverage pada Industri Telekomunikasi ASEAN yang Dimediasi oleh Firm Profitability
(Universitas Sumatera Utara, 2025)Intellectual Capital (IC) plays a crucial role in enhancing a company's financial performance and influencing its organizational structure. This study aims to analyze the effect of intellectual capital efficiency (IC) on ... -
Pengaruh Lingkungan Kerja Non Fisik dan Motivasi Ekstrinsik terhadap Kinerja Tenaga Kependidikan melalui Kehadirankerja dan Kepuasan Kerja sebagai Variabel Intervening pada Universitas Katolik Santo Thomas Medan
(Universitas Suamtera Utara, 2025)The decline in the prformance of educational staff at the Catholic University Of Santo Thomas during the 2021-2023 period is the primary rationale behind this study.The objective of this research is to examine and analyze ... -
Pengaruh Environmental dan Social Sustainable Development Goals Terhadap Financial Performance Dengan Green Innovation Sebagai Variabel Moderasi Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of environmental SDGs and social SDGs on the financial performance of banking companies listed on the Indonesia Stock Exchange during the 2019-2023 period. In addition, the study ... -
Pengaruh Kualitas Layanan, Kualitas Produk, dan Store Atmosphere terhadap Kepuasan Pelanggan di Cafe LaNinas Coffee & Kitchen Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of service quality, product quality, and Store Atmosphere on customer satisfaction at LaNinas Coffee & Kitchen in Medan City. The research is associative in nature ... -
Analisis Pengaruh Kepemilikan Institusional, Leverage, Operating Capacity, dan Sales Growth Terhadap Prediksi Kebangkrutan pada Perusahaan Sub Sektor Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of institutional ownership, leverage, operating capacity, and sales growth on the prediction of bankruptcy. The population in this study consists of textile sub-sector companies ... -
Pengaruh Social Media Marketing Instagram, Store Atmosphere dan Dining Service Quality Terhadap Keputusan Pembelian di Floc.co Dewa Ruci Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Social Media Marketing on Instagram, Store Atmosphere, and Dining Service Quality on Purchase Decisions at Floc.co Dewa Ruci Medan. This research is associative in ... -
Pengaruh Environmental Disclosure, Green Product Innovation, Intellectual Capital, Struktur Modal, dan Profitabilitas terhadap Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial and non-financial factors on firm value amidst increasing market dynamics and sustainability demands. The factors examined include the effects of environmental ... -
Pengaruh Pengaruh Kepemimpinan, Self Efficacy Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Puskesmas Kebun Lada Kota Binjai
(Universitas Sumatera Utara, 2025)Employee performance in the healthcare sector significantly determines the quality of public services. Based on data from the Binjai City Health Office's Minimum Service Standards (SPM), several service indicators still ... -
Pengaruh Store Atmosphere, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Warkop Kampus Kuphi Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of store atmosphere, price, and service quality on purchase decisions at Warkop Kampus Kuphi Medan. The research is associative in nature and employs a quantitative ... -
Analisis Komparasi Pengaruh Risiko Sistematis, Risiko Idiosinkratik, dan Sentimen Investor Terhadap Return Saham pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia
(Universitas Sumatera Utara, 2025)Stock return is a key indicator reflecting investment perfomance and serves as a primary consideration for investors in making decisions in the capital market, where the banking sector plays a strategic role in driving ... -
Pengaruh Service Quality dan Omnichannel Marketing terhadap Customer Loyalty melalui Kepuasan Pelanggan pada Brand Apple di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. The research problem arises from the lack of consistent ... -
Analisis Perbandingan Kinerja Green Portofolio Optimal Pada Strategi Aktif Dengan Metode Sharpe, Treynor, Dan Jensen Pada Indeks Saham SRI-KEHATI Sebelum Dan Setelah COVID-19
(Universitas Sumatera Utara, 2025)This study aims to comparatively analyse the performance of an optimal green portfolio on the SRI-KEHATI stock index using an active strategy approach before and after the COVID-19 pandemic. The optimal portfolio was ... -
Analisis Pengaruh Asset-Liability Management dan Rasio Intermediasi Makroprudensial Terhadap Profitabilitas Bank Umum Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2024
(Universitas Sumatera Utara, 2025)This study aims to examine the impact of Asset-Liability Management—measured using the variables of Productive Asset Ratio, Net Interest Margin, Loan to Asset Ratio, Current Account and Saving Account, and Interest Rate ... -
Pengaruh Keterlibatan Kerja dan Organisasi yang Ambidex terhadap Kinerja Pegawai dengan Perilaku Inovatif sebagai Variabel Mediasi di Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)In a dynamic work environment, employee performance is influenced by the level of work engagement and the organization’s ability to manage exploration and exploitation in a balanced manner (ambidexterity). Organizations ... -
Pengaruh Free Cash Flow, Pertumbuhan Penjualan, Kebijakan Dividen, Profitabilitas, dan Ukuran Perusahaan Terhadap Kebijakan Hutang pada Perusahaan Sub Sektor Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020 – 2023
(Universitas Sumatera Utara, 2025)Debt Policy is a policy taken by company management to fund its operational activities with capital sourced from debt. Many factors influence debt policy, including free cash flow, sales growth, dividend policy, profitability, ... -
Perceptual Product Congruity sebagai Katalis Market Performance Usaha Kecil Menengah (UKM) di Sumatera Utara
(Universitas Sumatera Utara, 2025)The development of technology and globalization has significantly impacted the operations of Small and Medium Enterprises (SMEs) in North Sumatra, but challenges such as limited market access, low innovation, and the ... -
Pengaruh Service Quality, Kualitas Produk, dan Harga Terhadap Kepuasan Konsumen Pada Coffee Shop Cortans Koffie Bangkinang Kota
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, product quality, and price on customer satisfaction at Cortans Koffie. This research is associative in nature and utilizes quantitative data. The ...