Master Theses
Master Theses
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Analisis Komparasi Pengaruh Risiko Sistematis, Risiko Idiosinkratik, dan Sentimen Investor Terhadap Return Saham pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia
(Universitas Sumatera Utara, 2025)Stock return is a key indicator reflecting investment perfomance and serves as a primary consideration for investors in making decisions in the capital market, where the banking sector plays a strategic role in driving ... -
Pengaruh Keterlibatan Kerja dan Organisasi yang Ambidex terhadap Kinerja Pegawai dengan Perilaku Inovatif sebagai Variabel Mediasi di Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)In a dynamic work environment, employee performance is influenced by the level of work engagement and the organization’s ability to manage exploration and exploitation in a balanced manner (ambidexterity). Organizations ... -
Analisis Determinan Indeks Harga Saham Gabungan melalui Volume Transaksi Saham di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This research aim to examine how macroeconomic variables affect the movement of the Composite Stock Price Index (IHSG) through stock transaction volume on the Indonesia Stock Exchange (IDX) during the 2017–2023 period. The ... -
Analisis Pengaruh Gender Diversity dan Kepemimpinan Transformasional terhadap Kinerja melalui Kepuasan Kerja pada PT PLN (Persero) Unit Induk Distribusi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the effect of gender diversity and transformational leadership on employee performance through job satisfaction at PT PLN (Persero) Unit Induk Distribusi Sumatera Utara. The research ... -
Pengaruh Gamification, User Experience Dan E-Service Quality Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Pada Konsumen Tokopedia Di Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of information technology has shifted consumer behavior from conventional shopping to online shopping. Although the e-commerce industry has generally shown growth, Tokopedia one of the largest platforms has ... -
Anteseden Kepuasan Pelanggan serta Dampaknya Terhadap Loyalitas Pelanggan pada SPBU Shell Jakarta
(Universitas Sumatera Utara, 2025)The high demand for fuel in Indonesia, largely driven by the transportation sector, has encouraged Shell gas stations to innovate in service and product quality. Although Shell is known for its strong brand reputation, ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Analisis Pengaruh Life Cycle, Investment Opportunity Set, Profitability, Leverage, dan Free Cash Flow Equity Terhadap Dividend Policy pada Perusahaan Property, Real Estate, dan Building Construction di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The inconsistency of dividend payments in the property, real estate, and building construction sectors listed on the Indonesia Stock Exchange highlights the need for a deeper understanding of the influencing factors. This ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Pengaruh Sales Promotion dan Social Presence terhadap Impulse Buying pada Live Shopping Tiktok untuk Produk Fashion pada Wanita Generasi Milenial di Kota Medan dengan Emotional Response sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)TikTok live streaming shopping has emerged as a favored sales strategy among business actors. This method involves sales promotions offered for a limited time during the live streaming sessions and leverages social ... -
Pengaruh Price Discount dan Shopping Lifestyle terhadap Impulsive Buying dengan Positive Emotion sebagai Variabel Intervening pada Pengguna E-Commerce Shopee (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)In today's digital era, human life is inseparable from the internet , which has become a basic necessity for most people ranging from simply seeking information on social media and news platforms to running a business. ... -
Pengaruh Literasi Digital, Akses Pembelajaran dan Partisipasi terhadap Kompetensi Pegawai Pemasaran melalui Pemanfaatan Sistem Pembelajaran Terintegrasi di PT. Bank XXXX Kantor Wilayah XXX
(Universitas Sumatera Utara, 2025)Digital transformation in the banking sector demands continuous adaptation of employee competencies, particularly in the marketing division, to maintain competitiveness. This study aims to analyze the influence of digital ... -
Pengaruh User Generated Content dan Viral Marketing terhadap Purchase Intention Local Brand Emina Dimoderasi Product Knowledge pada Gen Z di Kota Medan
(Universitas Sumatera Utara, 2025)In the era of digital expansion, social media marketing has become a crucial strategy for organizations to engage consumers. The beauty industry in Indonesia shows promising prospects due to the demographic bonus, with ... -
Analisis Pengaruh Kinerja Keuangan Daerah terhadap Pertumbuhan Ekonomi dengan Alokasi Belanja Modal sebagai Variabel Intervening pada Kabupaten/Kota Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of financial performance on economic growth, with capital expenditure allocation as an intervening variable in the local governments of regencies/cities in North Sumatra Province. The ... -
Pengaruh Gaya Kepemimpinan Transformasional Iklim Organisasi Dan Lingkungan Kerja Terhadap Produktivitas Melalui Motivasi Kerja Pada PT Sumatera Tobaco Trading Company
(Universitas Sumatera Utara, 2025)Work productivity can be influenced by the management of both formal and non-formal organizations. In its implementation, humans become the main element in increasing work productivity because without human resources, other ... -
Pengaruh Sikap Kerja dan Lingkungan Kerja terhadap Kinerja Tenaga Kependidikan melalui Kepuasan Kerja pada Universitas Katolik Santo Thomas
(Universitas Sumatera Utara, 2025)The suboptimal work attitude of educational personnel at Universitas Katolik Santo Thomas, particularly the lack of time discipline, has become a major concern due to the number of staff who demonstrate low discipline. In ... -
Analisis Skill Upgrade, Social Support dan Job Characteristics terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Moderasi di Puskesmas Hamparan Perak
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of skill upgrade, social support, and job characteristics on employee performance, with job satisfaction as a moderating variable at Hamparan Perak Community Health Center. The ... -
Pengaruh Hedonic Shopping Motivation dan Flash Sale terhadap Impulse Buying pada Layanan E-Commerce di Kota Medan dengan Emotional Response sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of hedonic shopping motivation and flash sales on impulse buying, with emotional response as a moderating variable in e-commerce services. This research is an associative ... -
Pengaruh Efektivitas Rekrutmen Online, Kompensasi Dan Pengembangan Karir Terhadap Minat Melamar Kerja Generasi Z Kota Medan Di Perusahaan Dengan Reputasi Perusahaan Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Unemployment among Generation Z has become a critical issue requiring special attention. Many young graduates face significant challenges in entering the job market. According to the National Labor Force Survey as of ... -
Analisis User Experience dan Perceived Value terhadap Repurchase Intention dengan E-Satisfiction Sebagai Variabel Intervening pada Aplikasi Traveloka (Pengguna Aplikasi Traveloka Kota Medan)
(Universitas Sumatera Utara, 2025)The digital travel industry in Indonesia has experienced rapid growth, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large ...
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