Master Theses
Master Theses
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Pengaruh Viral Marketing dan Online Consumer Review terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Intervening pada Makanan Korea Tteobokki di Aplikasi Tiktok Shop (Studi Kasus pada Generasi Milineal Kota Medan Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2022)Purchasing decision is a consumer decision that is affected by the economy, product, price, location, promotion of advertising features (viral marketing and online consumer reviews) so that it forms an attitude for consumers ... -
Pengaruh Keseimbangan Kehidupan Kerja dan Dukungan Organisasi yang Dirasakan terhadap Kinerja Pegawai BPJS Ketenagakerjaan Cabang Medan Kota yang Dimediasi Komitmen Afektif
(Universitas Sumatera Utara, 2022)Technological developments have caused changes in the pattern of working in offices without exception, including Employment BPJS of Medan City Branch, which has decreased since the last 3 years. The decline in employee ... -
Pengaruh Intellectual Capital, Good Corporate Governance dan Corporate Social Responsibility terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening pada Perbankan Indonesia dan Malaysia
(Universitas Sumatera Utara, 2022)The company's value is used as an indicator of the success of the company's management in managing its current and future business so as to create confidence for investors to invest their capital. There are some factors ... -
Analisis Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Minat Beli Ulang dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Pelanggan Produk Skincare MS Glow (Studi pada Masyarakat di Kabupaten Labuhanbatu Utara)
(Universitas Sumatera Utara, 2022)The objective of the research is to analyze the effects of the variables of product quality, price, and brand image on repurchase intention with customer satisfaction as intervening variable in Skincare product of MS Glow ... -
Analisis Pengaruh Employee Stock Option Program, Leverage, Non Performing Loan dan Ukuran Perusahaan terhadap Kinerja Keuangan pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2022)Financial performance plays a crucial role in achieving company goals. There are numerous affecting factors on a company financial performance. The company financial performance is able to provide an overview for investors ... -
Analisis Pengaruh Current Ratio, Ukuran Perusahaan, Struktur Modal dan Arus Kas Operasi terhadap Pertumbuhan Keuangan dengan Profitabilitas sebagai Variabel Intervening pada Perusahaan Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2022)This research aims to analyze effects of current ratio, firm size capita! structure and operating cash flow on financial growth with profitability as an intervening variable in mining sector companies listed on the Indonesia ... -
Pengaruh Kepercayaan Konsumen, Tagline, Flash Sale, dan Kemudahan Penggunaan terhadap Keputusan Pembelian pada Pengguna Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2020)Shopee is the largest marketplace in Indonesia. Its rapid growth allows Shopee to reach that position within just four years. The research aims to determine the effects of consumer trust, taglines, flash sales, and ease ... -
Pengaruh Promosi, Persepsi Kemudahan dan Persepsi Kemanfaatan terhadap Keputusan Pembelian E-Toll Card BNI Tapcash dan Minat Beli sebagai Variabel Intervening pada Pengguna Jalan Toll Medan Kualanamu Tebing Tinggi
(Universitas Sumatera Utara, 2022)Cashless payment instrument, currently, has been developed very rapidly along with the development of technology, including the payment transaction in e-toll that uses E-Toll Card. The consumer decision in using E-Toll ... -
Pengaruh Karakteristik Individu dan Prasarana terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening pada Badan Pengelolaan Pajak dan Retirbusi Daerah (BPPRD) UPT Samsat Medan Utara
(Universitas Sumatera Utara, 2022)Each employee has different individual characteristics within each employee and adequate infrastructure in increasing job satisfaction, because with high job satisfaction, employee performance increases in an organization ... -
Pengaruh Diferensiasi Produk dan Harga terhadap Keputusan Pembelian Melalui Citra Merek pada Produk Indihome Wilayah Usaha Telekomunikasi Medan
(Universitas Sumatera Utara, 2022)Industrial revolution has changed many aspects of human life. Internet has become people's necessities and it is used generally to get unlimited information Currently there are lots of internet service providers which have ... -
Analisis Pengaruh Flexitime dan Lingkungan Kerja Fisik terhadap Kinerja dengan Kepuasan Kerja sebagai Variabel Mediasi pada Kantor Pelayanan Pajak Madya Medan
(Universitas Sumatera Utara, 2022)The performance of the tax revenue at KPP Madya Medan (Medan Medium Tax Office) for the last five years is not satisfactory yet due in part to the employee perfomenace affected by flexitime, physical work environment, and ... -
Determinan Holding Period Behavior dengan Moderating Yield To Maturity di Perusahaan Manufaktur Terbuka Indonesia dan Malaysia
(Universitas Sumatera Utara, 2022)This research aims at assessing the effects of Bid Ask Spread, Market Value, Variance Return, and Dividend Payout Ratio on the Holding Period with Yield to Maturity acting as moderating variable. Secondary data consist of ... -
Analisis Strategi Peningkatan Customer Loyalty pada Bank Syariah di Provinsi Aceh Melalui Perceived Value
(Universitas Sumatera Utara, 2022)Sharia bank is the result of Qanun Aceh policy regarding Sharia Financial Agency in relation to the implementation of Islamic law principles. Qanun is a type of regional regulation which regulates the establishment of Aceh ... -
Pengaruh Brand Experience dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan dengan Kepercayaan Pelanggan sebagai Variabel Intervening pada Bakery and Cake Shop di Medan
(Universitas Sumatera Utara, 2022)Changes in lifestyle and the trend of increasing people income in Indonesia have changed food consumption preferences, especially in big cities. Especially for food, consumers are now starting to prioritize foods that ... -
Analisis Pengaruh Pelaksanaan Administrasi dan Fasilitas Pelayanan Registrasi Importir Terhadap Kepuasan Importir pada Kantor Wilayah I Direktorat Jenderal Bea dan Cukai Medan
(Universitas Sumatera Utara, 2005)Budy Setiawan, 2005, Analysis of Influence of Administrative Activity and Importir Register Services on the Importir's Satisfaction at Regional Office 1 Directorate General of Customs and Excise Medan Under Advised by ... -
Pengarub Strategi dan Budaya Organisasi terhadap Kinerja Pegawai pada Dinas Penataan Ruang dan Permukiman Propinsi Sumatera Utara di Medan
(Universitas Sumatera Utara, 2008)The employee's perfonnance is a primary factor for a organization to achieve its objectives. There are some factors that can influence the employee's performance, such as: Strategy and Organization Culture. By excellent ... -
Pengaruh Pendidikan dan Pelatihan, Motivasi Serta Budaya Kerja terhadap Kinerja Pegawai Lembaga Pemasyarakatan Wanita Klas II A di Medan
(Universitas Sumatera Utara, 2009)The success of the official of the correctional institution of the class woman Ji a Medan in carrying out the management of the prisoner and special resistance the woman is not free from the achievement from each official ... -
Analisis Kebijakan Pembayaran Pesangon dan Pengaruhnya terhadap Pajak Penghasilan Pasal 21 (PPh Pasal 21) Pertamina Ep Field Rantau
(Universitas Sumatera Utara, 2011)Dalam dua kali audit Pajak Penghasilan tahun 2007 dan 2008 PT Pertan,ina EP Field Rantau yang dilakukan oleh Direktorat Jendral Pajak (DJP) KPP Lhoksem11,:\1,1,, dan KPP Pratama Langsa, PT Pertamina EP Field Rantau selalu ... -
Analisis Pengaruh Perilaku Hubungan (Relationship Behavior) terhadap Kesuksesan Hubungan Bisnis Franchise di Kota Medan
(Universitas Sumatera Utara, 2009)Maintaining relationship between franchisor (as the owner of a franchise) with the franchisee (as the buyer of a franchise) is something that is very crucial in creating a successful business. High cooperation, strong ... -
Faktor-Faktor yang Membangun Pemasaran Relasional (Relationship Marketing) Melalui Penanganan Keluhan (Complaint Handling) pada PT Excelcomindo Pratama Tbk Medan
(Universitas Sumatera Utara, 2007)The understanding of the needs and the wants of the consumer which haven't completed yet, or the strategy which makes the consumer to be loyal, is the crucial thing must be thought by the company. The aim of this research ...
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