Browsing Master Theses by Issue Date
Now showing items 1-20 of 1169
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Analisis Faktor-Faktor yang Memengaruhi Minat Keberlanjutan Pendidikan dan Pelatihan Online di Balai Pendidikan dan Pelatihan Pemeriksaan Keuangan Negara Medan melalui Kualitas Pengalaman Pembelajaran
(Universitas Sumatera Utara, 2025)This study analyzes the factors influencing the continuance intention of online education and training at the Balai Pendidikan dan Pelatihan Keuangan Negara Medan with learning experience quality as a mediating variable. ... -
Pengaruh Modal Sosial dan Kapabilitas Inovasi terhadap Kinerja UMKM melalui Keunggulan Bersaing pada Perempuan Wirausahawan di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)Indonesia, with a population of 273.5 million, faces the challenge of unemployment, which reached 9.77 million in 2020, contributing to poverty and crime rates. Entrepreneurship, Particularly MSMEs managed by women, serves ... -
Analisis Pengaruh Manajemen Konflik, Keterlibatan Pegawai, dan Keseimbangan Kehidupan-Kerja terhadap Kinerja Pegawai BPS Provinsi Sumatera Utara dengan Kesejahteraan Pegawai sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)Employee work performance is a crucial aspect in supporting organizational success, including within the BPS of Sumatera Utara Province. Various factors such as conflict management, employee involvement, and work-life ... -
Pengaruh Manajemen Talenta Dan Manajemen Pengetahuan Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Intervening Pada PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in achieving company goals and optimizing operations. PT Bank Sumut Head Office Medan needs to focus on improving performance, especially after facing revenue challenges in previous ... -
Pengaruh Perceived Value dan Destination Brand Experience terhadap Minat Berkunjung Kembali melalui Kepuasan Wisatawan sebagai Variabel Intervening pada Ekowisata Bukit Lawang
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of perceived value and destination brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This ... -
Peran Emotional Marketing Dan Destination Image Terhadap Positive Electronic Word Of Mouth Melalui Tourist Satisfaction Sebagai Variabel Mediasi Pada Wisata Siantar Zoo
(Universitas Sumatera Utara, 2025)This study aims to analyze and determine the influence of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a mediating variable in Siantar Zoo tourism. The ... -
Pengaruh Service Quality dan Citra Institusi terhadap Loyalitas Mahasiswa melalui Kepuasan sebagai Variabel Intervening pada Universitas Battuta
(Universitas Sumatera Utara, 2025)Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming ... -
Pengaruh Harga dan Celebrity Endorser terhadap Purchase Decision dengan Citra Merek sebagai Variabel Intervening pada Produk Skincare MS. Glow
(Universitas Sumatera Utara, 2025)The beauty industry has been experiencing continuous growth over the years. In Indonesia, several well-known skincare brands have emerged, one of which is Ms Glow. Ms Glow have received the Indonesia Top Corporate Social ... -
Pengaruh Konflik Kerja, Lingungan Kerja Dan Kesadaran Diri Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Pegawai RS Prof Dr Chairudin Panusunan Lubis
(Universitas Sumatera Utara, 2025)Hospitals are vital organization or healthcare facilities that play a crucialrole in improving public health. To provide comprehensive healthcare service, it is necessary to evaluate employee performance and job satisfaction ... -
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja Dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Pelindo Regional 1 (Persero) Cabang Belawan
(Universitas Sumatera Utara, 2025)Transformational leadership, work motivation and the physical work environment are important factors that influence employee performance. High performance given by an employee will encourage employee job satisfaction. The ... -
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan melalui Organizational Citizenship Behaviour (OCB) sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Iskandar Muda
(Universitas Sumatera Utara, 2025)The performance of employees at PT. Bank Rakyat Indonesia, Iskandar Muda branch office, has not achieved optimal results in recent years. This can be seenfrom several employees who have not been able to meet the targets ... -
Pengaruh Servicescape dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction pada Customer Maxx Coffee
(Universitas Sumatera Utara, 2025)Currently, competition between cafes that provide coffee drinks is very rapid. One way to win the competition is to understand consumer behavior. Such as paying attention to the servicescape of their place of business, ... -
Pengukuran Kepuasan Pengguna Layanan Sistem Informasi Pelaporan Peserta di Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumater Utara, 2025)This research aims to determine and analyze the level of satisfaction of users of the Participant Reporting Information System (SIPP) service using the End User Computing Satisfaction (EUCS) method. The phenomenon that is ... -
Pengaruh Stres Kerja dan Konflik Peran Ganda Terhadap Turnover Intention pada Karyawan Wanita di BPJS Ketenagakerjaan dengan Dukungan Organisasi Sebagai Variabel Moderating
(Universitas Sumatera Utara, 2025)Human resource management plays a crucial role in addressing turnover intention challenges. High turnover rates can reduce productivity and morale, necessitating effective management strategies to mitigate them. This study ... -
Analisis Kinerja Karyawan Ayam Pecak XYZ Medan Berdasarkan Deskriptif Eksploratif
(Universitas Sumatera Utara, 2025)This study aims to examine employee performance, the physical and non-physical work environment, and the causes of turnover intention at Ayam Pecak XYZ, Gatot Subroto Branch, Medan City. The research involved 11 informants, ... -
Pengaruh Servicescape dan Customer Experience terhadap Customer Engagement melalui Kepuasaan Pelanggan Brastagi Cottage
(Universitas Sumatera Utara, 2025)The research aims to find out and analyze the effects of servicescape and customer experience on customer engagement through customer satisfaction at brastagi cottage. This associative research uses quantitative data. The ... -
Strategi Peningkatan Current Account (Rekening Giro) PT Bank Central Asia TBK KCU Medan
(Universitas Sumatera Utara, 2025)Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. ... -
Pengaruh Intellectual Capital, Non Performing Loan dan Inflasi terhadap Nilai Perusahaan dengan Kinerja Keuangan sebagai Variabel Intervening pada Perbankan di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)In the context of financial management, the objective of establishing a company includes a short term goal such as maximizing earnings by using the available resources and a long term goal such as increasing firm value ... -
Pengaruh Gaya Kepemimpinan dan Konflik Kerja terhadap Kinerja di Bidang Kedokteran dan Kesehatan POLDA Sumatera Utara melalui Kepuasan Kerja
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of leadership style and work conflict on performance with job satisfaction as the intervening variable in the North Sumatra Police Medical and Health Sector Unit. Data was collected ... -
Pengaruh Pemasaran Media Sosial Instagram, e-Wom dan Citra Merek terhadap Keputusan Mendaftar melalui Kepercayaan Merek sebagai Variabel Mediasi pada Mahasiswa Politeknik Cendana Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze social media marketing E-WOM and brand image on the decision to register through brand trust in Cendana Polytechnic students. The type of research used in this study is associative research. ...