Department of Communication Science
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Doctoral Dissertations [12]
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Lecturer Papers [0]
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Master Theses [354]
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Undergraduate Theses [1850]
Skripsi Sarjana
Recent Submissions
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Konsep Diri Remaja Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutara Tinggi Kabupaten Padang Lawas (Studi Kasus Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutaraja Tinggi Kabupaten Padang Lawas)
(Universitas Sumatera Utara, 2025)This study aims to understand how the self-concept of adolescent Higgs Domino app users in Trans Aliaga Village, Hutaraja Tinggi District, Padang Lawas Regency is formed and how group communication influences this ... -
Persepsi Perempuan Generasi Z di Kota Medan Terhadap Isu “Pernikahan Itu Menakutkan” di Media Sosial
(Universitas Sumatera Utara, 2025)This research aims to examine how the awareness and perception formation of Generation Z women regarding the issue of "marriage is scary" is packaged within social media content. The cyber world provides a space, such as ... -
Efektivitas Komunikasi Interpersonal Akademik dan Sosial terhadap Motivasi Mahasiswa FISIP USU yang Kuliah sambil Bekerja
(Universitas Sumatera Utara, 2025)This study aims to determine the relationship between the effectiveness of academic and social interpersonal communication and the motivation of students at the Faculty of Social and Political Sciences, Universitas Sumatera ... -
Strategi Digital Marketing Jims Honey Medan di Instagram dalam Membangun Citra Merek Produk
(Universitas Sumatera Utara, 2025)This study aims to examine the effectiveness of the digital marketing strategy implemented by Jims Honey Medan through the Instagram platform in building its product brand image. As a visually driven social media platform, ... -
Analisis Semiotika Pola Asuh Keluarga Dua Budaya Dalam Konten Kanal YouTube Ueno Family JAPAN
(Universitas Sumatera Utara, 2025)This research is titled Semiotics Analysis of Bicultural Family Parenting in Ueno Family JAPAN YouTube Channel Content. This research aims to analyze the parenting of a bi cultural family in the content of the Ueno ... -
Strategi Komunikasi Digital dalam Meningkatkan Brand Awareness dan Brand Image (Studi Kasus Liza House Beauty Langsa)
(Universitas Sumatera Utara, 2025)study aims to analyze the effectiveness of digital communication strategies in building brand awareness and brand image for local beauty businesses, with a case study on Liza House Beauty Langsa. In the digital era, marked ... -
Analisis Framing Pemberitaan Proses Naturalisasi Pemain Timnas Senior Sepak Bola Indonesia Pada Kualifikasi Piala Dunia 2026 Round 3 di Media Online Detik.Com
(Universitas Sumatera Utara, 2025)This study aims to explore how the online media Detik.com frames the news coverage related to the naturalization process of players for the Indonesian national football team during the 2026 World Cup Qualification Round ... -
Efektivitas Komunikasi Interpersonal Akademik dan Sosial terhadap Motivasi Mahasiswa FISIP USU yang Kuliah sambil Bekerja
(Universitas Sumatera Utara, 2025)This study aims to determine the relationship between the effectiveness of academic and social interpersonal communication and the motivation of students at the Faculty of Social and Political Sciences, Universitas Sumatera ... -
Model Komunikasi Pemasaran Organisasi Kemasyarakatan Muhammadiyah Kota Medan dalam membangun Brand Image Organisasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the marketing communication model implemented by Muhammadiyah Kota Medan in building a brand image as a da'wah (Islamic propagation) organization that is adaptive to contemporary developments. ... -
Pengaruh Aktivitas Komunikasi dan Literasi Keuangan Digital Terhadap Perilaku Keuangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of communication activities and digital financial literacy on the financial behavior of students at Universitas Sumatera Utara. The increasing phenomenon of students using online ... -
Persepsi Fotografer tentang Pemanfaatan Artificial Intelligence (AI) dalam Proses Kreatif dan Pengembangan Karya Fotografi di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled “Photographers’ Perceptions about the Use of Artificial Intelligence (AI) in the Creative Process and the Development of Photographic Works in Medan City.” The focus of this study is to explore ... -
Model Komunikasi Perempuan Pesisir Dalam Menghadapi Kekerasan Dalam Rumah Tangga Di Lingkungan Tangkahan Lagan Barat
(Universitas Sumatera Utara, 2025)The study communication model employed by women in facing domestic violence (DV) in Tangkahan Lagan Barat, a coastal area characterized by a harsh social environment, low-to-middle economic conditions, and limited educational ... -
Persepsi Budaya Mahasiswa Muslim Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Minat Beli Kuliner Tionghoa di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled " The Cultural Perception of Muslim Students of the Faculty of Social and Political Sciences at the University of North Sumatera on the Purchase Intention of Chinese Cuisine in Medan". The study ... -
Pengaruh Penggunaan Komunikasi Digital dalam Penyuluhan terhadap Peningkatan Pengetahuan dan Perubahan Perilaku Keluarga Berisiko Stunting di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of digital communication in counseling activities on increasing knowledge and changing behavior among families at risk of stunting in Deli Serdang Regency, as well as to examine the ... -
Personal Branding Melalui Akun Media Sosial Linkedin (Studi Deskriptif pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study is titled Personal Branding Through LinkedIn Social Media Accounts (A Descriptive Study on Students of Universitas Sumatera Utara). The aim of this research is to explore how students of Universitas Sumatera ... -
Strategi Digital Marketing Jims Honey Medan di Instagram dalam Membangun Citra Merek Produk
(Universitas Sumatera Utara, 2025)This study aims to examine the effectiveness of the digital marketing strategy implemented by Jims Honey Medan through the Instagram platform in building its product brand image. As a visually driven social media platform, ... -
Strategi Komunikasi Politik Pasangan Amir Hamzah dan Hasanul Jihadi di Media Sosial dalam Memenangkan Pemilihan Kepala Daerah Kota Binjai Tahun 2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the political communication strategy, the use of social media, as well as the communication barriers and challenges faced by the candidate pair Amir Hamzah and Hasanul Jihadi in the 2024 Binjai ... -
Analisis Gaya Komunikasi Antar Generasi di Lingkungan Kerja Balai Pengembangan Kompetensi (Bapekom) Pekerjaan Umum dan Perumahan Rakyat (PUPR) Wilayah I Medan
(Universitas Sumatera Utara, 2025)This study is entitled "Analysis of Intergenerational Communication Styles in the Work Environment of PUPR Competency Development Center Region I Medan". The focus of this study is on the two dominant generations in the ... -
Pengaruh Komunikasi Persuasif Hubungan Masyarakat Balai Teknik Perkeretaapian Kelas I Medan Terhadap Kesadaran dan Kepatuhan Keselamatan Masyarakat di Perlintasan Sebidang Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of persuasive communication conducted by the Public Relations (PR) Unit of Balai Teknik Perkeretaapian (BTP) Kelas I Medan on public awareness and compliance with safety regulations ... -
Pengaruh Komunikasi Persuasif Hubungan Masyarakat Balai Teknik Perkeretaapian Kelas I Medan Terhadap Kesadaran dan Kepatuhan Keselamatan Masyarakat di Perlintasan Sebidang Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of persuasive communication conducted by the Public Relations (PR) Unit of Balai Teknik Perkeretaapian (BTP) Kelas I Medan on public awareness and compliance with safety regulations ...
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