Master Theses
Master Theses
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Analisis Pengaruh Sumber Daya Manusia, Prasarana dan Lingkungan Kerja terhadap Kinerja Pegawai Kopertis Wilayah – I Medan
(Universitas Sumatera Utara, 2013)Human resources constitute one of the most important things to determine whether an organization is successful or not in achieving its goal. Kopertis Wilayah I, Medan is a government agency which is responsible for controlling ... -
Analisis Pengaruh Pendekatan Malcolm Baldrige Criteria for Performance Excellence terhadap Kinerja PT Trakindo Utama Cabang Medan
(Universitas Sumatera Utara, 2012)As to Measure and to improve performance of organization or company, Malcolm Baldrige Criteria for Performance Excellence (MBCfPE) is completing the previous management methods i.e. Six Sigma and Balanced Scorecard. ... -
Analisis Perbandingan Kinerja Reksadana Saham yang Dikelola Perusahaan Investasi Lokal dan Asing di Indonesia
(Universitas Sumatera Utara, 2014)Mutual fund is one of the investment instruments which is developing in the Indonesian capital market. It consists of some types; one of them is stock mutual fund which a kind of mutual fund that yields high level of ... -
Analisis Pengaruh Promosi dan Dimensi Kualitas Pelayanan terhadap Keputusan Memilih untuk Kuliah di Lp3i Gajah Mada Medan
(Universitas Sumatera Utara, 2013)Understanding the need and process of consumer purchases plays an important role in building an effective marketing strategy, companies can take necessary measures that consumers take decision to buy. The process of ... -
Analisis Pengaruh Komunikasi Lintas Budaya Terhadap Kemampuan Bekerja dengan Tim dalam Perusahaan Multikultural (Studi Kasus di Kantor Permata Hijau Group (PHG), Medan)
(Universitas Sumatera Utara, 2015)The effectiveness of the work team in the company is very important for the achievement of goals. The effectiveness of a team, whose members come from various ethnic and cultural backgrounds, is highly dependent on the ... -
Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja Karyawan dengan Interaksi Sosial sebagai Variabel Moderating pada Bank Rakyat Indonesia (BRI) Cabang Medan Putri Hijau
(Universitas Sumatera Utara, 2015)Since the national banking business is becoming competitive, a bank must have its superiority and qualified and professional human resources in order to win the competition. Bank Rakyat Indonesia (BRI) is a commercial ... -
Pengaruh Customer Relationship Management dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Investor PT Danareksa Medan
(Universitas Sumatera Utara, 2015)The purpose of this study is to observe the effect of the direct and indirect influence between the independent variables (customer relationship management, service quality) on the dependent variable (loyalty investors) ... -
Pengaruh Budaya Kerja terhadap Kemampuan dan Komitmen Karyawan di Palang Merah Indonesia Sumatera Utara
(Universitas Sumatera Utara, 2010)Realizing that work culture is one of key elements of human resource management, the researcher considers that it is important to analyze the work culture of the civil service official in order to make a correction of the ... -
Analisis Faktor-Faktor yang Mempengaruhi Sikap Audience terhadap Product/Brand Placement dalam Acara Televisi (Studi Kasus Pemirsa Bukan Empat Mata di Kota Medan)
(Universitas Sumatera Utara, 2011)Product/brand placement is not such a new matter in the marketing world, including in Indonesia in the last few years. These practice have been conducted at 1920 by cigarette’s company in USA, while on the success story ... -
Pengaruh Atribut Produk dan Kualitas Jasa terhadap Kepuasan Pelanggan serta Dampaknya pada Loyalitas Pelanggan Jasa Transportasi Darat CV. Paradep Taxi Medan
(Universitas Sumatera Utara, 2013)Currently, land transportation business as part of service industry experiences a rapid development which can be seen through how higher the transportation service companies ofer the products of the same kinds and ... -
Integrasi Sistem Informasi dan Strategi Bisnis dalam Mendukung Perkembangan Bisnis PT Graha Sarana Duta (GSD)
(Universitas Sumatera Utara, 2012)Persaingan ketat perusahaan pengelola gedung dalam berkompetisi, tentu memerlukan suatu strategi yang mampu memenangkan kompetisi tersebut. PT Graha Sarana Duta (GSD) adalah salah satu perusahaan pengelola gedung yang saat ... -
Analisis Pengaruh Bauran Pemasaran terhadap Keputusan Wisatawan Berkunjung ke Taman Hutan Raya Bukit Barisan Tongkoh
(Universitas Sumatera Utara, 2012)Taman Hutan Raya Bukit Barisan Tongkoh sebagai salah satu daerah tujuan wisata alam di Provinsi Sumatera Utara mengalami persaingan yang ketat dengan daerah tujuan wisata lainnya. Berdasarkan data yang ada, jumlah kunjungan ... -
Analisis Faktor–Faktor yang Mempengaruhi Hasil Panen Kelompok Petani Jagung di Kabupaten Aceh Tenggara
(Universitas Sumatera Utara, 2010)Corn is a strategic commodity, economical, and possible to develop. Data showed that in current year, demand of corn domestic increase significantly (more higher) rather than supply. The aim of the reasearch is to identify ... -
Pengaruh Tingkat Bunga Sertifikat Bank Indonesia, Nilai Tukar Rupiah, dan Tingkat Inflasi terhadap Indeks Harga Saham Gabungan di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2010)One of the ways to invest is by buying stocks. To measure the stocks in a stock exchange, it is made a measuring rod named composite stock price index or IHSG. This IHSG is influenced by many factors including fundamental ... -
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Serta Dampaknya pada Loyalitas Pengguna Jasa Online GO-JEK di Kota Medan
(Universitas Sumatera Utara, 2017)The Business strategy in supporting the company is important because almost all businesses is not effective if only run with traditional concept, along with changes in economic conditions and the state of technology. One ... -
Analisis Pengaruh Keselamatan dan Kesehatan Kerja (K3) serta Lingkungan Kerja terhadap Kinerja Karyawan PT Indonesia Asahan Aluminium (Inalum) Kuala Tanjung
(Universitas Sumatera Utara, 2011)Occupational Health and Safety (K3) is a program that made workers and employers as an effort to prevent occupational accidents and occupational diseases by recognizing the potential for accidents and occupational ... -
Analisis Pengaruh Bauran Pemasaran terhadap Kepuasan dan Loyalitas Nasabah Kredit Umum Pedesaan (Kupedes) (Studi Kasus pada BRI Unit Berastagi Kantor Cabang Kabanjahe)
(Universitas Sumatera Utara, 2011)Banking competition and business situation changing so fast now. Bank Rakyat Indoesia (BRI) must be competioning with other bank to get the customer. Specially BRI need to focusing in micro financing. That’s why BRI ... -
Pengaruh Strategi Bauran Pemasaran dan Manajemen Hubungan Pelanggan (CRM) terhadap Kepuasan Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan PT. Medion Cabang Medan
(Universitas Sumatera Utara, 2016)In the global competition era, the customer loyalty is a key success to every company. It is hard for a company to survive in a competition without any loyal customers. To form the customer loyalty, the customer’s satisfaction ... -
Pengaruh Pendidikan, Fasilitas Kerja dan Kebijakan Pimpinan terhadap Kinerja Pegawai pada Badan Penelitian dan Pengembangan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2012)The development of an organization is greatly supported by the improving performance of its employees. Qualified human resources are very much needed in achieving the goals of organization. Considering that the employees ... -
Pengaruh Iklim Organisasi dan Motivasi Kerja serta Budaya Organisasi terhadap Kinerja Dosen Akademi Pariwisata Medan
(Universitas Sumatera Utara, 2012)The study is entitled influence of climate of organization, work motivation and of culture organization on the of lecturers performance of Akademi Pariwisata Medan. The problem of the study was how organizational climate, ...
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