Undergraduate Theses
Undergraduate Theses
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Pengaruh Lifestyle, Social Media Marketing, dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Di Vidha Coffee House Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of lifestyle, social media marketing, and word of mouth on consumer purchase decisions at Vidha Coffee House in Medan City. This research is an associative study using a ... -
Pengaruh Kemudahan Penggunaan Dan Keamanan Terhadap Minat Menggunakan M-Banking Brimo Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025-07-04)This research aims to examine the impact of ease of use and security on the interest of students at Universitas Sumatera Utara in utilizing BRImo M-Banking. The study adopts an associative approach with a quantitative ... -
Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing pada UMKM Kuliner di Kecamatan Babussalam
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the Influence of Market Orientation and Entrepreneurial Orientation on the Competitive Advantage of MSMEs in Babussalam District. The population in this study were the owners of ... -
Pengaruh Physical Evidance, Promosi, dan Harga terhadap Keputusan Pembelian Ulang (Studi Kasus pada Konsumen Di Army Pet Shop Jl.Setia Luhur)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Physical Evidence, Promotion, and Price on Repeat Purchase Decisions among consumers of Army Pet Shop Setia Luhur, Medan City. This research is associative in ... -
Pengaruh Kualitas Produk, Inovasi Produk dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi pada Pelanggan Xiaomi Store Plaza Medan Fair
(Universitas Sumatera Utara, 2025)The development of the modern world and globalization today demands that communication be a very important thing for all levels of society. The more brands circulating in the Indonesian market, the more choices consumers ... -
Pengaruh Dining Service Quality dan Kepuasan Terhadap Loyalitas Pelanggan di Aster Caffe Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of dining service quality and satisfaction on customer loyalty at Aster Caffe, Medan City. The increasingly competitive culinary industry requires business actors to maintain customer ... -
Pengaruh Lingkungan Kerja Fisik, Perilaku Kerja Inovatif, dan Keberagaman Tenaga Kerja Terhadap Kinerja Karyawan PTPN II Tanjung Morawa
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of the physical work environment, innovative work behavior, and workforce diversity on employee performance at PTPN II Tanjung Morawa. The research employed a descriptive ... -
Pengaruh Brand Positioning, Brand Equity, dan Kolaborasi Terhadap Minat Beli Sepatu Compass (Studi Kasus Mahasiswa Program Studi Ilmu Komunikasi Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study uses a quantitative approach to analyze the effect of brand positioning, brand equity, and collaboration on purchasing interest in Compass Shoes among students of the Communication Science Study Program, University ... -
Pengaruh Inovasi dan Keterampilan Wirausaha terhadap Keberhasilan Usaha pada UMKM Bidang Kuliner di Kota Medan Kecamatan Medan Amplas
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Innovation and Entrepreneurial Skills on Business Success in MSMEs in the Culinary Sector in Medan City, Medan Amplas District. This research is associative ... -
Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Antar Lintas Sumatera Cabang Amplas, Kota Medan
(Universitas Sumatera Utara, 2025)Employee performance is a crucial factor that determines the success of an organization in achieving its objectives. In the field of human resource management, work motivation, work discipline, and work environment are ... -
Pengaruh Work Family Conflict dan Social Support Terhadap Kepuasan Kerja Pegawai Wanita pada Perawat Rumah Sakit Umum Pusat Haji Adam Malik Medan
(Universitas Sumatera Utara, 2025)This study was conducted at Rumah Sakti Haji Adam Malik with the aim of the study to determine the effect of work family conflict and social support on the job satisfaction of nursing employees in carrying out their duties ... -
Pengaruh Pendapatan, Literasi Keuangan, dan Persepsi Risiko Terhadap Keputusan Investasi Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Income, Financial Literacy, and Risk Perception on Generation Z Investment Decisions in Medan City. This study is an associative study and the type of data used ... -
Pengaruh Kualitas Layanan, Kualitas Produk dan Harga terhadap Kepuasan Pelanggan di Tokopedia pada Masyarakat Kecamatan Medan Marelan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the partial influence of service quality, product quality, and price on customer satisfaction at Tokopedia among the residents of Medan Marelan District. The research method used ... -
Analisis Pengaruh Struktur Modal, Good Corporate Governance, dan Kinerja Keuangan Terhadap Probabilitas Financial Distress Perusahaan Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of capital structure, good corporate governance (GCG), and financial performance on the probability of financial distress in textile sector companies listed on the Indonesia Stock ... -
Pengaruh Profitabilitas, Likuiditas, Pertumbuhan Penjualan, Struktur Modal, dan Kebijakan Dividen terhadap Harga Saham Perusahaan Subsektor Industri Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of profitability, liquidity, sales growth, capital structure, and dividend policy on the stock prices of food and beverage sub-sector companies listed on the Indonesia Stock Exchange ... -
Pengaruh Hardskill, Softskill dan Literasi Digital terhadap Kesiapan Kerja Alumni Sarjana di Era Revolusi Industri 4.0 (Studi Kasus Alumni Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)USU has been able to organize educational and training programs to improve the hard and soft skills of students, ready to meet the challenges of the Industrial Revolution 4.0. In addition to hard and soft skills, digital ... -
Pengaruh Promosi, Harga, dan Kualitas Produk Terhadap Minat Beli Produk Bufet Ahmad Salim Jalan Dr Mansyur Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of promotion, price, and product quality on consumers' purchase intention at Bufet Ahmad Salim. The research uses a quantitative approach with a population of 97 consumers at ... -
Pengaruh Total Assets Turnover, Return On Assets, Pertumbuhan Penjualan, dan Inventory Turnover terhadap Harga Saham Perusahaan Publik Sub Sektor Tekstil yang terdaftar di Bursa Efek Indonesia Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Total Asset Turnover, Return On Asset, Sales Growth, and Inventory Turnover on Stock Prices in Textile Sub-Sector Public Companies Listed on the Indonesia Stock Exchange for the ... -
Pengaruh Entrepreneurial Networking dan Entrepreneurial Orientation terhadap Keberhasilan Usaha pada UMKM Kota Medan Kecamatan Medan Amplas
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Entrepreneurial Networking and Entrepreneurial Orientation on Business Success in MSMEs in Medan City, Medan Amplas District. This type of research is quantitative. Data sources ... -
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Investasi pada Perusahaan Subsektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)This study aims to identify and analyze the factors that influence investment decisions in manufacturing companies in the food and beverages sub-sector which are listed on the Indonesia Stock Exchange. This research is a ...
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