Department of Management: Recent submissions
Now showing items 81-100 of 8475
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Pengaruh Kepuasan Kerja, Etika Kerja, dan Budaya Organisasi terhadap Kinerja Guru Honorer pada SMA N 1 Barumun
(Universitas Sumatera Utara, 2025)The decline in the performance of honorary teachers at SMA Negeri 1 Barumun over the past three years has become the main problem in this study. This is thought to be influenced by low job satisfaction, weak work ethics, ... -
Pengaruh Lingkungan Kerja, Kompensasi, dan Beban Kerja terhadap Produktivitas Karyawan pada CV. Putra Sihobun Jaya Kota Medan
(Universitas Sumatera Utara, 2025)The background of this research problem is that Employee Productivity at CV. Putra Sihobun Jaya in Medan City has experienced a decline and inconsistency in the year 2024. This study aims to determine and analyze the ... -
Pengaruh Promosi dan Kualitas Layanan Pendidikan terhadap Keputusan Mahasiswa Memilih Kuliah di Universitas Al-Azhar Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of promotion and the quality of Educational Services on students' decisions to enroll at Al-Azhar University Medan. This research is associative in nature and uses ... -
Pengaruh Keterlibatan Kerja, Budaya Organisasi, dan Motivasi Kerja Terhadap Kepuasan Kerja pada Pegawai Non-ASN Dinas Komunikasi dan Informatika Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)The optimization of public services in government institutions requires adequate human resource support. Dinas Komunikasi dan Informatika Provinsi Sumatera Utara, the recruitment of Non-ASN employees has been implemented ... -
Analisis Pengaruh Pengetahuan Keuangan, Sikap Keuangan, dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada UMKM Kecamatan Medan Sunggal
(Universitas Sumatera Utara, 2025)Analysis Of The Influence Of Financial Knowledge, Financial Attitude, And Personality On Financial Management Behavior Among Msmes In Medan Sunggal District This research aims to analyze the influence of financial knowledge, ... -
Analisis Pengaruh Kinerja Keuangan Daerah terhadap Pertumbuhan Ekonomi dengan Alokasi Belanja Modal sebagai Variabel Intervening pada Kabupaten/Kota Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of financial performance on economic growth, with capital expenditure allocation as an intervening variable in the local governments of regencies/cities in North Sumatra Province. The ... -
Pengaruh Promosi Media Sosial, Persepsi Kemudahan Penggunaan, dan Online Customer Review terhadap Minat Menggunakan Aplikasi Jmo (Jamsostek Mobile) pada Peserta Bpjs Ketenagakerjaan Medan Kota
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of Social Media Promotion, Perceived Ease of Use, and Online Customer Review on the Intention to Use the JMO (Jamsostek Mobile) application among BPJS Ketenagakerjaan ... -
Pengaruh Gaya Kepemimpinan Transformasional Iklim Organisasi Dan Lingkungan Kerja Terhadap Produktivitas Melalui Motivasi Kerja Pada PT Sumatera Tobaco Trading Company
(Universitas Sumatera Utara, 2025)Work productivity can be influenced by the management of both formal and non-formal organizations. In its implementation, humans become the main element in increasing work productivity because without human resources, other ... -
Pengaruh Daya Tarik Wisata, Aksesibilitas, dan Amenitas terhadap Keputusan Berkunjung Wisatawan Mancanegara ke Danau Toba Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of tourist attractions, accessibility and amenities on the decision to visit foreign tourists to Lake Toba, Samosir Regency. This study is an associative study and the ... -
Pengaruh Penggunaan Augmented Reality dan Brand Equity terhadap Keputusan Pembelian Produk Maybelline di Platform Shopee
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of the influence of using Augmented Reality and Brand Equity on Purchase Decisions for Maybelline products in the Shopee platform. This research is an associative ... -
Pengaruh Sikap Kerja dan Lingkungan Kerja terhadap Kinerja Tenaga Kependidikan melalui Kepuasan Kerja pada Universitas Katolik Santo Thomas
(Universitas Sumatera Utara, 2025)The suboptimal work attitude of educational personnel at Universitas Katolik Santo Thomas, particularly the lack of time discipline, has become a major concern due to the number of staff who demonstrate low discipline. In ... -
Analisis Skill Upgrade, Social Support dan Job Characteristics terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Moderasi di Puskesmas Hamparan Perak
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of skill upgrade, social support, and job characteristics on employee performance, with job satisfaction as a moderating variable at Hamparan Perak Community Health Center. The ... -
Pengaruh Hedonic Shopping Motivation dan Flash Sale terhadap Impulse Buying pada Layanan E-Commerce di Kota Medan dengan Emotional Response sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of hedonic shopping motivation and flash sales on impulse buying, with emotional response as a moderating variable in e-commerce services. This research is an associative ... -
Pengaruh Persepsi Harga, Diversifikasi Produk dan Konten Edutainment Terhadap Minat Berlangganan Ruangguru (Studi Kasus di SMAN 1 Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of price perception, product diversification, and edutainment content on students' subscription interest in Ruangguru among SMAN 1 Medan students. The global education technology ... -
Pengaruh Harga, Gaya Hidup, dan Social Media Marketing Terhadap Keputusan Pembelian Pakaian Bekas/Thrifting (Studi Kasus Konsumen Tokoyefincollection Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of price, lifestyle, and social media marketing on the purchase decision of used clothes/thrifting in consumers of the yefincollection medan store. The research method used is ... -
Pengaruh Public Transport Service Quality dan Electronic Word of Mouth terhadap Keputusan Penggunaan Jasa pada PT Antar Lintas Sumatera (Studi pada PT Antar Lintas Sumatera Trayek Medan - Padang)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of public transport service quality and electronic word of mouth on serving usage decisions at PT Antar Lintas Sumatera. This study is a quantitative associative study ... -
Pengaruh Efektivitas Rekrutmen Online, Kompensasi Dan Pengembangan Karir Terhadap Minat Melamar Kerja Generasi Z Kota Medan Di Perusahaan Dengan Reputasi Perusahaan Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Unemployment among Generation Z has become a critical issue requiring special attention. Many young graduates face significant challenges in entering the job market. According to the National Labor Force Survey as of ... -
Pengaruh Kepemimpinan, Disiplin Kerja dan Motivasi Ekstrinsik terhadap Kinerja Pegawai di Puskesmas Tuhemberua Kabupaten Nias Utara
(2025)This study aims to determine and analyze the influence of Leadership, Work Discipline and Extrinsic Motivation on Employee Performance at the Tuhemberua Health Center, North Nias Regency. The population in this study ... -
Pengaruh Iklan, Potongan Harga, Kemudahan Berbelanja terhadap Impulsive Buying Pengguna Shopee (Studi pada Staff Tenaga Pendidikan Perempuan di USU)
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of advertising, discounts, and shopping convenience on impulsive buying among Shopee users who are female educational staff at USU. This is an associative study, and the type of data ... -
Pengaruh Electronic Word of Mouth (E-Wom), Online to Offline (O2O), dan Social Proof terhadap Keputusan Pembelian Brand Erigo (Studi pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of Electronic Word of Mouth (E-WOM), Online to Offline (O2O), and Social Proof on the purchase decision of the Erigo brand among students of Universitas Sumatera Utara. ...