Browsing Doctoral Dissertations by Issue Date
Now showing items 1-20 of 63
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Moderasi Pro Competition Absorptive Capacity dalam Meningkatkan Kinerja Produk Pengrajin Ulos di Kawasan Danau Toba Indonesia
(Universitas Sumatera Utara, 2025)The development of handloom weaver ulos in the Lake Toba region, Indonesia, is at an unused competitive advantage and only operates in activities related to the availability of raw materials, equipment, and labor (key ... -
Strategi Peningkatan Kinerja Pemasaran melalui Innovative Indigenous Product pada UMKM di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)MSMEs that are characterized or contain local wisdom from a particular region (indigenous product) require market orientation, entrepreneurial experience, and government support to improve their marketing performance. ... -
Analisis Integratif Asset Pricing Model Pada Pasar Saham Indonesia Dan Malaysia
(Universitas Sumatera Utara, 2025)Asset pricing models have been widely applied and tested in developed markets with consistent and reliable results. However, the distinct characteristics of emerging markets such as Indonesia and Malaysia necessitate a ... -
Peran Job Crafting Capability dan Keterikatan Kerja sebagai Pemediasi pada Dukungan Organisasi dan Kepemimpinan Etis terhadap Kesejahteraan Karyawan Perusahaan Perkebunan Swasta di Sumatera Utara
(Universitas Sumatera Utara, 2025)Every company always desires quality human resources as a valuable asset sought for and maintained. In order to get optimal work output, a company has to optimize the supporting factors of its employees. In the world of ... -
Adaptive University Performance pada Perguruan Tinggi Negeri Berbadan Hukum di Indonesia
(Universitas Sumatera Utara, 2025)In response to the rapid changes in higher education, State Universities with Legal Entity (PTN-BH) status in Indonesia continue to exhibit a gap in comprehending the primary factors contributing to adaptive university ... -
Analisis Determinan Kinerja Kreatif Pegawai di Kementerian Perhubungan Republik Indonesia
(Universitas Sumatera Utara, 2025)In the era of digitalization and dynamic changes in the work environment, government organizations are required to improve the creative performance of their employees in order to face the increasing challenges and complexity ... -
Peran Omnichannel Integrated Quality dan Customer Engagement dalam Memediasi Pengaruh Online dan Offline Experience terhadap Brand Love pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)Companies initially relied on one channel, multichannel, hybrid multichannel and now omnichannel, with a focus on the concept of integrating offline and online as a whole without any barriers. This study also analyzes the ... -
Peningkatan Kinerja Dosen Politeknik Penerbangan Indonesia Melalui Pro Growth Constructive Interaction
(Universitas Sumatera Utara, 2025)The performance of a lecturer can be seen from the achievement of the Tri Dharma of higher education. The phenomenon that occurs is that the performance of lecturers at the State Aviation Polytechnic in Indonesia fluctuates. ... -
Perceptual Product Congruity sebagai Katalis Market Performance Usaha Kecil Menengah (UKM) di Sumatera Utara
(Universitas Sumatera Utara, 2025)The development of technology and globalization has significantly impacted the operations of Small and Medium Enterprises (SMEs) in North Sumatra, but challenges such as limited market access, low innovation, and the ... -
Model Entrepreneurial University di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study investigates the Entrepreneurial University model at Universitas Sumatera Utara (USU) as it transitions to an Independent University (PTNBH). Utilizing a qualitative approach with interactive models, the research ... -
Anteseden Kinerja Jaksa dengan Pro-Growth Organizational Learning sebagai Intervening pada Kejaksaan Tinggi Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)As a state institution in the field of prosecution and investigation of criminal acts of corruption, which has the power to enforce the law and justice, the Public Prosecution Office of the Republic of Indonesia, is expected ... -
Anteseden Kinerja Aparatur Sipil Negara (ASN) Pemerintah Kota di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)In the era of rapid globalization, the world faces great challenges in terms of governance and public services. Effective and efficient government performance is essential to ensure sustainable development and public ... -
Anteseden Kinerja Perusahaan Pemula (STARTUP) di Indonesia
(Universitas Sumatera Utara, 2024)Rapidly growing startup companies in the technology, internet, and digital innovation sectors have become an important pillar in global economic growth, including in Indonesia. Although Indonesia has the highest number of ... -
Anteseden Loyalitas Generasi Z dalam Konteks Omnichannel pada Industri Fashion Dikota Medan
(Universitas Sumatera Utara, 2024)Developing the fashion industry in Indonesia contributed 18.01% or IDR 116 trillion to the National Gross Domestic Income (GDP). The government encourages fashion industry players in Indonesia to strengthen digitalization ... -
Pengukuran Ekuitas Merek Parfum Mewah Berbasis Konsumen di Media Sosial
(Universitas Sumatera Utara, 2024)The challenges faced by the luxury perfume industry involve managing the brand equity of luxury perfumes with consumers through social media e-commerce platforms. The existence of consumer-based brand equity through ... -
Dyadic Value Co-Creation pada Komunitas Berbasis Media Sosial
(Universitas Sumatera Utara, 2024)The current study aims to develop and empirically test a proposed theoretical model that advances understanding of collaborative value creation within social media-based communities. Specifically, the research focuses on ... -
Pengaruh Selebgram Endorser, Social Media Intensity, dan Technological Marketing Innovation terhadap Conspicuous Consumption Melalui Electronic Word of Mouth pada Generasi X, Y, dan Z Pengguna Instagram di Indonesia Berdasarkan Perspektif Gender
(Universitas Sumatera Utara, 2024)The consumptive behavior of society in Indonesia can be seen from the increase in the amount of spending that is greater than saving or investment in generations The quantitative research method was carried out by ... -
Kajian Peran Differentiated Marketing Agility untuk Meningkatkan Innovation Performance dan Marketing Performance pada Perusahaan Jasa Pengiriman Ekspres di Indonesia
(Universitas Sumatera Utara, 2024)The express delivery service industry in Indonesia faces intense competition, requiring companies to continuously learn, innovate, and develop adaptive marketing strategies to enhance their performance. Differentiated ... -
Mediasi High-Impact Network Asset dan Aggressive Marketing Strategy pada Pengaruh Orientasi Kewirausahaan dan Resources Availability terhadap Kinerja Pemasaran UMKM Halal di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)The performance of halal MSMEs is influenced by several factors including innovating products and services, increasing available resources such as financial capital, labour, raw materials and technology. Developing business ... -
Anteseden Adoption and Use Fintech Melalui Functional Value Reliability dan Customer Interaction pada E-Wallet di Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)The technology development that increased significantly has led to emerge many innovations, and one of it is the existence of E-Wallet that disrupted the banking sector, but the development of E-Wallet is relatively low ...