Department of Management: Recent submissions
Now showing items 61-80 of 8595
-
The Influence of Finfluencer Expertise, Risk Preference, Confirmation Bias on Informational Herding Behaviour Among Gen-Z Investor in Medan: The Moderating Role of Financial Literacy
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of finfluencer expertise, risk preference, and confirmation bias on informational herding behavior among Gen Z investors and to evaluate the role of financial literacy as a moderating ... -
Pengaruh Product Bundling dan Perceived Value terhadap Continuance Intention melalui Kepuasan Debitur KPR Non Subsidi Bank BTN Kantor Cabang Medan
(Universitas Sumatera Utara, 2025)The banking industry has undergone significant development in response to increasingly intense competition. As part of its vision to become the primary partner in empowering Indonesian families financially, Bank BTN provides ... -
Pengaruh Literasi Keuangan, Sikap Keuangan, dan Teman Sebaya terhadap Pengelolaan Keuangan Pribadi Awardee Indonesian International Student Mobility Awards 2024
(Universitas Sumatera Utara, 2025)This study aims to analyse the influence of financial literacy, financial attitude, and peer influence on the personal financial management of students receiving the Indonesian International Student Mobility Awards 2024 ... -
Pengaruh Brand Experience, Brand Trust dan Experience Value terhadap Loyalitas Pelanggan pada Generasi Z Pelanggan KFC Ringroad Kota Medan
(Universitas Sumatera Utara, 2019)This research aims to determine and analyze the effect of brand experience, brand trust and experience value on customer loyalty in the Z generation of KFC Ringroad customers in Medan City. The population in this study ... -
Pengaruh Beban Kerja terhadap Intensi Turnover melalui Stres Kerja Perawat Rumah Sakit Universitas Sumatera Utara
(Universitas Sumatera Utara, 2020)This research aims to identify and analyze the influence of workingload on turnover intention through job stress of nurse in university of sumatera utara hospital. The population of this research is nursing in University ... -
Pengaruh Persepsi Risiko dan Persepsi Kemudahan terhadap Minat Penggunaan E-Wallet Dana di Kota Medan dengan E-Trust sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)The development of information technology has brought significant transformation to digital payment systems, particularly through the adoption of e-wallets as fast. convenient, and secure transaction solutions. The ... -
Analisis Pengaruh Return on Assets, Earnings per Share, dan Pengungkapan Keberlanjutan terhadap Harga Saham Perusahaan Pertambangan Batu Bara yang terdaftar di Bursa Efek Indonesia periode 2021-2024
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Return on Assets (ROA), Earnings per Share (EPS), and Sustainability Disclosure (SD) on the Share Price of coal mining companies listed on the Indonesia Stock Exchange (IDX) for ... -
Analisis Strategi Dinas Kependudukan dan Pencatatan Sipil Surabaya dalam Membangun Brand Image melalui Instagram SWARGALOKA (Suara Warga Mengelola Kebutuhan Administrasi Kependudukan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the strategy of the Department of Population and Civil Registration (Disdukcapil) of Surabaya City in building its brand image through the Instagram account @swargaloka.sby. The research uses a ... -
Pengaruh Pengungkapan Corporate Social Responsibility (CSR), Good Corporate Governance (GCG), Growth, dan Profitability terhadap Nilai Perusahaan pada Perusahaan Perkebunan Kelapa Sawit yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Corporate Social Responsibility (CSR) Disclosure, Good Corporate Governance (GCG), Growth, and Profitability on the Firm Value of palm oil plantation companies ... -
Pengaruh Capital Intensity, Inventory Intensity, Sales Growth, Dan Leverage Terhadap Tax Avoidance Pada Perusahaan Sektor Energi Yang Terdaftar Di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Capital Intensity, Inventory Intensity, Sales Growth, and Leverage on Tax Avoidance in energy sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. ... -
Analisis Pengaruh Environmental, Social, and Governance (ESG) Performance, Carbon Performance, Earnings Quality, dan Institutional Ownership terhadap Nilai Perusahaan pada Sektor Energi yang Terdaftar di Bursa Efek Indonesia Tahun 2021–2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of each pillar of Environmental, Social, and Governance (ESG), Carbon Performance, Earnings Quality, and Institutional Ownership on firm value in the energy sector companies listed ... -
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan pada Clover Bakeshoppe di Cabang Medan Petisah
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of product quality, service quality, and price on customer satisfaction at Clover Bakeshoppe in the Medan Petisah branch. This study is associative research and the type of data ... -
Pengaruh Konflik Peran Ganda dan Stres Kerja terhadap Kinerja Karyawan Wanita yang Sudah Menikah pada PT Jawa Sumatera Medan
(Universitas Sumatera Utara, 2025)Married women working in the industrial sector are often faced with difficult situations in dividing their time between work and family responsibilities. This condition can cause psychological and physical stress that has ... -
Analisis Pengaruh Environmental Social Governance Score, Financial Performance dan Harga Saham Terhadap Return Saham dengan Firm Size sebagai Variabel Moderasi pada Perusahaan yang Tergabung di Indeks Environmental Social Governance Leaders
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Environmental Social Governance (ESG) Score, Financial Performance, and Stock Price on Stock Return with Firm Size as a moderating variable in companies listed on the Environmental ... -
Anteseden Self Mental Driving Agility terhadap Kinerja Pegawai BPJS Kesehatan Kedeputian Wilayah I Sumatera Utara dan Aceh
(Universitas Sumatera Utara, 2025)BPJS Kesehatan is a public service institution that plays a vital role in ensuring access to healthcare services for the Indonesian population. As of today, 98% of the Indonesian population are registered participants of ... -
Pengaruh Pemberdayaan Pegawai, Kolektivitas Kerja dan Keterikatan Pegawai terhadap Organizational Citizenship Behavior pada Kantor Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Langsa
(Universitas Sumatera Utara, 2023)In an organization, the existence of human resources is very crucial. Therefore, without human resources, an organization - including a government organization - will encounter challenges to grow. Each organization, such ... -
Pengaruh Disiplin Kerja, Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Pegawai PERUMDA Tirtanadi Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in determining organizational success, particularly for regional companies engaged in public services such as PERUMDA Tirtanadi Medan. As the primary provider of clean water for Medan ... -
Gamifikasi dalam Gig Economy pada Pengemudi Ojek Online di Medan
(Universitas Sumatera Utara, 2025)Gamification has become a key strategy used by ride-hailing platforms to manage and control driver behavior through missions, points, levels, performance metrics, ratings, challenges, and rewards designed to increase driver ... -
Pengaruh Layout Toko, Visual Merchandising, dan Service Quality Terhadap Kepuasan Konsumen pada Store Underprice Jamin Ginting Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of store layout, visual merchandising, and service quality on customer satisfaction at Store Underprice Jamin Ginting Medan. The background of the study is based on the growing ... -
Pengaruh Kepercayaan Konsumen, Fitur Produk dan Kualitas Layanan terhadap Keputusan Penggunaan Layanan Sumut Link
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of consumer trust, product features, and service quality on the decision to use Sumut Link services in Pematangsiantar. This is an associative study using quantitative data. The ...