Department of Management: Recent submissions
Now showing items 41-60 of 8475
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Analisis Pengaruh Risiko Kredit, Efisiensi Operasi, Risiko Likuiditas, Rentabilitas, dan Kecukupan Modal Terhadap Kinerja Keuangan Bank Konvensional yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine the effect of Credit Risk, Operational Efficiency, Liquidity Risk, Rentability and Capital Adequacy on the Financial Performance of Conventional Banks listed on the Indonesia Stock ... -
Pengaruh Likuiditas, Pertumbuhan Penjualan, dan Leverage Terhadap Profitabilitas pada Perusahaan Manufaktur Subsektor Tekstil dan Garmen yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023.
(Universitas Sumatera Utara, 2025)Profitability is a company's ability to generate profit from its business activities. Many factors influence profitability, including liquidity, sales growth, and leverage. This study aims to identify and analyze the effect ... -
Peran Omnichannel Integrated Quality dan Customer Engagement dalam Memediasi Pengaruh Online dan Offline Experience terhadap Brand Love pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)Companies initially relied on one channel, multichannel, hybrid multichannel and now omnichannel, with a focus on the concept of integrating offline and online as a whole without any barriers. This study also analyzes the ... -
Pengaruh Financial Understanding, Financial Self-Efficacy, dan Emotional Intelligence Terhadap Financial Management Behavior (Studi Kasus: Mahasiswa Sarjana Universitas Sumatera Utara Luar Daerah di Kecamatan Medan Selayang)
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of Financial Understanding, Financial Self-Efficacy, and Emotional Intelligence on the Financial Management Behavior of out-of-town students from the University of North Sumatra who ... -
Pengaruh Motivasi Kerja, Pengembangan Karir, dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT Bank SUMUT Kantor Pusat
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of work motivation, career development, and compensation on employee performance at PT Bank SUMUT Head Office. This research uses a quantitative approach, with both primary ... -
Anteseden Kepuasan Pelanggan serta Dampaknya Terhadap Loyalitas Pelanggan pada SPBU Shell Jakarta
(Universitas Sumatera Utara, 2025)The high demand for fuel in Indonesia, largely driven by the transportation sector, has encouraged Shell gas stations to innovate in service and product quality. Although Shell is known for its strong brand reputation, ... -
Pengaruh E-recruitment, Reputasi Perusahaan, dan Kompensasi terhadap Minat Melamar Kerja di PT Unilever pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)Pada era perkembangan digital saat ini, proses rekrutmen mengalami perubahan signifikan melalui penggunaan sistem e-recruitment yang memudahkan pencari kerja dalam mengakses informasi lowongan. Di sisi lain, mahasiswa ... -
Analisis Pengaruh Profitabilitas, Likuiditas, Perputaran Total Aset, Struktur Modal Dan Volatilitas Laba Terhadap Prediksi Financial Distress Pada Perusahaan Sektor Properti & Real Estate Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to examine and analyze the effect of profitability, liquidity, total asset turnover, capital structure, and earnings volatility on the prediction of financial distress in property and real estate sector ... -
Analisis Pengaruh Investment Opportunity Set, Capital Expenditure, Ukuran Perusahaan dan Struktur Modal Terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the effect of the Investment Opportunity Set, Capital Expenditure, Company Size, and Capital Structure on the Firm Value of companies in the food and beverage sub sector listed on ... -
Pengaruh Financial Attitude, Financial Self Efficacy, dan Financial Socialization Agents Terhadap Pengelolaan Keuangan Pribadi pada Generasi Z di Kecamatan Medan Tuntungan Kota Medan
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine and analyze the influence of financial attitude, financial self-efficacy, and financial socialization agents on personal financial management among Generation Z in Medan Tuntungan ... -
Pengaruh Green Marketing, Brand Image, dan Ketersediaan Produk terhadap Keputusan Pembelian Air Mineral Cleo di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence Green Marketing, Brand Image, and Product Availability on Purchase Decision of Cleo mineral water in Medan City. The population in this study are consumers who ... -
Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Ekspektasi Kerja terhadap Minat Melamar Pekerjaan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025-07-17)The increasingly dynamic nature of the job market in the digital and global era compels companies to attract Generation Z as a potential human resource. This generation tends to be more selective in choosing a workplace, ... -
Pengaruh Chatbot, E-Trust, dan Price Fairness terhadap Kepuasan Pelanggan Pengguna Aplikasi Mytelkomsel di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of chatbot, e-trust, and price fairness on customer satisfaction of MyTelkomsel application users in Medan City. This type of research is associative research with a ... -
Pengaruh Profitabilitas, Likuiditas, Leverage, dan Ukuran Perusahaan Terhadap Prediksi Financial distress pada Perusahaan Sub-Sektor Pertambangan Batu Bara yang Terdaftar Di Bursa Efek Indonesia Periode 2020 - 2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the effect of profitability, liquidity, leverage and firm size on financial distress of coal mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) ... -
Pengaruh Pengalaman Program Magang Bersertifikat, Prestasi Belajar, dan Minat Kerja Terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)In the face of increasingly competitive job market competition, job readiness is an important aspect that every college graduate must possess. Students need to be equipped with a combination of academic knowledge, field ... -
Pengaruh Harga, Lokasi, Dan Servicescape Terhadap Kepuasan Pelanggan Di Sushi Mentai Di Jalan Gudang Dalam
(Universitas Sumatera utara, 2025)This study aims to determine the influence of Price, Location, and Servicescape on Customer Satisfaction at the Sushi Mentai restaurant on Jalan Gudang Dalam. This is an associative study using quantitative data. The ... -
Analisis Pengaruh Citra Merek dan Harga Terhadap Loyalitas Pelanggan Aplikasi Grab di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Brand Image and Price on Customer Loyalty of the Grab application among students of the Universitas Sumatera Utara. The study used a quantitative approach with a survey method ... -
Pengaruh Budaya Organisasi, Lingkungan Kerja Non Fisik, dan Komitmen Organisasi terhadap Kinerja Karyawan di PT. Bank Sumut Kantor Pusat
(Universitas Sumatera Utara, 2025)In the current era of globalization, organizations are required to possess highly performing human resources in order to face increasingly complex competition. Employee performance is influenced by various internal ... -
Pengaruh Fear of Missing Out, Key Opinion Leader dan Brand Advocacy Terhadap Keputusan Pembelian pada Cushion Skintific (Studi Kasus Kalangan Generasi Z di Sun Plaza Medan)
(Universitas Sumatera Utara, 2025)The cosmetic industry has experienced rapid growth, and consumers now have a wide variety of brand choices for the same product. Effective sales promotions can stimulate consumers' purchase intentions. This phenomenon has ... -
Analisis Determinan Kinerja Kreatif Pegawai di Kementerian Perhubungan Republik Indonesia
(Universitas Sumatera Utara, 2025)In the era of digitalization and dynamic changes in the work environment, government organizations are required to improve the creative performance of their employees in order to face the increasing challenges and complexity ...