Department of Management: Recent submissions
Now showing items 181-200 of 8603
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Pengaruh Chatbot, E-Trust, dan Price Fairness terhadap Kepuasan Pelanggan Pengguna Aplikasi Mytelkomsel di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of chatbot, e-trust, and price fairness on customer satisfaction of MyTelkomsel application users in Medan City. This type of research is associative research with a ... -
Pengaruh Profitabilitas, Likuiditas, Leverage, dan Ukuran Perusahaan Terhadap Prediksi Financial distress pada Perusahaan Sub-Sektor Pertambangan Batu Bara yang Terdaftar Di Bursa Efek Indonesia Periode 2020 - 2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the effect of profitability, liquidity, leverage and firm size on financial distress of coal mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) ... -
Pengaruh Pengalaman Program Magang Bersertifikat, Prestasi Belajar, dan Minat Kerja Terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)In the face of increasingly competitive job market competition, job readiness is an important aspect that every college graduate must possess. Students need to be equipped with a combination of academic knowledge, field ... -
Pengaruh Harga, Lokasi, Dan Servicescape Terhadap Kepuasan Pelanggan Di Sushi Mentai Di Jalan Gudang Dalam
(Universitas Sumatera utara, 2025)This study aims to determine the influence of Price, Location, and Servicescape on Customer Satisfaction at the Sushi Mentai restaurant on Jalan Gudang Dalam. This is an associative study using quantitative data. The ... -
Analisis Pengaruh Citra Merek dan Harga Terhadap Loyalitas Pelanggan Aplikasi Grab di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Brand Image and Price on Customer Loyalty of the Grab application among students of the Universitas Sumatera Utara. The study used a quantitative approach with a survey method ... -
Pengaruh Budaya Organisasi, Lingkungan Kerja Non Fisik, dan Komitmen Organisasi terhadap Kinerja Karyawan di PT. Bank Sumut Kantor Pusat
(Universitas Sumatera Utara, 2025)In the current era of globalization, organizations are required to possess highly performing human resources in order to face increasingly complex competition. Employee performance is influenced by various internal ... -
Pengaruh Fear of Missing Out, Key Opinion Leader dan Brand Advocacy Terhadap Keputusan Pembelian pada Cushion Skintific (Studi Kasus Kalangan Generasi Z di Sun Plaza Medan)
(Universitas Sumatera Utara, 2025)The cosmetic industry has experienced rapid growth, and consumers now have a wide variety of brand choices for the same product. Effective sales promotions can stimulate consumers' purchase intentions. This phenomenon has ... -
Analisis Determinan Kinerja Kreatif Pegawai di Kementerian Perhubungan Republik Indonesia
(Universitas Sumatera Utara, 2025)In the era of digitalization and dynamic changes in the work environment, government organizations are required to improve the creative performance of their employees in order to face the increasing challenges and complexity ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Analisis Pengaruh Life Cycle, Investment Opportunity Set, Profitability, Leverage, dan Free Cash Flow Equity Terhadap Dividend Policy pada Perusahaan Property, Real Estate, dan Building Construction di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The inconsistency of dividend payments in the property, real estate, and building construction sectors listed on the Indonesia Stock Exchange highlights the need for a deeper understanding of the influencing factors. This ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Analisis Pengaruh Current Ratio, Debt to Asset Ratio, Return on Asset dan Earning Per Share terhadap Harga Saham pada Perusahaan Sektor Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of the Current Ratio, Debt to Asset Ratio, Return on Assets and Earning Per Share on Share Prices in Property and Real Estate Sector Companies Listed on the ... -
Pengaruh Sales Promotion dan Social Presence terhadap Impulse Buying pada Live Shopping Tiktok untuk Produk Fashion pada Wanita Generasi Milenial di Kota Medan dengan Emotional Response sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)TikTok live streaming shopping has emerged as a favored sales strategy among business actors. This method involves sales promotions offered for a limited time during the live streaming sessions and leverages social ... -
Peran Job Crafting Capability dan Keterikatan Kerja sebagai Pemediasi pada Dukungan Organisasi dan Kepemimpinan Etis terhadap Kesejahteraan Karyawan Perusahaan Perkebunan Swasta di Sumatera Utara
(Universitas Sumatera Utara, 2025)Every company always desires quality human resources as a valuable asset sought for and maintained. In order to get optimal work output, a company has to optimize the supporting factors of its employees. In the world of ... -
Pengaruh Loan to Deposit Ratio, Capital Adequacy Ratio, Non Performing Loan dan Net Interest Margin Terhadap Return On Asset Pada Bank Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze The Influence of Loan to Deposit, Capital Adequacy Ratio, Non Performing Loan And Interest Margin On Return On Asset in Banks listed on The Indonesia Stock Exchange for the period 2019-2023. This ... -
Pengaruh Price Discount dan Shopping Lifestyle terhadap Impulsive Buying dengan Positive Emotion sebagai Variabel Intervening pada Pengguna E-Commerce Shopee (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)In today's digital era, human life is inseparable from the internet , which has become a basic necessity for most people ranging from simply seeking information on social media and news platforms to running a business. ... -
Pengaruh Marketing Mix dan Customer Experience Terhadap Customer Satisfaction pada Fore Coffee Cabang Multatuli Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of the marketing mix (product, price, place, promotion) and customer experience on customer satisfaction at Fore Coffee Multatuli Branch in Medan City. This research ... -
Pengaruh Kepuasan Kerja terhadap Kinerja Mitra Pengawas Lapangan di Kantor Badan Pusat Statistik (BPS) Kabupaten Dairi dengan Employee Engagement sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of Job Satisfaction on the Performance of Field Supervisory Partners at the Dairi Regency Central Statistics Agency (BPS) Office with Employee Engagement as an Intervening Variable. ... -
Pengaruh Pengembangan Karir Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z Staf Administrasi Perusahaan Finance Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)In recent years, the increasing number of Generation Z employees entering the workforce has presented new challenges for companies, particularly in maintaining their job satisfaction. Many companies, including those in the ... -
Pengaruh Financial Literacy dan Penggunaan Financial Technology terhadap Kinerja Usaha dengan Financial Inclusion sebagai Variabel Mediasi pada Pelaku Usaha Mikro di Pajak USU Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and the use of financial technology on business performance, with financial inclusion as a mediating variable. The population of this study consists of ...