• Analisis Komunikasi Organisasi Muslimat Mathla’ul Anwar di Sumatera Utara dalam Konteks Pemberdayaan dan Kreativitas 

  Harmaini, Yulie Hanna (Universitas Sumatera Utara, 2025)

  This research aims to understand the pattern of internal communication in the Muslimat Mathla'ul Anwar North Sumatra organization, as well as how communication is carried out in the process of empowering and utilizing ...

• Pengaruh Komunikasi Persuasif Dalam Konten Endorsment Tiktok Fuji An Terhadap Sikap Pengguna Tiktok Berdasarkan Social Judgement Theory 

  Aditya, Ryananda Medi (Universitas Sumatera Utara, 2025)

  This study aims to determine the effect of persuasive communication style in Fuji An's TikTok content, especially those containing endorsement elements, on TikTok users' attitudes based on the Social Judgement Theory ...

• Pengaruh Self-Concept Dan Interpersonal Attraction Terhadap Pengguna Media Sosial Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara 

  Simanjuntak, Mangatur Agustinus Samuel Roland Tua (Universitas Sumatera Utara, 2025)

  The purpose of this research is to analyze the influence of self-concept and interpersonal attraction both partially and simultaneously on students' social media user. The feature of this study is using the idea of Gecas’ ...

• Strategi City Branding “Colorful Medan” dalam Menarik Minat Berkunjung Wisatawan Ke Kota Medan 

  Putri, Nurindah Mas Yusdi (Universitas Sumatera Utara, 2025)

  Medan City Government initiated city branding titled Colorful Medan since 2017.BrandingThis reflects the ethnic, cultural, and culinary diversity, as well as the rich history of Medan as a multicultural city. However, ...

• Strategi dalam Meningkatkan Pesan Efektif pada Iklan Media Sosial (Studi Kualitatif Akun Instagram @Sinarutama) 

  Nugraha, Prayer (Universitas Sumatera Utara, 2025)

  This study is entitled “Strategies for Enhancing Effective Messaging in Social Media Advertising (A Qualitative Study on the Instagram Account @Sinarutama).” The objective of this research is to identify and analyze the ...

• Aspek Validitas Informasi dalam Penggunaan Tiktok di Kalangan Remaja (Kajian Literasi Media Siswa MAN Tebing Tinggi) 

  Saragih, Mhd Ridwan Ali Harfi (Universitas Sumatera Utara, 2025)

  This study, titled "The Validity Aspect of Information in the Use of TikTok Among Teenagers (A Media Literacy Study of MAN Tebing Tinggi Students)," aims to examine TikTok usage patterns and assess the level of information ...

• Pengaruh Komunikasi Organisasi terhadap Motivasi Kerja dan Komitmen Afektif di Kalangan Sumber Daya Manusia Ilmu Pengetahuan dan Teknologi (SDM Iptek) Badan Riset Dan Inovasi Nasional (BRIN) 

  Panjaitan, Ivanna Septianna (Universitas Sumatera Utara, 2025)

  This study aims to examine how organizational communication affects work motivation and affective commitment, as well as to explore the relationship between work motivation and affective commitment among Human Resources ...

• Analisis Resepsi Desainer Grafis Profesional pada Logo Juara Sayembara Badan Karantina Indonesia 2023 

  Depari, Yogi (Universitas Sumatera Utara, 2025)

  This study aims to explore how professional graphic designers interpret the winning logo of the 2023 Indonesian Agricultural Quarantine Agency (BARANTIN) logo competition. The competition sparked controversy due to the ...

• Efektivitas Komunikasi Interpersonal Customer Service Terhadap Kepuasan Layanan Peserta di Kantor Pusat BPJS Kesehatan Kota Medan 

  Putri, Aisyah Dwi (Universitas Sumatera Utara, 2025)

  This research entitled "The Effectiveness of Customer Service Interpersonal Communication on Participant Service Satisfaction at Kantor Pusat BPJS Kesehatan Kota Medan " aims to determine the effect of Customer Service ...

• Perilaku Konsumen dalam Keputusan Pembelian di Kota Medan (Studi Kasus pada Konsumen Skincare Skintific) 

  Permata, Nailah Yudi (Universitas Sumatera Utara, 2025)

  This thesis is titled Consumer Behavior in Purchasing Decision Making in Medan City (Case Study on Skintific Skincare Consumers). This study aims to understand consumer behavior in the purchase decision-making process for ...

• Analisis Verbal Abuse dalam Komunikasi Antarpribadi Siswa Sekolah Methodist Lubuk Pakam 

  Halim, Luis (Universitas Sumatera Utara, 2025)

  This research is titled “Analysis of Verbal Abuse in Interpersonal Communication among Students of Methodist School Lubuk Pakam.” The research method used is qualitative. The aim of the study is to identify the phenomenon ...

• Post-Truth Kultus Personal Tokoh Spiritual pada New Media dalam Konstruksi Ahli Hadis Kota Medan 

  Siregar, Dzulhajj Aeyn Abe Siregar (Universitas Sumatera Utara, 2025)

  This study analyzes the post-truth phenomenon fostered by three spiritual figures who went viral between 2022 and 2024: Gus Samsudin, Panji Gumilang, and Mama Gufran. These individuals cultivated a culture of personal cult ...

• Pengaruh Impulsive Buying dalam Komunikasi Pemasaran Terhadap Penyesalan Pasca Pembelian di Tiktok Shop pada Generasi Z Kota Medan 

  Nasution, Riana Az-Zahra (Universitas Sumatera Utara, 2025)

  The advancement of digital technology and social media has significantly transformed consumer behavior, especially among Generation Z. TikTok Shop has emerged as a platform that integrates entertainment with digital ...

• Studi Resepsi Followers Akun Instagram @PSSI Terhadap Pemecatan Shin Tae Yong Oleh Persatuan Sepak Bola Seluruh Indonesia 

  Tobing, Anggun Anggryani (Universitas Sumatera Utara, 2025)

  This research is titled A Reception Study of Instagram Followers of @PSSI on the Dismissal of Shin Tae Yong by the Football Association of Indonesia (PSSI). The objective of this study is to examine how followers of the ...

• Analisis Multimodal Komunikasi Politik dalam Video “Catatan Anies Pasca Pilpres dan Pendaftaran Pilkada 2024” (Tinjauan Resistensi Politik Dan Ideologi Politik Perubahan Anies Baswedan) 

  Farhan, Muhammad (Universitas Sumatera Utara, 2025)

  This study aims to analyze the political communication strategy employed by Anies Baswedan in the video entitled "Anies Notes After the Presidential Election and the 2024 Regional Election Registration," focusing on the ...

• Analisis Komparasi Persepsi Generasi Z Laki-Laki dan Perempuan pada Akun Tiktok News-Journo Influencer @nessiejugde2 

  Hasugian, Anastasya (Universitas Sumatera Utara, 2025)

  This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research ...

• Hegemoni Iklam Pop-Up di Laman Berita detik.com dalam Kajian Analisis Wacana Kritis 

  Ritonga, Noniya Dewinta Anggi (Universitas Sumatera Utara, 2025)

  The title of this research is “Hegemony of Pop-Up Advertisement in detik.com Website in the Critical Discourse Analysis.” The objective of the research is to analyze the hegemony of pop-up advertisement in detik.com news ...

• Personal Branding Alfi Siregar sebagai Fashion dan Beauty Influencer di Instagram 

  Zahira, Fairuz (Universitas Sumatera Utara, 2025)

  This study aims to analyze how Alfi Siregar builds personal branding as a fashion and beauty influencer on Instagram, and how this personal branding is displayed based on eleven personal branding elements according to ...

• Hubungan Implementasi Chatbot Auto Reply dalam Layanan Pelanggan Bisnis Online dengan Kepuasan Pelanggan E-Commerce Shopee pada Mahasiswa Fisip USU 

  Pangestu, Agra Pradipa (Universitas Sumatera Utara, 2025)

  The title of this research is "The Relationship Between the Implementation of Chatbot Auto Reply in Online Business Customer Service and Customer Satisfaction of Shopee E-Commerce Among FISIP USU Students." The purpose ...

• Perilaku Imitasi Drama Korea pada Mahasiswa Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Angkatan 2020 

  Amelia, Debby (Universitas Sumatera Utara, 2025-07-23)

  This study is entitled imitation behavior of Korean Drama in students of the Communication Studies Program, Faculty of social and Political Sciences, University of North Sumatra, Class of 2020. The purpose of this study ...

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