Department of Management: Recent submissions
Now showing items 41-60 of 8653
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Pengaruh Kualitas Pelayanan, Kepercayaan dan Harga Terhadap Kepuasan Pelanggan Hotel Debang Resort Dairi
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of service quality, trust, and price on customer satisfaction at Debang Resort Hotel. This study is an associative study and the type of data used is quantitative data. The population ... -
Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Teirhadap Loyalitas Pelanggan Pada Seis Coffee Dengan Kepuasan Pelanggan Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine the effect of service quiality, product quiality and price on customer satisfaction at Seis Coffee partially. To determine the effect of service quiality, product quiality, price ... -
Determinan Turnover Intention melalui Negative Encounter Attitude pada Hotel Bintang 3 di Kota Medan
(Universitas Sumatera Utara, 2025)This study focuses on the analysis of various factors that influence the negative attitudes of employees (Negative Encounter Attitude) and the intention to leave work (Turnover Intention) of 3-star hotel employees in Medan ... -
Pengaruh Price dan Service Quality terhadap Kepuasan Pelanggan pada Store Miss Glam Medan
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of price and service quality on customer satisfaction at Miss Glam Medan Store. This study is associative research and the type of data used is quantitative data. The population ... -
Pengaruh Social Media Marketing, E-Word of Mouth, dan Kemudahan Transaksi terhadap Keputusan Pembelian Bagi Pengguna Shopee (Studi pada Generasi Z Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2025)The current e-commerce business competition requires entrepreneurs to pay more attention to the quality and creativity of social media content and the quality of Shopee application features in order to attract consumers ... -
Determinants of Financial Performance melalui Access to Finance di UMKM Kepulauan Nias
(Universitas Sumatera Utara, 2025)Micro, Small, and Medium Enterprises (MSMEs) based on home industries in the archipelagic regions face serious challenges in managing finances and accessing formal financing services. This study aims to analyze and assess ... -
Pengaruh Financial Strain, Attitude Towards Money, Financial Literacy, dan Financial Behaviour terhadap Financial Well-being Generasi Z di PT Masda Jaya Sukses
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of Financial Strain, Attitude Towards Money, Financial Literacy, and Financial Behaviour on Financial WellBeing among Generation Z employees at PT Masda Jaya Sukses. ... -
Pengaruh Pengalaman Kerja, Pendapatan, dan Literasi Keuangan Terhadap Pengelolaan Keuangan Karyawan Generasi Z di PT Everbright Medan
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Analisis Determinasi Entrepreneurial Performance melalui Access To Credit dengan Dimoderasi Financial Support Programs Pada Indegenous Entrepreneurs Di Kepulauan Nias
(Universitas Sumatera Utara, 2025)Indigenous entrepreneurial performance in isolated archipelagic regions such as Nias faces unique challenges in converting internal and external resources into sustainable growth. This study aims to analyze the ... -
Pengaruh Ambidexterity Organizational dan Business Resilience Terhadap Kinerja UMKM Kuliner di Kota Medan Dengan Transfromasi Digital Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Culinary MSME sector are one of the fastest-growing economic sectors in the City of Medan and serve as a major driver of local economic activity as well as job creation. The dominance of micro- and small- scale business ... -
Anteseden Financial Well-Being pada Usaha Mikro Kecil Menengah (UMKM) Binaan Bank Indonesia
(Universitas Sumatera Utara, 2025)The digital transformation of the financial system requires micro, small, and medium enterprises (MSMEs) to possess adequate literacy and proficiency in financial technology (fintech) in order to achieve sustainable financial ... -
Anteseden Employee Green Behavior di PT Perusahaan Gas Negara (Tbk) Wilayah Medan dan Dumai
(Universitas Sumatera Utara, 2025)The manifestation of the company's leadership's commitment to creating a sustainable corporate business is to improve employee green behavior. Therefore, detecting variables that can increase employee green behavior ... -
Pengaruh Political Connection, Foreign Activity, dan CEO Overconfidence terhadap Tax Avoidance dengan Earning Management sebagai Variabel Moderasi pada Perusahaan Sektor Pertambangan di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of Political Connection, Foreign Activity, and CEO Overconfidence on Tax Avoidance, with Earnings Management as a moderating variable, in mining sector companies listed on the ... -
Pengaruh Motivasi Kerja, Budaya Kerja, dan Stres Kerja terhadap Kinerja Perawat di Rumah Sakit Umum Daerah (RSUD) Porsea
(Universitas Sumatera Utara, 2025)Nurse performance plays a crucial role in the success of healthcare services in a hospital. Nurses are continually required to enhance their performance, as a decline in nurse performance will adversely affect the quality ... -
Pengaruh Brand Awareness, Product Quality, dan Brand Ambassador terhadap Purchase Decision Produk Scarlett (Studi Kasus pada pengunjung toko Underprice Skincare)
(Universitas Sumatera Utara, 2025)The cosmetics and skincare industry in Indonesia has experienced very positive developments in recent years. This is influenced by the increasing public awareness of the importance of self-care, both in terms of health and ... -
Pengaruh Harga, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Somethinc di Shopee
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze The Influence of Price, Brand Image, and Product Quality on the Purchasing Decision for Somethinc Products on Shopee. This study is an associative type of research, and the data ... -
Pengaruh Electronic Customer Relationship Management (E-CRM) Dan User Experience Terhadap E-Loyalty Pada Penggunaan E-Commerce Shopee Wanita Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid growth of e-commerce in Indonesia is particularly evident among Generation Z, who are highly familiar with digital technology. Shopee has become one of the most widely used online shopping platforms, especially ... -
Analisis Pengaruh Self-Efficacy, Kompetensi dan Flexible Working Space (FWS) terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Badan Pusat Statistik Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)The Central Statistics Agency (BPS) requires competent and productive human resources to support organizational performance. However, BPS Deli Serdang Regency still faces obstacles, particularly the suboptimal achievement ... -
Analisis Peran Moderasi Siklus Hidup Perusahaan dalam Hubungan antara R&D Expenditures terhadap Performa Masa Depan Perusahaan dan Earnings Uncertainty pada Perusahaan Sub Sektor Farmasi di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)The purpose of this research was to analyze the effect of Firm Life Cycle as a Moderating Variable on the relationship between R&D Expenditures, Future Performance, and Earnings Uncertainty in Pharmacy Sub Sector Listed ... -
Pengaruh Pelatihan dan Motivasi Kerja terhadap Kinerja Pegawai dengan Dukungan Pemimpin sebagai Variabel Moderating pada Perguruan Panca Budi Medan
(Universitas Sumatera Utara, 2015)In achieving satisfactory performance required professional capability and to achieve that goal through several stages or conditions. Formal education is still not sufficient to achieve professional skills. To the ability ...