• Makna dan Fungsi Tradisi Tangis Dilo pada Perempuan Suku Alas di Desa Batumbulan Asli Kecamatan Babussalam Kabupaten Aceh Tenggara 

  Parawansa, Khofifah Indar (Universitas Sumatera Utara, 2025)

  The tangis dilo tradition is a cultural heritage of the Alas tribe that has a deep meaning in the wedding procession. However, modernisation has caused a shift in its practice, so that the younger generation rarely performs ...

• Modal Sosial Pedagang dalam Eksistensi Pasar Tradisional (Studi di Pasar Horas Kota Pematangsiantar) 

  Tampubolon, Tio Septiani (Universitas Sumatera Utara, 2024)

  Social capital refers to the network of relationships and norms that facilitate cooperation within groups and communities. In the context of community development, social capital plays an important role in improving ...

• Pengelolaan Sampah oleh Masyarakat di Daerah Wisata Orang Utan Bahorok, Bukit Lawang dan SCES (Socio Cultural Ecosystem Services): Persepsi Wisatawan Lokal 

  Sembiring, Devi Triana (Universitas Sumatera Utara, 2025)

  Socio Cultural Ecosystem Services (SCES) is a form of community response to the benefits provided by nature to humans to fulfill their needs. Waste management is a form of effort made to minimize the accumulation of waste ...

• Pengaruh Pemasaran Sosial terhadap Keputusan Pembelian Bika Ambon Zulaikha Kota Medan 

  Tanjung, Tio Annisaa Putri (Universitas Sumatera Utara, 2024)

  This study exomfnes the influence of social marketing on purchasing decisions for Bika Ambon Zulaikha in Medau City. Social products such as beliefs, attitudes, and values are marketed similarly to goods arid services. The ...

• Habitus Penggunaan Gawai Pasca Pembelajaran Daring (Studi Deskripsi pada Murid Kelas XII SMAN 1 Galang Tahun Pelajaran 2023/2024) 

  Nasution, Fadillah Rahmi (Universitas Sumatera Utara, 2024)

  The Covid-19 pandemic brought significant changes to the education sector. Gadgets and the internet emerged as effective tools during online learning. Students of SMA Negeri 1 Galang have become accustomed to using gadgets ...

• Potret Budaya Kemiskinan Permukiman Kumuh (Studi Kasus : Masyarakat Kel. Aur Kec. Medan Maimun) 

  Suwandi, Yenni (Universitas Sumatera Utara, 2024)

  This research is for expressing the portrayal of poverty culture in the slums of Aur District. The nature of this type of research is descriptive qualitative, with the approach of case study. The analysis techniques used ...

• Patron Klien Tengkulak dan Petani Kopi di Desa Sidiangkat Kecamatan Sidikalang Kabupaten Dairi 

  Simbolon, Marlon (Universitas Sumatera Utara, 2024)

  The terms patron and client refer to a pattern of social relationships in which one party, known as the patron, possesses greater power, wealth, or status than the other party, known as the client. This study aims to ...

• Adaptasi dan Survive Penenun “Songket Tarutung” Dalam Era Digital Marketing (Studi Life History Penenun di Desa Lumban Siagian Julu, Kec. Siatas Barita, Kab. Tapanuli Utara) 

  Panggabean, Jessica (Universitas Sumatera Utara, 2024)

  This research discusses the phenomenon of digital marketing on "Tarutung songket" weavers in Lumban Siagian Julu Village. Digital Marketing is an activity of advertising products through digital media and the internet. The ...

• Habitus Hallyu Korean Food di Kalangan Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Univesitas Sumatera Utara 

  Pangaribuan, Gresia Silvya Federova (Universitas Sumatera Utara, 2024)

  This research aims to determine the Hallyu Korean Food Habitus among Students at the Faculty of Social and Political Sciences, University of North Sumatra. This research was conducted using descriptive research methods ...

• Pandangan Keluarga dan Masyarakat Kepada Penyandang Disabilitas yang Berstatus sebagai Kepala Keluarga di Kecamatan Beringin, Kabupaten Deli Serdang (Studi Kasus pada Lima Kepala Keluarga Penyandang Disabilitas) 

  Wijaya, Ledita Faradilla (Universitas Sumatera Utara, 2024)

  The thesis is entitled “Family and community views towards people with disabilities who are heads of families in Beringin sub-district, Deli Serdang district” (Case study of five heads of families with disabilities). This ...

• Dinamika Gender dan Peran Perempuan dalam Kepemimpinan Organisasi Himpunan Mahasiswa Islam (HMI) di Universitas Sumatera Utara 

  Tarisya, Siti (Universitas Sumatera Utara, 2025)

  Humans are biologically formed into two types, namely men and women, the physical differences between the two are very striking. The arrangement of roles between men and women often causes gender inequality, with men tending ...

• Dinamika Sosial dalam Transisi Pertanian: Studi Kasus Adaptasi Petani dari Tanaman Tahunan menjadi Tanaman Palawija di Food Estate Desa Siria-Ria, Kecamatan Pollung, Kabupaten Humbang Hasundutan 

  Purba, Sri Wahyuni Dipo Yanti (Universitas Sumatera Utara, 2025)

  This study examines the social dynamics of agricultural transition from perennial crops to food crops in Siria-Ria Village, Pollung District, Humbang Hasundutan Regency. The government-initiated Food estate program has ...

• Fenomena Kecurangan Akademik Joki Tugas melalui Media Sosial Telegram di Kalangan Generasi Z 

  Zuhra, Syalwa Haliza (Universitas Sumatera Utara, 2025)

  Social media, initially designed as a platform for self-development, has increasingly become a space for misuse—one of which is the widespread practice of academic ghostwriting (joki tugas) among Generation Z, particularly ...

• Gaya Hidup Hedonisme Dikalangan Mahasiswi Universitas Sumatera Utara (Studi Kasus Pembelian Makeup melalui E-Commerce Sociolla) 

  Salsabila, Fatimah Azzahra (Universitas Sumatera Utara, 2024)

  Hedonism is a lifestyle that focuses on seeking momentary pleasure and unlimited satisfaction. Hedonism as a social phenomenon occurs among female students of North Sumatra University. Referring to the social phenomenon ...

• Kajian Gaya Hidup Generasi Z dalam Upaya “Social Climbing” Coffee Shop di Kota Medan 

  Simanjuntak, Liroca Maria Rianti (Universitas Sumatera Utara, 2025)

  This study aims to explore the lifestyle of Generation Z in their pursuit of social climbing within coffee shops located in Medan. Generation Z, characterized by their upbringing in the digital era, exhibits distinct ...

• Pemanfaatan Modal Sosial oleh Pedagang Pasar Tradisional dalam Mempertahankan dan Memajukan Usaha (Studi di Pasar Gambir, Kecamatan Percut Sei Tuan, Kabupaten Deli Serdang) 

  Siregar, Amelia Putri (Universitas Sumatera Utara, 2025)

  Traditional markets play a crucial role in the community's economy, primarily as distribution centers for essential goods and as social interaction spaces between traders and buyers. However, their existence is increasingly ...

• Peran SOS Children's Village Medan dalam Pemenuhan Norma Hak-Hak Anak Berdasarkan Undang-Undang No. 23 Tahun 2002 tentang Perlindungan Anak 

  Malemta, I Wayan Matthew Kevin (Universitas Sumatera Utara, 2025)

  SOS Children's Village Medan is an organization whose role is to support the fulfillment of children's rights needs and provide family-based care. The children who live at SOS Children's Village Medan are children who are ...

• Potret Budaya Konsumsi pada Generasi Z Studi Kasus pada Pengguna Fast Fashion Mahasiswa FISIP Universitas Sumatera Utara 

  Sagala, Irma Damayanti (Universitas Sumatera Utara, 2024)

  This study aims to find out the portrait of consumption culture related to the shift in value from use value to generation z sign value in fast fashion users among FISIP USU students. The research method used is qualitative ...

• Konstruksi Sosial Stigma Negatif sebagai Gay pada Komunitas Anak Muda Pelanggan Gym di Kota Medan 

  Raihan, Afdhal (Universitas Sumatera Utara, 2024)

  The world of sports in the gym is faced with a reality that overlaps with sexual behavior. There is an overlap regarding the negative stigma at the gym, such as the assumption that people who exercise at the gym are said ...

• Peran Orang Tua pada Anak Dibawah Umur dalam Mempertaruhkan Keselamatan Berkendara untuk Mencapai Pendidikan (Studi Kasus pada Pelajar SMP yang Berkendara Sepeda Motor) 

  Amelia, Putri (Universitas Sumatera Utara, 2025)

  This research aims to look at the role of parents of minors in risking driving safety to achieve education (case study of junior high school students who ride motorbikes). The method used in this research is qualitative ...

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