Undergraduate Theses
Undergraduate Theses
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Analisis Pengaruh Return on Assets, Earnings per Share, dan Pengungkapan Keberlanjutan terhadap Harga Saham Perusahaan Pertambangan Batu Bara yang terdaftar di Bursa Efek Indonesia periode 2021-2024
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Return on Assets (ROA), Earnings per Share (EPS), and Sustainability Disclosure (SD) on the Share Price of coal mining companies listed on the Indonesia Stock Exchange (IDX) for ... -
Analisis Strategi Dinas Kependudukan dan Pencatatan Sipil Surabaya dalam Membangun Brand Image melalui Instagram SWARGALOKA (Suara Warga Mengelola Kebutuhan Administrasi Kependudukan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the strategy of the Department of Population and Civil Registration (Disdukcapil) of Surabaya City in building its brand image through the Instagram account @swargaloka.sby. The research uses a ... -
Pengaruh Pengungkapan Corporate Social Responsibility (CSR), Good Corporate Governance (GCG), Growth, dan Profitability terhadap Nilai Perusahaan pada Perusahaan Perkebunan Kelapa Sawit yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Corporate Social Responsibility (CSR) Disclosure, Good Corporate Governance (GCG), Growth, and Profitability on the Firm Value of palm oil plantation companies ... -
Pengaruh Capital Intensity, Inventory Intensity, Sales Growth, Dan Leverage Terhadap Tax Avoidance Pada Perusahaan Sektor Energi Yang Terdaftar Di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Capital Intensity, Inventory Intensity, Sales Growth, and Leverage on Tax Avoidance in energy sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. ... -
Analisis Pengaruh Environmental, Social, and Governance (ESG) Performance, Carbon Performance, Earnings Quality, dan Institutional Ownership terhadap Nilai Perusahaan pada Sektor Energi yang Terdaftar di Bursa Efek Indonesia Tahun 2021–2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of each pillar of Environmental, Social, and Governance (ESG), Carbon Performance, Earnings Quality, and Institutional Ownership on firm value in the energy sector companies listed ... -
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan pada Clover Bakeshoppe di Cabang Medan Petisah
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of product quality, service quality, and price on customer satisfaction at Clover Bakeshoppe in the Medan Petisah branch. This study is associative research and the type of data ... -
Pengaruh Konflik Peran Ganda dan Stres Kerja terhadap Kinerja Karyawan Wanita yang Sudah Menikah pada PT Jawa Sumatera Medan
(Universitas Sumatera Utara, 2025)Married women working in the industrial sector are often faced with difficult situations in dividing their time between work and family responsibilities. This condition can cause psychological and physical stress that has ... -
Analisis Pengaruh Environmental Social Governance Score, Financial Performance dan Harga Saham Terhadap Return Saham dengan Firm Size sebagai Variabel Moderasi pada Perusahaan yang Tergabung di Indeks Environmental Social Governance Leaders
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Environmental Social Governance (ESG) Score, Financial Performance, and Stock Price on Stock Return with Firm Size as a moderating variable in companies listed on the Environmental ... -
Pengaruh Layout Toko, Visual Merchandising, dan Service Quality Terhadap Kepuasan Konsumen pada Store Underprice Jamin Ginting Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of store layout, visual merchandising, and service quality on customer satisfaction at Store Underprice Jamin Ginting Medan. The background of the study is based on the growing ... -
Pengaruh Kepercayaan Konsumen, Fitur Produk dan Kualitas Layanan terhadap Keputusan Penggunaan Layanan Sumut Link
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of consumer trust, product features, and service quality on the decision to use Sumut Link services in Pematangsiantar. This is an associative study using quantitative data. The ... -
Analisis Pengaruh Financial Literacy, Financial Behavior, dan Income terhadap Financial Satisfaction pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Financial Literacy, Financial Behavior, and Income on the Financial Satisfaction of the Faculty of Economics and Business, University of North Sumatra. This ... -
Pengaruh Brand Image, Harga, dan Promosi terhadap Keputusan Pembelian Produk Susu UHT PT Cisarua Mountain Dairy (Cimory)
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine and analyze the influence of Brand Image, Price, and Promotion on the Purchase Decisions of Cimory UHT milk products. The processed milk industry has gained increased attention from ... -
Pengaruh E-Promotion, Variasi Produk, dan Harga terhadap Keputusan Pembelian Generasi Z di Kopi Tomoro Setia Budi Medan
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of E-Promotion, Product Variation, and Price on Generation Z’s Purchase Decisions at Tomoro Coffee Setia Budi Medan. Generation Z, as Indonesia’s largest population group, is highly ... -
Pengaruh Kualitas Produk, Promosi Online di Instagram, dan Citra Merek terhadap Keputusan Pembelian Produk Kerudung Rabbani (Studi Kasus pada Pembeli Produk Kerudung Rabbani di Kecamatan Medan Marelan)
(Universitas Sumatera Utara, 2025)The development of Muslim fashion trends continues to grow, including the trend of wearing hijabs, especially during the Ramadan period. Rabbani offers its flagship product, the instant hijab, and introduces its brand image ... -
Pengaruh Likuiditas, Aktivitas, Solvabilitas Dan Firm Size Terhadap Profitabilitas Pada Industri Telekomunikasi Yang Terdaftar Pada BEI Periode 2019-2023
(Universitas Sumatera Utara, 2025)The telecommunications industry is one of the key sectors supporting economic growth and digital transformation in Indonesia. Telecommunications companies play a strategic role in providing communication infrastructure, ... -
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Pegawai Negeri Sipil di Lingkungan Balai Pengelola Transportasi Darat (BPTD) Kelas II Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance and workload are interrelated, as an organization can assess the workload before assigning the right position to its employees. In addition to workload, employee performance is also influenced by other ... -
Pengaruh Harga, Inovasi Produk, dan Pengalaman Pelanggan terhadap Minat Beli Ulang di Momoyo Ice Cream & Fruity Cabang Pancing Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of price, product innovation, and customer experience on repurchase intention. This study uses an associative research method with a quantitative approach. The type of data used is ... -
Pengaruh Perceived Ease of Use dan E-Trust terhadap E-Loyalty pengguna E-Wallet Ovo pada Mahasiswa S1 FEB USU dengan E-Satisfaction sebagai variabel Intervening
(Universitas Sumatera Utara, 2025)The development of digital technology has driven a shift in consumer behavior toward electronic transactions, with E-Wallets such as OVO becoming one of the main innovations, particularly among students. However, OVO ... -
Pengaruh E-Service Quality, E-Trust, dan Sosial Influence terhadap E-Customer Loyalty Pengguna Aplikasi Dana (Studi Kasus pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This research aims to analyze and find out how much influence E-Service Quality, E-Trust and Social Influence both partially and simultaneously on E-Customer Loyalty in DANA application users (Study on S-1 Students of the ... -
Analisis Pengaruh Capital Structure Dan Dividend Policy Terhadap Firm Value Dengan Environmental, Social, Governance Performance Sebagai Variabel Intervening Pada Indeks Saham Indonesia Stock Exchange Environmental, Social, Governance Leaders
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of Capital Structure and Dividend Policy on Firm Value, with ESG Performance serving as a mediating variable, using data from companies listed in the IDX ESG Leaders index during ...
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