Undergraduate Theses
Undergraduate Theses
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Pengaruh Reward, Punishment, Dan Fleksibilitas Terhadap Kinerja Mitra Driver Gojek di Kota Medan
(Universitas Sumatera Utara, 2025)In the era of the Industrial Revolution 4.0, the development of digital technology has transformed employment systems and given rise to a new work model known as the gig economy. One example of its implementation in ... -
Pengaruh Financial Knowledge Dan Managerial Perspectives Terhadap Financial Management Behavior Dengan Perspective Of Social Interest Sebagai Variabel Intervening Pada Usaha Mikro Kecil Dan Menengah (UMKM) Sub Sektor Kuliner Di Pasar Pajus Kuliner
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of financial knowledge and managerial perspectives on financial management behavior, with the perspective of social interest as an intervening variable in Micro, Small, and Medium ... -
Pengaruh Literasi Keuangan, Penggunaan Digital Payment, dan Gaya Hidup terhadap Perilaku Konsumtif Mahasiswa Kos di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)The purpose of this study is to analyze the effect of Financial Literacy, Digital Payment Usage, and Lifestyle on Consumptive Behavior among boarding house students in Medan Baru District. The population of this study is ... -
Analisis Pengaruh Penggunaan E-Wallet, Gaya Hidup, dan Literasi Keuangan Terhadap Kepuasan Keuangan pada Karyawan PT.STTC di Kota Pematangsiantar
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of e-wallet usage, lifestyle, and financial literacy on the financial satisfaction of PT.STTC employees in Pematangsiantar City. The population of this study consists of 363 PT.STTC ... -
Pengaruh Pengetahuan Sumber Daya Berwujud dan Sumber Daya Tidak Berwujud terhadap Kinerja Usaha pada pengusaha Café di Rimo Kecamatan Gunung Meriah Kabupaten Aceh Singkil
(Universitas Sumatera Utara, 2023)This study aims to determine the Effect of Tangible Resources and Intangible Resources on Business Performance of Café entrepreneurs in Rimo, Gunung Meriah District, Aceh Singkil Regency. The population of this research ... -
Pengaruh Lingkungan Kerja, Disiplin Kerja dan Komitmen Organisasi Terhadap Kinerja Pegawai Bank Mandiri KCP Medan Pancur Batu
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Work Environment, Work Discipline, and Organizational Commitment on the Employee Performance of Bank Mandiri KCP Medan Pancur Batu. Based on the phenomena found ... -
Pengaruh Media Social Marketing dan Quick Response Code Indonesian Standard (Qris) terhadap Keputusan Pembelian (Studi Kasus UMKM Minuman Boba di Kecamatan Medan Selayang)
(Universitas Sumatera Utara, 2024)The current development of the beverage business is very promising for business opportunities that can increase sales levels. One beverage business that can be used as an opportunity is the Boba beverage business. It is ... -
Pengaruh Harga dan Kualitas Produk terhadap Minat Berkunjung Kembali pada Cafe Java Garden
(Universitas Sumatera Utara, 2025)The development of the culinary industry in the modern era is currently experiencing very rapid growth, especially in the cafe business sector which is increasingly becoming an important part of the lifestyle of contemporary ... -
Pengaruh Kualitas Pelayanan, Kepercayaan dan Harga Terhadap Kepuasan Pelanggan Hotel Debang Resort Dairi
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of service quality, trust, and price on customer satisfaction at Debang Resort Hotel. This study is an associative study and the type of data used is quantitative data. The population ... -
Pengaruh Price dan Service Quality terhadap Kepuasan Pelanggan pada Store Miss Glam Medan
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of price and service quality on customer satisfaction at Miss Glam Medan Store. This study is associative research and the type of data used is quantitative data. The population ... -
Pengaruh Social Media Marketing, E-Word of Mouth, dan Kemudahan Transaksi terhadap Keputusan Pembelian Bagi Pengguna Shopee (Studi pada Generasi Z Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2025)The current e-commerce business competition requires entrepreneurs to pay more attention to the quality and creativity of social media content and the quality of Shopee application features in order to attract consumers ... -
Pengaruh Financial Strain, Attitude Towards Money, Financial Literacy, dan Financial Behaviour terhadap Financial Well-being Generasi Z di PT Masda Jaya Sukses
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of Financial Strain, Attitude Towards Money, Financial Literacy, and Financial Behaviour on Financial WellBeing among Generation Z employees at PT Masda Jaya Sukses. ... -
Pengaruh Pengalaman Kerja, Pendapatan, dan Literasi Keuangan Terhadap Pengelolaan Keuangan Karyawan Generasi Z di PT Everbright Medan
(Universitas Sumatera Utara, 2025) -
Pengaruh Political Connection, Foreign Activity, dan CEO Overconfidence terhadap Tax Avoidance dengan Earning Management sebagai Variabel Moderasi pada Perusahaan Sektor Pertambangan di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of Political Connection, Foreign Activity, and CEO Overconfidence on Tax Avoidance, with Earnings Management as a moderating variable, in mining sector companies listed on the ... -
Pengaruh Motivasi Kerja, Budaya Kerja, dan Stres Kerja terhadap Kinerja Perawat di Rumah Sakit Umum Daerah (RSUD) Porsea
(Universitas Sumatera Utara, 2025)Nurse performance plays a crucial role in the success of healthcare services in a hospital. Nurses are continually required to enhance their performance, as a decline in nurse performance will adversely affect the quality ... -
Pengaruh Brand Awareness, Product Quality, dan Brand Ambassador terhadap Purchase Decision Produk Scarlett (Studi Kasus pada pengunjung toko Underprice Skincare)
(Universitas Sumatera Utara, 2025)The cosmetics and skincare industry in Indonesia has experienced very positive developments in recent years. This is influenced by the increasing public awareness of the importance of self-care, both in terms of health and ... -
Pengaruh Harga, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Somethinc di Shopee
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze The Influence of Price, Brand Image, and Product Quality on the Purchasing Decision for Somethinc Products on Shopee. This study is an associative type of research, and the data ... -
Pengaruh Electronic Customer Relationship Management (E-CRM) Dan User Experience Terhadap E-Loyalty Pada Penggunaan E-Commerce Shopee Wanita Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid growth of e-commerce in Indonesia is particularly evident among Generation Z, who are highly familiar with digital technology. Shopee has become one of the most widely used online shopping platforms, especially ... -
Analisis Peran Moderasi Siklus Hidup Perusahaan dalam Hubungan antara R&D Expenditures terhadap Performa Masa Depan Perusahaan dan Earnings Uncertainty pada Perusahaan Sub Sektor Farmasi di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)The purpose of this research was to analyze the effect of Firm Life Cycle as a Moderating Variable on the relationship between R&D Expenditures, Future Performance, and Earnings Uncertainty in Pharmacy Sub Sector Listed ... -
Pengaruh Stres Kerja, Kepuasan Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada Bank BTN KC Medan
(Universitas Sumatera Utara, 2025)The research was conducted on employees of Bank BTN KC Medan, using a quantitative method through the distribution of questionnaires to [number of respondents] respondents. The data analysis technique used is multiple ...
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