Department of Management: Recent submissions
Now showing items 61-80 of 8588
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Analisis Strategi Dinas Kependudukan dan Pencatatan Sipil Surabaya dalam Membangun Brand Image melalui Instagram SWARGALOKA (Suara Warga Mengelola Kebutuhan Administrasi Kependudukan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the strategy of the Department of Population and Civil Registration (Disdukcapil) of Surabaya City in building its brand image through the Instagram account @swargaloka.sby. The research uses a ... -
Pengaruh Pengungkapan Corporate Social Responsibility (CSR), Good Corporate Governance (GCG), Growth, dan Profitability terhadap Nilai Perusahaan pada Perusahaan Perkebunan Kelapa Sawit yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Corporate Social Responsibility (CSR) Disclosure, Good Corporate Governance (GCG), Growth, and Profitability on the Firm Value of palm oil plantation companies ... -
Pengaruh Capital Intensity, Inventory Intensity, Sales Growth, Dan Leverage Terhadap Tax Avoidance Pada Perusahaan Sektor Energi Yang Terdaftar Di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Capital Intensity, Inventory Intensity, Sales Growth, and Leverage on Tax Avoidance in energy sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. ... -
Analisis Pengaruh Environmental, Social, and Governance (ESG) Performance, Carbon Performance, Earnings Quality, dan Institutional Ownership terhadap Nilai Perusahaan pada Sektor Energi yang Terdaftar di Bursa Efek Indonesia Tahun 2021–2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of each pillar of Environmental, Social, and Governance (ESG), Carbon Performance, Earnings Quality, and Institutional Ownership on firm value in the energy sector companies listed ... -
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan pada Clover Bakeshoppe di Cabang Medan Petisah
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of product quality, service quality, and price on customer satisfaction at Clover Bakeshoppe in the Medan Petisah branch. This study is associative research and the type of data ... -
Pengaruh Konflik Peran Ganda dan Stres Kerja terhadap Kinerja Karyawan Wanita yang Sudah Menikah pada PT Jawa Sumatera Medan
(Universitas Sumatera Utara, 2025)Married women working in the industrial sector are often faced with difficult situations in dividing their time between work and family responsibilities. This condition can cause psychological and physical stress that has ... -
Analisis Pengaruh Environmental Social Governance Score, Financial Performance dan Harga Saham Terhadap Return Saham dengan Firm Size sebagai Variabel Moderasi pada Perusahaan yang Tergabung di Indeks Environmental Social Governance Leaders
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Environmental Social Governance (ESG) Score, Financial Performance, and Stock Price on Stock Return with Firm Size as a moderating variable in companies listed on the Environmental ... -
Anteseden Self Mental Driving Agility terhadap Kinerja Pegawai BPJS Kesehatan Kedeputian Wilayah I Sumatera Utara dan Aceh
(Universitas Sumatera Utara, 2025)BPJS Kesehatan is a public service institution that plays a vital role in ensuring access to healthcare services for the Indonesian population. As of today, 98% of the Indonesian population are registered participants of ... -
Pengaruh Pemberdayaan Pegawai, Kolektivitas Kerja dan Keterikatan Pegawai terhadap Organizational Citizenship Behavior pada Kantor Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Langsa
(Universitas Sumatera Utara, 2023)In an organization, the existence of human resources is very crucial. Therefore, without human resources, an organization - including a government organization - will encounter challenges to grow. Each organization, such ... -
Pengaruh Disiplin Kerja, Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Pegawai PERUMDA Tirtanadi Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in determining organizational success, particularly for regional companies engaged in public services such as PERUMDA Tirtanadi Medan. As the primary provider of clean water for Medan ... -
Gamifikasi dalam Gig Economy pada Pengemudi Ojek Online di Medan
(Universitas Sumatera Utara, 2025)Gamification has become a key strategy used by ride-hailing platforms to manage and control driver behavior through missions, points, levels, performance metrics, ratings, challenges, and rewards designed to increase driver ... -
Pengaruh Layout Toko, Visual Merchandising, dan Service Quality Terhadap Kepuasan Konsumen pada Store Underprice Jamin Ginting Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of store layout, visual merchandising, and service quality on customer satisfaction at Store Underprice Jamin Ginting Medan. The background of the study is based on the growing ... -
Pengaruh Kepercayaan Konsumen, Fitur Produk dan Kualitas Layanan terhadap Keputusan Penggunaan Layanan Sumut Link
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of consumer trust, product features, and service quality on the decision to use Sumut Link services in Pematangsiantar. This is an associative study using quantitative data. The ... -
Analisis Pengaruh Financial Literacy, Financial Behavior, dan Income terhadap Financial Satisfaction pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Financial Literacy, Financial Behavior, and Income on the Financial Satisfaction of the Faculty of Economics and Business, University of North Sumatra. This ... -
Pengaruh Brand Image, Harga, dan Promosi terhadap Keputusan Pembelian Produk Susu UHT PT Cisarua Mountain Dairy (Cimory)
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine and analyze the influence of Brand Image, Price, and Promotion on the Purchase Decisions of Cimory UHT milk products. The processed milk industry has gained increased attention from ... -
Pengaruh E-Promotion, Variasi Produk, dan Harga terhadap Keputusan Pembelian Generasi Z di Kopi Tomoro Setia Budi Medan
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of E-Promotion, Product Variation, and Price on Generation Z’s Purchase Decisions at Tomoro Coffee Setia Budi Medan. Generation Z, as Indonesia’s largest population group, is highly ... -
Pengaruh Hedonic Shopping Motivation dan Electronic Word of Mouth (Ewom) terhadap Impulse Buying pada Pengguna E-Commerce Shopee di Kecamatan Medan Tuntungan dengan Positive Emotion sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the effect of hedonic shopping motivation and electronic word of mouth on impulse buying through positive emotion among Shopee users. This research is associative in nature using ... -
Pengaruh Kualitas Produk, Promosi Online di Instagram, dan Citra Merek terhadap Keputusan Pembelian Produk Kerudung Rabbani (Studi Kasus pada Pembeli Produk Kerudung Rabbani di Kecamatan Medan Marelan)
(Universitas Sumatera Utara, 2025)The development of Muslim fashion trends continues to grow, including the trend of wearing hijabs, especially during the Ramadan period. Rabbani offers its flagship product, the instant hijab, and introduces its brand image ... -
Pengaruh Likuiditas, Aktivitas, Solvabilitas Dan Firm Size Terhadap Profitabilitas Pada Industri Telekomunikasi Yang Terdaftar Pada BEI Periode 2019-2023
(Universitas Sumatera Utara, 2025)The telecommunications industry is one of the key sectors supporting economic growth and digital transformation in Indonesia. Telecommunications companies play a strategic role in providing communication infrastructure, ... -
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Pegawai Negeri Sipil di Lingkungan Balai Pengelola Transportasi Darat (BPTD) Kelas II Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance and workload are interrelated, as an organization can assess the workload before assigning the right position to its employees. In addition to workload, employee performance is also influenced by other ...