Undergraduate Theses
Undergraduate Theses
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Analisis Pengaruh Konten Media Sosial, Influencer, dan Interaksi dengan Pelanggan Terhadap Brand Awareness Somethinc
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of social media content, influencer, and customer interaction on brand awareness of Somethinc. This research is an associative study with a quantitative approach. The sampling ... -
Analisis Pengaruh Likuiditas, Solvabilitas, Aktivitas, dan Pertumbuhan Penjualan terhadap Harga Saham melalui Profitabilitas sebagai Variabel Intervening pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia Periode 2019–2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of liquidity, solvency, activity, and sales growth on stock prices with profitability as an intervening variable in transportation and logistics sector companies listed on the Indonesia ... -
Pengaruh Struktur Modal, Pertumbuhan Penjualan, Free Cash Flow, dan Likuiditas terhadap Profitabilitas pada Perusahaan Sub Sektor Batu Bara yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of capital structure, free cash flow, and liquidity on profitability in coal sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period. This study uses ... -
Pengaruh Beban Kerja, Disiplin Kerja, dan Komitmen Organisasi terhadap Kinerja Karyawan di PT. Sumatera Ega Mekinka Medan
(Universitas Sumatera Utara, 2025)High business competition demands every company to always maintain and improve the performance of its employees. In reality, many companies face significant challenges in improving employee performance according to ... -
Pengaruh Profitabilitas, Likuiditas, Solvabilitas, dan Pertumbuhan Dividen Terhadap Harga Saham pada Industri Perbankan yang Terdaftar di BEI Periode 2019-2023
(Universitas Sumatera Utara, 2025)The purpose of this study is to analyze the effect of profitability, liquidity, solvency, and dividend growth on stock prices in the banking industry listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. ... -
Analisis Pengaruh Kompetensi Dan Kompensasi Terhadap Loyalitas Karyawan Di Rumah Sakit Tentara Pematangsiantar
(Universitas Sumatera Utara, 2025)This study aims to provide new knowledge and determine the effect of competence and compensation on employee loyalty at Pematangsiantar Tentara Hospital. Human resource management in hospitals must be carried out with good ... -
Analisis Komparatif Harga Dan Volume Ekspor Bahan Mineral Sebelum dan Sesudah Pelarangan Ekspor Komoditas Bijih Nikel, Nikel, Bijih Tembaga, Tembaga, Batubara di Indonesia Dengan Ditetapkannya Hilirisasi
(Universitas Sumatera Utara, 2025)Indonesia, with its abundance of natural resources, makes its people dependent on natural resources and if this continues, it will have a negative impact on the environment. With this problem, the government established ... -
Pengaruh Content Marketing dan Influencer Marketing di Platform Tiktok terhadap Keputusan Pembelian Produk Lafiye pada Mahasiswi Muslim Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara Stambuk 2021-2023
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of Content Marketing and Influencer Marketing on the TikTok platform on the Purchase Decisions of Lafiye products among Muslim female students of the Faculty of Economics ... -
Pengaruh Kualitas Pelayanan, Promosi dan Kepercayaan Merek terhadap Loyalitas Pelanggan Pengguna E-Commerce Tokopedia pada Mahasiswa S1 Manajemen Angkatan 2023-2024 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Service Quality, Promotion and Brand Trust on Customer Loyalty in Tokopedia E-Commerce for Undergraduate Management Students Class of 2023-2024, Faculty of Economics ... -
Pengaruh Kualitas Layanan, Kepuasan Pengguna, dan Pengalaman Pengguna terhadap Kepercayaan Pengguna Gojek (Studi pada Mahasiswa Feb USU)
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Service Quality, User Satisfaction, and User Experience on Gojek User Trust (A Study of FEB USU Students). This is a descriptive quantitative study using a survey method involving ... -
Pengaruh User Generated Content dan Brand Awareness Terhadap Keputusan Pembelian produk Jims Honey pada Pengguna Aplikasi Tiktok
(Universitas Sumatera Utara, 2025)Marketing strategies through social media platforms such as Tiktok are becoming increasingly important in building relationships between brands and consumers, particularly through content created by users (User Generated ... -
Pengaruh Penerapan Green Marketing (Green Product, Green Price, Green Promotion) terhadap Keputusan Pembelian NPURE pada Konsumen Toko Underprice Skincare Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the impact of green marketing aspects— namely green product, green price, and green promotion—on the purchasing decisions of NPURE among consumers at the Underprice Skincare Store, ... -
Pengaruh Budaya Organisasi terhadap Kinerja Melalui Keterikatan Kerja dan Kepuasan Kerja Pegawai DiKantor Pusat PT Pelindo Multi Terminal
(Universitas Sumatera Utara, 2025)Human resources are a strategic asset in organizations that play an important role in determining operational success and the achievement of long-term goals. Therefore, efforts to improve employee performance are a ... -
Pengaruh Literasi Keuangan, Pendapatan, dan Gaya Hidup Mahasiswa terhadap Pengelolaan Keuangan Pribadi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of financial literacy, income, and lifestyle of students on personal financial management in students of the Faculty of Economics and Business, University of North ... -
Pengaruh Coping Stress , Manajemen Waktu, dan Dukungan Sosial terhadap Prokrastinasi Akademik Mahasiswa dalam Penyelesaian Studi Tepat Waktu pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The era of Society 5.0 and the education revolution 5.0 require students to master various digital competencies and soft skills, but this often triggers pressure that leads to academic procrastination. This phenomenon has ... -
Analisis Strategi Pemasaran terhadap Peningkatan Penjualan Minyak Kelapa Sawit (Studi Kasus PT Perkebunan Nusantara IV Regional 6)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze internal and external factors that are strengths, weaknesses, opportunities and threats for marketing and how the right CPO marketing strategy is at PTPN I Regional 6. The population ... -
Analisis Pengaruh Financial Technology, Lingkungan Sosial, Financial Understanding, dan Tingkat Pendidikan terhadap Perilaku Keuangan Pelaku Usaha Mikro dan Kecil di Deli Tua
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Financial Technology, Social Environment, Financial Understanding and Education Level on the Financial Behaviour of Deli Tua Micro and Small Business actors. This research is ... -
Pengaruh Kualitas Layanan, Kualitas Produk, dan Store Atmosphere terhadap Kepuasan Pelanggan di Cafe LaNinas Coffee & Kitchen Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of service quality, product quality, and Store Atmosphere on customer satisfaction at LaNinas Coffee & Kitchen in Medan City. The research is associative in nature ... -
Analisis Pengaruh Kepemilikan Institusional, Leverage, Operating Capacity, dan Sales Growth Terhadap Prediksi Kebangkrutan pada Perusahaan Sub Sektor Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of institutional ownership, leverage, operating capacity, and sales growth on the prediction of bankruptcy. The population in this study consists of textile sub-sector companies ... -
Pengaruh Social Media Marketing Instagram, Store Atmosphere dan Dining Service Quality Terhadap Keputusan Pembelian di Floc.co Dewa Ruci Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Social Media Marketing on Instagram, Store Atmosphere, and Dining Service Quality on Purchase Decisions at Floc.co Dewa Ruci Medan. This research is associative in ...
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