Master Theses
Master Theses
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Analisis Pengaruh Green Product, Green Advertising dan Green Brand terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Produk Tupperware di SMPN Beureunuen
(Universitas Sumatera Utara, 2023)The emergence of various threats to the environment, making companies need to apply a new business concept by applying issues regarding the environment or called green marketing. Green marketing is a concept that covers ... -
Pengaruh E-Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening pada Pengguna Jasa Grab di Kota Medan
(Universitas Sumatera Utara, 2023)Online-based transportation services are a solution for urban communities, especially in big cities. Online transportation provides services to consumers by combining the real benefits of technology and taxis. Where ... -
Pengaruh Omni-Channel Strategy Dan Customer Experience Terhadap Minat Membeli Ulang melalui Kepuasan Konsumen Pada Produk Somethinc Sun Plaza Medan
(Universitas Sumatera Utara, 2023)This study aims to see the effect of omnichannel strategy and customer experience on repurchasing intentions through customer satisfaction with Something products at Sun Plaza Medan. This type of research used is quantitative ... -
Pengaruh Omni-Channel Integration Quality dan Omni Channel Perceived Value terhadap Customer Loyalty melalui Customer Satisfaction pada Kopi Kenangan Cabang OCBC Ringroad Medan
(Universitas Sumatera Utara, 2023)The objective of this research is to analyze the effects of Omni-channel integration quality and Omni-channel perceived value on customer loyalty through customer satisfaction at Kopi Kenangan, OCBC Ring road. The research ... -
Pengaruh Kemampuan Kerja, Hubungan antara Atasan dan Bawahan dan Situasi Kerja terhadap Prestasi Kerja dengan Melalui Kepuasan Kerja sebagai Variabel Intervening pada Bank Syariah Indonesia, Area Medan Raya
(Universitas Sumatera Utara, 2022)This research finds that employees do not optimally complete their task an time. They do not respond to the instructions and are not able to solve any work problems. The objective of the research is to find out the effect ... -
Strategi Peningkatan Investasi Asing di Kota Medan
(Universitas Sumatera Utara, 2023)Fraileconomicgrowthandlowf;oreigniavestmentcomingintoMedanintheperiod Of 2018-2022 are the basis f tor selecting an ef f iecrfue strategy to be inplemerited in Medan. This research aims to idetttify and analyze the ... -
Determinan Corporate Turnaround dengan Assets Retrenchment sebagai Variabel Moderasi pada Perusahaan Manufaktur di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2021)This study aims to see the determinants of Corporate Turnaround with Assets Retrenchment as a moderating variable in manufacturing companies on the Indonesia Stock Exchange. The independent variables in this study are ... -
Pengaruh Digital Customer Experience dan Enjoyment terhadap E-Loyalty E-Wallet Flip Melalui E-Trust pada Generasi Milenial Kota Medan
(Universitas Sumatera Utara, 2023)The digital revolution has changed various business environments, including the financial services industry. At this time, financial services or financial technology has developed. The digital revolution can bring various ... -
Hubungan Economic Value Added (Eva) dan Kinerja Keuangan PT. LC Industry Indonesia Periode 2013-2017
(Universitas Sumatera Utara, 2019)Pengukuran kinerja keuangan adalah salah satu faktor penting bagi perusahaan , karena dengan pengukuran tersebut dapat digunakan sebagai dasar untuk menyusun sistem imbalan dalam perusahaan yang dapat mempengaruhi perilaku ... -
Pengaruh Insentif dan Kepuasan Kerja Terhadap Kinerja Pegawai Melalui Semangat Kerja Sebagai Variabel Intervening pada Badan Lingkungan Hidup Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2023)Organisasi pemerintahan sebagai salah satu bentuk pelayanan publik memiliki tujuan untuk mensejahterakan masyarakat melalui pelayanan-pelayanan yang diberikan kepada masyarakat. Untuk dapat memberikan pelayanan yang maksimal ... -
Pengaruh Komunikasi Efektif dan Pemanfaatan Teknologi Informasi Terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Mediasi pada Kantor Walikota Medan
(Universitas Sumatera Utara, 2023)Human resource is an important aspect in an organization because the employee's productivity has a direct impact on the organization. Factors that can increase the employee pe,formance are effective communication and the ... -
Pengaruh Beban Kerja dan Kemampuan Beradaptasi Terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada PT. Bank Sumut Regional 1 Medan
(Universitas Sumatera Utara, 2023)The objective of the research is to analyze whether workload, ability to adapt, ad job satisfaction affect employees' performance. The research employs quantitative method. The population is made up of the employees of PT ... -
Analisis Perbandingan Kinerja Portofolio Optimal yang Dibentuk dari Saham Indeks Lq45 dengan Portofolio Reksadana Mandiri Investa Equity Asean 5 Plus
(Universitas Sumatera Utara, 2017)The increase in the number of investors becomes a huge potential to increase the capacity of the capital market. Among the instruments of investment in the stock market, shares are the most frequently traded (Ichsan et ... -
Eksplorasi Consumer Ethnocentrism terhadap Brand Value, Brand Image, dan Niat Membeli Produk Fashion Lokal Indonesia pada Gen Z Kota Medan
(Universitas Sumatera Utara, 2023)This study aims to analyze how consumer ethnocentrism affects brand value, brand image, and the purchase intention local Indonesian fashion products among Gen Z in the city of Medan. The type of research conducted is ... -
Pengaruh Konflik Keluarga-Pekerjaan, Stres Kerja dan Well Being terhadap Perilaku Kewarganegaraan Organisasi Dimediasi Komitmen Organisasi pada PT. Bank Sumut
(Universitas Sumatera Utara, 2023)The importance of researching organizational citizenship behavior at PT Bank Sumut is because banking companies have intense competition so that there are many things that employees must do to work according to the target. ... -
Pengaruh eWOM dan Perception of Price terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening pada Produk Perawatan Kahf
(Universitas Sumatera Utara, 2023)The term "eWOM" refers to word-ofmouth marketing that utilizes electronic media, including reviews and recomrnendations. A consumer's evaluation of a value of product in relation to price is known as ... -
Pengaruh Brand Trust dan Perceived Quality terhadap Brand Loyalty di Mediasi Customer Satisfaction pada Konsumen Kopi Kenangan Sun Plaza di Kota Medan
(Universitas Sumatera Utara, 2023)In this study, we examined the influence of brand trust and perceived quality on brand loyalty through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing consumption of coffee in Indonesia has ... -
Pengaruh Beban Kerja dan Kemampuan Beradaptasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada PT. Bank Sumut Regional 1 Medan
(Universitas Sumatera Utara, 2023)The objective of the research is to analyze whether workload, ability to adapt, ad job satisfaction affect employees' performance. The research employs quantitative method. The population is made up of the employees ... -
Analisis Kebutuhan Sumber Daya Manusia untuk Posisi Jabatan Fungsional Pengelola Pengadaan Barang/Jasa di Lingkungan Kementerian Agraria dan Tata Ruang/ Badan Pertanahan Nasional
(Universitas Sumatera Utara, 2023)Human resource guarantees the sustainability of an organization company. Therefore, the human resources of an organization need to be planned so it can achieve its goal. The research aims to analyze the need for human ... -
Analisis Pengaruh Faktor Psikologis, Sosiodemografi, dan Literasi Keuangan terhadap Perencanaan Keuangan Dana Pendidikan Anak Keluarga Milenial Indonesia
(Universitas Sumatera Utara, 2023)Education is a crucial investment for children's future since it serves as the foundational skill set for producing qualified people. Therefore, it becomes a crucial responsibility of parents to ...
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