Undergraduate Theses
Undergraduate Theses
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Pengaruh Citra Merek, Pengalaman Berbelanja dan Kualitas Produk terhadap Keputusan Pembelian Produk Lipstik Wardah pada Toko Kosmetik Underprice Skincare Jamin Ginting di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of brand image, shopping experience, and product quality on purchasing decisions for Wardah lipstick products at Underprice Skincare Cosmetic Store, Jamin Ginting, ... -
Pengaruh Program Pertukaran Mahasiswa Merdeka Terhadap Tingkat Kepuasan Mahasiswa Inbound Universitas Sumatera Utara dengan Modul Nusantara Sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This research is motivated by the existence of an innovative program launched by the Ministry of Education and Culture to encourage students to have more experience outside their university. This study aims to analyze ... -
Analisis Pengaruh Lokasi, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian pada Waroeng Steak and Shake (Studi Kasus Konsumen Jl. Dr. Mansyur)
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Location, Product Quality and Price Perception on Purchasing Decisions of Waroeng Steak and Shake. The population in this study were consumers of Waroeng ... -
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Nasabah Bank BTPN Syariah (Studi Kasus : BTPN Syariah MMS Rantau Selatan)
(Universitas Sumatera Utara, 2025)Customer satisfaction in the service sector is an important element that determines the growth and development of the Bank in order to continue to exist in the face of competition. To create customer satisfaction, the ... -
Pengaruh Pemasaran Konten dan Gamifikasi terhadap Keterlibatan Pelanggan pada Aplikasi Duolingo di Kalangan Mahasiswa FEB USU
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Content Marketing and Gamification on Customer Engagement in the Duolingo application among FEB USU students. This research is associative in nature and uses ... -
Pengaruh Gaya Kepemimpinan, Kompensasi, dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan CV. Lindung Jaya
(Universitas Sumatera Utara, 2025)This research was conducted on employees of CV. Lindung Jaya. This study aims to determine and analyze the influence of work style leadership, compensation, and environment work on satisfaction Work employees of CV. Lindung ... -
Pengaruh Komunikasi dan Dukungan Atasan Terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PTPN IV Medan, Sumatera Utara
(Universitas Sumatera Utara, 2025)In the modern industrial era, employee performance has become one of the main indicators that determine the success of an organization. The purpose of this study was to determine the effect of communication and superior ... -
Pengaruh Social Media Marketing dan Kualitas Layanan Terhadap Minat Beli Konsumen Aplikasi Duolingo pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Social Media Marketing and Service Quality on Purchase Interest in the Duolingo Application. This research focuses on the variables of Social Media Marketing (X1), ... -
Analisis Pengaruh Financial Literacy, Consumptive Behaviour, Dan Risk Perceptions Terhadap Keputusan Penggunaan Pinjaman Daring Adakami Di Kota Medan
(Universitas Sumatera Utara, 2025)Peer to Peer Lending is the Fintech with the fastest progress in Indonesia, the growth of P2P Lending in Indonesia increased by 21.98% year on year (YoY), This triggered many online lending companies, both legal and illegal. ... -
Pengaruh Tingkat Kesehatan Bank dengan Metode Risk Profile, Good Corporate Governance, Earning dan Capital Terhadap Kinerja Keuangan Bank Digital Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of bank health levels using the RGEC method (Risk Profile, Good Corporate Governance, Earning, and Capital) on the financial performance of digital banks registered with ... -
Pengaruh Literasi Keuangan, Sikap Keuangan, Kepribadian, dan Pendapatan Terhadap Pengelolaan Keuangan pada UMKM Medan Sunggal
(Universitas Sumatera Utara, 2025)This research was conducted to determine the influence of financial literacy, financial attitudes, personality, and income on management in Medan Sunggal MSMEs. The aim of this research is to find out and analyze how ... -
Analisis Pengaruh Faktor Finansial terhadap Kebijakan Dividen Dimediasi oleh Profitabilitas pada Perusahaan Sektor Energi Batubara Terdaftar di Bursa Efek Indonesia pada Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of Efficiency, Capital Structure, Company Growth, Royalty Costs, and Liquidity on Dividend Policy mediated by Profitability in coal energy sector companies listed on the Indonesia Stock ... -
Analisis Pengaruh Pendapatan, Pengalaman Keuangan, Gaya Hidup, Dan Literasi Keuangan Terhadap Pengelolaan Keuangan Mahasiswa Magang Dalam Program Magang Dan Studi Independen Bersertifikat Di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze whether income, financial experience, financial style, and financial literacy affect the financial management of intern students in certified internship and independent study programs in Indonesia. ... -
Pengaruh User Experience, User Interface, dan E-Customer Relationship Management terhadap Customer Loyalty pada Pengguna Spotify Premium (Studi Kasus pada Generasi Z)
(Universitas Sumatera Utara, 2024)The increasingly tight competition in the music streaming service industry forces companies to continuously innovate to improve customer loyalty, including through User Experience, User Interface, and E-Customer ... -
Pengaruh Store Atmosphere, Retail Service Quality, dan Product Quality terhadap Kepuasan Pelanggan J.CO Donuts Gajah Mada Medan (Studi Kasus pada Pelanggan J.CO)
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Store Atmosphere, Retail Service Quality, and Product Quality on Customer Satisfaction of J.CO Donuts Gajah Mada Medan (Case Study on J.CO Customers). This research ... -
Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk (Studi Kasus pada Maga Coffee di Kecamatan Medan Amplas)
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of internal Social Media Marketing, and Electronic Word of Mouth On Decision Buying. This type of research is associative research. The type of data used is primary data. The population ... -
Pengaruh Current Ratio, Return on Asset, Return on Equity, Price Earning Ratio, dan Earning Per Share terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2019)This study aims to determine the effect of Current Ratio, Return on Assets, Return on Equity, Price Earning Ratio, and Earning Per Share on Stock Prices of Mining companies listed on the Indonesia Stock Exchange. This ... -
Pengaruh Pelatihan dan Insentif Terhadap Kepuasan Kerja Pegawai di Rumah Sakit Umum Daerah (RSUD) Tanjung Pura
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of job training and incentives received by employees of the Regional General Hospital (RSUD) Tanjung Pura on job satisfaction. The study employs a quantitative method with a ... -
Pengaruh Servicescape dan Social Media Marketing terhadap Keputusan Menginap Pelanggan di Zeqin Hotel Sidebuk-Debuk.
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of servicescape and social media marketing on customer stay decisions at Zeqin Hotel. The research method used is a quantitative approach by distributing questionnaires to 95 ... -
Pengaruh Harga, Brand Image dan Electronic Word Of Mouth Terhadap Minat Beli Layanan Premium pada Aplikasi Streaming Video Netflix pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Price, Brand Image and Price on Purchase Interest in premium services on the Netflix video streaming application for Students of the Faculty of Economics ...
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