Doctoral Dissertations
Doctoral Dissertations
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Anteseden Adoption and Use Fintech Melalui Functional Value Reliability dan Customer Interaction pada E-Wallet di Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)The technology development that increased significantly has led to emerge many innovations, and one of it is the existence of E-Wallet that disrupted the banking sector, but the development of E-Wallet is relatively low ... -
Mediasi High-Impact Network Asset dan Aggressive Marketing Strategy pada Pengaruh Orientasi Kewirausahaan dan Resources Availability terhadap Kinerja Pemasaran UMKM Halal di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)The performance of halal MSMEs is influenced by several factors including innovating products and services, increasing available resources such as financial capital, labour, raw materials and technology. Developing business ... -
Anteseden Loyalitas Generasi Z dalam Konteks Omnichannel pada Industri Fashion Dikota Medan
(Universitas Sumatera Utara, 2024)Developing the fashion industry in Indonesia contributed 18.01% or IDR 116 trillion to the National Gross Domestic Income (GDP). The government encourages fashion industry players in Indonesia to strengthen digitalization ... -
Pengaruh Selebgram Endorser, Social Media Intensity, dan Technological Marketing Innovation terhadap Conspicuous Consumption Melalui Electronic Word of Mouth pada Generasi X, Y, dan Z Pengguna Instagram di Indonesia Berdasarkan Perspektif Gender
(Universitas Sumatera Utara, 2024)The consumptive behavior of society in Indonesia can be seen from the increase in the amount of spending that is greater than saving or investment in generations The quantitative research method was carried out by ... -
Kajian Peran Differentiated Marketing Agility untuk Meningkatkan Innovation Performance dan Marketing Performance pada Perusahaan Jasa Pengiriman Ekspres di Indonesia
(Universitas Sumatera Utara, 2024)The express delivery service industry in Indonesia faces intense competition, requiring companies to continuously learn, innovate, and develop adaptive marketing strategies to enhance their performance. Differentiated ... -
Dyadic Value Co-Creation pada Komunitas Berbasis Media Sosial
(Universitas Sumatera Utara, 2024)The current study aims to develop and empirically test a proposed theoretical model that advances understanding of collaborative value creation within social media-based communities. Specifically, the research focuses on ... -
Pengukuran Ekuitas Merek Parfum Mewah Berbasis Konsumen di Media Sosial
(Universitas Sumatera Utara, 2024)The challenges faced by the luxury perfume industry involve managing the brand equity of luxury perfumes with consumers through social media e-commerce platforms. The existence of consumer-based brand equity through ... -
Anteseden Kinerja Perusahaan Pemula (STARTUP) di Indonesia
(Universitas Sumatera Utara, 2024)Rapidly growing startup companies in the technology, internet, and digital innovation sectors have become an important pillar in global economic growth, including in Indonesia. Although Indonesia has the highest number of ... -
Anteseden Kinerja Aparatur Sipil Negara (ASN) Pemerintah Kota di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)In the era of rapid globalization, the world faces great challenges in terms of governance and public services. Effective and efficient government performance is essential to ensure sustainable development and public ... -
Anteseden Kinerja Jaksa dengan Pro-Growth Organizational Learning sebagai Intervening pada Kejaksaan Tinggi Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)As a state institution in the field of prosecution and investigation of criminal acts of corruption, which has the power to enforce the law and justice, the Public Prosecution Office of the Republic of Indonesia, is expected ... -
Moderasi Pro Competition Absorptive Capacity dalam Meningkatkan Kinerja Produk Pengrajin Ulos di Kawasan Danau Toba Indonesia
(Universitas Sumatera Utara, 2025)The development of handloom weaver ulos in the Lake Toba region, Indonesia, is at an unused competitive advantage and only operates in activities related to the availability of raw materials, equipment, and labor (key ... -
Model Entrepreneurial University di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study investigates the Entrepreneurial University model at Universitas Sumatera Utara (USU) as it transitions to an Independent University (PTNBH). Utilizing a qualitative approach with interactive models, the research ... -
Optimalisasi Kinerja Perawat Dampak dari Kepemimpinan Transformasional, Pemberdayaan Telenursing dan Perilaku Responsif yang Dimoderasi Kesiapan Berubah di Rumah Sakit Pemerintah Kota Medan
(Universitas Sumatera Utara, 2023)Poor nurse performance, suboptimal leadership of the head of the inpatient ward, and inadequate application of information and communication technology in the delivery of nursing care have a significant impact on improving ... -
Anteseden Customer Engagement terhadap Brand Loyalty Otomotif Jenis Sport Utility Vehicle (SUV) di Sumatera Utara Berbasis Social Presence dan Functional Value Resonance
(Universitas Sumatera Utara, 2023)Brand loyalty is an important aspect for companies to be able to win the competition and maintain the market. Based on the results of the loyalty pre- survey of SUV automotive product users in North Sumatra, it shows that ... -
Peningkatan Loyalitas Destinasi Wisata Melalui Pendekatan Soft Brand Relationship Quality dan Perilaku Konsumen di Kawasan Wisata Danau Toba
(Universitas Sumatera Utara, 2023)The tourism sector is considered to be the sector that plays the biggest role in efforts to increase Indonesia's foreign exchange and employment. The tourism sector has an important role in Indonesia's future development. ... -
Pengembangan Destinasi Pariwisata Halal di Provinsi Jawa Tengah
(Universitas Sumatera Utara, 2023)Tourism is one of the forces of economic development in the service business sector that is growing rapidly, but until now it is still difficult to meet the basic needs of Muslim tourists, this needs a solution. The ... -
Peran Destination Brand Engagement Dan Destination Authenticity Identifying Dalam Memediasi Pengaruh Orientation Ecological Of Tourism Dan Destination Image Terhadap Destination Loyalty
(Universitas Sumatera Utara, 2023)The tourism sector plays an important role in supporting the growth of the national economy. Tourism can provide income for the country's foreign exchange, expand employment, and introduce national culture so it needs ... -
Kesuksesan Karir Subjektif Berdasarkan Perspektif Perilaku Berjejaring, Kepemimpinan Inklusif, Perilaku Kerja Inovatif dan Pro-Growth Absorptive Capacity Manager BUMN Perkebunan
(Universitas Sumatera Utara, 2023)The development in the business world due to technological changes and globalization have encouraged PTPN to conduct business transformation to fulfill its role as plantation commodity-based food and energy security in ... -
Kemampuan Value Oriented Development Interaction dan Kualitas Pro Growth Orgware dalam Meningkatkan Keunggulan Kompetitif Perusahaan Perkebunan di Indonesia
(Universitas Sumatera Utara, 2023)In the current VUCA era, where situations change rapidly and tend to be unpredictable, it puts pressure on companies to continue to innovate for the company's competitive advantage. For every company to compete, it must ... -
Sinergi Kerja Tim dan Perilaku Inovatif sebagai Pemediasi Hubungan Kesiapan Berubah dan Berbagi Pengetahuan terhadap Inovasi Anggota Tim pada Industri Bank Perkreditan Rakyat di Sumatera Utara
(Universitas Sumatera Utara, 2022)The key to team innovation success in the BPR sector is the availability of high-quality human resources capable of enhancing innovative behavior, adaptability to change, knowledge exchange, and collaboration synergy. The ...
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