Browsing Undergraduate Theses by Issue Date
Now showing items 1-20 of 4649
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Pengaruh Influencer Marketing dan Fear Of Missing Out (Fomo) Terhadap Impulse Buying pada Generasi-Z Pengguna Aplikasi Tiktok di Kota Medan (Studi Kasus pada Rucas.Co)
(Universitas Sumatera Utara, 2026)This study aims to examine and analyze the influence of Influencer Marketing and Fear of Missing Out (FOMO) on Impulse Buying among Rucas.co customers in Medan City. This research is associative in nature, using primary ... -
Pengaruh Customer Relationship Management (CRM), Kualitas Produk Terhadap Kepuasan Pelanggan Pada Fore Coffee Cabang OCBC Ringroad Medan
(Universitas Sumatera Utara, 2026)This study aims to identify and analyze the influence of Customer Relationship Management (CRM) and Product Quality on Customer Satisfaction at Sumatera Roastery & Coffee Medan. This research is an associative study using ... -
Pengaruh User Interface, Flash Sale, dan Gratis Ongkir terhadap Keputusan Pembelian Mahasiswa Universitas Sumatera Utara Pengguna Tokopedia
(Universitas Sumatera Utara, 2026)The development of e-commerce in Indonesia has encouraged competition among platforms to attract consumers, especially students as an active group of online shoppers. Tokopedia, as one of the largest e-commerce platforms, ... -
Pengaruh Perceived Ease Of Use, Price dan Service Quality terhadap Customer Satisfaction pada Aplikasi Transportasi Online MaxRide di Kota Medan.
(Universitas Sumatera Utara, 2026)The increasingly competitive development of online transportation services requires companies to pay close attention to factors that can enhance customer satisfaction. This study aims to determine and analyze the effect ... -
Pengaruh Employability Skills, Self Efficacy, dan Perencanaan Karier Terhadap Kesiapan Kerja Fresh Graduates Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2026)This study aims to identify and analyze The Influence of Employability Skills, Self Efficacy, and Career Planning on Work Readiness In Fresh Graduates of Faculty of Economics and Business, Universitas Sumatera Utara. This ... -
Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Minat Berlangganan Layanan Streaming Netflix (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2026)The objective of this research is to determine and analyze the influence of Perceived Usefulness and Perceived Ease of Use on Purchase Intention for Netflix streaming services among students of the Faculty of Economics and ... -
Faktor-Faktor Yang Mempengaruhi Probabilitas Keputusan Hedging Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025-12-22)This study aims to determine the effect of Exchange Rates, Interest Rates and Foreign Debt on probability of Hedging Decision in Banking Companies Listed on the Indonesia Stock Exchange. The population of this study were ... -
Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Ekspektasi Kerja terhadap Minat Melamar Pekerjaan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025-07-17)The increasingly dynamic nature of the job market in the digital and global era compels companies to attract Generation Z as a potential human resource. This generation tends to be more selective in choosing a workplace, ... -
Analisis Pengaruh Struktur Aktiva, Profitabilitas, Likuiditas dan Ukuran Perusahaan Terhadap Struktur Modal Pada Perusahaan Sektor Farmasi Yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024
(Universitas Sumatera Utara, 2025-07-16)This study aims to examine the effect of asset structure, profitability, liquidity, and firm size on the capital structure of pharmaceutical sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. ... -
Pengaruh Kemudahan Penggunaan Dan Keamanan Terhadap Minat Menggunakan M-Banking Brimo Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025-07-04)This research aims to examine the impact of ease of use and security on the interest of students at Universitas Sumatera Utara in utilizing BRImo M-Banking. The study adopts an associative approach with a quantitative ... -
Analisis Pengaruh Innovation Capability, Digital Competence, dan Digital Transformation terhadap Kinerja UKM Kuliner di Kota Medan melalui Self-Directed Learning
(Universitas Sumatera Utara, 2025)The global economic crises and the Covid-19 pandemic have significantly impacted the culinary SME sector in Medan, as evidenced by a decline in the number of business units from 12,500 (2021) to 12,226 (2023) and an increase ... -
Pengaruh Beban Kerja, Servant Leadership, dan Suksesi Kepemimpinan terhadap Kinerja Karyawan PT Perkebunan Nusantara (Studi Kasus PTPN 4 Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine the influence of Workload, Servant Leadership, and leadership succession on the performance of PT Perkebunan Nusantara 4 employees. This research is associative research and the type of data ... -
Pengaruh Brand Image, Product Quality dan Product Innovation terhadap Keputusan Pembelian Produk BB Cream Wardah (Studi Kasus Konsumen Matahari Departement Store Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of brand image, product quality, and product innovation on purchasing decisions for Wardah BB Cream products. This research is associative, and the type of data ... -
Pengaruh Green Marketing, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin (Studi Kasus Pada Konsumen di Store Underprice Jamin Ginting Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of green marketing, brand image and product quality on purchasing decisions for Avoskin skincare products. This research is associative research and the type of ... -
Pengaruh Kualitas Pelayanan, Harga, dan Keamanan terhadap Minat Menggunakan Ulang Jasa Transportasi Online Indrive di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, price and safety on interest in reusing indrive online transportation services in the city of Medan. This research is a type of associative research ... -
Pengaruh Penggunaan E–Wallet, Flash Sale, dan Literasi Keuangan terhadap Perilaku Konsumtif pada Pembelian Produk Virtual dalam Game Online Mobile Legends (Studi Kasus pada Generasi Z Pemain Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of using e–wallets, flash sales, and financial literacy on consumptive behavior in purchasing virtual products in the Mobile Legends online game. Along with the increasing ... -
Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research ... -
Pengaruh Keseimbangan Kehidupan-Kerja (Work-Life Balance), Komunikasi Interpersonal, dan Efikasi Diri (Self-Efficacy) Terhadap Kepuasan Kerja Guru Wanita Di SMA Negeri 1 Pangururan Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Work-Life Balance, Interpersonal Communication, and Self-Efficacy Towards Work Satisfaction of Female Teachers at SMA Negeri 1 Pangururan Kabupaten Samosir. This research is an ... -
Pengaruh Kepemilikan Institusional, Leverage, dan Likuiditas terhadap Effective Tax Rate pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of institutional ownership, leverage, and liquidity on effective tax rate in property and real estate companies. The population in this study are property and real estate companies ... -
Pengaruh Variasi Produk, Kualitas Produk dan Harga terhadap Keputusan Pembelian Aksesoris Wanita di MR.DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2025)This research was conducted to determine the effect of product variety, product quality and price on purchasing decisions for women's accessories at MR.DIY Plaza Medan Fair. This study aimed to determine and analyze how ...