Undergraduate Theses
Undergraduate Theses
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Analisis Pengaruh Pengelolaan Keuangan, Financial Technology, Peran Pemerintah dan Umur Usaha Terhadap Kinerja Keuangan Usaha Mikro, Kecil dan Menengah (UMKM) Tenun Ulos Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Financial Management, Financial Technology, Government Role and Business Age on the Financial Performance of MSMEs in Samosir Regency, precisely in Pangururan District. The ... -
Pengaruh Employee Involvement dan Disiplin Kerja terhadap Kinerja Pegawai Dinas Komunikasi dan Informatika Kota Medan
(Universitas Sumatera Utara, 2025)The performance results of government agencies are determined by the quality of the State Civil Apparatus (ASN) working in them. The development and growth rate of an organization cannot be separated from the role of the ... -
Pengaruh Kualitas Produk, Harga, Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Nona Nia Roti Binjai
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of product quality, price, and social media marketing on purchasing decisions at Nona Nia Roti Binjai. This study is a quantitative study. The population in this study ... -
Pengaruh Gaya Kepemimpinan Transformasional, Budaya Organisasi, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT. Indonesia Asahan Aluminium (INALUM)
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of transformational leadership style, organizational culture and work environment on employee performance at PT. Indonesia Asahan Aluminum (INALUM). This type of research is a ... -
Analisis Pengaruh Persepsi Risiko, Persepsi Manfaat, Persepsi Kemudahan, dan Tingkat Kepercayaan Terhadap Keputusan Penggunaan Dompet Digital Secara Berkala pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)Technological advancements have driven the increased adoption of digital wallets. This study aims to analyze the effect of risk perception, perceived benefits, perceived ease of use, and trust level on the periodic usage ... -
Analisis Penggunaan Media Sosial terhadap Kinerja UMKM Binaan Koperasi Wilayah Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Interactivity, Cost Effectiveness, and Compatibility on the Performance of MSME’s Fostered by Medan Cooperatives. This research is an associative study, and the type of data used ... -
Pengaruh Budaya Organisasi, Komitmen Organisasi, dan Stres Kerja Terhadap Kinerja Karyawan pada BPJS Ketenagakerjaan Cabang Medan Kota
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of organizational culture, organizational commitment, and work stress on employee performance at the Medan City branch of BPJS Ketenagakerjaan. This study uses a quantitative ... -
Pengaruh Servicescape, Service Quality dan Product Quality Terhadap Kepuasan Konsumen Pada Cold 'N Brew Medan
(Universitas Sumatera Utara, 2025)This study aimed to find out and analyze the influence of servicescape, service quality, and product quality simultaneously on consumer satisfaction at the Cold 'N Brew Medan. This study used a non-experimental quantitative ... -
Pengaruh Gaya Hidup, Harga,dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas (Thrift) di Pajak Melati Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of lifestyle, price, and product quality on purchasing decisions for used clothing at Pajak Melati Medan. This research is descriptive quantitative research using questionnaire data ... -
Pengaruh Event Marketing dan Community Engagement terhadap Brand Awareness Produk Indibiz di Kota Medan
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine the influence of Event Marketing and Community Engagement variables on Brand Awareness of Indibiz products in Medan City. Using a quantitative approach and survey method, data were ... -
Pengaruh Employer Branding, Reputasi Perusahaan, dan E-Recruitment terhadap Minat Melamar Gen-Z di Bank Sumut (Studi Kasus pada Fresh Graduate S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)The fierce competition in recruiting talent, or the “war for talent,” is a critical challenge for companies, including those in the banking sector, despite the abundance of fresh graduates. This phenomenon, which is ... -
Pengaruh Product Assortment, Product Quality, dan Store Atmosphere terhadap Impulse Buying pada OH!SOME Store Mall Delipark Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Product Assortment, Product Quality, and Store Atmosphere on Impulse Buying at OH!SOME Store Mall Delipark Medan. A quantitative approach was employed using a survey method ... -
Pengaruh Work-Life Balance, Person-Organization Fit, dan Turnover Contagion terhadap Turnover Intention pada Karyawan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)The high level of job mobility among Generation Z, particularly in major cities such as Medan, poses a significant challenge for organizations in retaining young, adaptive, and high-potential talent. This study aims to ... -
Pengaruh Reputasi Perusahaan, Informasi Sosial Media, dan Employer Attractiveness Terhadap Minat Melamar Kerja di PT Bank BCA Pada Mahasiswa Tingkat Akhir S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)Human Resource is the most important asset for companies to carry out operational activities and to realize the company's vision and mission. Human Resource plays a very strategic role for the sustainability of the company. ... -
Pengaruh Leverage, Likuiditas, Profitabilitas, dan Total Asset Turnover terhadap Nilai Perusahaan pada Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of leverage, liquidity, profitability, and total asset turnover on firm value in mining companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The study ... -
Pengaruh Pelatihan Kerja, Pengembangan Karier dan Kompensasi Terhadap Kinerja Karyawan BPJS Ketenagakerjaan Cabang Medan Kota
(Universitas Sumatera Utara, 2025)In the era of increasingly competitive job competition, job training, career development, and compensation are important factors in improving employee performance. Proper job training can improve employee skills and ... -
Pengaruh Live Streaming, Viral Marketing, dan Sales Promotion terhadap Keputusan Pembelian Pengguna Shopee (Studi pada Generasi Z Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2025)The current e-commerce business competition requires entrepreneurs to pay more attention to product quality, price, and promotion in order to attract consumers to make purchases, including the Live Streaming feature, Viral ... -
Analisis Pengaruh Viral Marketing, Halal Awareness dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Mie Gacoan (Studi Kasus pada Konsumen Mie Gacoan Cabang Dr. Mansyur Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Viral Marketing, Halal Awareness and Electronic Word of Mouth on Purchasing Decisions on Mie Gacoan. This research is associative research and the type of data used ... -
Pengaruh Struktur Modal dan Likuiditas terhadap Harga Saham melalui Profitabilitas sebagai Variabel Intervening pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of capital structure and liquidity on stock prices through profitability as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the ... -
Pengaruh Kebijakan Hutang, Keputusan Investasi, dan Net Profit Margin terhadap Harga Saham pada Sub Sektor Perdagangan Besar yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of debt policy, investment decisions, and net profit margin on stock prices in wholesale trade subsector companies listed on the Indonesia Stock Exchange (IDX) during the period ...
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