Browsing Master Theses by Submit Date
Now showing items 1-20 of 1223
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Pengaruh Hedonic Shopping Motivation dan Electronic Word of Mouth (Ewom) terhadap Impulse Buying pada Pengguna E-Commerce Shopee di Kecamatan Medan Tuntungan dengan Positive Emotion sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the effect of hedonic shopping motivation and electronic word of mouth on impulse buying through positive emotion among Shopee users. This research is associative in nature using ... -
Pengaruh Kegagalan Layanan dan Penanganan Komplain terhadap Kepercayaan Pelanggan PDAM Tirtanadi Cabang Medan Denai dengan Kepuasan Pelanggan sebagai Variabel Intervening
(Universitas Sumatera Utara, 2023)Water is a basic necessity for human life, and every individual has the right to access clean water to support their livelihood. The government, in this case the Province of North Sumatra, has established a business unit ... -
Pengaruh Citra Merek dan Promosi terhadap Keputusan Menggunakan Jasa Pengiriman PT POS Indonesia Cabang Medan Kesawan dengan Kepercayaan sebagai Variabel Intervening
(Universitas Sumatera Utara, 2022)In the era of globalization, business competition in the shipping service sector has increased significantly. This is influenced by the increasingly high needs of society, and also influenced by the development of online ... -
Analisis Pengaruh Pembiayaan Green Banking Dan Kesehatan Bank Terhadap Financial Performance Melalui Bank Size Sebagai Variabel Moderating pada Industri Perbankan di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of green banking financing and bank soundness on financial performance through bank size as a moderating variable in the Indonesian banking industry. This research employs a quantitative ... -
Pengaruh Servicescape dan Brand Image terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening pada The Coffee Crowd Medan
(Universitas Sumatera Utara, 2021)In the current era of globalization, coffee shops have become increasingly popular in Indonerio, attracting customers from various age groups, from young to old. The Coffee Crowd Plaza Medan Fair is one of the most visited ... -
Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Perbankan Swasta Nasional di Indonesia Yang di Moderasi oleh Penggunaan Fintech
(Universitas Sumatera Utara, 2025)This study aims to analyze the Factors Affecting the Performance of National Banks in Indonesia oderated by the Use of Fintehch. The data used in this research is secondary data collected from the financial reports of ... -
Pengaruh Kepemimpinan, Karakteristik Pekerjaan dan Kemampuan Kerja terhadap Kinerja Karyawan PT Tosa Sakti Sejahtera Kabupaten Langkat Sumatera Utara
(Universitas Sumatera Utara, 2021)Essentially, achieving employee performance in an organization requires consideration of several factors, including leadership, job characteristics, and work ability. PT Tosa Sakti Sejahtera, located in Langkat Regency, ... -
Pengaruh Online Customer Review dan Online Customer Rating terhadap Purchase Decision dengan Brand Image sebagai Mediasi pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)Shopee has become one of the leading online shopping platforms in Indonesia, allowing individuals, small businesses, and brands to conduct online transactions. Shopee’s brand image is well-recognized by the Indonesian ... -
Pengaruh Stres Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan Melalui Motivasi Kerja pada Karyawan Pemasar Bank Syariah Indonesia Tapaktuan
(Universitas Sumatera Utara, 2025)The problems identified within the company include several employees who are still unable to nieet the performance targets assigned to them, employees feeling that the company's targets and job demands are too high—resulting ... -
Pengaruh Gaya Kerja dan Preferensi Generasi Z terhadap Kinerja Generasi Z dengan Budaya Organisasi sebagai Variabel Moderasi pada Karyawan Startup di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid growth of startups in Medan City has opened up significant opportunities for Generation Z to actively participate in the workforce. However, many startups still struggle to optimize Generation Z’s performance due ... -
Pengaruh Keterlibatan Karyawan dan Beban Kerja terhadap Kinerja Karyawan melalui Motivasi Kerja pada Pt. Wijaya Karya Beton Kantor Cabang Deli Serdang
(Universitas Sumatera Utara, 2025)Improving employee performance is a top priority for PT. Wijaya Karya Beton Kantor Cabang Deli Serdang in supporting the achievement of production and service targets. In a dynamic work environment, achieving optimal ... -
Pengaruh Organization Citizenship Behaviour dan Psychological Capital Karyawan terhadap Kinerja Karyawan di Bank Sumut dengan Kepuasan Kerja sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)In an increasingly dynamic work environment, employees' ability to voluntarily contribute through Organizational Citizenship Behavior (OCB) and possess high Psychological Capital, such as optimism, hope, resilience, and ... -
Pengaruh Work Flexibility, Generational Diversity dan Human Resource Digital pada Kinerja Karyawan OJK Medan dengan Kepuasan Kerja sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of work flexibility, generational diversity, and human resource digital on employee performance through job satisfaction as an intervening variable at the Financial ... -
Pengaruh Product Innovation, Quality of Products dan Price terhadap Repurchase Decision pada Elegant Gitar dengan Customer Satisfaction sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Micro, Small, and Medium Enterprises (MSMEs) serve as the leading sector of Indonesia's economy in achieving national economic growth. One of the challenges faced yb MSMEs, including Elegant Guitar, si the decline ni ... -
Pengaruh Online Consumer Review dan Viral Marketing terhadap Keputusan Pembelian dengan Consumer Trust sebagai Variabel Intervening pada Produk Elformula di Tiktok Shop Kota Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)This quantitative study aims to examine the influence of online consumer reviews and viral marketing on purchase decisions, with consumer trust as a mediating variable, for Elformula products sold through TikTok Shop in ... -
Sinergitas Pelatihan dan Pendampingan Wirausaha Pemula pada Lulusan Bunda Produktif Institut Ibu Profesional Sumatera Utara
(Universitas Sumatera Utara, 2025)Novice entrepreneurs often face various challenges in developing their businesses. One effective strategy to address this is through entrepreneurship training and mentoring programs. Bunda Produktif is a passion-based ... -
Pengaruh Brand Image, Price Perception dan Service Quality terhadap Keputusan Orang Tua dalam Memilih Sekolah Swasta dengan Brand Trust sebagai Variabel Intervening pada Yayasan Perguruan F Tandean Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)The intense competition among private schools in Tebing Tinggi City encourages parents to be more selective in choosing educational institutions for their children. This study aims to analyze the direct and indirect influence ... -
Pengaruh Intellectual Capital (MVAIC) terhadap Financial Leverage pada Industri Telekomunikasi ASEAN yang Dimediasi oleh Firm Profitability
(Universitas Sumatera Utara, 2025)Intellectual Capital (IC) plays a crucial role in enhancing a company's financial performance and influencing its organizational structure. This study aims to analyze the effect of intellectual capital efficiency (IC) on ... -
Pengaruh Lingkungan Kerja Non Fisik dan Motivasi Ekstrinsik terhadap Kinerja Tenaga Kependidikan melalui Kehadirankerja dan Kepuasan Kerja sebagai Variabel Intervening pada Universitas Katolik Santo Thomas Medan
(Universitas Suamtera Utara, 2025)The decline in the prformance of educational staff at the Catholic University Of Santo Thomas during the 2021-2023 period is the primary rationale behind this study.The objective of this research is to examine and analyze ... -
Pengaruh Environmental dan Social Sustainable Development Goals Terhadap Financial Performance Dengan Green Innovation Sebagai Variabel Moderasi Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of environmental SDGs and social SDGs on the financial performance of banking companies listed on the Indonesia Stock Exchange during the 2019-2023 period. In addition, the study ...