Master Theses
Master Theses
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Pengaruh Corporate Branding terhadap Brand Loyalty dengan Emotional Attachment sebagai Variabel Intervening pada Millennial Consumer di Clinic MS Glow Medan
(Universitas Sumatera Utara, 2024)The objective of this research is to reveal effects of Corporate Branding on Brand Loyalty using Emotional Attachment as an Intervening Variable in the Millennial Consumer at Ms Glau., Clinic Medan. This is an associative ... -
Pengaruh Citra Instansi dan Kualitas Layanan terhadap Kepuasan dengan Kepercayaan Sebagai Variabel Intervening pada Klien UPTD PPA Kota Langsa
(Universitas Sumatera Utara, 2024)This research is based on the phenomenon of insufficient outrIUIch and counseling conducted by UPTD PPA in langsa and the clients' satisfaction and trust to do accompanying and fostering families and children. Consequently, ... -
Pengaruh Customer Review, Brand Experience dan Customer Satisfaction terhadap Repurchase Intention pada Produk Perawatan MS. Glow di Kota Medan
(Universitas Sumatera Utara, 2024)MS. Glow is oneof the skincare brands available in Medan City. Recently, there has been a decline in sales of MS. Glow skincare products, which is suspected to be due to the decreasing interest of the Medan community in ... -
Pengaruh Content Marketing terhadap Loyalitas Merek Melalui Keterlibatan Pelanggan dan Kepercayaan Merek Sebagai Variabel Mediasi Pada Smartphone iPhone
(Universitas Sumatera Utara, 2024)The development of information technology and technology in Indonesia is demonstrated through Marketing 4.0 as digital marketing. Currently, technological advances in the digital era cannot be avoided. Due to the ability ... -
Analisis Pengaruh Kecerdasan Emosional dan Beban Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja pada PT. Telkom Indonesia Regional 1 Sumatera
(Universitas Sumatera Utara, 2024)This study is motivated by the phenomenon of company transformation towards a leaner structure, where employees are required to be more agile in adapting to higher workloads and tighter deadlines. Additionally, the suboptimal ... -
Pengaruh Gamification dan Live Streaming Shopping terhadap Purchase Decision dengan Purchase Intention sebagai Variabel Intervening pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2024)The competition in e-commerce in Indonesia makes e-commerce companies increasingly competitive to issue innovations by developing attractive strategies for customers. According to the results of an iPrice Indonesia survey, ... -
Pengaruh Kompetensi dan Penilaian Prestasi Kerja terhadap Kinerja Guru melalui Insentif Sertifikasi sebagai Variabel Intervening pada Guru Yayasan Taman Pendidikan Islam Medan
(Universitas Sumatera Utara, 2024)The research conducted at the Taman Pendidikan Islam Medan was research that aimed to look at the phenomenon of decreasing teacher performance that occurred in elementary, middle and high school teachers due to low competence ... -
Pengaruh Entertainment Factor dan Relatability pada Konten Pemasaran Media Sosial Milik Brand di Industri Fashion terhadap Consumer Interaction dengan Personal Emotion sebagai Variabel Intervening pada Gen Z dan Millennial di Kota Medan
(Universitas Sumatera Utara, 2024)The fashion industry is undergoing rapid development and intense competitiveness in today’s digital era. Rapid consumer interaction on social media can attract high attention for a company so that the company can remain ... -
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening pada Mandiri Supermarket Medan
(Universitas Sumatera Utara, 2023)This study aims fo determine and analyze the effects of service quality and trust on customer loyalty with satisfaction as an intervening variable, in Mandiri Supermarket, Griya Medan. Nowadays, tight business competition ... -
Pengaruh Inovasi Layanan dan Self Service Technology terhadap E-Loyalty dalam Menggunakan Cash Management BNI melalui E-Satisfaction pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Medan
(Universitas Sumatera Utara, 2024)PT Bank Negara Indonesia (Persero) Tbk presents Cash Management financial services with various flagship features such as account information, transfer management, mass management, liquidity management and various other ... -
Pengaruh Pemasaran Media Sosial Instagram, e-Wom dan Citra Merek terhadap Keputusan Mendaftar melalui Kepercayaan Merek sebagai Variabel Mediasi pada Mahasiswa Politeknik Cendana Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze social media marketing E-WOM and brand image on the decision to register through brand trust in Cendana Polytechnic students. The type of research used in this study is associative research. ... -
Pengaruh Dining Service Quality dan Persuasion terhadap Minat Berkunjung Kembali dengan Lifestyle sebagai Variabel Moderating pada Konsumen Alessa Public House Cafe di Kota Binjai
(Universitas Sumatera Utara, 2024)This research is motivated by the phenomenon of inadequate facilities, making cunsomers feel uncomfortable, and the lack of promotion provided by Alessa Public House Cafe, resulting in consumers having no interest in ... -
Pengaruh Self Efficacy, Leadership dan Pengalaman Berusaha terhadap Kinerja Wirausaha dengan Prilaku Inovatif sebagai Variabel Intervening pada Anggota Badan Pengurus Cabang Himpunan Pengusaha Muda Indonesia (HIPMI) Kota Medan
(Universitas Sumatera Utara, 2023)Most young entrepreneurs experience a decline in performance in running their businesses, such as young entrepreneurs who are members of HIPMI Medan City. Young entrepreneurs in HIPMI Medan City do not have confidence (Self ... -
Pengaruh Gaya Kepemimpinan dan Konflik Kerja terhadap Kinerja di Bidang Kedokteran dan Kesehatan POLDA Sumatera Utara melalui Kepuasan Kerja
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of leadership style and work conflict on performance with job satisfaction as the intervening variable in the North Sumatra Police Medical and Health Sector Unit. Data was collected ... -
Pengaruh User Experience, User Interface dan Price Fairness terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Layanan Streaming Digital di Kota Medan
(Universitas Sumatera Utara, 2023)This research aims to determine and analyze the effect of user experience, user interface, and price fairness on customer loyalty through digital streaming service customer satisfaction. This is an associative research, ... -
Pengaruh Intellectual Capital, Non Performing Loan dan Inflasi terhadap Nilai Perusahaan dengan Kinerja Keuangan sebagai Variabel Intervening pada Perbankan di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)In the context of financial management, the objective of establishing a company includes a short term goal such as maximizing earnings by using the available resources and a long term goal such as increasing firm value ... -
Pengaruh Komitmen Kerja, Perampingan, Ambiguitas Peran terhadap Kinerja Pegawai dengan Dimoderasi Keterlibatan Digital pada Perwakilan BKKBN Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2023)This research was motivated by the conditions that occurred at the BKKBN Representative of North Sumatra Province after downsizing as a result of the merger of agencies within the local government. Employee performance has ... -
Pengaruh Customer Experience dan Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Interverning pada ACE Hardware Juanda Medan
(Universitas Sumatera Utara, 2023)One retail company that is popular with consumers in the field of household equipment and furniture is Ace Hardware. This research aims to determine and analyze the influence of customer experience and service quality on ... -
Pengaruh Kompetensi Kewirausahaan, Orientasi Kewirausahaan dan Pemanfaatan Teknologi Informasi terhadap Kinerja Usaha Melalui Keunggulan Bersaing pada Usaha Handicraft Binaan Dinas Koperasi UKM, Perindustrian dan Perdagangan Kota Medan
(Universitas Sumatera Utara, 2023)Small to Medium-sized Enterprise (SME) is one of 1he main s11pp<>rts of economic development. it plays the role III providing job vacancies. a11d becoming Lite source of economic growt!t mrd distrib11tio11 of Ilic increase ... -
Pengaruh Kualitas Pelayanan dan Kualitas Produk BSI Griya terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Bank Syariah Indonesia Capem Iskandar Muda di Kota Medan
(Universitas Sumatera Utara, 2023)This study aims to determine and analyze the direct effect of service quality and product quality of BSI Griya on customer satisfaction and customer loyalty; customer satisfaction on customer loyalty; the effect of service ...
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