Department of Management: Recent submissions
Now showing items 141-160 of 8600
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Pengaruh Social Media Marketing Instagram, Store Atmosphere dan Dining Service Quality Terhadap Keputusan Pembelian di Floc.co Dewa Ruci Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Social Media Marketing on Instagram, Store Atmosphere, and Dining Service Quality on Purchase Decisions at Floc.co Dewa Ruci Medan. This research is associative in ... -
Pengaruh Environmental Disclosure, Green Product Innovation, Intellectual Capital, Struktur Modal, dan Profitabilitas terhadap Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial and non-financial factors on firm value amidst increasing market dynamics and sustainability demands. The factors examined include the effects of environmental ... -
Pengaruh Pengaruh Kepemimpinan, Self Efficacy Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Puskesmas Kebun Lada Kota Binjai
(Universitas Sumatera Utara, 2025)Employee performance in the healthcare sector significantly determines the quality of public services. Based on data from the Binjai City Health Office's Minimum Service Standards (SPM), several service indicators still ... -
Pengaruh Store Atmosphere, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Warkop Kampus Kuphi Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of store atmosphere, price, and service quality on purchase decisions at Warkop Kampus Kuphi Medan. The research is associative in nature and employs a quantitative ... -
Analisis Komparasi Pengaruh Risiko Sistematis, Risiko Idiosinkratik, dan Sentimen Investor Terhadap Return Saham pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia
(Universitas Sumatera Utara, 2025)Stock return is a key indicator reflecting investment perfomance and serves as a primary consideration for investors in making decisions in the capital market, where the banking sector plays a strategic role in driving ... -
Pengaruh Service Quality dan Omnichannel Marketing terhadap Customer Loyalty melalui Kepuasan Pelanggan pada Brand Apple di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. The research problem arises from the lack of consistent ... -
Analisis Perbandingan Kinerja Green Portofolio Optimal Pada Strategi Aktif Dengan Metode Sharpe, Treynor, Dan Jensen Pada Indeks Saham SRI-KEHATI Sebelum Dan Setelah COVID-19
(Universitas Sumatera Utara, 2025)This study aims to comparatively analyse the performance of an optimal green portfolio on the SRI-KEHATI stock index using an active strategy approach before and after the COVID-19 pandemic. The optimal portfolio was ... -
Analisis Pengaruh Asset-Liability Management dan Rasio Intermediasi Makroprudensial Terhadap Profitabilitas Bank Umum Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2024
(Universitas Sumatera Utara, 2025)This study aims to examine the impact of Asset-Liability Management—measured using the variables of Productive Asset Ratio, Net Interest Margin, Loan to Asset Ratio, Current Account and Saving Account, and Interest Rate ... -
Pengaruh Keterlibatan Kerja dan Organisasi yang Ambidex terhadap Kinerja Pegawai dengan Perilaku Inovatif sebagai Variabel Mediasi di Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)In a dynamic work environment, employee performance is influenced by the level of work engagement and the organization’s ability to manage exploration and exploitation in a balanced manner (ambidexterity). Organizations ... -
Pengaruh Free Cash Flow, Pertumbuhan Penjualan, Kebijakan Dividen, Profitabilitas, dan Ukuran Perusahaan Terhadap Kebijakan Hutang pada Perusahaan Sub Sektor Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020 – 2023
(Universitas Sumatera Utara, 2025)Debt Policy is a policy taken by company management to fund its operational activities with capital sourced from debt. Many factors influence debt policy, including free cash flow, sales growth, dividend policy, profitability, ... -
Perceptual Product Congruity sebagai Katalis Market Performance Usaha Kecil Menengah (UKM) di Sumatera Utara
(Universitas Sumatera Utara, 2025)The development of technology and globalization has significantly impacted the operations of Small and Medium Enterprises (SMEs) in North Sumatra, but challenges such as limited market access, low innovation, and the ... -
Pengaruh Service Quality, Kualitas Produk, dan Harga Terhadap Kepuasan Konsumen Pada Coffee Shop Cortans Koffie Bangkinang Kota
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, product quality, and price on customer satisfaction at Cortans Koffie. This research is associative in nature and utilizes quantitative data. The ... -
Analisis Pengaruh Inklusi keuangan, Self-Efficacy dan Pengelolaan Keuangan Terhadap Kinerja Usaha Mikro di Kecamatan Tigapanah Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Financial Inclusion, Self-Efficacy, and Financial Management on the Business Performance of Micro Enterprises in Tigapanah District, Karo Regency. The population of this study ... -
Analisis Determinan Indeks Harga Saham Gabungan melalui Volume Transaksi Saham di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This research aim to examine how macroeconomic variables affect the movement of the Composite Stock Price Index (IHSG) through stock transaction volume on the Indonesia Stock Exchange (IDX) during the 2017–2023 period. The ... -
Analisis Pengaruh Gender Diversity dan Kepemimpinan Transformasional terhadap Kinerja melalui Kepuasan Kerja pada PT PLN (Persero) Unit Induk Distribusi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the effect of gender diversity and transformational leadership on employee performance through job satisfaction at PT PLN (Persero) Unit Induk Distribusi Sumatera Utara. The research ... -
Pengaruh Kualitas Produk, Inovasi Produk dan Harga Terhadap Keputusan Pembelian Produk HiLo di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Product Quality, Product Innovation, and Price on purchasing decisions of HiLo products in Medan City. This research is associative research and the type of data ... -
Pengaruh Kinerja Keuangan terhadap Pertumbuhan Laba pada Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of financial performance on profit growth in food and beverage sub-sector companies on the Indonesian Stock Exchange for the period 2019-2023. This study uses a quantitative approach ... -
Analisis Pengaruh Fraud Hexagon Terhadap Financial Statement Fraud pada Perusahaan Sektor Kesehatan yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of the fraud hexagon on financial statement fraud in health sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The population includes all health ... -
Peningkatan Kinerja Dosen Politeknik Penerbangan Indonesia Melalui Pro Growth Constructive Interaction
(Universitas Sumatera Utara, 2025)The performance of a lecturer can be seen from the achievement of the Tri Dharma of higher education. The phenomenon that occurs is that the performance of lecturers at the State Aviation Polytechnic in Indonesia fluctuates. ... -
Pengaruh Facilitating Conditions dan Kualitas Sistem Informasi Terhadap Kepuasan Pengguna Layanan Electronic Custom Declaration Pada KPPBC Bandara Internasional Kualanamu Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of facilitating conditions and information system quality on user satisfaction with the e-CD service at Kualanamu International Airport. This is an associative study ...