Undergraduate Theses
Undergraduate Theses
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Pengaruh E-recruitment, Reputasi Perusahaan, dan Kompensasi terhadap Minat Melamar Kerja di PT Unilever pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)Pada era perkembangan digital saat ini, proses rekrutmen mengalami perubahan signifikan melalui penggunaan sistem e-recruitment yang memudahkan pencari kerja dalam mengakses informasi lowongan. Di sisi lain, mahasiswa ... -
Analisis Pengaruh Profitabilitas, Likuiditas, Perputaran Total Aset, Struktur Modal Dan Volatilitas Laba Terhadap Prediksi Financial Distress Pada Perusahaan Sektor Properti & Real Estate Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to examine and analyze the effect of profitability, liquidity, total asset turnover, capital structure, and earnings volatility on the prediction of financial distress in property and real estate sector ... -
Analisis Pengaruh Investment Opportunity Set, Capital Expenditure, Ukuran Perusahaan dan Struktur Modal Terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the effect of the Investment Opportunity Set, Capital Expenditure, Company Size, and Capital Structure on the Firm Value of companies in the food and beverage sub sector listed on ... -
Pengaruh Financial Attitude, Financial Self Efficacy, dan Financial Socialization Agents Terhadap Pengelolaan Keuangan Pribadi pada Generasi Z di Kecamatan Medan Tuntungan Kota Medan
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine and analyze the influence of financial attitude, financial self-efficacy, and financial socialization agents on personal financial management among Generation Z in Medan Tuntungan ... -
Pengaruh Green Marketing, Brand Image, dan Ketersediaan Produk terhadap Keputusan Pembelian Air Mineral Cleo di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence Green Marketing, Brand Image, and Product Availability on Purchase Decision of Cleo mineral water in Medan City. The population in this study are consumers who ... -
Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Ekspektasi Kerja terhadap Minat Melamar Pekerjaan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025-07-17)The increasingly dynamic nature of the job market in the digital and global era compels companies to attract Generation Z as a potential human resource. This generation tends to be more selective in choosing a workplace, ... -
Pengaruh Chatbot, E-Trust, dan Price Fairness terhadap Kepuasan Pelanggan Pengguna Aplikasi Mytelkomsel di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of chatbot, e-trust, and price fairness on customer satisfaction of MyTelkomsel application users in Medan City. This type of research is associative research with a ... -
Pengaruh Profitabilitas, Likuiditas, Leverage, dan Ukuran Perusahaan Terhadap Prediksi Financial distress pada Perusahaan Sub-Sektor Pertambangan Batu Bara yang Terdaftar Di Bursa Efek Indonesia Periode 2020 - 2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the effect of profitability, liquidity, leverage and firm size on financial distress of coal mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) ... -
Pengaruh Pengalaman Program Magang Bersertifikat, Prestasi Belajar, dan Minat Kerja Terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)In the face of increasingly competitive job market competition, job readiness is an important aspect that every college graduate must possess. Students need to be equipped with a combination of academic knowledge, field ... -
Pengaruh Harga, Lokasi, Dan Servicescape Terhadap Kepuasan Pelanggan Di Sushi Mentai Di Jalan Gudang Dalam
(Universitas Sumatera utara, 2025)This study aims to determine the influence of Price, Location, and Servicescape on Customer Satisfaction at the Sushi Mentai restaurant on Jalan Gudang Dalam. This is an associative study using quantitative data. The ... -
Analisis Pengaruh Citra Merek dan Harga Terhadap Loyalitas Pelanggan Aplikasi Grab di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Brand Image and Price on Customer Loyalty of the Grab application among students of the Universitas Sumatera Utara. The study used a quantitative approach with a survey method ... -
Pengaruh Budaya Organisasi, Lingkungan Kerja Non Fisik, dan Komitmen Organisasi terhadap Kinerja Karyawan di PT. Bank Sumut Kantor Pusat
(Universitas Sumatera Utara, 2025)In the current era of globalization, organizations are required to possess highly performing human resources in order to face increasingly complex competition. Employee performance is influenced by various internal ... -
Pengaruh Fear of Missing Out, Key Opinion Leader dan Brand Advocacy Terhadap Keputusan Pembelian pada Cushion Skintific (Studi Kasus Kalangan Generasi Z di Sun Plaza Medan)
(Universitas Sumatera Utara, 2025)The cosmetic industry has experienced rapid growth, and consumers now have a wide variety of brand choices for the same product. Effective sales promotions can stimulate consumers' purchase intentions. This phenomenon has ... -
Analisis Pengaruh Current Ratio, Debt to Asset Ratio, Return on Asset dan Earning Per Share terhadap Harga Saham pada Perusahaan Sektor Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of the Current Ratio, Debt to Asset Ratio, Return on Assets and Earning Per Share on Share Prices in Property and Real Estate Sector Companies Listed on the ... -
Pengaruh Loan to Deposit Ratio, Capital Adequacy Ratio, Non Performing Loan dan Net Interest Margin Terhadap Return On Asset Pada Bank Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze The Influence of Loan to Deposit, Capital Adequacy Ratio, Non Performing Loan And Interest Margin On Return On Asset in Banks listed on The Indonesia Stock Exchange for the period 2019-2023. This ... -
Pengaruh Marketing Mix dan Customer Experience Terhadap Customer Satisfaction pada Fore Coffee Cabang Multatuli Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of the marketing mix (product, price, place, promotion) and customer experience on customer satisfaction at Fore Coffee Multatuli Branch in Medan City. This research ... -
Pengaruh Kepuasan Kerja terhadap Kinerja Mitra Pengawas Lapangan di Kantor Badan Pusat Statistik (BPS) Kabupaten Dairi dengan Employee Engagement sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of Job Satisfaction on the Performance of Field Supervisory Partners at the Dairi Regency Central Statistics Agency (BPS) Office with Employee Engagement as an Intervening Variable. ... -
Pengaruh Pengembangan Karir Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z Staf Administrasi Perusahaan Finance Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)In recent years, the increasing number of Generation Z employees entering the workforce has presented new challenges for companies, particularly in maintaining their job satisfaction. Many companies, including those in the ... -
Pengaruh Financial Literacy dan Penggunaan Financial Technology terhadap Kinerja Usaha dengan Financial Inclusion sebagai Variabel Mediasi pada Pelaku Usaha Mikro di Pajak USU Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and the use of financial technology on business performance, with financial inclusion as a mediating variable. The population of this study consists of ... -
Pengaruh Kecerdasan Emosional (EQ), Kecerdasan Intelektual (IQ), Kecerdasan Spiritual (SQ) dan Keseimbangan Kehidupan Pekerjaan (Work-Life Balance) terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance in government institutions has increasingly come into focus, as various personal factors such as emotional intelligence, intellectual intelligence, spiritual intelligence, and work-life balance are ...
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