Master Theses
Master Theses
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Analisis Pengaruh Kinerja Keuangan Daerah terhadap Pertumbuhan Ekonomi dengan Alokasi Belanja Modal sebagai Variabel Intervening pada Kabupaten/Kota Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of financial performance on economic growth, with capital expenditure allocation as an intervening variable in the local governments of regencies/cities in North Sumatra Province. The ... -
Pengaruh Gaya Kepemimpinan Transformasional Iklim Organisasi Dan Lingkungan Kerja Terhadap Produktivitas Melalui Motivasi Kerja Pada PT Sumatera Tobaco Trading Company
(Universitas Sumatera Utara, 2025)Work productivity can be influenced by the management of both formal and non-formal organizations. In its implementation, humans become the main element in increasing work productivity because without human resources, other ... -
Pengaruh Sikap Kerja dan Lingkungan Kerja terhadap Kinerja Tenaga Kependidikan melalui Kepuasan Kerja pada Universitas Katolik Santo Thomas
(Universitas Sumatera Utara, 2025)The suboptimal work attitude of educational personnel at Universitas Katolik Santo Thomas, particularly the lack of time discipline, has become a major concern due to the number of staff who demonstrate low discipline. In ... -
Analisis Skill Upgrade, Social Support dan Job Characteristics terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Moderasi di Puskesmas Hamparan Perak
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of skill upgrade, social support, and job characteristics on employee performance, with job satisfaction as a moderating variable at Hamparan Perak Community Health Center. The ... -
Pengaruh Hedonic Shopping Motivation dan Flash Sale terhadap Impulse Buying pada Layanan E-Commerce di Kota Medan dengan Emotional Response sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of hedonic shopping motivation and flash sales on impulse buying, with emotional response as a moderating variable in e-commerce services. This research is an associative ... -
Pengaruh Efektivitas Rekrutmen Online, Kompensasi Dan Pengembangan Karir Terhadap Minat Melamar Kerja Generasi Z Kota Medan Di Perusahaan Dengan Reputasi Perusahaan Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Unemployment among Generation Z has become a critical issue requiring special attention. Many young graduates face significant challenges in entering the job market. According to the National Labor Force Survey as of ... -
Analisis User Experience dan Perceived Value terhadap Repurchase Intention dengan E-Satisfiction Sebagai Variabel Intervening pada Aplikasi Traveloka (Pengguna Aplikasi Traveloka Kota Medan)
(Universitas Sumatera Utara, 2025)The digital travel industry in Indonesia has experienced rapid growth, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large ... -
Pengaruh Brand Image dan Brand Love terhadap Customer Loyalty dengan Customer Engagement sebagai Variabel Intervening pada Konsumen Somethinc Brand di Delipark Mall Medan
(Universitas Sumatera Utara, 2025)The decline in market share experienced by the Something brand during 2022-2023 was attributed to increasing competition in the beauty industry, with numerous brands offering high-quality skincare products and employing ... -
Analisis Teknikal Moving Average Convergence Divergence, Stochastic Oscillator, Relative Strength Index dan Money Flow Index terhadap Harga Saham perusahaan yang terdaftar pada Indeks IDX30 di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The number of investors in Indonesia is growing rapidly every year. In order to decrease any loss, they need strategies in investment. One of them is by using Technical Analysis. The objective of the research is to analyze ... -
Pengaruh Self Efficacy, Kondisi Pekerjaan dan Retensi Karyawan terhadap Kinerja Karyawan Kebun Melalui Disiplin Kerja di PT Socfindo Labuhanbatu Utara
(Universitas Sumatera Utara, 2025)The performance of plantation employees is crucial to examine in today's modern and digital era, as current and future interest among younger generations in working in the plantation sector particularly in lower-level roles ... -
Pengaruh Keselamatan dan Kesehatan Kerja serta Penerapan Kepemimpinan Transaksional terhadap Kinerja Karyawan Melalui Disiplin Kerja pada PT Wira Duta Fiberglass Deli Serdang
(Universitas Sumatera Utara, 2025)The manufacturing industry often involves work with a high risk of occupational accidents, and employees tend to act as followers who merely comply with leadership directives and standard operating procedures established ... -
Pengaruh Work Life Balance, Kreativitas dan Stres Kerja Terhadap Kinerja Pegawai PT. Bank Mandiri (Persero), Tbk Unit Collection & Recovery Center West Region I Sumatera 1 Dengan Problem Solving Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)In carrying out its operational activities, a company strives to maximize efforts in achieving its established goals, which requires careful attention to its human resources. Each employee is expected to work according to ... -
Pengaruh Penggunaan Sistem Omnichannel dan Pengalaman Konsumen terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Sociolla di Sun Plaza Kota Medan
(Universitas Sumatera Utara, 2025)The beauty industry has experienced significant and massive growth in recent years. However, this trend has not been accompanied by increased revenue at Sociolla, which has instead shown fluctuations and a tendency to ... -
Strategi Pemasaran Paket Wisata pada PT Yuk Kita Tour
(Universitas Sumatera Utara, 2024)The purpose of writing is to find out the marketing strategy at the PT. Yuk Kita Tour Travel Bureau in marketing and selling its tour package products to consumers and the inhibiting factors in the marketing carried out. ... -
Pengaruh Pengalaman Komunitas dan Persepsi Manfaat Komunitas terhadap Loyalitas Merek melalui Keterlibatan Komunitas Merek sebagai Variabel Intervening pada Sampoerna Retail Community Area Medan 2
(Universitas Sumatera Utara, 2024)This research aims to analyze community experiences and Perceived community benefits towards brand loyalty through brand community engagement at Sampoerna Retail Community Area Medan 2. This research uses associative ... -
Pengaruh User Experience, System Quality, dan Product Quality terhadap Repurchase Intention dengan User Satisfaction sebagai Variabel Intervening pada Pengguna Aplikasi Uniqlo
(Universitas Sumatera Utara, 2024)The impact of imformation technology on marketing is very significant, especially with the transformation of consumer behavior that is now more comfortable shopping online. The dynamic development of e-commerce is not only ... -
Pengaruh Beban Kerja, Kompetensi dan Teknologi Informasi terhadap Kinerja Pelaksana Gugus Kendali Mutu Melalui Kepuasan Kerja sebagai Variabel Mediasi pada Program Studi di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)Universitas Sumatera Utara is a PTN-BH (legal entity state university) established by the government and has the status of autonomous legal entity. A university is required to provide quality control in its study programs ... -
Pengaruh Social Media Content dan Mental Health Condition terhadap Purchase Intention dengan Customer Engagement sebagai Variabel Moderasi pada Shopee (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine the influence of Social Media Content and Mental Health Condition on Purchase Intention on the Shopee E- Commerce Platform with Customer Engagement as a moderating variable. The ... -
Analisis Pengaruh Penempatan Kerja dan Promosi Internal terhadap Kinerja Karyawan PT. Cargill Indonesia Cabang Tanjung Morawa dengan Loyalitas sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2022)PT. Cargill Indonesia Tanjung Morawa Branch have problems with declining of employee performance throughout 2018 to 2019. This was allegedly due to the ineffective Job Placement and Internal Promotion program. This condition ... -
Pengaruh Financial Technology dan Kualitas Pelayanan terhadap Loyalitas Melalui Kepuasan Konsumen Pengguna Aplikasi Grab pada Karyawan Bank CIMB Niaga Cabang Bukit Barisan
(Universitas Sumatera Utara, 2022)The development of information technology and telecommunications will make it easier for business people to run their business. One of the information and telecommunications technologies that support these needs is fintech. ...
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