Department of Management: Recent submissions
Now showing items 61-80 of 8475
-
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Analisis Pengaruh Life Cycle, Investment Opportunity Set, Profitability, Leverage, dan Free Cash Flow Equity Terhadap Dividend Policy pada Perusahaan Property, Real Estate, dan Building Construction di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The inconsistency of dividend payments in the property, real estate, and building construction sectors listed on the Indonesia Stock Exchange highlights the need for a deeper understanding of the influencing factors. This ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Analisis Pengaruh Current Ratio, Debt to Asset Ratio, Return on Asset dan Earning Per Share terhadap Harga Saham pada Perusahaan Sektor Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of the Current Ratio, Debt to Asset Ratio, Return on Assets and Earning Per Share on Share Prices in Property and Real Estate Sector Companies Listed on the ... -
Pengaruh Sales Promotion dan Social Presence terhadap Impulse Buying pada Live Shopping Tiktok untuk Produk Fashion pada Wanita Generasi Milenial di Kota Medan dengan Emotional Response sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)TikTok live streaming shopping has emerged as a favored sales strategy among business actors. This method involves sales promotions offered for a limited time during the live streaming sessions and leverages social ... -
Peran Job Crafting Capability dan Keterikatan Kerja sebagai Pemediasi pada Dukungan Organisasi dan Kepemimpinan Etis terhadap Kesejahteraan Karyawan Perusahaan Perkebunan Swasta di Sumatera Utara
(Universitas Sumatera Utara, 2025)Every company always desires quality human resources as a valuable asset sought for and maintained. In order to get optimal work output, a company has to optimize the supporting factors of its employees. In the world of ... -
Pengaruh Loan to Deposit Ratio, Capital Adequacy Ratio, Non Performing Loan dan Net Interest Margin Terhadap Return On Asset Pada Bank Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze The Influence of Loan to Deposit, Capital Adequacy Ratio, Non Performing Loan And Interest Margin On Return On Asset in Banks listed on The Indonesia Stock Exchange for the period 2019-2023. This ... -
Pengaruh Price Discount dan Shopping Lifestyle terhadap Impulsive Buying dengan Positive Emotion sebagai Variabel Intervening pada Pengguna E-Commerce Shopee (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)In today's digital era, human life is inseparable from the internet , which has become a basic necessity for most people ranging from simply seeking information on social media and news platforms to running a business. ... -
Pengaruh Marketing Mix dan Customer Experience Terhadap Customer Satisfaction pada Fore Coffee Cabang Multatuli Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of the marketing mix (product, price, place, promotion) and customer experience on customer satisfaction at Fore Coffee Multatuli Branch in Medan City. This research ... -
Pengaruh Kepuasan Kerja terhadap Kinerja Mitra Pengawas Lapangan di Kantor Badan Pusat Statistik (BPS) Kabupaten Dairi dengan Employee Engagement sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of Job Satisfaction on the Performance of Field Supervisory Partners at the Dairi Regency Central Statistics Agency (BPS) Office with Employee Engagement as an Intervening Variable. ... -
Pengaruh Pengembangan Karir Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z Staf Administrasi Perusahaan Finance Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)In recent years, the increasing number of Generation Z employees entering the workforce has presented new challenges for companies, particularly in maintaining their job satisfaction. Many companies, including those in the ... -
Pengaruh Financial Literacy dan Penggunaan Financial Technology terhadap Kinerja Usaha dengan Financial Inclusion sebagai Variabel Mediasi pada Pelaku Usaha Mikro di Pajak USU Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and the use of financial technology on business performance, with financial inclusion as a mediating variable. The population of this study consists of ... -
Pengaruh Literasi Digital, Akses Pembelajaran dan Partisipasi terhadap Kompetensi Pegawai Pemasaran melalui Pemanfaatan Sistem Pembelajaran Terintegrasi di PT. Bank XXXX Kantor Wilayah XXX
(Universitas Sumatera Utara, 2025)Digital transformation in the banking sector demands continuous adaptation of employee competencies, particularly in the marketing division, to maintain competitiveness. This study aims to analyze the influence of digital ... -
Pengaruh Kecerdasan Emosional (EQ), Kecerdasan Intelektual (IQ), Kecerdasan Spiritual (SQ) dan Keseimbangan Kehidupan Pekerjaan (Work-Life Balance) terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance in government institutions has increasingly come into focus, as various personal factors such as emotional intelligence, intellectual intelligence, spiritual intelligence, and work-life balance are ... -
Analisis Pengaruh Literasi Keuangan, Pendapatan Orang Tua, dan Lingkungan Sosial terhadap Perilaku Keuangan Mahasiswa pada Komunitas Generasi Baru Indonesia Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of financial literacy, parental income, and social environment on student financial behavior in the Generasi Baru Indonesia University of North Sumatra (GenBI USU) community. ... -
Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Burger King Ring Road di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of service quality, price, and promotion on purchase decisions at Burger King, Ring Road in Medan City. The research was conducted at the Burger King outlet located on ... -
Pengaruh User Generated Content dan Viral Marketing terhadap Purchase Intention Local Brand Emina Dimoderasi Product Knowledge pada Gen Z di Kota Medan
(Universitas Sumatera Utara, 2025)In the era of digital expansion, social media marketing has become a crucial strategy for organizations to engage consumers. The beauty industry in Indonesia shows promising prospects due to the demographic bonus, with ... -
Adaptive University Performance pada Perguruan Tinggi Negeri Berbadan Hukum di Indonesia
(Universitas Sumatera Utara, 2025)In response to the rapid changes in higher education, State Universities with Legal Entity (PTN-BH) status in Indonesia continue to exhibit a gap in comprehending the primary factors contributing to adaptive university ... -
Pengaruh E-Trust, Online Customer Review dan Influencer Marketing terhadap Keputusan Pembelian Produk Fashion Jiniso di Tiktokshop pada Generasi Z di Kota Binjai
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of E-Trust, Online Customer Review, and Influencer Marketing on Purchase Decisions for Jiniso fashion products on Tiktokshop for Generation Z in Binjai City. This ... -
Pengaruh Pengembangan Karir, Disiplin Kerja, dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Suri Tani Pemuka Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)This research aims to investigate and analyze the influence of career development, work discipline, and work environment on employees performance at PT. Suri Tani Pemuka, Simalungun Regency. Based on the phenomena found ...