Master Theses
Master Theses
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Pengaruh Promo Diskon "Dine Out Deals" dan Desain Komunikasi Visual terhadap Keputusan Pembelian Konsumen pada Layanan Grabfood di Sun Plaza Mall Kota Medan dengan Minat Beli sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)The decline in GrabFood usage compared to its competitors raises questions regarding market dominance and the platform’s growth sustainability. Visual communication design is expected to facilitate message delivery; ... -
Pengaruh Ambidextrous Leadership dan Person-Job Fit Terhadap Kinerja Pegawai Melalui Perilaku Kerja Inovatif pada Kantor Perwakilan BPKP Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance at the Representative Office of BPKP North Sumatra Province has not yet shown optimal results, as indicated by several unmet organizational and individual performance targets. The underlying factors ... -
Pengaruh Product Bundling dan Perceived Value terhadap Continuance Intention melalui Kepuasan Debitur KPR Non Subsidi Bank BTN Kantor Cabang Medan
(Universitas Sumatera Utara, 2025)The banking industry has undergone significant development in response to increasingly intense competition. As part of its vision to become the primary partner in empowering Indonesian families financially, Bank BTN provides ... -
Pengaruh Persepsi Risiko dan Persepsi Kemudahan terhadap Minat Penggunaan E-Wallet Dana di Kota Medan dengan E-Trust sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)The development of information technology has brought significant transformation to digital payment systems, particularly through the adoption of e-wallets as fast. convenient, and secure transaction solutions. The ... -
Pengaruh Pemberdayaan Pegawai, Kolektivitas Kerja dan Keterikatan Pegawai terhadap Organizational Citizenship Behavior pada Kantor Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Langsa
(Universitas Sumatera Utara, 2023)In an organization, the existence of human resources is very crucial. Therefore, without human resources, an organization - including a government organization - will encounter challenges to grow. Each organization, such ... -
Pengaruh Disiplin Kerja, Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Pegawai PERUMDA Tirtanadi Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in determining organizational success, particularly for regional companies engaged in public services such as PERUMDA Tirtanadi Medan. As the primary provider of clean water for Medan ... -
Gamifikasi dalam Gig Economy pada Pengemudi Ojek Online di Medan
(Universitas Sumatera Utara, 2025)Gamification has become a key strategy used by ride-hailing platforms to manage and control driver behavior through missions, points, levels, performance metrics, ratings, challenges, and rewards designed to increase driver ... -
Pengaruh Hedonic Shopping Motivation dan Electronic Word of Mouth (Ewom) terhadap Impulse Buying pada Pengguna E-Commerce Shopee di Kecamatan Medan Tuntungan dengan Positive Emotion sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the effect of hedonic shopping motivation and electronic word of mouth on impulse buying through positive emotion among Shopee users. This research is associative in nature using ... -
Pengaruh Kegagalan Layanan dan Penanganan Komplain terhadap Kepercayaan Pelanggan PDAM Tirtanadi Cabang Medan Denai dengan Kepuasan Pelanggan sebagai Variabel Intervening
(Universitas Sumatera Utara, 2023)Water is a basic necessity for human life, and every individual has the right to access clean water to support their livelihood. The government, in this case the Province of North Sumatra, has established a business unit ... -
Pengaruh Citra Merek dan Promosi terhadap Keputusan Menggunakan Jasa Pengiriman PT POS Indonesia Cabang Medan Kesawan dengan Kepercayaan sebagai Variabel Intervening
(Universitas Sumatera Utara, 2022)In the era of globalization, business competition in the shipping service sector has increased significantly. This is influenced by the increasingly high needs of society, and also influenced by the development of online ... -
Analisis Pengaruh Pembiayaan Green Banking Dan Kesehatan Bank Terhadap Financial Performance Melalui Bank Size Sebagai Variabel Moderating pada Industri Perbankan di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of green banking financing and bank soundness on financial performance through bank size as a moderating variable in the Indonesian banking industry. This research employs a quantitative ... -
Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Perbankan Swasta Nasional di Indonesia Yang di Moderasi oleh Penggunaan Fintech
(Universitas Sumatera Utara, 2025)This study aims to analyze the Factors Affecting the Performance of National Banks in Indonesia oderated by the Use of Fintehch. The data used in this research is secondary data collected from the financial reports of ... -
Pengaruh Servicescape dan Brand Image terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening pada The Coffee Crowd Medan
(Universitas Sumatera Utara, 2021)In the current era of globalization, coffee shops have become increasingly popular in Indonerio, attracting customers from various age groups, from young to old. The Coffee Crowd Plaza Medan Fair is one of the most visited ... -
Pengaruh Kepemimpinan, Karakteristik Pekerjaan dan Kemampuan Kerja terhadap Kinerja Karyawan PT Tosa Sakti Sejahtera Kabupaten Langkat Sumatera Utara
(Universitas Sumatera Utara, 2021)Essentially, achieving employee performance in an organization requires consideration of several factors, including leadership, job characteristics, and work ability. PT Tosa Sakti Sejahtera, located in Langkat Regency, ... -
Pengaruh Online Customer Review dan Online Customer Rating terhadap Purchase Decision dengan Brand Image sebagai Mediasi pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)Shopee has become one of the leading online shopping platforms in Indonesia, allowing individuals, small businesses, and brands to conduct online transactions. Shopee’s brand image is well-recognized by the Indonesian ... -
Pengaruh Stres Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan Melalui Motivasi Kerja pada Karyawan Pemasar Bank Syariah Indonesia Tapaktuan
(Universitas Sumatera Utara, 2025)The problems identified within the company include several employees who are still unable to nieet the performance targets assigned to them, employees feeling that the company's targets and job demands are too high—resulting ... -
Pengaruh Gaya Kerja dan Preferensi Generasi Z terhadap Kinerja Generasi Z dengan Budaya Organisasi sebagai Variabel Moderasi pada Karyawan Startup di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid growth of startups in Medan City has opened up significant opportunities for Generation Z to actively participate in the workforce. However, many startups still struggle to optimize Generation Z’s performance due ... -
Pengaruh Keterlibatan Karyawan dan Beban Kerja terhadap Kinerja Karyawan melalui Motivasi Kerja pada Pt. Wijaya Karya Beton Kantor Cabang Deli Serdang
(Universitas Sumatera Utara, 2025)Improving employee performance is a top priority for PT. Wijaya Karya Beton Kantor Cabang Deli Serdang in supporting the achievement of production and service targets. In a dynamic work environment, achieving optimal ... -
Pengaruh Organization Citizenship Behaviour dan Psychological Capital Karyawan terhadap Kinerja Karyawan di Bank Sumut dengan Kepuasan Kerja sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)In an increasingly dynamic work environment, employees' ability to voluntarily contribute through Organizational Citizenship Behavior (OCB) and possess high Psychological Capital, such as optimism, hope, resilience, and ... -
Pengaruh Work Flexibility, Generational Diversity dan Human Resource Digital pada Kinerja Karyawan OJK Medan dengan Kepuasan Kerja sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of work flexibility, generational diversity, and human resource digital on employee performance through job satisfaction as an intervening variable at the Financial ...
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