Master Theses
Master Theses
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Pengaruh Kemudahan Penggunaan, Kesadaran Merek dan Freemium Business Model terhadap Minat Beli Spotify pada Pengguna di Kota Medan
(Universitas Sumatera Utara, 2022)A highly rapid development of the internet has led to disruptive innovation which has a significant effect on various aspect of life, one of which is the world of entertainemtn, especially the music industry. A disruptive ... -
Restrukturisasi Starindo Group sebagai Upaya Peningkatan Efektivitas Organisasi
(Universitas Sumatera Utara, 1999)Saat ini Starindo Group (suatu kelompok usaha yang terdiri atas 11 perusahaan) sedang mengalami ketegangan dan kemacetan akibat ketidakharmonisan antara pertumbuhan ukuran dan kompleksitas kegiatannya di satu pihak dan ... -
Analisis Kinerja Dinas Koperasi dan Usaha Mikro, Kecil dan Menengah Provinsi Sumatera Utara dengan Menggunakan Balanced Scorecard
(Universitas Sumatera Utara, 2015)Cooperative and UMKM (Micro, Small, and Medium Businesses) play their role in the economic growth and the employment of workers. The existence of UMKM is not only the place for tecrutting new employees who are not in the ... -
Pengaruh Kepercayaan dan Promosi Penjualan terhadap Minat Beli Ulang Melalui Kepuasaan Konsumen dalam Melakukan Belanja Online di Kota Medan
(Universitas Sumatera Utara, 2022)In the current digital era technological developments are experiencing rapid development E-Commerce is a form of technological development in the economic field. It is easier for consumer, through e-commerce, to carry out ... -
Pengaruh Citra dan Sikap terhadap Keputusan Pembelian Produk Asuransi Kendaraan Bermotor melalui Motivasi Sebagai Variabel Intervening di PT Asuransi Bangun Askrida Cabang Medan
(Universitas Sumatera Utara, 2019)PT. Asuransi Bangun Askrida or 'Askrida' was established by the Indonesian government as a BUMN (State Owned Enterprise) which offers insurance for any risks and loss, especially on government's building ... -
Pengaruh Komitmen Kerja dan Kerja Sama Tim terhadap Kinerja Pegawai pada Balai Taman Nasional Bukit Duabelas Jambi dengan Dukungan Pemimpin sebagai Variabel Moderating
(Universitas Sumatera Utara, 2022)Employee teamwork and work commitment in an organization, either in public organization or business organization have to be maintained. This is because employee teamwork and work commitment are ... -
Pengaruh Brand Identity dan Gaya Hidup terhadap Keputusan Pembelian dengan Experientiad Buying sebagai Moderating pada Kaum Babyboomers di Restoran Kota medan
(Universitas Sumatera Utara, 2022)Indonesia as a developing country with the activities and busyness of urban communities places them to meet the needs that can save time, quickly and efficiently. This is also the influence of the emergence of places to ... -
Pengaruh Komitmen Organisasi dan Komunikasi terhadap Kinerja Pegawai melalui Kepuasan Kerja Pada Pengadilan Negeri Medan Kelas I A Khusus
(Universitas Sumatera Utara, 2021)The research aims to find out, develop and analyze the effect of Organizational Commitment and Communication on Employee Performance through Job Satisfaction in Medan District Court Class I A Special. This is causal-associative ... -
Pengaruh Mutu Pelayanan dan Citra Rumah Sakit terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Variabel Intervening (Studi Kasus Rumah Sakit Sri Ratu Medan)
(Universitas Sumatera Utara, 2022)One of the efforts to improve health is to choose the health service facilities. Sri Ratu Hospital is one of the oldest private hospitals with type D class in Medan and an active status and has been established for 35 ... -
Membangun Loyalitas Nasabah melalui Kualitas Layanan dan Kepercayaan Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening (Studi Empiris pada PT. Bank Cimb Niaga Medan Pemuda)
(Universitas Sumatera Utara, 2019)Basically, banks are a form of service business. As a service industry, every banking entrepreneur will try to provide the best service quality for their customer that can be done through service quality dimensions ... -
Pengaruh Public Complaining dan Complaint Handling dalam Social Media terhadap Kepuasan Pelanggan (Studi Kasus pada Tokopedia)
(Universitas Sumatera Utara, 2021)Customer satisfaction is an effort to fulfill customer needs and demand as well as to fulfil the provisions concerning its realization to balance customer expectation, and it is vital as it benefits the company. However, ... -
Pengaruh Emotional Branding, Emotional Experience dan Brand Love terhadap Repurchase Intention Melalui Electronic Word Of Mouth sebagai Variabel Intervening pada Konsumen Kopi Kenangan Sun Plaza Generasi Milenial di Kota Medan
(Universitas Sumatera Utara, 2022)Development of food or beverage trends in the society is affected by the consumption patterns resulted fi·om humans' way of living and innovative development. This research investigates and analyzes the effects of ... -
Analisis Kompetensi, Motivasi dan Karakter Pegawai terhadap Kualitas Pelayanan Publik melalui Kesiapan Sumber Daya Manusia di Kemenkumham Kantor Wilayah Sumatera Utara
(Universitas Sumatera Utara, 2022)On of the mo t important dutiu of ,a go rnment is to provide high-qua ii · public eice o it can help the national h and timulate th'e . elfar and ju tice for the comrnuni . . Based on the Id ob ervationth lel of en ... -
Pengaruh Fasilitas Kerja, Komunikasi, dan Kompetensi terhadap Kinerja Anggota Squat Alpha dengan Stres Kerja sebagai Variabel Moderating pada Pt Telekomunikasi Indonesia Regional 1 Sumatera
(Universitas Sumatera Utara, 2022)PT Telekomunikasi Indonesia (PT Telkom) is a company that wants to provide the best service to customers, therefore it needs the support of quality human resources. One of the human resources of PT Telkom is a member of ... -
Pengaruh Suksesi Kepemimpinan, Lingkungan Kerja dan Komitmen Organisasi terhadap Kinerja Pegawai melalui Stres Kerja di Kantor Bp3tki Medan
(Universitas Sumatera Utara, 2021)As a non-ministerial government agency, Indonesian Migrant Workers Placement and Protection Service Office (BP3TKI) in Medan, which has now changed its name to Agency of Protection for Indonesian Migrant Workers (BP2MI), ... -
Pengaruh Kepercayaan dan Promosi Penjualan terhadap Minat Beli Ulang melalui Kepuasaan Konsumen dalam Melakukan Belanja Online di Kota Medan
(Universitas Sumatera Utara, 2022)In the current digital era, technological developments are experiencing rapid development. £-Commerce is a form of technological development in the economic field. ft is easier for ... -
Pengaruh Perceived Usefulness, Perceived Enjoyment dan Kepercayaan terhadap Continuance Intention Melalui Kepuasan pada Generasi Millenial Pengguna E-Wallet di Kota Medan
(Universitas Sumatera Utara, 2022)The development of information technology recently has rapidly progressed with various innovations to help and facilitate humans in carrying out various daily activities. Indonesia is a countfy that has ... -
Pengaruh Kualitas Produk dan Harga terhadap Loyalitas Pelanggan Pengguna Telkomsel melalui Kepuasan Pelanggan di Kota Medan
(Universitas Sumatera Utara, 2021)In this modern era, technology has become something that can be found in almost every part of our daily life. Even in today's era the use of technology is difficult to keep away from human life. With these technological ... -
Pengaruh Media Sosial, Atraksi, Kualitas Pelayanan dan Fasilitas terhadap Minat Berkunjung Ulang dan Kepuasan Pelanggan Sebagai Variabel Intervening Ke Geopark Kaldera Toba di Desa Sianjur Mulamula
(Universitas Sumatera Utara, 2021)The objective of the research is to determine and analyze the effects of tourist attraction, social media, service quality, and facilities on intention to revisit Toba Caldera Geopark at Sianjur MulaMula village using ... -
Pengaruh Aspek Pekerjaan dan Aspek Perilaku terhadap Kinerja Pegawai Perusahaan (Studi Kasus: Pt Harian Tribun Medan)
(Universitas Sumatera Utara, 2019)The Companies operating in mass media field have to be able to compete in accordance with job aspects required by their employees and with behavior aspect describing ones’ view and attitude toward their job. Companies ...
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