Master Theses
Master Theses
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Pengaruh Social Media Content dan Mental Health Condition terhadap Purchase Intention dengan Customer Engagement sebagai Variabel Moderasi pada Shopee (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine the influence of Social Media Content and Mental Health Condition on Purchase Intention on the Shopee E- Commerce Platform with Customer Engagement as a moderating variable. The ... -
Analisis Pengaruh Penempatan Kerja dan Promosi Internal terhadap Kinerja Karyawan PT. Cargill Indonesia Cabang Tanjung Morawa dengan Loyalitas sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2022)PT. Cargill Indonesia Tanjung Morawa Branch have problems with declining of employee performance throughout 2018 to 2019. This was allegedly due to the ineffective Job Placement and Internal Promotion program. This condition ... -
Pengaruh Financial Technology dan Kualitas Pelayanan terhadap Loyalitas Melalui Kepuasan Konsumen Pengguna Aplikasi Grab pada Karyawan Bank CIMB Niaga Cabang Bukit Barisan
(Universitas Sumatera Utara, 2022)The development of information technology and telecommunications will make it easier for business people to run their business. One of the information and telecommunications technologies that support these needs is fintech. ... -
Strategi Peningkatan Current Account (Rekening Giro) PT Bank Central Asia TBK KCU Medan
(Universitas Sumatera Utara, 2025)Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. ... -
Pengaruh Stres Kerja dan Konflik Peran Ganda Terhadap Turnover Intention pada Karyawan Wanita di BPJS Ketenagakerjaan dengan Dukungan Organisasi Sebagai Variabel Moderating
(Universitas Sumatera Utara, 2025)Human resource management plays a crucial role in addressing turnover intention challenges. High turnover rates can reduce productivity and morale, necessitating effective management strategies to mitigate them. This study ... -
Analisis Kinerja Karyawan Ayam Pecak XYZ Medan Berdasarkan Deskriptif Eksploratif
(Universitas Sumatera Utara, 2025)This study aims to examine employee performance, the physical and non-physical work environment, and the causes of turnover intention at Ayam Pecak XYZ, Gatot Subroto Branch, Medan City. The research involved 11 informants, ... -
Pengaruh Servicescape dan Customer Experience terhadap Customer Engagement melalui Kepuasaan Pelanggan Brastagi Cottage
(Universitas Sumatera Utara, 2025)The research aims to find out and analyze the effects of servicescape and customer experience on customer engagement through customer satisfaction at brastagi cottage. This associative research uses quantitative data. The ... -
Pengaruh Manajemen Talenta, Komitmen Kerja dan Kesiapan Berubah terhadap Kinerja Aparatur Sipil Negara pada Kantor Pertanahan Kabupaten Deli Serdang dengan Stres Kerja sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)Negative practices in talent acquisition and appointment to key positions, prolonged vacancies in critical roles, the lack of organizational efforts to develop individual competencies, and civil servants 'uncertainty ... -
Pengukuran Kepuasan Pengguna Layanan Sistem Informasi Pelaporan Peserta di Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumater Utara, 2025)This research aims to determine and analyze the level of satisfaction of users of the Participant Reporting Information System (SIPP) service using the End User Computing Satisfaction (EUCS) method. The phenomenon that is ... -
Pengaruh Servicescape dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction pada Customer Maxx Coffee
(Universitas Sumatera Utara, 2025)Currently, competition between cafes that provide coffee drinks is very rapid. One way to win the competition is to understand consumer behavior. Such as paying attention to the servicescape of their place of business, ... -
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan melalui Organizational Citizenship Behaviour (OCB) sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Iskandar Muda
(Universitas Sumatera Utara, 2025)The performance of employees at PT. Bank Rakyat Indonesia, Iskandar Muda branch office, has not achieved optimal results in recent years. This can be seenfrom several employees who have not been able to meet the targets ... -
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja Dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Pelindo Regional 1 (Persero) Cabang Belawan
(Universitas Sumatera Utara, 2025)Transformational leadership, work motivation and the physical work environment are important factors that influence employee performance. High performance given by an employee will encourage employee job satisfaction. The ... -
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang dengan Gaya Hidup Berbelanja sebagai Variabel Moderasi pada Konsumen Produk Hilon di Kota Medan
(Universitas Sumatera Utara, 2024)Repurchasing usually indicates that a certain product has fulfilled consumers' approval so that they are willing to use it again in great number. As a repurchasing activity. it is done by a consumer for a product with the ... -
Pengaruh Konflik Kerja, Lingungan Kerja Dan Kesadaran Diri Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Pegawai RS Prof Dr Chairudin Panusunan Lubis
(Universitas Sumatera Utara, 2025)Hospitals are vital organization or healthcare facilities that play a crucialrole in improving public health. To provide comprehensive healthcare service, it is necessary to evaluate employee performance and job satisfaction ... -
Pengaruh Harga dan Celebrity Endorser terhadap Purchase Decision dengan Citra Merek sebagai Variabel Intervening pada Produk Skincare MS. Glow
(Universitas Sumatera Utara, 2025)The beauty industry has been experiencing continuous growth over the years. In Indonesia, several well-known skincare brands have emerged, one of which is Ms Glow. Ms Glow have received the Indonesia Top Corporate Social ... -
Pengaruh Service Quality dan Citra Institusi terhadap Loyalitas Mahasiswa melalui Kepuasan sebagai Variabel Intervening pada Universitas Battuta
(Universitas Sumatera Utara, 2025)Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming ... -
Peran Emotional Marketing Dan Destination Image Terhadap Positive Electronic Word Of Mouth Melalui Tourist Satisfaction Sebagai Variabel Mediasi Pada Wisata Siantar Zoo
(Universitas Sumatera Utara, 2025)This study aims to analyze and determine the influence of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a mediating variable in Siantar Zoo tourism. The ... -
Pengaruh Customer Experience Quality terhadap Revisit Intention pada Pelanggan Hotel OYO di Kota Medan
(Universitas Sumatera Utara, 2024)The rapid development of information technology has contributed to various industries, including the tourism industry. With technological advancements, hotels can increse sales through digital marketing. OYO is a Virtual ... -
Pengaruh Kualitas Pelayanan Digital (BRImo) Terhadap Loyalitas Nasabah Melalui Kepercayaan dan Kepuasan Nasabah pada Situasi Covid 19 (PT Bank Rakyat Indonesia Kantor Wilayah Medan)
(Universitas Sumatera Utara, 2021)BRImo is the latest application from BRI Mobile that combines the functions of mobile banking, internet banking, and electronic money or Tbank into one application with a more complete and attractive transaction menu, using ... -
Pengaruh Perceived Value dan Destination Brand Experience terhadap Minat Berkunjung Kembali melalui Kepuasan Wisatawan sebagai Variabel Intervening pada Ekowisata Bukit Lawang
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of perceived value and destination brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This ...
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