Department of Communication Science: Recent submissions
Now showing items 21-40 of 2109
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Penerapan Dramaturgi Pada Crew Store Alfamart Medan Dalam Menghadapi Pelanggan
(Universitas Sumatera Utara, 2025)This study analyzes the application of Erving Goffman's dramaturgy theory in the verbal and non-verbal communication of Alfamart Medan's Crew Store when interacting with customers. On the front stage, communication is ... -
Pemanfaatan Media Sosial TikTok dalam Mempertahankan Identitas Budaya Lokal Mahasiswa Indonesia di Malaysia
(Universitas Sumatera Utara, 2025)This study is titled The Utilization of TikTok as a Social Media in Maintaining Local Cultural Identity of Indonesian Students in Malaysia. It aims to examine how TikTok is used to maintain the local cultural identity of ... -
Strategi Content Marketing Instagram @Needirishforchill Medan dalam Mempertahankan Brand Engagement
(Universitas Sumatera Utara, 2024)This research is entitled "Instagram Content Marketing Strategy @Needirishforchill Medan in Maintaining Brand Engagement". The purpose of this research is to find out how Instagram content marketing strategy @Needirishforchill ... -
Pemanfaatan Brand Ambassador Boy Group Korean Pop NCT Dream dalam Membangun Kesadaran Merek pada Iklan Makanan Ringan TosTos
(Universitas Sumatera Utara, 2024)This study is entitled "Utilization of Korean Pop Boy Group NCT Dream Brand Ambassador in Building Brand Awareness in Tostos Snack Advertisements". This study aims to see the utilization of Korean Pop boy group NCT Dream ... -
Strategi Komunikasi Pemerintah Kota Langsa dalam Menyampaikan Himbauan Vaksin Covid-19 kepada Masyarakat Kota Langsa
(Universitas Sumatera Utara, 2024)This research is entitled “Communication Strategy of the Langsa City Government in Conveying the Covid-19 Vaccine Appeal to the People of Langsa City”. The purpose of this study is to determine the communication strategy ... -
Komunikasi Keluarga dalam Membangun Resiliensi pada Perempuan Korban Cyber Sexual Harassment di Kota Medan
(Universitas Sumatera Utara, 2024)This research is titled "Family Communication in Building Resilience Among Female Victims of Cyber Sexual Harassment in Medan City." The research employs a descriptive qualitative approach. It aims to analyze family ... -
Keterbukaan Diri Dalam Penggunaan Aplikasi Bumble Pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research is entitled Self-Disclosure in Using the Bumble Application among University of Sumatera Utara Students. The research aims to determine self-disclosure in using the Bumble application among University of ... -
Analisis Isi pada Media Sosial Instagram @pelindomultiterminal sebagai Media Informasi dalam Mempertahankan Citra Perusahaan
(Universitas Sumatera Utara, 2024)The study entitled "Content Analysis on Instagram Social Media @pelindomultiterminal as Information Media in Maintaining Corporate Image" aims to find out how PT Pelindo Multi Terminal maintains its image through ... -
Pengaruh Ulasan Pengguna Produk Smartphone terhadap Keputusan Membeli pada Grup Facebook Keluh Kesah kehidupan Berteknologi 4.0
(Universitas Sumatera Utara, 2025)This study is titled "The Influence of Smartphone User Reviews on Purchase Decisions in the Facebook Group Keluh Kesah Kehidupan Berteknologi 4.0." The study aims to analyze the influence of user reviews on purchase ... -
Pengaruh Konten Shopee Affiliates terhadap Kepercayaan Konsumen dalam Berbelanja di Shopee
(Universitas Sumatera Utara, 2024)This research is entitled "The Influence of Shopee Affiliates Content on Consumer Trust in Shopping at Shopee". The research method is quantitative. The aim of the research is to find out how Shopee Affiliates content ... -
Strategi Komunikasi Pemasaran Digital Marketing Melalui Media TikTok Untuk Promosi Event “PRSU49” di Kota Medan
(Universitas Sumatra Utara, 2024)This study aims to understand the digital marketing communication strategy through TikTok media for the PRSU-49 event in Medan City. The study employs a descriptive qualitative research method, with data obtained through ... -
Persepsi User Tiktok Terkait Fenomena Self Diagnose (Studi Korelasi pada Mahasiswa Fakultas Ilmu Sosial Dan Politik USU Stambuk 2023)
(Universitas Sumatera Utara, 2024)This research is entitled "Tiktok User Perceptions Regarding the Self-Diagnose Phenomenon (Correlation Study of Students at the Faculty of Social and Political Sciences, USU Stambuk 2023)." This research method uses ... -
Pengaruh Gaya Komunikasi Pimpinan dan Iklim Komunikasi Organisasi terhadap Kinerja Karyawan Koperasi Simpan Pinjam Rukun Damai Medan – Deli Serdang
(Universitas Sumatera Utara, 2024)This research aims to determine the extent of the influence of leadership communication style on employee performance, the influence of organizational communication climate on employee performance, as well as the influence ... -
Analisis Pembingkaian Berita Harian Analisa Medan Tentang Kenaikan dan Kelangkaan Minyak Goreng
(Universitas Sumatera Utara, 2022)This thesis aims to analyze the framing of the Analisa Medan Daily in reporting on the issue of the increase and scarcity of cooking oil that occurred in late 2021 to mid-2022. This study uses a qualitative constructivist ... -
Trend Penelitian Bidang Ilmu Komunikasi di Asia Tenggara Menggunakan Aplikasi “Vosviewer” pada Jurnal Terindeks Scopus
(Universitas Sumatera Utara, 2024)The objective of the research is to analyze the research trend in the communication studies in Southeast Asia. Communication studies play an important role in understanding social interaction and the dynamics of information, ... -
Komunikasi Antarpribadi Erwin Siahaan di Parsadaan Pomparan Somba Debata Kota Medan dalam Pemilihan Legislatif Kota Medan 2019
(Universitas Sumatera Utara, 2022)The objective of the research is to analyze interpersonal communication of the politician of PSD (Indonesian Solidarity Party), Erwin Siahaan, in the Persadaan Pomparan Somba Dibata (PPSD) of Medan in the election for ... -
Komunikasi Kampanye Penyadaran Konsumen Mengenai Pengurangan Penggunaan Sedotan Plastik di Ompu Gende Medan
(Universitas Sumatera Utara, 2021)The use of plastic straws has become an essential part of our daily lives. Nearly all packaged beverages come with plastic straws. The same goes for drinking activities in restaurants, cafes, and coffee shops. Coffee shops ... -
Strategi Komunikasi Antarpribadi Orang Tua dengan Anak Generasi Z dalam Meminimalisir Fomo(Fear of Missing Out) di Kecamatan Medan Sunggal, Kota Medan, Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)The objective of the research is to analyze the communication process, communication strategies and interpersonal communication barriers of parents in minimizing FOMO ni Z generation ni Medan Sunggal Sub-district. The ... -
Pola Komunikasi Organisasi Antara Atasan dan Bawahan dalam Meningkatkan Kinerja Anggota di Majelis Ulama Indonesia (MUI) Sumatera Utara
(Universitas Sumatera Utara, 2024)The research entitled Organizational Communication Patterns Between and Subordinates in Improving Member Performance at the Indonesian Ulema Council (MUI) North Sumatra aims to analyze organizational communication patterns ... -
Analisis Komunikasi Antar Budaya Suku Aceh dalam Pembentukan Identitas Budaya di Kota Medan
(Universitas Sumatera Utara, 2024)This research is titled “Analysis of Intercultural Communication of the Acehnese in the Formation of Cultural Identity in Medan City.” The research method used is qualitative with a descriptive approach. The aim of this ...