Browsing Undergraduate Theses by Submit Date
Now showing items 1-20 of 4510
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Pengaruh Kualitas Layanan, Kualitas Produk, dan Store Atmosphere terhadap Kepuasan Pelanggan di Cafe LaNinas Coffee & Kitchen Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of service quality, product quality, and Store Atmosphere on customer satisfaction at LaNinas Coffee & Kitchen in Medan City. The research is associative in nature ... -
Analisis Pengaruh Kepemilikan Institusional, Leverage, Operating Capacity, dan Sales Growth Terhadap Prediksi Kebangkrutan pada Perusahaan Sub Sektor Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of institutional ownership, leverage, operating capacity, and sales growth on the prediction of bankruptcy. The population in this study consists of textile sub-sector companies ... -
Pengaruh Social Media Marketing Instagram, Store Atmosphere dan Dining Service Quality Terhadap Keputusan Pembelian di Floc.co Dewa Ruci Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Social Media Marketing on Instagram, Store Atmosphere, and Dining Service Quality on Purchase Decisions at Floc.co Dewa Ruci Medan. This research is associative in ... -
Pengaruh Environmental Disclosure, Green Product Innovation, Intellectual Capital, Struktur Modal, dan Profitabilitas terhadap Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial and non-financial factors on firm value amidst increasing market dynamics and sustainability demands. The factors examined include the effects of environmental ... -
Pengaruh Pengaruh Kepemimpinan, Self Efficacy Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Puskesmas Kebun Lada Kota Binjai
(Universitas Sumatera Utara, 2025)Employee performance in the healthcare sector significantly determines the quality of public services. Based on data from the Binjai City Health Office's Minimum Service Standards (SPM), several service indicators still ... -
Pengaruh Store Atmosphere, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Warkop Kampus Kuphi Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of store atmosphere, price, and service quality on purchase decisions at Warkop Kampus Kuphi Medan. The research is associative in nature and employs a quantitative ... -
Pengaruh Service Quality dan Omnichannel Marketing terhadap Customer Loyalty melalui Kepuasan Pelanggan pada Brand Apple di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. The research problem arises from the lack of consistent ... -
Analisis Perbandingan Kinerja Green Portofolio Optimal Pada Strategi Aktif Dengan Metode Sharpe, Treynor, Dan Jensen Pada Indeks Saham SRI-KEHATI Sebelum Dan Setelah COVID-19
(Universitas Sumatera Utara, 2025)This study aims to comparatively analyse the performance of an optimal green portfolio on the SRI-KEHATI stock index using an active strategy approach before and after the COVID-19 pandemic. The optimal portfolio was ... -
Analisis Pengaruh Asset-Liability Management dan Rasio Intermediasi Makroprudensial Terhadap Profitabilitas Bank Umum Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2024
(Universitas Sumatera Utara, 2025)This study aims to examine the impact of Asset-Liability Management—measured using the variables of Productive Asset Ratio, Net Interest Margin, Loan to Asset Ratio, Current Account and Saving Account, and Interest Rate ... -
Pengaruh Free Cash Flow, Pertumbuhan Penjualan, Kebijakan Dividen, Profitabilitas, dan Ukuran Perusahaan Terhadap Kebijakan Hutang pada Perusahaan Sub Sektor Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020 – 2023
(Universitas Sumatera Utara, 2025)Debt Policy is a policy taken by company management to fund its operational activities with capital sourced from debt. Many factors influence debt policy, including free cash flow, sales growth, dividend policy, profitability, ... -
Pengaruh Service Quality, Kualitas Produk, dan Harga Terhadap Kepuasan Konsumen Pada Coffee Shop Cortans Koffie Bangkinang Kota
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, product quality, and price on customer satisfaction at Cortans Koffie. This research is associative in nature and utilizes quantitative data. The ... -
Analisis Pengaruh Inklusi keuangan, Self-Efficacy dan Pengelolaan Keuangan Terhadap Kinerja Usaha Mikro di Kecamatan Tigapanah Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Financial Inclusion, Self-Efficacy, and Financial Management on the Business Performance of Micro Enterprises in Tigapanah District, Karo Regency. The population of this study ... -
Pengaruh Kualitas Produk, Inovasi Produk dan Harga Terhadap Keputusan Pembelian Produk HiLo di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Product Quality, Product Innovation, and Price on purchasing decisions of HiLo products in Medan City. This research is associative research and the type of data ... -
Pengaruh Kinerja Keuangan terhadap Pertumbuhan Laba pada Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of financial performance on profit growth in food and beverage sub-sector companies on the Indonesian Stock Exchange for the period 2019-2023. This study uses a quantitative approach ... -
Analisis Pengaruh Fraud Hexagon Terhadap Financial Statement Fraud pada Perusahaan Sektor Kesehatan yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of the fraud hexagon on financial statement fraud in health sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The population includes all health ... -
Pengaruh Facilitating Conditions dan Kualitas Sistem Informasi Terhadap Kepuasan Pengguna Layanan Electronic Custom Declaration Pada KPPBC Bandara Internasional Kualanamu Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of facilitating conditions and information system quality on user satisfaction with the e-CD service at Kualanamu International Airport. This is an associative study ... -
Pengaruh Komunikasi, Teamwork dan Budaya Organisasi terhadap Kinerja Karyawan PT. Perkebunan Nusantara (Ptpn) IV Medan, Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is motivated by the decline in the performance of some employees at PT. The Nusantara IV Medan Plantation is not in line with the expectations of the management. This phenomenon is suspected to be related ... -
Pengaruh Financial Knowledge, Financial Experience, dan Financial Self-Efficacy terhadap Financial Behavior pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The aim of this study is to determine and analyze the effect of financial knowledge, financial experience, and financial self-efficacy on financial behavior in students of the Faculty of Economics and Business at the ... -
Pengaruh Social Customer Relationship Management dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan pada Brand Kopi Kenangan Jalan Iskandar Muda Medan
(Universitas Sumatera Utara, 2025)Coffee, as a global commodity, has transformed from an agricultural product into a high-value industry. The growing market demand, shifting lifestyles, and advancements in digital technology have driven the global ... -
Pengaruh Brand Image, Kualitas Produk, dan Online Customer Review Terhadap Kepuasan Pelanggan pada Cafe T1311 di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of brand image, product quality, and online customer review on customer satisfaction at Cafe T1311. This research is associative in nature and uses quantitative data. ...