Undergraduate Theses
Undergraduate Theses
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Pengaruh Harga, Citra Merek dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Mie Gacoan Jl. Dr Mansyur Medan
(Universitas Sumatera Utara, 2024)Mie Gacoan is one of Indonesia's culinary businesses which is growing and spreads across various regions. Mie Gacoan provides its flagship menu, namely spicy noodles with adjustable spiciness levels and sells other products ... -
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Rumah Makan Zam-Zam Dr Mansyur
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of service quality and facilities on customer satisfaction at Zam Zam Dr Mansyur Restaurant. This type of research is quantitative. The data source was obtained through distributing ... -
Pengaruh Tingkat Pendidikan, Gaya Hidup, Sikap Keuangan dan Literasi Keuangan Terhadap Perilaku Keuangan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2024)The problem in this research is the author's finding that many of the financial behavior of generation Z in the city of Medan do not manage their finances and always feel lacking. The aim of this research is to analyze the ... -
Pengaruh Penerapan Prinsip Syariah dan Servicescape Terhadap Minat Pengunjung Hotel (Studi Kasus Hotel Madani Medan)
(Universitas Sumatera Utara, 2023)This research aims to determine the influence of the implementation of Sharia principles and servicescape on tourist interest at Hotel Madani Medan. It is a quantitative research with a descriptive approach. The method ... -
Pengaruh Lingkungan Kerja, Budaya Organisasi dan Kompetensi terhadap Kinerja Tenaga Pemasar PT. Bank Rakyat Indonesia Kantor Wilayah Medan
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine the work environment, organizational culture and competency simultaneously influence the performance of marketers, to determine and analyze the influence of the work environment ... -
Pengaruh E-Wom, Price, dan Service Quality terhadap Repurchase Intention pada Produk Mixue Ice Cream and Tea Gerai Cabang Dr. Mansyur Medan
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine and analyze the influence of E-WOM, Price, Service Quality on Repurchase intention for Mixue Ice Cream and Tea Products (Case Study of Mixue Ice Cream and Tea consumers at Dr. ... -
Analisis Pengaruh Financial Literacy Social Environment, Emotional Intelligence, dan Parent’s Income terhadap Financial Behavior pada Mahasiswa S-1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of financial literacy, social environment, emotional intelligence, and parent's income on financial behavior on Student S-1 Management of Faculty of Economics ... -
Analisis Pengaruh Pertumbuhan Penjualan, Ukuran Perusahaan dan Profitabilitas terhadap Struktur Modal pada Perusahaan Transportasi dan Logistik yang Terdaftar di BEI Periode 2018-2022
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of sales growth, company size and profitability on the capital structure of transportation and logistics companies listed on the Indonesia Stock Exchange ... -
Analisis Pengaruh Fund Cash Flow, Fund Size, Fund Age, Market Timing Ability dan Turnover Ratio terhadap Kinerja Reksa Dana Saham yang Terdaftar di Otoritas Jasa Keuangan Periode 2018-2022
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze the effect of fund cash flow, fund size, fund age, market timing ability and turnover ratio on the performance of equity mutual funds listed in the Otoritas Jasa ... -
Analisis Pengaruh Internet Banking, Mobile Banking dan Non Interest Income terhadap Kinerja Keuangan Perusahaan Perbankan di Bursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of internet banking, mobile banking and non-interest income on the financial performance of banking companies listed on the Indonesia Stock Exchange in ... -
Pengaruh Job Stress dan Work Engagement terhadap Kinerja Pegawai dengan Affective Commitment sebagai Variabel Mediasi pada Lembaga Pemasyarakatan Kelas II-A Binjai
(Universitas Sumatera Utara, 2024)This study aims to investigate the influence of job stress and work engagement on employee performance at Class II A Correctional Institution in Binjai, with affective commitment as a mediation variable. Data were collected ... -
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, dan Motivasi Berprestasi terhadap Kepuasan Kerja Pengurus Unit Kegiatan Mahasiswa Ekonomi Syariah KSEI FoSEI USU Periode 2023-2024
(Universitas Sumatera Utara, 2024)In the college world, a student has various facilities and infrastructure that can be utilized for self-development. For students, student organizations are one of the quite familiar means. The Sharia Economic Student ... -
Analisis Pengaruh Kebijakan Hutang, Likuiditas, Financing Decision, dan Dividend Policy terhadap Prediksi Financial Distress pada Perusahaan Sektor Energi yang Terdaftar di BEI Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of debt policy, liquidity, financing decisions and dividend policy on financial distress predictions in energy sector companies listed on the IDX for the 2018-2022 ... -
Pengaruh Perputaran Persediaan, Perputaran Piutang, Perputaran Kas, Debt To Equity Ratio, dan Nilai Tukar terhadap Profitablitas pada Perusahaan Subsektor Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2023)This study aims to analyze and determine the effect of inventory turnover, account receivable turnover, cash turnover, debt to equity ratio, and exchange rate on profitability in pharmaceutical subsector companies listed ... -
Analisis Pengaruh Literasi Keuangan, Digital Literasi, dan Financial Self-Efficacy terhadap Risky Credit Behaviour dalam Penggunaan Paylater pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to find empirical evidence on whether financial literacy, digital literacy, and financial self-efficacy have an impact on the risky credit behavior of undergraduate students from the Faculty of Economics ... -
Pengaruh Environment, Social and Governance dan Struktur Modal terhadap Kinerja Keuangan Perusahaan yang Terdaftar di BEI.
(Universitas Sumatera Utara, 2024)Maximum profit related with companies financial performance. For achieving good financial performance, any profits need to be captured in good, innovative ways, thoroughly and up-to date. Catching stakeholder’s attention ... -
Analisis Determinan Kepuasan Kerja Perawat di Unit Rawat Inap Rumah Sakit Umum Daerah Dr. Djasamen Saragih Pematang Siantar
(Universitas Sumatera Utara, 2024)Job satisfaction is something that hospitals need to pay attention to, because high levels of employee job dissatisfaction can increase turnover rates and can reduce patient satisfaction rates. The aim of the research was ... -
Pengaruh Social Media Marketing dan Harga Produk Terhadap Keputusan Pembelian (Studi Kasus pada Seis Café & Public Space)
(Universitas Sumatera Utara, 2024)Effective social media marketing strategies and competitive product pricing are critical factors influencing consumer purchase decisions, particularly in the cafe and restaurant industry. This study aims to analyze the ... -
Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Wardah pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)Wardah continues to strive to expand its wings so that it now has a line of products. According to Shabrina Salsabilla as Brand Manager of Wardah Cosmetics, Wardah always prioritizes halal factors starting from the development ... -
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen pada Toko Toko Nanda Jaya Ponsel Pajus Medan
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Service Quality and Product Quality on Consumer Satisfaction at the Nanda Jaya Mobile Shop Pajus Medan. This research is associative research and the type of ...
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