Undergraduate Theses
Undergraduate Theses
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Pengaruh Aspek Kognitif dan Emosional terhadap Keputusan Investasi pada Investor Milenial di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Representativeness Bias, Overconfidence Bias, and Loss Aversion Bias on the Investment Decisions of millennial investors in Medan City. This research employs an associative ... -
Pengaruh Harga, Citra Merek dan Online Customer Review terhadap Keputusan Pembelian di Aplikasi Belanja Shopee (Studi Kasus Gen-Z Pengguna Shopee di Desa Paya Bakung Kecamatan Hamparan Perak)
(Universitas Sumatera Utara, 2025)Technological developments in the era of globalization in 2023 will make online communication and business transactions easier. Generation Z, as digital natives, has a big influence in the digital and e-commerce world. ... -
Pengaruh Service Quality, Price dan Store Atmosphere terhadap Customer Satisfaction pada Kafe Dopamine Jcity
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine and analyze the effect of service quality, price, and store atmosphere on customer satisfaction at Dopamine Café Jcity. This research is associative research, and the type of data ... -
Pengaruh Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Produk Barenbliss di Underprice Skincare Jamin Ginting di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to investigate and analyze the influence of brand image and brand ambassador on purchase decisions for Barenbliss products at Underprice Skincare Jamin Ginting in Medan. The research was conducted at ... -
Pengaruh Price, Electronic Word Of Mouth, Lifestyle dan User Experience Terhadap Customer Loyalty Layanan Streaming Music Spotify Premium (Studi Kasus Pada Gen Z Pengguna Spotify Berlangganan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Price, Electronic Word Of Mouth, Lifestyle and User Experience on Customer Loyalty for Spotify Premium Music Streaming Services. This research is associative research ... -
Pengaruh Collaboration Branding dan Gaya Hidup terhadap Keputusan Pembelian barang di Game Mobile Legends: Bang Bang dada komunitas Mobile Legends Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Collaboration Branding and lifestyle on purchasing decisions of in-game items in Mobile Legends: Bang Bang among the student community at Universitas Sumatera Utara. The ... -
Pengaruh Dining Service Quality dan Customer Experience terhadap Customer Satisfaction pada Kafe Temu Tengah USU (Studi Kasus pada Mahasiswa FISIP dan FEB USU)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Dining Service Quality and customer experience on customer satisfaction at Temu Tengah USU Cafe. This research is associative research and the type of data ... -
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai Dinas Pendidikan dan Kebudayaan Kabupaten Aceh Jaya
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of the work environment and work discipline on the performance of employees at the Aceh Jaya Regency Education Service. This research is quantitative associative ... -
Pengaruh Literasi Keuangan, Fasilitas Online Trading, Persepsi Modal Minimal, Risk dan Return Terhadap Minat Berinvestasi Reksadana pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of financial literacy, online trading facilities, perception of minimum capital, risk, and return on mutual fund investment interest in undergraduate students of the Faculty of ... -
Pengaruh Live Streaming, Program Flash Sale dan Brand Awareness terhadap Impulse Buying Produk Moisturizer The Originote pada Shopee (Studi Kasus pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of Live Streaming, Flash Sale Program and Brand Awareness on Impulse Buying The Originote Moisturizer Products at Shopee (Case Study of North Sumatra University ... -
Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Telkomsel di Grapari Graha Merah Putih Medan
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of service quality dimensions on customer satisfaction at Grapari Graha Merah Putih Medan. The population in the study were Telkomsel customers who came ... -
Pengaruh Struktur Modal, Efisiensi Operasi, dan Pendapatan Non-Bunga Terhadap Profitabilitas Bank Bumn di Indonesia Periode 2014-2023
(Universitas Sumatera Utara, 2025)The purpose of this research is to determine and analyze the effect of Capital Structure, Operation Efficiency, and Non-Interest Income on the Profitability of State-Own Banks in Indonesia for period 2014-2023. This ... -
Pengaruh Work-Life Balance, Stres Kerja, dan Lingkungan Kerja terhadap Kualitas Kerja Perawat pada RSUP H. Adam Malik Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of work-life balance, work stress and work environment on the quality of nurses' work at H. Adam Malik General Hospital, Medan. The population in this study were ... -
Pengaruh Bagi Hasil, Brand Trust dan Kualitas Pelayanan terhadap Keputusan Nasabah Menggunakan Tabungan (Mudharabah) pada PT Bank Aceh Syariah KCP UIN Darussalam Kota Banda Aceh
(Universitas Sumatera Utara, 2025)The rapid economic growth at this time, of course, affects people's behavior in determining decisions to save their funds. Therefore, banks are required to always follow economic developments and trends in the needs of the ... -
Pengaruh Cafe Atmosphere dan Dining Service Quality terhadap Kepuasan Pelanggan Common Folks
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of café atmosphere and dining service quality on Common Folks customer satisfaction. This research is associative research and the type of data used is quantitative ... -
Analisis Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Keputusan Pelanggan Bengkel Mobil Speedline Auto Maxpro Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of service quality, price, and location on customer satisfaction at Speedline auto maxpro workshop in Medan. This type of research is associative with a quantitative approach. The ... -
Pengaruh Human Capital, Adversity Quotient dan Social Media Marketing Terhadap Keberhasilan Usaha Pada Coffee Shop di Medan Selayang
(Universitas Sumatera Utara, 2024)The purpose of this study is to determine the influence of Human Capital, Adversity Quotient, and Social Media Marketing on the success of coffee shop businesses in Medan Selayang. This research is associative in nature ... -
Pengaruh Orientasi Kewirausahaan dan Social Media Marketing Terhadap Keberhasilan Usaha pada Coffee Shop di Kecamatan Medan Selayang
(Universitas Sumatera Utara, 2024)The development of the coffee shop business in the city of Medan is dominated by young people who are considered to be the millennial generation. The facilities provided by the cafe in the form of free WiFi and a unique ... -
Analisis Innovation Capability dan Social Media Marketing Terhadap Kinerja Usaha Mikro Kecil dan Menengah (UMKM) Kuliner di Kecamatan Medan Sunggal
(Universitas Sumatera Utara, 2024)The aim of this research is to analyze the influence of Innovation Capability and Social Media Marketing on the performance of culinary MSMEs in Medan Sunggal District. This type of research is associative research with a ... -
Pengaruh Harga, Social Media Marketing, dan Celebrity Endorser Terhadap Keputusan Pembelian pada 3 Second Ruko Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of price, social media marketing, and celebrity endorsers on purchase decisions at 3 Second Ruko Medan. This type of research is associative with a quantitative approach. The ...
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