Department of Communication Science: Recent submissions
Now showing items 21-40 of 2255
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Persepsi Mahasiswa Universitas Sumatera Utara terhadap Program Cinta Bangga Paham Rupiah
(Universitas Sumatera Utara, 2025)This research is entitled “Perceptions of Universitas Sumatera Utara Students toward the Cinta, Bangga, Paham Rupiah Program.” The purpose of this study is to determine how students of Universitas Sumatera Utara perceive ... -
Analisis Penggunaan WhatsApp dalam Efektivitas Komunikasi Interpersonal Siswa Madrasah Aliyah Negeri Binjai dengan Guru Bimbingan Konseling
(Universitas Sumatera Utara, 2025)This research is titled "An Analysis of WhatsApp Usage in the Effectiveness of Interpersonal Communication Among Students of Madrasah Aliyah Negeri Binjai" and aims to examine the extent to which the use of the WhatsApp ... -
Persepsi Jurnalis Pers Kampus di Kota Medan Terhadap Praktik Jurnalisme Komik
(Universitas Sumatera Utara, 2025)This study is titled The Perception of Campus Press Journalists in Medan City Toward the Practice of Comic Journalism, aiming to explore the perceptions of campus press journalists in Medan regarding comic journalism as ... -
Framing Citra KPU dan Keberpihakan Pemberitaan Media Online www.kompas.com dan www.republika.co.id
(Universitas Sumatera Utara, 2025)This study analyzes how online media frame the General Election Commission of Indonesia (KPU RI) in news coverage by kompas.com and republika.co.id, particularly in relation to the KPU’s efforts to prevent the recurrence ... -
Analisis Komunikasi Organisasi Muslimat Mathla’ul Anwar di Sumatera Utara dalam Konteks Pemberdayaan dan Kreativitas
(Universitas Sumatera Utara, 2025)This research aims to understand the pattern of internal communication in the Muslimat Mathla'ul Anwar North Sumatra organization, as well as how communication is carried out in the process of empowering and utilizing ... -
Pengaruh Komunikasi Persuasif Dalam Konten Endorsment Tiktok Fuji An Terhadap Sikap Pengguna Tiktok Berdasarkan Social Judgement Theory
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of persuasive communication style in Fuji An's TikTok content, especially those containing endorsement elements, on TikTok users' attitudes based on the Social Judgement Theory ... -
Pengaruh Self-Concept Dan Interpersonal Attraction Terhadap Pengguna Media Sosial Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The purpose of this research is to analyze the influence of self-concept and interpersonal attraction both partially and simultaneously on students' social media user. The feature of this study is using the idea of Gecas’ ... -
Strategi City Branding “Colorful Medan” dalam Menarik Minat Berkunjung Wisatawan Ke Kota Medan
(Universitas Sumatera Utara, 2025)Medan City Government initiated city branding titled Colorful Medan since 2017.BrandingThis reflects the ethnic, cultural, and culinary diversity, as well as the rich history of Medan as a multicultural city. However, ... -
Strategi dalam Meningkatkan Pesan Efektif pada Iklan Media Sosial (Studi Kualitatif Akun Instagram @Sinarutama)
(Universitas Sumatera Utara, 2025)This study is entitled “Strategies for Enhancing Effective Messaging in Social Media Advertising (A Qualitative Study on the Instagram Account @Sinarutama).” The objective of this research is to identify and analyze the ... -
Aspek Validitas Informasi dalam Penggunaan Tiktok di Kalangan Remaja (Kajian Literasi Media Siswa MAN Tebing Tinggi)
(Universitas Sumatera Utara, 2025)This study, titled "The Validity Aspect of Information in the Use of TikTok Among Teenagers (A Media Literacy Study of MAN Tebing Tinggi Students)," aims to examine TikTok usage patterns and assess the level of information ... -
Pengaruh Komunikasi Organisasi terhadap Motivasi Kerja dan Komitmen Afektif di Kalangan Sumber Daya Manusia Ilmu Pengetahuan dan Teknologi (SDM Iptek) Badan Riset Dan Inovasi Nasional (BRIN)
(Universitas Sumatera Utara, 2025)This study aims to examine how organizational communication affects work motivation and affective commitment, as well as to explore the relationship between work motivation and affective commitment among Human Resources ... -
Analisis Resepsi Desainer Grafis Profesional pada Logo Juara Sayembara Badan Karantina Indonesia 2023
(Universitas Sumatera Utara, 2025)This study aims to explore how professional graphic designers interpret the winning logo of the 2023 Indonesian Agricultural Quarantine Agency (BARANTIN) logo competition. The competition sparked controversy due to the ... -
Efektivitas Komunikasi Interpersonal Customer Service Terhadap Kepuasan Layanan Peserta di Kantor Pusat BPJS Kesehatan Kota Medan
(Universitas Sumatera Utara, 2025)This research entitled "The Effectiveness of Customer Service Interpersonal Communication on Participant Service Satisfaction at Kantor Pusat BPJS Kesehatan Kota Medan " aims to determine the effect of Customer Service ... -
Perilaku Konsumen dalam Keputusan Pembelian di Kota Medan (Studi Kasus pada Konsumen Skincare Skintific)
(Universitas Sumatera Utara, 2025)This thesis is titled Consumer Behavior in Purchasing Decision Making in Medan City (Case Study on Skintific Skincare Consumers). This study aims to understand consumer behavior in the purchase decision-making process for ... -
Analisis Verbal Abuse dalam Komunikasi Antarpribadi Siswa Sekolah Methodist Lubuk Pakam
(Universitas Sumatera Utara, 2025)This research is titled “Analysis of Verbal Abuse in Interpersonal Communication among Students of Methodist School Lubuk Pakam.” The research method used is qualitative. The aim of the study is to identify the phenomenon ... -
Post-Truth Kultus Personal Tokoh Spiritual pada New Media dalam Konstruksi Ahli Hadis Kota Medan
(Universitas Sumatera Utara, 2025)This study analyzes the post-truth phenomenon fostered by three spiritual figures who went viral between 2022 and 2024: Gus Samsudin, Panji Gumilang, and Mama Gufran. These individuals cultivated a culture of personal cult ... -
Pengaruh Impulsive Buying dalam Komunikasi Pemasaran Terhadap Penyesalan Pasca Pembelian di Tiktok Shop pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology and social media has significantly transformed consumer behavior, especially among Generation Z. TikTok Shop has emerged as a platform that integrates entertainment with digital ... -
Studi Resepsi Followers Akun Instagram @PSSI Terhadap Pemecatan Shin Tae Yong Oleh Persatuan Sepak Bola Seluruh Indonesia
(Universitas Sumatera Utara, 2025)This research is titled A Reception Study of Instagram Followers of @PSSI on the Dismissal of Shin Tae Yong by the Football Association of Indonesia (PSSI). The objective of this study is to examine how followers of the ... -
Analisis Multimodal Komunikasi Politik dalam Video “Catatan Anies Pasca Pilpres dan Pendaftaran Pilkada 2024” (Tinjauan Resistensi Politik Dan Ideologi Politik Perubahan Anies Baswedan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the political communication strategy employed by Anies Baswedan in the video entitled "Anies Notes After the Presidential Election and the 2024 Regional Election Registration," focusing on the ... -
Analisis Komparasi Persepsi Generasi Z Laki-Laki dan Perempuan pada Akun Tiktok News-Journo Influencer @nessiejugde2
(Universitas Sumatera Utara, 2025)This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research ...