| dc.description.abstract | The title of this research is Talkshow "Tonight Show" and Watching Interests
("Correlational Study Talkshow Presenter "Tonight Show" on TV Watching
Interest talkshow "Tonight Show" on people of the environment 6 in Indrakasih
Villages Medan "). The purpose of this study was to determine how big is the
relation between presenter in talkshow "Tonight Show" with the interest to watch
and to know the intensity and interest in the people of the environment 6 in
Indrakasih Villages Medan to the talkshow "Tonight Show". Theories that are
considered relevant in this study is communication, mass communication, the
theory of SOR (Stimulus, Organism, Response), presenter, interests, and
televisions. This study is a quantitative research. The samples used Taro Yamane
formula thus obtained sample of 53 people. The sampling technique in this
research is stratified proportional sampling, and purposive sampling. Data
collection techniques in this study is the study of literature (library research), and
field research. The method that used in this study is correlational. This method is
used to determine the relationship between the variables in this research which
are the variable X ("Tonight Show talkshow presenter) and Y (watch interest).
Data analysis techniques do single-table analysis, cross table analysis and
hypothesis testing using SPSS version 22.0. The results showed that the hypothesis
(Ho) is received, which means that there is very little relationship, or very weak
that there is no influence by the presenter of the talkshow with the interest to
watched talkshow Tonight Show at people of the environment 6 in Indrakasih
Villages Medan. It means that the presenter of "Tonight Show" indirectly not
affected the interest of watching the event on television "Tonight Show" at people
of the environment 6 in Indrakasih Villages Medan. The interest to watch the
event could have been due to other factors beyond the Influence of the presenter
of "Tonight Show". | en_US |
