Undergraduate Theses
Undergraduate Theses
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Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Minat Berlangganan Layanan Streaming Netflix (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2026)The objective of this research is to determine and analyze the influence of Perceived Usefulness and Perceived Ease of Use on Purchase Intention for Netflix streaming services among students of the Faculty of Economics and ... -
Pengaruh Employability Skills, Self Efficacy, dan Perencanaan Karier Terhadap Kesiapan Kerja Fresh Graduates Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2026)This study aims to identify and analyze The Influence of Employability Skills, Self Efficacy, and Career Planning on Work Readiness In Fresh Graduates of Faculty of Economics and Business, Universitas Sumatera Utara. This ... -
Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Ulang Gadget Merek Apple (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine and analyze the effect of Brand Image and Brand Trust on Repurchase Decision on the students of the Faculty of Economics And Business Universitas Sumatera Utara. This research is ... -
Pengaruh Gaya Kepemimpinan, Stres Kerja, dan Kompensasi terhadap Turnover Intention di Lau Sigembura Company Kecamatan Biru-Biru, Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of leadership style, job stress, and compensation on turnover intention at Lau Sigembura Company, Biru-Biru District, Deli Serdang Regency. This research is a quantitative ... -
Pengaruh Perceived Ease Of Use, Price dan Service Quality terhadap Customer Satisfaction pada Aplikasi Transportasi Online MaxRide di Kota Medan.
(Universitas Sumatera Utara, 2026)The increasingly competitive development of online transportation services requires companies to pay close attention to factors that can enhance customer satisfaction. This study aims to determine and analyze the effect ... -
Pengaruh User Interface, Flash Sale, dan Gratis Ongkir terhadap Keputusan Pembelian Mahasiswa Universitas Sumatera Utara Pengguna Tokopedia
(Universitas Sumatera Utara, 2026)The development of e-commerce in Indonesia has encouraged competition among platforms to attract consumers, especially students as an active group of online shoppers. Tokopedia, as one of the largest e-commerce platforms, ... -
Pengaruh Customer Relationship Management (CRM), Kualitas Produk Terhadap Kepuasan Pelanggan Pada Fore Coffee Cabang OCBC Ringroad Medan
(Universitas Sumatera Utara, 2026)This study aims to identify and analyze the influence of Customer Relationship Management (CRM) and Product Quality on Customer Satisfaction at Sumatera Roastery & Coffee Medan. This research is an associative study using ... -
Pengaruh Customer Experience, Brand Image dan Discount terhadap Loyalitas Pelanggan Pengguna Marketplace Lazada (Studi Kasus Pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Customer Experience, Brand Image and Discount on Customer Loyalty of Lazada Marketplace users (Case Study on Undergraduate Students of the Faculty of Economics and ... -
Pengaruh Literasi Keuangan, Inklusi Keuangan, Financial Technology dan Modal Usaha terhadap Keberlangsungan Usaha UMKM (Studi pada Usaha Coffee Shop di Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of financial literacy, financial knowledge, financial inclusion, financial technology, and business capital on business continuity among coffee shop entrepreneurs in Medan Baru District. ... -
Pengaruh Influencer Marketing dan Fear Of Missing Out (Fomo) Terhadap Impulse Buying pada Generasi-Z Pengguna Aplikasi Tiktok di Kota Medan (Studi Kasus pada Rucas.Co)
(Universitas Sumatera Utara, 2026)This study aims to examine and analyze the influence of Influencer Marketing and Fear of Missing Out (FOMO) on Impulse Buying among Rucas.co customers in Medan City. This research is associative in nature, using primary ... -
Analisis Pengaruh Struktur Aktiva, Profitabilitas, Likuiditas dan Ukuran Perusahaan Terhadap Struktur Modal Pada Perusahaan Sektor Farmasi Yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024
(Universitas Sumatera Utara, 2025-07-16)This study aims to examine the effect of asset structure, profitability, liquidity, and firm size on the capital structure of pharmaceutical sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. ... -
Pengaruh Product Quality dan Service Quality terhadap Kepuasan Pelanggan pada Rumah Makan Nikmat Rasa Medan
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the influence of product quality and service quality on customer satisfaction at Rumah Makan Nikmat Rasa Medan. This type of research is associative research and data is processed ... -
Pengaruh Perceived Scarcity dan Electronic Word of Mouth terhadap Purchase Intention produk UNIQLO pada Mahasiswa FEB USU
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of perceived scarcity and electronic word of mouth on purchase intention of UNIQLO products among students of the Faculty of Economics and Business, Universitas ... -
Pengaruh Social Media Marketing dan Electronic Word Of Mouth terhadap Keputusan Pembelian melalui Brand Image pada Kopi Janji Jiwa di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of Social Media Marketing and Electronic Word of Mouth on Purchase Decision through Brand Image among customers of Kopi Janji Jiwa in Medan City. This research is ... -
Pengaruh Modal Usaha, Kualitas Produk, dan Jaringan Wirausaha terhadap Keberlangsungan Usaha pada UMKM Lidi Sawit di Kecamatan Batang Kuis
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of business capital, product quality, and entrepreneurial networks on the business sustainability of palm stick MSMEs in Batang Kuis District. These MSMEs play an essential role ... -
Pengaruh Motivasi dan Gaya Kepemimpinan terhadap Kinerja Karyawan pada PT Aspirasi Hidup Indonesia Tbk Cabang Delipark Medan
(Universitas Simatera Utara, 2025)This study aims to determine and analyze the influence of Motivation and Leadership Style on Employee Performance at PT Aspirasi Hidup Indonesia Tbk Delipark Medan Branch to increase productivity and maintain ... -
Pengaruh Motivasi dan Kompetensi terhadap Kinerja Karyawan PT Perusahaan Perkebunan London Sumatra Indonesia Tbk Sei Merah Estate
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the effect of motivation and competence on employee performance at PT Perusahaan Perkebunan London Sumatra Indonesia Tbk, Sei Merah Estate. This research is an associative study using ... -
Pengaruh Persepsi Nilai, Norma Subjektif, dan Electronic Word of Mouth Terhadap Minat Generasi Z Menonton Film Lokal di Bioskop XXI Hermes
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Perceived Value, Subjective Norms, and Electronic Word of Mouth (EWOM) on the Intention to Watch Local Films in Cinemas. This research is a quantitative research type with an ... -
Faktor-Faktor Yang Mempengaruhi Probabilitas Keputusan Hedging Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025-12-22)This study aims to determine the effect of Exchange Rates, Interest Rates and Foreign Debt on probability of Hedging Decision in Banking Companies Listed on the Indonesia Stock Exchange. The population of this study were ... -
Pengaruh Citra Merek, Promosi Penjualan dan Kualitas Layanan terhadap Keputusan Pembelian Sepeda Motor di Showroom Yamaha Alfa Scorpii Binjai
(Universitas Sumatra Utara, 2025)The automotive industry has experienced very rapid growth, consumers have many brand choices for the same product, the right strategy will stimulate purchasing decisions for consumers. This phenomenon results in intense ...
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