Department of Management: Recent submissions
Now showing items 21-40 of 8595
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Analisis Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian pada Ck Cafe Aek Kanopan
(Universitas Sumatera Utara, 2025)CK Cafe This study aims to analyze the effect of service quality and price on purchasing decisions at CK Cafe Aek Kanopan. The research method employed is quantitative with an associative approach. The sample consisted of ... -
Pengaruh Store Atmosphere dan Social Media Marketing Terhadap Minat Beli Pelanggan Kpopers pada Sodam Café dan Studio Setiabudi Medan
(Universitas Sumatera Utara, 2025)The research was conducted at Sodam Café and Studio with the aim of identifying and analyzing the simultaneous and partial effects of Store Atmosphere and Social Media Marketing on the purchasing interest of K-pop fans. ... -
Pengaruh Brand Awareness dan Customer Value terhadap Keputusan Penggunaan QRIS (Studi Kasus pada Costumer Mie Gacoan Cabang Dr Mansyur Medan)
(Universitas Sumatera Utara, 2025)The use of QRIS shows significant growth in various regions of Indonesia. Medan, as one of the metropolitan cities outside Java, has seen rapid adoption of QRIS. By mid-2024, there were more than 1 million QRIS merchants ... -
Pengaruh Flash Sale, Price Discount, dan Tagline “Gratis Ongkir” terhadap Perilaku Impulse Buying di Kalangan Generasi Z Pengguna Shopee (Studi Kasus di Kota Binjai)
(Universitas Sumatera Utara, 2025)This research is motivated by the phenomenon of Generation Z’s tendency to make impulsive purchases when shopping online, especially on the Shopee platform. This study aims to determine and analyze the influence of flash ... -
Pengaruh Motivasi, Efikasi Diri, dan Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha UMKM Butik di Medan Amplas
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine the effect of Motivation, Self-Efficacy, and Entrepreneurial Knowledge on the Success of Fashion MSMEs in Medan Amplas District. The population in this study consists of owners of ... -
Pengaruh Penggunaan E-Commerce, Locus Of Control dan Inovasi Terhadap Kinerja Bisnis Pada Pelaku Bisnis Online Mahasiswa Universitas Simalungun Pematangsiantar
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of E-Commerce, Locus of Control and Innovation on Business Performance among Actors Simalungun University Pematangsiantar Student Online Business. This research ... -
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Servicescape terhadap Kepuasan Pelanggan di Kopikuni
(Universitas Sumatera Utara, 2025)Consumer preferences to consume coffee shops have significantly changed along with changes in consumer behavior. Today, many coffee shops are developing with a co- working space concept that offers not only coffee but ... -
Pengaruh Orientasi Kewirausahaan, Pemilihan Lokasi Usaha Dan Kualitas Pelayanan Terhadap Keunggulan Bersaing Pada Usaha Kuliner Di Mega Park Kota Medan
(Universitas Sumatera Utara, 2025)The aim of this research is to determine the influence of Entrepreneurial Orientation, Business Location and Service Quality on Competitive Advantage. This type of research is associative research with quantitative methods. ... -
Pengaruh Lifestyle, Social Media Marketing, dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Di Vidha Coffee House Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of lifestyle, social media marketing, and word of mouth on consumer purchase decisions at Vidha Coffee House in Medan City. This research is an associative study using a ... -
Pengaruh Kemudahan Penggunaan Dan Keamanan Terhadap Minat Menggunakan M-Banking Brimo Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025-07-04)This research aims to examine the impact of ease of use and security on the interest of students at Universitas Sumatera Utara in utilizing BRImo M-Banking. The study adopts an associative approach with a quantitative ... -
Pengaruh Ambidextrous Leadership dan Person-Job Fit Terhadap Kinerja Pegawai Melalui Perilaku Kerja Inovatif pada Kantor Perwakilan BPKP Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance at the Representative Office of BPKP North Sumatra Province has not yet shown optimal results, as indicated by several unmet organizational and individual performance targets. The underlying factors ... -
Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing pada UMKM Kuliner di Kecamatan Babussalam
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the Influence of Market Orientation and Entrepreneurial Orientation on the Competitive Advantage of MSMEs in Babussalam District. The population in this study were the owners of ... -
Pengaruh Physical Evidance, Promosi, dan Harga terhadap Keputusan Pembelian Ulang (Studi Kasus pada Konsumen Di Army Pet Shop Jl.Setia Luhur)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Physical Evidence, Promotion, and Price on Repeat Purchase Decisions among consumers of Army Pet Shop Setia Luhur, Medan City. This research is associative in ... -
Pengaruh Kualitas Produk, Inovasi Produk dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi pada Pelanggan Xiaomi Store Plaza Medan Fair
(Universitas Sumatera Utara, 2025)The development of the modern world and globalization today demands that communication be a very important thing for all levels of society. The more brands circulating in the Indonesian market, the more choices consumers ... -
Pengaruh Dining Service Quality dan Kepuasan Terhadap Loyalitas Pelanggan di Aster Caffe Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of dining service quality and satisfaction on customer loyalty at Aster Caffe, Medan City. The increasingly competitive culinary industry requires business actors to maintain customer ... -
Pengaruh Lingkungan Kerja Fisik, Perilaku Kerja Inovatif, dan Keberagaman Tenaga Kerja Terhadap Kinerja Karyawan PTPN II Tanjung Morawa
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of the physical work environment, innovative work behavior, and workforce diversity on employee performance at PTPN II Tanjung Morawa. The research employed a descriptive ... -
Pengaruh Brand Positioning, Brand Equity, dan Kolaborasi Terhadap Minat Beli Sepatu Compass (Studi Kasus Mahasiswa Program Studi Ilmu Komunikasi Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study uses a quantitative approach to analyze the effect of brand positioning, brand equity, and collaboration on purchasing interest in Compass Shoes among students of the Communication Science Study Program, University ... -
Pengaruh Inovasi dan Keterampilan Wirausaha terhadap Keberhasilan Usaha pada UMKM Bidang Kuliner di Kota Medan Kecamatan Medan Amplas
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Innovation and Entrepreneurial Skills on Business Success in MSMEs in the Culinary Sector in Medan City, Medan Amplas District. This research is associative ... -
Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Antar Lintas Sumatera Cabang Amplas, Kota Medan
(Universitas Sumatera Utara, 2025)Employee performance is a crucial factor that determines the success of an organization in achieving its objectives. In the field of human resource management, work motivation, work discipline, and work environment are ... -
Pengaruh Work Family Conflict dan Social Support Terhadap Kepuasan Kerja Pegawai Wanita pada Perawat Rumah Sakit Umum Pusat Haji Adam Malik Medan
(Universitas Sumatera Utara, 2025)This study was conducted at Rumah Sakti Haji Adam Malik with the aim of the study to determine the effect of work family conflict and social support on the job satisfaction of nursing employees in carrying out their duties ...