• Analisis Resepsi Followers Instagram @gerakanbds Mengenai Kampanye Gerakan Boikot Produk Israel 

  Humaira, Sandrina (Universitas Sumatera Utara, 2025)

  Regarding the Boycott Campaign Against Israeli Products." This research was conducted using a qualitative approach with a reception analysis study. This research aims to understand the reception of @gerakanbds' Instagram ...

• Hubungan Personalisasi Produk terhadap Keputusan Repeat Order Pelanggan Karoseri Rimbun Jaya 

  Bertrand, Albert Shan (Universitas Sumatra Utara, 2025)

  This study aims to analyze the relationship between product personalization and repeat order decisions among customers of Karoseri Rimbun Jaya. The background of this research is based on the importance of personalization ...

• Hubungan antara Kredibilitas Sumber terhadap Tingkat Kepercayaan Masyarakat Kota Medan pada Portal Berita Kompas.com 

  Saphira, Dian (Universitas Sumatera Utara, 2025)

  The advancement of information technology has increasingly driven society to rely on online media as a primary source of information. However, amidst the widespread dissemination of news via the internet, public trust ...

• Pengaruh Customer Engagement dan Brand Awareness melalui Instagram terhadap Motivasi Konsumen Lafiye di Kota Medan 

  Nazahwa, Alya Ridzki (Universitas Sumatera Utara, 2025)

  This research is entitled “The Influence of Customer Engagement and Brand Awareness through Instagram on Consumer Motivation of Lafiye in Medan City”. The study is motivated by the growing role of digital marketing in the ...

• Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik terhadap Program Lapor Mas Wapres 

  Nadeak, Ariel Demetrius (Universitas Sumatera Utara, 2025)

  This research is titled "Perception of Students of the Faculty of Social and Political Sciences Towards the 'Lapor Mas Wapres' Program". This study aims to analyze the perceptions of students from the Faculty of Social and ...

• Product Placement Honda dalam Film Deadpool & Wolverine terhadap Brand Awareness di Kalangan Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara 

  Syahrani, Fitri (Universitas Sumatera Utara, 2025)

  This study aims to determine the influence and the extent of the influence of Honda's product placement in the film Deadpool & Wolverine on brand awareness among students of the Faculty of Social and Political Sciences at ...

• Pengaruh Konten Kreator Dalam Kampanye Pilkada Terhadap Keputusan Memilih Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Dalam Pemilihan Gubernur Sumatera Utara 2024 

  Ginting, Agnesia Feby Salsalin Br (Universitas Sumatera Utara, 2025)

  This research is entitled “The Influence of Content Creators in the Pilkada Campaign on the Decision to Vote for Students of the Faculty of Social and Political Sciences of the University of North Sumatra in the 2024 North ...

• Persepsi Mahasiswa Universitas Sumatera Utara terhadap Program Cinta Bangga Paham Rupiah 

  Nadapdap, Ribka Bintang T (Universitas Sumatera Utara, 2025)

  This research is entitled “Perceptions of Universitas Sumatera Utara Students toward the Cinta, Bangga, Paham Rupiah Program.” The purpose of this study is to determine how students of Universitas Sumatera Utara perceive ...

• Analisis Penggunaan WhatsApp dalam Efektivitas Komunikasi Interpersonal Siswa Madrasah Aliyah Negeri Binjai dengan Guru Bimbingan Konseling 

  Putri, Nadila (Universitas Sumatera Utara, 2025)

  This research is titled "An Analysis of WhatsApp Usage in the Effectiveness of Interpersonal Communication Among Students of Madrasah Aliyah Negeri Binjai" and aims to examine the extent to which the use of the WhatsApp ...

• Persepsi Jurnalis Pers Kampus di Kota Medan Terhadap Praktik Jurnalisme Komik 

  Wulandari, Sinta (Universitas Sumatera Utara, 2025)

  This study is titled The Perception of Campus Press Journalists in Medan City Toward the Practice of Comic Journalism, aiming to explore the perceptions of campus press journalists in Medan regarding comic journalism as ...

• Framing Citra KPU dan Keberpihakan Pemberitaan Media Online www.kompas.com dan www.republika.co.id 

  Pinem, Fernando Septa Masana (Universitas Sumatera Utara, 2025)

  This study analyzes how online media frame the General Election Commission of Indonesia (KPU RI) in news coverage by kompas.com and republika.co.id, particularly in relation to the KPU’s efforts to prevent the recurrence ...

• Analisis Komunikasi Organisasi Muslimat Mathla’ul Anwar di Sumatera Utara dalam Konteks Pemberdayaan dan Kreativitas 

  Harmaini, Yulie Hanna (Universitas Sumatera Utara, 2025)

  This research aims to understand the pattern of internal communication in the Muslimat Mathla'ul Anwar North Sumatra organization, as well as how communication is carried out in the process of empowering and utilizing ...

• Pengaruh Komunikasi Persuasif Dalam Konten Endorsment Tiktok Fuji An Terhadap Sikap Pengguna Tiktok Berdasarkan Social Judgement Theory 

  Aditya, Ryananda Medi (Universitas Sumatera Utara, 2025)

  This study aims to determine the effect of persuasive communication style in Fuji An's TikTok content, especially those containing endorsement elements, on TikTok users' attitudes based on the Social Judgement Theory ...

• Pengaruh Self-Concept Dan Interpersonal Attraction Terhadap Pengguna Media Sosial Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara 

  Simanjuntak, Mangatur Agustinus Samuel Roland Tua (Universitas Sumatera Utara, 2025)

  The purpose of this research is to analyze the influence of self-concept and interpersonal attraction both partially and simultaneously on students' social media user. The feature of this study is using the idea of Gecas’ ...

• Strategi City Branding “Colorful Medan” dalam Menarik Minat Berkunjung Wisatawan Ke Kota Medan 

  Putri, Nurindah Mas Yusdi (Universitas Sumatera Utara, 2025)

  Medan City Government initiated city branding titled Colorful Medan since 2017.BrandingThis reflects the ethnic, cultural, and culinary diversity, as well as the rich history of Medan as a multicultural city. However, ...

• Strategi dalam Meningkatkan Pesan Efektif pada Iklan Media Sosial (Studi Kualitatif Akun Instagram @Sinarutama) 

  Nugraha, Prayer (Universitas Sumatera Utara, 2025)

  This study is entitled “Strategies for Enhancing Effective Messaging in Social Media Advertising (A Qualitative Study on the Instagram Account @Sinarutama).” The objective of this research is to identify and analyze the ...

• Aspek Validitas Informasi dalam Penggunaan Tiktok di Kalangan Remaja (Kajian Literasi Media Siswa MAN Tebing Tinggi) 

  Saragih, Mhd Ridwan Ali Harfi (Universitas Sumatera Utara, 2025)

  This study, titled "The Validity Aspect of Information in the Use of TikTok Among Teenagers (A Media Literacy Study of MAN Tebing Tinggi Students)," aims to examine TikTok usage patterns and assess the level of information ...

• Pengaruh Komunikasi Organisasi terhadap Motivasi Kerja dan Komitmen Afektif di Kalangan Sumber Daya Manusia Ilmu Pengetahuan dan Teknologi (SDM Iptek) Badan Riset Dan Inovasi Nasional (BRIN) 

  Panjaitan, Ivanna Septianna (Universitas Sumatera Utara, 2025)

  This study aims to examine how organizational communication affects work motivation and affective commitment, as well as to explore the relationship between work motivation and affective commitment among Human Resources ...

• Analisis Resepsi Desainer Grafis Profesional pada Logo Juara Sayembara Badan Karantina Indonesia 2023 

  Depari, Yogi (Universitas Sumatera Utara, 2025)

  This study aims to explore how professional graphic designers interpret the winning logo of the 2023 Indonesian Agricultural Quarantine Agency (BARANTIN) logo competition. The competition sparked controversy due to the ...

• Efektivitas Komunikasi Interpersonal Customer Service Terhadap Kepuasan Layanan Peserta di Kantor Pusat BPJS Kesehatan Kota Medan 

  Putri, Aisyah Dwi (Universitas Sumatera Utara, 2025)

  This research entitled "The Effectiveness of Customer Service Interpersonal Communication on Participant Service Satisfaction at Kantor Pusat BPJS Kesehatan Kota Medan " aims to determine the effect of Customer Service ...

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