Master Theses
Master Theses
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Pengaruh Service Quality of E-Ticketing Technique terhadap Word of Mouth dan Repurchase Intention dengan Customer Satisfaction Sebagai Variabel Intervening pada Jasa Layanan Online Traveloka di Kota Binjai
(Universitas Sumatera Utara, 2022)The development of technology is expected to give significant· benefits to the competitive business world. E-commerce is a new paradigm that becomes important when society experience changes in behavior, namely when they ... -
Pengaruh Pemasaran Online terhadap Keputusan Pembelian Produk Sepatu Merek Converse pada Siswa/I Sma Yayasan Pendidikan Harapan 1 Medan
(Universitas Sumatera Utara, 2020)The research aims to discover the effects of online marketing on purchase decision of converse shoes in the students at Harapan 1 Education Foundation Medan. The population of this research is made up of all Senior High ... -
Analisis Pengaruh Gaya Kepemimpinan Transaksional, Kompensasi dan Motivasi Kerja terhadap Prestasi Kerja Pegawai Operator PT. Pelabuhan Indonesia I (Persero) Cabang Belawan International Container Terminal (BICT)
(Universitas Sumatera Utara, 2024)Work Performance of Operator that is calculated in the Electronic Performance Management (MKE) Application experiences a decline in 2013 to 2015. The result of the pre-survey Leadership Style of General Managers of PT ... -
Komparasi Determinan Struktur Modal Perusahaan Lippo Group dan Bakrie Group yang Terdaftar di Bursa Efek Indonesia (Pendekatan Partial Adjustment Model)
(Universitas Sumatera Utara, 2024)This research aims to compare the caplial structure determinants of Lippe Group and Batrie Group both of which are listed on Joukomenta Stock Exchange using partial adjustment model approach. The capital structure (leverage) ... -
Pengaruh Pengalaman Pelanggan, Citra Merek,Persepsi Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Gojek di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The advancement of digital technology has brought significant changes and progress to human life One frequently wed deptal techology is online applications In today's modern era, marsportation plays a crucial role in daily ... -
Pengaruh Work-Life Balance dan Employee Engagement terhadap Kinerja Karyawan Kantor Cabang Tipe A dan B PT Asabri (Persero) Melalui Kepuasan Kerja
(Universitas Sumatera Utara, 2024)This study identifies an imbalance perceived by employees between their work and personal lives, where employees are less satisfied with their jobs due to unmet expectations, leading to a decline in their engagement with ... -
Pengaruh Kecerdasan Emosional, Rekan Kerja dan Self Efficacy terhadap Turnover Intention Karyawan Melalui Kepuasan Kerja pada PT AXA Mandiri Financial Service Region 1
(Universitas Sumatera Utara, 2024)PT AXA Mandiri Financial Services, harainafter referred to as AXA Mandiri, initially operated on October 28, 1991 under the name PT Azuruns! Jhoot Saan Raharjo, becoming the forerunner of PT AXA Mandiri Financial Services. ... -
Pengaruh Manajemen Talenta Dan Manajemen Pengetahuan Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Intervening Pada PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in achieving company goals and optimizing operations. PT Bank Sumut Head Office Medan needs to focus on improving performance, especially after facing revenue challenges in previous ... -
Pengaruh Bauran Pemasaran dan Layanan E-Mas terhadap Keputusan Gadai Emas pada Bank BSI KCP Medan Adam Malik melalui Citra Merek sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)This research aims to analyze the effect of marketing mix and e-mas (gold) services on customers' decision in using gold pawning services at Bank Syariah Indonesia (BSI) KCP (Sub-branch office) Medan Adam Malik with brand ... -
Pengaruh Modal Sosial dan Kapabilitas Inovasi terhadap Kinerja UMKM melalui Keunggulan Bersaing pada Perempuan Wirausahawan di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)Indonesia, with a population of 273.5 million, faces the challenge of unemployment, which reached 9.77 million in 2020, contributing to poverty and crime rates. Entrepreneurship, Particularly MSMEs managed by women, serves ... -
Analisis Pengaruh Manajemen Konflik, Keterlibatan Pegawai, dan Keseimbangan Kehidupan-Kerja terhadap Kinerja Pegawai BPS Provinsi Sumatera Utara dengan Kesejahteraan Pegawai sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)Employee work performance is a crucial aspect in supporting organizational success, including within the BPS of Sumatera Utara Province. Various factors such as conflict management, employee involvement, and work-life ... -
Analisis Faktor-Faktor yang Memengaruhi Minat Keberlanjutan Pendidikan dan Pelatihan Online di Balai Pendidikan dan Pelatihan Pemeriksaan Keuangan Negara Medan melalui Kualitas Pengalaman Pembelajaran
(Universitas Sumatera Utara, 2025)This study analyzes the factors influencing the continuance intention of online education and training at the Balai Pendidikan dan Pelatihan Keuangan Negara Medan with learning experience quality as a mediating variable. ... -
Pengaruh Kompetensi Profesional Dan Lingkungan Kerja Fisik Terhadap Kinerja Guru SD Dengan Organizational Citizenship Behaviour Sebagai Variabel Intervening Pada Yayasan Pendidikan Islam Haji Masri Darul Ilmi Murni
(Universitas Sumatera Utara, 2024)One of the roles of human resource management is supporting organizational success in the operational implementation for achieving the targeted goal. The objective of the research is to find out the effect of professional ... -
Pengaruh Partisipasi Anggaran, Informasi Asimetri, Komitmen Organisasi terhadap Kesenjangan Anggaran dengan Penekanan Anggaran sebagai Variabel Moderasi pada Pemerintahan Kabupaten Langkat
(Universitas Sumatera Utara, 2024)An accountable financial management of a state essentially begins in drafting a budget plan that is proportionally aligned with organizational needs and functions. This research aims to analyze the effects of budget ... -
Analisis Faktor yang Mempengaruhi Harga Saham dengan Kepemilikan Manajerial sebagai Variabel Moderating pada Perusahaan Manufaktur Sektor Industrials yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)The aim of the research is to analyze the factors that affect stock prices with managerial ownership as a moderating variable in manufacturing companies in the industrial sector. The population consists of 56 manufacturing ... -
Pengaruh Motivasi Berwirausaha dan Karakteristik Wirausaha terhadap Kinerja Wirausaha Kudapan Tradisional pada Usaha Mikro Binaan Dinas Koperasi dan UMKM Kota Medan melalui Kompetensi sebagai Variabel Intervening
(Universitas Sumatera Utara, 2022)This study aims to analyze the effect of entrepreneurial motivation variables and entrepreneurial characteristics on the performance of traditional snack entrepreneurs in fostered micro enterprises at Dinas Koperasi dan ... -
Pengaruh Income dan Financial Knowledge terhadap Personal Financial Management Behavior pada Generasi Millenial Perusahaan Pelayaran di Medan dengan Locus Of Control sebagai Variabel Intervening
(Universitas Sumatera Utara, 2022)The millennial generation was born in an era that has easy access to financial institutions such as banking, leasing and other financial institutions. Because of this convenience, sometimes the millennial generation does ... -
Pengaruh Budaya Organisasi dan Pengawasan terhadap Kinerja Karyawan melalui Komitmen Organisasi sebagai Variabel Mediasi pada PT Telekomunikasi Indonesia Regional I Sumatera
(Universitas Sumatera Utara, 2022)This research is based on the phenomenon of the decline in the number of corporate enterprise customers and government agencies for three consecutive years caused the revenue or profit of PT. Telkom Indonesia Regional I ... -
Pengaruh Financial Attitude dan Financial Knowledge terhadap Financial Behaviour dengan Locus of Control sebagai Variabel Intervening (Studi Kasus pada Mahasiswa Universitas Methodist Indonesia)
(Universitas Sumatera Utara, 2024)This study aims to determine the influence of Financial Anude and Financial Knowledge on Financial behavior through Locus of Control as an intervening variable. This study is associative research and the type of data used ... -
Pengaruh User Experience dan User Interface terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Bioskop yang Menggunakan Aplikasi TIX ID di Kota Medan
(Universitas Sumatera Utara, 2024)The objective of the research is to find out and analyze the influence of user experience and user interface on customer loyalty through the satisfaction of moviegoers who use TIX ID application. This research uses ...
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