Master Theses
Master Theses
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Pengaruh Online Consumer Review dan Viral Marketing terhadap Keputusan Pembelian dengan Consumer Trust sebagai Variabel Intervening pada Produk Elformula di Tiktok Shop Kota Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)This quantitative study aims to examine the influence of online consumer reviews and viral marketing on purchase decisions, with consumer trust as a mediating variable, for Elformula products sold through TikTok Shop in ... -
Sinergitas Pelatihan dan Pendampingan Wirausaha Pemula pada Lulusan Bunda Produktif Institut Ibu Profesional Sumatera Utara
(Universitas Sumatera Utara, 2025)Novice entrepreneurs often face various challenges in developing their businesses. One effective strategy to address this is through entrepreneurship training and mentoring programs. Bunda Produktif is a passion-based ... -
Pengaruh Brand Image, Price Perception dan Service Quality terhadap Keputusan Orang Tua dalam Memilih Sekolah Swasta dengan Brand Trust sebagai Variabel Intervening pada Yayasan Perguruan F.Tandean Tebing Tinggi
(Universitas Sumatera Utara, 2025-07-15)The intense competition among private schools in Tebing Tinggi City encourages parents to be more selective in choosing educational institutions for their children. This study aims to analyze the direct and indirect influence ... -
Pengaruh Intellectual Capital (MVAIC) terhadap Financial Leverage pada Industri Telekomunikasi ASEAN yang Dimediasi oleh Firm Profitability
(Universitas Sumatera Utara, 2025)Intellectual Capital (IC) plays a crucial role in enhancing a company's financial performance and influencing its organizational structure. This study aims to analyze the effect of intellectual capital efficiency (IC) on ... -
Pengaruh Lingkungan Kerja Non Fisik Dan Motivasi Ekstrinsik terhadap Kinerja Tenaga Kependidikan melalui kehadirankerja dan Kepuasan kerja sebagai Variabel Intervening pada Universitaskatolik Santo Thomas Medan
(Universitas Suamtera Utara, 2025)The decline in the prformance of educational staff at the Catholic University Of Santo Thomas during the 2021-2023 period is the primary rationale behind this study.The objective of this research is to examine and analyze ... -
Pengaruh Environmental dan Social Sustainable Development Goals Terhadap Financial Performance Dengan Green Innovation Sebagai Variabel Moderasi Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of environmental SDGs and social SDGs on the financial performance of banking companies listed on the Indonesia Stock Exchange during the 2019-2023 period. In addition, the study ... -
Analisis Komparasi Pengaruh Risiko Sistematis, Risiko Idiosinkratik, dan Sentimen Investor Terhadap Return Saham pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia
(Universitas Sumatera Utara, 2025)Stock return is a key indicator reflecting investment perfomance and serves as a primary consideration for investors in making decisions in the capital market, where the banking sector plays a strategic role in driving ... -
Pengaruh Service Quality dan Omnichannel Marketing terhadap Customer Loyalty melalui Kepuasan Pelanggan pada Brand Apple di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. The research problem arises from the lack of consistent ... -
Pengaruh Keterlibatan Kerja dan Organisasi yang Ambidex terhadap Kinerja Pegawai dengan Perilaku Inovatif sebagai Variabel Mediasi di Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)In a dynamic work environment, employee performance is influenced by the level of work engagement and the organization’s ability to manage exploration and exploitation in a balanced manner (ambidexterity). Organizations ... -
Analisis Determinan Indeks Harga Saham Gabungan melalui Volume Transaksi Saham di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This research aim to examine how macroeconomic variables affect the movement of the Composite Stock Price Index (IHSG) through stock transaction volume on the Indonesia Stock Exchange (IDX) during the 2017–2023 period. The ... -
Analisis Pengaruh Gender Diversity dan Kepemimpinan Transformasional terhadap Kinerja melalui Kepuasan Kerja pada PT PLN (Persero) Unit Induk Distribusi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the effect of gender diversity and transformational leadership on employee performance through job satisfaction at PT PLN (Persero) Unit Induk Distribusi Sumatera Utara. The research ... -
Pengaruh Gamification, User Experience Dan E-Service Quality Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Pada Konsumen Tokopedia Di Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of information technology has shifted consumer behavior from conventional shopping to online shopping. Although the e-commerce industry has generally shown growth, Tokopedia one of the largest platforms has ... -
Anteseden Kepuasan Pelanggan serta Dampaknya Terhadap Loyalitas Pelanggan pada SPBU Shell Jakarta
(Universitas Sumatera Utara, 2025)The high demand for fuel in Indonesia, largely driven by the transportation sector, has encouraged Shell gas stations to innovate in service and product quality. Although Shell is known for its strong brand reputation, ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Analisis Pengaruh Life Cycle, Investment Opportunity Set, Profitability, Leverage, dan Free Cash Flow Equity Terhadap Dividend Policy pada Perusahaan Property, Real Estate, dan Building Construction di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The inconsistency of dividend payments in the property, real estate, and building construction sectors listed on the Indonesia Stock Exchange highlights the need for a deeper understanding of the influencing factors. This ... -
Pengaruh Social Influence dan Online Customer Review Terhadap Minat Beli Ulang Konsumen dengan Kepercayaan sebagai Variabel Mediasi pada Marketplace Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Harapan Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of social influence and online customer reviews on repurchase intention through consumer trust on the Tokopedia marketplace. The research method used is associative research. The ... -
Pengaruh Sales Promotion dan Social Presence terhadap Impulse Buying pada Live Shopping Tiktok untuk Produk Fashion pada Wanita Generasi Milenial di Kota Medan dengan Emotional Response sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)TikTok live streaming shopping has emerged as a favored sales strategy among business actors. This method involves sales promotions offered for a limited time during the live streaming sessions and leverages social ... -
Pengaruh Price Discount dan Shopping Lifestyle terhadap Impulsive Buying dengan Positive Emotion sebagai Variabel Intervening pada Pengguna E-Commerce Shopee (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)In today's digital era, human life is inseparable from the internet , which has become a basic necessity for most people ranging from simply seeking information on social media and news platforms to running a business. ... -
Pengaruh Literasi Digital, Akses Pembelajaran dan Partisipasi terhadap Kompetensi Pegawai Pemasaran melalui Pemanfaatan Sistem Pembelajaran Terintegrasi di PT. Bank XXXX Kantor Wilayah XXX
(Universitas Sumatera Utara, 2025)Digital transformation in the banking sector demands continuous adaptation of employee competencies, particularly in the marketing division, to maintain competitiveness. This study aims to analyze the influence of digital ... -
Pengaruh User Generated Content dan Viral Marketing terhadap Purchase Intention Local Brand Emina Dimoderasi Product Knowledge pada Gen Z di Kota Medan
(Universitas Sumatera Utara, 2025)In the era of digital expansion, social media marketing has become a crucial strategy for organizations to engage consumers. The beauty industry in Indonesia shows promising prospects due to the demographic bonus, with ...
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