Undergraduate Theses
Undergraduate Theses
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Pengaruh Mobile Service Quality (M-S-Qual), Customer Trust, dan Price Terhadap Customer Satisfaction Jasa Transportasi Online Grabbike (Studi Kasus pada Mahasiswa S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of mobile service quality (M-S-Qual), customer trust, and price on customer satisfaction in GrabBike’s online transportation services. This research is an associative ... -
Pengaruh Artificial Intelligence Marketing Efforts terhadap Brand Preference dengan Mediasi Brand Experience pada Pengguna Grabbike di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of artificial intelligence marketing efforts on brand preference, with brand experience as a mediating variable among GrabBike service users in the city of Medan. The study employs ... -
Pengaruh Quickserv, Service Experience, dan Customer Engagement terhadap Loyalitas Pelanggan Starbucks Deli Park Medan
(Universitas Sumatera Utara, 2024)This research was conducted on Starbucks Deli Park Medan customers. This research aims to determine and analyze the influence of quickserv, service experience and customer engagement on customer loyalty at Starbucks Deli ... -
Analisis Pengaruh Altman Z-Score dan Good Corporate Governance terhadap Indikasi Tax Avoidance pada Perusahaan Non-Keuangan yang Terdaftar di Jakarta Islamic Index Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of Altman Z-Score and Good Corporate Governance on indications of Tax Avoidance in non-financial companies listed on the Jakarta Islamic Index of the Indonesia Stock Exchange. Good ... -
Pengaruh Harga, Kualitas Pelayanan, dan Kepercayaan Terhadap Kepuasan Pelanggan Toko Online Lazada (Studi Kasus Pada Mahasiswa Manajemen Universitas Labuhanbatu Rantau Prapat)
(Universitas Sumatera Utara, 2022)This study aims to determine the effect of Price, Service Quality and Trust on Customer Satisfaction on management students of Labuhan Batu Rantau Prapat University. This research is an associative research and the types ... -
Pengaruh Brand Image, Word of Mouth, dan Fasilitas terhadap Keputusan Orang Tua Memilih Sekolah Dasar Swasta Budi Murni 2 di Perumnas Simalingkar Medan
(Universitas Sumatera Utara, 2025)This research aims to test and analyze the effect of brand image, word of mouth, and facilities on parents' decisions to choose private primary school budi murni 2 in perumnas simalingkar medan. Data collection was carried ... -
Pengaruh Brand Trust, Service Quality Dan Persepsi Nilai Terhadap Customer Loyalty Pada Sicepat Ekspress Di Kota Medan
(Universitas Sumatera Utara, 2025)The objective of this study is to ascertain the impact of brand trust, service quality, and perceived value on customer loyalty at SiCepat Ekspress in Medan City.This research employs an associative research approach, ... -
Pengaruh Locus of Control dan Self Efficacy terhadap Minat Berwirausaha Mitra Driver Gojek di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the influence of Locus of Control and Self Efficacy on the Entrepreneurial Interest of Gojek driver partners operating in Medan Baru District. The population in this study is Gojek ... -
Pengaruh Kepemilikan Manajerial, Likuiditas, Profitabilitas, Struktur Aset dan Ukuran Perusahaan terhadap Kebijakan Hutang pada Perusahaan PT Garuda Indonesia Persero Tbk periode 2011-2021
(Universitas Sumatera Utara, 2025)This research aims to analyze and determine the influence of managerial ownership, liquidity, profitability, asset structure and company size on debt policy at the company PT Garuda Indonesia Persero Tbk for the 2011-2021 ... -
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Alfamart Jamin Ginting (Studi Kasus pada Mahasiswa Asrama Putri USU)
(Universitas Sumatera Utara, 2024)Retail business was present in Indonesia in the 1960s. Although in the retail business world it has developed in big cities in the United States since the 1860s. In Indonesia itself, the first retail store appeared on April ... -
Analisis Pengaruh Current Ratio, Working Capital to Total Asset, Debt to Equity Ratio, Return on Asset, Net Profit Margin, Total Assets Turnover dan Inventory Turnover Terhadap Pertumbuhan Laba Pada Perusahaan Food & Beverage Yang Terdaftar di Bursa Efek Indonesia Periode 2019–2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the influence of current ratio, working capital to total asset, debt to equity ratio, return on asset, net profit margin, total assets turnover and inventory turnover ... -
Pengaruh Preferensi Konsumen dan Persepsi Harga terhadap Keputusan Pembelian Produk Innova Zenix Hybrid Electric Vehicle (Hev) Toyota di Auto 2000 Medan Pancing
(Universitas Sumatera Utara, 2025)The purpose of this study was to analyze the effect of price perception consumer preferences on purchasing decisions for Toyota Innova Zenix Hybrid Electric Vehicle (HEV) Products at Auto 2000 Medan Pancing. This type ... -
Analisis Pengaruh Servicescape dan Harga Terhadap Revisit Pengunjung Rumah Makan Kampung Kecil Jl Ngumban Surbakti Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to analyze the effect of servicescape and price on revisit visitor to Rumah Makan Kampung Kecil Jl. Ngumban Surbakti Medan. This research uses quantitative methods. Data collection was carried out using ... -
Pengaruh Korean Wave, Lifestyle, dan Brand Image terhadap Minat Beli Ulang Album Kpop NCT (Studi Kasus di Group Order Explicit)
(Universitas Sumatera Utara, 2025)This study aims to determine The Effect of Korean wave, Lifestyle, and Brand Image on Repurchase Intention for NCT Album K-Pop (Case Study on Group Order Explicit). This research is associative research with the type data ... -
Pengaruh Behavioral Biases Dan Financial Technology Terhadap Investment Decision Making Dimoderasi Oleh Financial Literacy Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of behavioral biases (heuristic bias, prospect bias, and herding bias) and financial technology on investment decision making moderated by financial literacy in students of Faculty ... -
Pengaruh Kualitas Produk, Lokasi, dan Harga terhadap Keputusan Pembelian Mixue di Gerai Jl. Jamin Ginting Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Product Quality, Location, and Price on Purchasing Decisions at Mixue outlets Jl. Jamin Ginting Medan. This research is associative and the type of data used is ... -
Pengaruh Aspek Kognitif dan Emosional terhadap Keputusan Investasi pada Investor Milenial di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Representativeness Bias, Overconfidence Bias, and Loss Aversion Bias on the Investment Decisions of millennial investors in Medan City. This research employs an associative ... -
Pengaruh Harga, Citra Merek dan Online Customer Review terhadap Keputusan Pembelian di Aplikasi Belanja Shopee (Studi Kasus Gen-Z Pengguna Shopee di Desa Paya Bakung Kecamatan Hamparan Perak)
(Universitas Sumatera Utara, 2025)Technological developments in the era of globalization in 2023 will make online communication and business transactions easier. Generation Z, as digital natives, has a big influence in the digital and e-commerce world. ... -
Pengaruh Service Quality, Price dan Store Atmosphere terhadap Customer Satisfaction pada Kafe Dopamine Jcity
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine and analyze the effect of service quality, price, and store atmosphere on customer satisfaction at Dopamine Café Jcity. This research is associative research, and the type of data ... -
Pengaruh Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Produk Barenbliss di Underprice Skincare Jamin Ginting di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to investigate and analyze the influence of brand image and brand ambassador on purchase decisions for Barenbliss products at Underprice Skincare Jamin Ginting in Medan. The research was conducted at ...
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