Department of Communication Science: Recent submissions
Now showing items 121-140 of 2255
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Analisis Wacana Politik Debat Pemilihan Kepala Daerah Calon Walikota dan Wakil Walikota Kota Sibolga Tahun 2024
(Universitas Sumatera Utara, 2025)This research is entitled Political Discourse Analysis of the Regional Head Election Debate for Mayor and Deputy Mayor of Sibolga City in 2024. The purpose of this study is to analyze the political discourse of the regional ... -
Persepsi Pengguna Media Sosial Instagram dan X Mengenai Fenomena Hedonisme Keluarga Pejabat pada Cover Majalah Tempo 'Bisnis Anak-anak Jokowi'
(Universitas Sumatera Utara, 2025)This study aims to explore the perceptions and attitudes of Instagram and X (formerly Twitter) users regarding the phenomenon of the hedonistic lifestyle of public officials' families, sparked by the cover of Tempo ... -
Pengaruh Storytelling dalam Komunikasi Visual pada Iklan Animasi Sasa “Malaikatku Penyelamatku”
(Universitas Sumatera Utara, 2025)This study is titled The Influence of Storytelling in Visual Communication on Sasa’s Animated Advertisement “Malaikatku Penyelamatku”. The advancement of technology and digitalization has transformed marketing communication ... -
Strategi Public Relations Kantor Wilayah Kementerian Hukum dan HAM Sumatera Utara Dalam Membangun Citra Positif dan Kepercayaan Publik
(Universitas Sumatera Utara, 2025)This study aims to determine how the public relations strategy of the North Sumatra Ministry of Law and Human Rights Regional Office is implemented in building a positive image and public trust, the obstacles faced in ... -
Pesan Komunikasi Antarbudaya Pada Program Siaran Radio Del FM dan Upaya Memperkuat Identitas Budaya Batak di Kabupaten Toba
(Universitas Sumatera Utara, 2025)This research, titled "Intercultural Communication Messages in DEL FM Radio Broadcasts and Efforts to Strengthen Batak Cultural Identity in Toba Regency" aims to examine how intercultural communication practices carried ... -
Implementasi Project-Based Learning dalam Meningkatkan Keterampilan Berkomunikasi Kelompok Mahasiswa di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled "The Implementation of Project-Based Learning in Improving Group Communication Skills of Students at Universitas Sumatera Utara." The purpose of this study is to analyze and understand how Project-Based ... -
Strategi Penggunaan Digital Content Marketing dalam Membentuk Brand Engagement Instagram Radio Del FM @delfmradio
(Universitas Sumatera Utara, 2025)This research is titled "Strategy for Utilizing Digital content marketing to Build Brand Engagement on the Instagram Account @delfmradio". The purpose of this research is to analyze the strategy of using digital content ... -
Gaya Komunikasi, Self-Image, dan Self-Esteem dalam Social-Adjustment pada Laki-Laki Metroseksual di Kota Medan
(Universitas Sumatera Utara, 2025)The metrosexual phenomenon of urban men reflects masculine identity dynamics which continuously develop in facing the change in social and cultural values. The objective of this research is to analyze the correlation of ... -
Pengaruh Doomscrolling dan Literasi Media Sosial terhadap Kelelahan Digital di Kalangan Gen Z Kota Medan
(Universitas Sumatera Utara, 2025)With the increasing use of social media, understanding social media literacy has become essential to mitigate negative impacts such as digital fatigue resulting from excessive usage. This study aims to examine the influence ... -
Persepsi Pekerja Kreatif Terhadap Pemanfaatan Artificial Intelligence (AI) dalam Proses Kreatif Pembuatan Poster Iklan di Kota Medan
(Universitas Sumatera Utara, 2025)The research is titled "Creative Workers' Perceptions of the Utilization of Artificial Intelligence (AI) in the Creative Process of Advertising Poster Design." The purpose of this study is to explain how creative workers ... -
Pro Kontra Mahasiswa USU Terhadap Podcast Bocor Alus Politik Sebagai Media Kritik Politik di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the attitude of Universitas Sumatera Utara (USU) students towards the Bocor Alus Politik podcast as a medium for political criticism in Indonesia. Using Daniel Katz's functional theory of attitude, ... -
Model Komunikasi Keluarga dalam Mengoptimalkan Kemandirian Anak Autistic Spectrum Disorder di Sekolah Luar Biasa Negeri Autis Sumatera Utara
(Universitas Sumatera Utara, 2025)This study focuses on family communication models in optimizing the independence of children with Autistic Spectrum Disorder (ASD) at Sekolah Luar Biasa Negeri Autis Sumatera Utara. Children with ASD experience complex ... -
Peran Komunikasi Visual Produk Shopee dalam Meningkatkan Kepercayaan Konsumen di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This research is titled "The Role of Shopee Product Visual Communication in Increasing Consumer Trust in Medan Baru District" which aims to assess the extent to which visual communication elements, product photos, colors, ... -
Model Public Relations dalam Transformasi Entrepreneurial University di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study analyzes the Public Relations model in supporting the transformation of Universitas Sumatera Utara (USU) into an Entrepreneurial University. The models examined include Press Agentry, Public Information, Two-Way ... -
Pembentukan Political Branding Bobby Nasution Melalui Konten Instagram @prokopim_pemkomedan
(Universitas Sumatera Utara, 2025)This study is entitled "Formation of Bobby Nasution's Political Branding Through Instagram Content @Prokopim_Pemkomedan". This research method is qualitative using the constructivism paradigm with a content analysis approach. ... -
Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Dinas Komunikasi Dan Informatika Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study is entitled The Influence of Leadership on the Performance of Employees of the Communication and Informatics Service of North Sumatra Province. The purpose of the study was to determine how leadership influences ... -
Efektivitas Komunikasi Humas Bank Indonesia dalam Program Kampanye Cinta, Bangga, Paham Rupiah (CBP Rupiah) pada Followers Instagram @cbp.rupiah
(Universitas Sumatera Utara, 2025)This research is entitled "The Effectiveness of Public Relations Communication of Bank Indonesia in the Cinta, Bangga, Paham Rupiah (CBP Rupiah) Campaign Program on Instagram Followers @cbp.rupiah." The purpose of this ... -
Morning Briefing dan Employee Engagement di PT. BTN KC Medan
(Universitas Sumatera Utara, 2025)This study is entitled “Morning Briefing and Employee Engagement at PT. Bank Tabungan Negara, Medan Branch Office.” The objective of this research is to examine the relationship and influence of morning briefings on employee ... -
Pengaruh Komunikasi Terapeutik dan Dukungan Keluarga dalam Meningkatkan Literasi Kesehatan Diabetesi di Kota Medan, Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of therapeutic communication and family support on improving health literacy among diabetic patients in Medan, Indonesia. A quantitative approach was employed, with the study ... -
Efektivitas Iklan Mobile Legends : Bang Bang dalam Membangun Perilaku Gamers Universitas Sumatera Utara E-Sports Community
(Universitas Sumatera Utara, 2025)This research entitled “ The Effectiveness of Mobile Legends: Bang Bang Advertisements in Shaping the Behavior of Gamers in University of Sumatera Utara E-sports Community”. The objective of this research is to analyza and ...