Master Theses
Master Theses
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Pengaruh Brand Trust dan Perceived Quality terhadap Brand Loyalty di Mediasi Customer Satisfaction pada Konsumen Kopi Kenangan Sun Plaza di Kota Medan
(Universitas Sumatera Utara, 2023)In this study, we examined the influence of brand trust and perceived quality on brand loyalty through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing consumption of coffee in Indonesia has ... -
Pengaruh Beban Kerja dan Kemampuan Beradaptasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada PT. Bank Sumut Regional 1 Medan
(Universitas Sumatera Utara, 2023)The objective of the research is to analyze whether workload, ability to adapt, ad job satisfaction affect employees' performance. The research employs quantitative method. The population is made up of the employees ... -
Analisis Kebutuhan Sumber Daya Manusia untuk Posisi Jabatan Fungsional Pengelola Pengadaan Barang/Jasa di Lingkungan Kementerian Agraria dan Tata Ruang/ Badan Pertanahan Nasional
(Universitas Sumatera Utara, 2023)Human resource guarantees the sustainability of an organization company. Therefore, the human resources of an organization need to be planned so it can achieve its goal. The research aims to analyze the need for human ... -
Analisis Pengaruh Faktor Psikologis, Sosiodemografi, dan Literasi Keuangan terhadap Perencanaan Keuangan Dana Pendidikan Anak Keluarga Milenial Indonesia
(Universitas Sumatera Utara, 2023)Education is a crucial investment for children's future since it serves as the foundational skill set for producing qualified people. Therefore, it becomes a crucial responsibility of parents to ... -
Pengaruh Brand Image dan Customer Satisfaction terhadap Brand Loyalty melalui Brand Love sebagai Variabel Mediasi pada Starbucks Multatuli Medan
(Universitas Sumatera Utara, 2023)The growth in population and income levels have become a driving factor in increasing demand for non-consumption-based necessities which many have made as a way of life over time. The escalation in coffee shop business has ... -
Pengaruh Customer Experience dan Servicescape terhadap Loyalitas Pelanggan melalui Customer Satisfaction sebagai Variabel Interverning pada Me & Coffee Works Wahid Hasyim Medan
(Universitas Sumatera Utara, 2023)The history of this modern coffee shop comes from America, where the characteristics of service and delivery are fast. One of the coffee shops in Medan is Me & Coffee. Me & Coffee in the coffee world of Medan City. This ... -
Pengaruh Persepsi Konsumen Atas Produk dan Motivasi terhadap Keputusan Pembelian Canako Rice Box dengan Gaya Hidup sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2023)Currently in the city of Medan many people open a rice box business. One of the rice box businesses in Medan City is Canako Rice Box. This study aims to determine and analyze the influence of consumer perceptions of the ... -
Pengaruh Perubahan Organisasi dan Budaya Organisasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Karyawan Generasi Milenial PT Jasa Raharja Cabang Sumatera Utara
(Universitas Sumatera Utara, 2023)Demographic bonus in Indonesia today occurs because of the productive age (15- 64 years). Based on the census in 2021 which states that of the 70.72% of the population, 25.87% of them are millennial generation. One of the ... -
Pengaruh Motivasi Ekstrinsik dan Pelatihan terhadap Kinerja Pegawai melalui Pengembangan Karir sebagai Variabel Intervening di PT. Bank XYZ (Persero) Tbk Kantor Cabang Utama Medan
(Universitas Sumatera Utara, 2023)The decline in the performance of BANK XYZ KC Medan Employees, from the percentage of employee performance appraisal results for 2018-2021 which had unsatisfactory fluctuations. Employees still get ratings in the sufficient ... -
Pengaruh Promosi Sosial Media dan Word of Mouth terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening pada Coffee Shop Minum Kopi di Medan
(Universitas Sumatera Utara, 2023)The increase in coffee consumption in society recently has led to competition among coffee shops or cafe that sell coffee in order to serve mers for the needs of coffee. This phenomenon creates a new opportunity namely ... -
Pengaruh Lingkungan Kerja dan Kompetensi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Badan Riset dan Inovasi Daerah Kota Medan
(Universitas Sumatera Utara, 2023)Human resources are individuals who work as a driving force for an organization, both institutions and companies and function as an asset whose capabilities must be trained and developed so that they are able to provide ... -
Peran Motivasi Kerja dalam Memediasi Pengaruh Keselamatan dan Kesehatan Kerja (K3) dan Stres Kerja terhadap Kinerja Perawat pada Rumah Sakit Umum Daerah (RSUD) Dr. Pirngadi Kota Medan
(Universitas Sumatera Utara, 2023)Dr. Pirngadi Regional General Hospital in Medan is one of the hospitals listed on the Hospital Accreditation Committee as the Type B hospital which is referred to as hospital treating the patients. Thus, nurses in Dr. ... -
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai dengan Motivasi Kerja sebagai Variabel Intervening pada Kantor Camat Medan Barat
(Universitas Sumatera Utara, 2023)Performance is a highly crucial part of an organization to determine the level of productivity and work results achieved so that employee performance is always consistent, then at least the organization always pays attention ... -
Analisis Pengaruh E-Wom dan Brand Image terhadap Keputusan Pembelian Samsung yang Dimoderasi E-Trust pada Mahasiswa Strata Satu FEB USU Medan
(Universitas Sumatera Utara, 2023)Purchase intention is a process that combines attitude and knowledge, evaluating two or more alternative behaviors to eventually choose one of the alternatives. This process forms a consumer's attitude to analyze all ... -
Pengaruh Motivasi Ekstrinsik dan Stres Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening pada PT. Bank XYZ (Persero) Tbk.
(Universitas Sumatera Utara, 2023)The success of employees in an organization, especially in banking, has a b impact on how well the resources can meet customer needs and satisfaction, which is the goal of a business. Customer satisfaction is a big part ... -
Analisis Pengaruh Macro-Economi, Pasar Komoditas dan Indeks Saham Asia terhadap Indeks Harga Saham Gabungan Tahun 2018-2022
(Universitas Sumatera Utara, 2023)IDX Composite (IHSG) is a combination of several stocks serving as a benchmark for the development of stocks on a capital market. The movement of the composite stock price index tends to decline over the period 2020. ... -
Pengaruh Kesejahteraan Karyawan dan Beban Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasi sebagai Variabel Mediasi pada PT. XYZ
(Universitas Sumatera Utara, 2023)Since the last five years (2019-2023), PT. XYZ has undergone financial problem which affects the other problems such as employees' bad performance, the decrease in their prosperity due to their wage ... -
Pengaruh Bauran Pemasaran Jasa dan Kualitas Pelayanan terhadap Kepuasaan Nasabah yang Berdampak pada Loyalitas Nasabah pada PT. Bank BTPN, Tbk Cabang Zainul Arifin Medan
(Universitas Sumatera Utara, 2023)Banks as financial institutions are businesses that are exposed to many problems and are not even discussed and studied endlessly on various occasions. The ups and downs and ups and downs of the banking business in ... -
Pengaruh Profitabilitas, Likuditas dan Leverage terhadap Harga Saham dengan Earnning Per Share sebagai Variabel Moderating pada Perusahaan Properti di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2022)The objective of this research is to examine and analyze effects of profitability, liquidity and leverage on stock prices of property and real estate companies listed on Indonesia Stock Exchange. It also aims at ... -
Analisis Pengaruh Beban Kerja, Penempatan Pegawai, dan Employee Engagement terhadap Kepuasan Kerja Pegawai pada Kantor Pengawasan dan Pelayanan Bea dan Cukai Tipe Madya Pabean B Medan
(Universitas Sumatera Utara, 2022)Human resources are one of important elements in realizing vision, mission, and goal of an organization. Therefore, they have to be managed properly such as by optimizing employee satisfaction. An employee who shows ...
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