Department of Management: Recent submissions
Now showing items 21-40 of 8305
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Analisis Pengaruh Servicescape dan Harga Terhadap Revisit Pengunjung Rumah Makan Kampung Kecil Jl Ngumban Surbakti Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to analyze the effect of servicescape and price on revisit visitor to Rumah Makan Kampung Kecil Jl. Ngumban Surbakti Medan. This research uses quantitative methods. Data collection was carried out using ... -
Pengaruh Korean Wave, Lifestyle, dan Brand Image terhadap Minat Beli Ulang Album Kpop NCT (Studi Kasus di Group Order Explicit)
(Universitas Sumatera Utara, 2025)This study aims to determine The Effect of Korean wave, Lifestyle, and Brand Image on Repurchase Intention for NCT Album K-Pop (Case Study on Group Order Explicit). This research is associative research with the type data ... -
Pengaruh Behavioral Biases Dan Financial Technology Terhadap Investment Decision Making Dimoderasi Oleh Financial Literacy Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of behavioral biases (heuristic bias, prospect bias, and herding bias) and financial technology on investment decision making moderated by financial literacy in students of Faculty ... -
Pengaruh Kualitas Produk, Lokasi, dan Harga terhadap Keputusan Pembelian Mixue di Gerai Jl. Jamin Ginting Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Product Quality, Location, and Price on Purchasing Decisions at Mixue outlets Jl. Jamin Ginting Medan. This research is associative and the type of data used is ... -
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja Dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Pelindo Regional 1 (Persero) Cabang Belawan
(Universitas Sumatera Utara, 2025)Transformational leadership, work motivation and the physical work environment are important factors that influence employee performance. High performance given by an employee will encourage employee job satisfaction. The ... -
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang dengan Gaya Hidup Berbelanja sebagai Variabel Moderasi pada Konsumen Produk Hilon di Kota Medan
(Universitas Sumatera Utara, 2024)Repurchasing usually indicates that a certain product has fulfilled consumers' approval so that they are willing to use it again in great number. As a repurchasing activity. it is done by a consumer for a product with the ... -
Pengaruh Aspek Kognitif dan Emosional terhadap Keputusan Investasi pada Investor Milenial di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Representativeness Bias, Overconfidence Bias, and Loss Aversion Bias on the Investment Decisions of millennial investors in Medan City. This research employs an associative ... -
Pengaruh Harga, Citra Merek dan Online Customer Review terhadap Keputusan Pembelian di Aplikasi Belanja Shopee (Studi Kasus Gen-Z Pengguna Shopee di Desa Paya Bakung Kecamatan Hamparan Perak)
(Universitas Sumatera Utara, 2025)Technological developments in the era of globalization in 2023 will make online communication and business transactions easier. Generation Z, as digital natives, has a big influence in the digital and e-commerce world. ... -
Pengaruh Service Quality, Price dan Store Atmosphere terhadap Customer Satisfaction pada Kafe Dopamine Jcity
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine and analyze the effect of service quality, price, and store atmosphere on customer satisfaction at Dopamine Café Jcity. This research is associative research, and the type of data ... -
Pengaruh Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Produk Barenbliss di Underprice Skincare Jamin Ginting di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to investigate and analyze the influence of brand image and brand ambassador on purchase decisions for Barenbliss products at Underprice Skincare Jamin Ginting in Medan. The research was conducted at ... -
Pengaruh Price, Electronic Word Of Mouth, Lifestyle dan User Experience Terhadap Customer Loyalty Layanan Streaming Music Spotify Premium (Studi Kasus Pada Gen Z Pengguna Spotify Berlangganan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Price, Electronic Word Of Mouth, Lifestyle and User Experience on Customer Loyalty for Spotify Premium Music Streaming Services. This research is associative research ... -
Pengaruh Collaboration Branding dan Gaya Hidup terhadap Keputusan Pembelian barang di Game Mobile Legends: Bang Bang dada komunitas Mobile Legends Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Collaboration Branding and lifestyle on purchasing decisions of in-game items in Mobile Legends: Bang Bang among the student community at Universitas Sumatera Utara. The ... -
Pengaruh Dining Service Quality dan Customer Experience terhadap Customer Satisfaction pada Kafe Temu Tengah USU (Studi Kasus pada Mahasiswa FISIP dan FEB USU)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Dining Service Quality and customer experience on customer satisfaction at Temu Tengah USU Cafe. This research is associative research and the type of data ... -
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai Dinas Pendidikan dan Kebudayaan Kabupaten Aceh Jaya
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of the work environment and work discipline on the performance of employees at the Aceh Jaya Regency Education Service. This research is quantitative associative ... -
Pengaruh Literasi Keuangan, Fasilitas Online Trading, Persepsi Modal Minimal, Risk dan Return Terhadap Minat Berinvestasi Reksadana pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of financial literacy, online trading facilities, perception of minimum capital, risk, and return on mutual fund investment interest in undergraduate students of the Faculty of ... -
Pengaruh Konflik Kerja, Lingungan Kerja Dan Kesadaran Diri Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Pegawai RS Prof Dr Chairudin Panusunan Lubis
(Universitas Sumatera Utara, 2025)Hospitals are vital organization or healthcare facilities that play a crucialrole in improving public health. To provide comprehensive healthcare service, it is necessary to evaluate employee performance and job satisfaction ... -
Pengaruh Live Streaming, Program Flash Sale dan Brand Awareness terhadap Impulse Buying Produk Moisturizer The Originote pada Shopee (Studi Kasus pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of Live Streaming, Flash Sale Program and Brand Awareness on Impulse Buying The Originote Moisturizer Products at Shopee (Case Study of North Sumatra University ... -
Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Telkomsel di Grapari Graha Merah Putih Medan
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of service quality dimensions on customer satisfaction at Grapari Graha Merah Putih Medan. The population in the study were Telkomsel customers who came ... -
Pengaruh Struktur Modal, Efisiensi Operasi, dan Pendapatan Non-Bunga Terhadap Profitabilitas Bank Bumn di Indonesia Periode 2014-2023
(Universitas Sumatera Utara, 2025)The purpose of this research is to determine and analyze the effect of Capital Structure, Operation Efficiency, and Non-Interest Income on the Profitability of State-Own Banks in Indonesia for period 2014-2023. This ... -
Pengaruh Work-Life Balance, Stres Kerja, dan Lingkungan Kerja terhadap Kualitas Kerja Perawat pada RSUP H. Adam Malik Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of work-life balance, work stress and work environment on the quality of nurses' work at H. Adam Malik General Hospital, Medan. The population in this study were ...