Department of Communication Science: Recent submissions
Now showing items 41-60 of 2230
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Peran Komunikasi Budaya Runggu dalam Resolusi Konflik Perceraian Suku Karo di Desa Budaya Lingga Kecamatan Simpang Empat Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study examines the role of runggu cultural communication in resolving divorce-related conflicts within the Karo ethnic community in Lingga Cultural Village, Simpang Empat subdistrict, Karo Regency. Runggu refers to a ... -
Strategi Komunikasi Pariwisata Inklusif Perempuan Pada Akun Instagram @Nomaden__Club
(Universitas Sumatera Utara, 2025)This research is titled “Communication Strategies for Inclusive Women’s Tourism on the Instagram Account @nomaden club.” The purpose of this study is to explore how the Nomaden Club community applies communication strategies ... -
Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Slang Seksisme Pada Perempuan di TikTok
(Universitas Sumatera Utara, 2025)This research is titled "Perception of Students at the Faculty of Social and Political Sciences, Universitas Sumatera Utara Towards Sexist Slang Against Women on TikTok." This study aims to understand the perceptions of ... -
Analisis Semiotika Pola Asuh Keluarga Dua Budaya dalam Konten Kanal YouTube Ueno Family JAPAN
(Universitas Sumatera Utara, 2025)This research is titled Semiotics Analysis of Bicultural Family Parenting in Ueno Family JAPAN YouTube Channel Content. This research aims to analyze the parenting of a bi-cultural family in the content of the Ueno Family ... -
Representasi Woman Empowerment dalam Iklan Nike “So Win.” (Analisis Semiotika Roland Barthes)
(Universitas Sumatera Utara, 2025)This research is entitled “The Representation of Woman Empowerment in Nike “So Win.” Advertisement (A Semiotic Analysis of Roland Barthes)”. The purpose of this study is to describe the representation of woman empowerment ... -
Pengaruh Konten Review Skincare oleh Beauty Influencer di TikTok terhadap Minat Beli Generasi Z
(Universitas Sumatera Utara, 2025)This research is entitled “The Influence of Skincare Review Content by Beauty Influencers on TikTok on Generation Z’s Purchase Intention.” The purpose of this study is to determine the influence of skincare review content ... -
Analisis Peran Program Magang dan Studi Independen Besertifikat (MSIB) dalam Pengembangan Soft Skill Mahasiswa Ilmu Komunikasi FISIP USU
(Universitas Sumatera Utara, 2025)This study examines the role of Program Magang dan Studi Independen Bersertifikat (MSIB) in developing the language-related soft skills of Communication Science students at the Faculty of Social and Political ... -
Analisis Perilaku Konsumtif Pengguna E-Commerce Shopee saat Promo Tanggal Kembar pada Mahasiswa Ilmu Komunikasi Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled "An Analysis of Consumptive Behavior Among Shopee ECommerce Users During Double Date Promotions: A Study on Communication Science Students at Universitas Sumatera Utara." The purpose of this study ... -
Literasi Digital Konsumen Gen Z dalam Mengevaluasi Informasi Produk Kecantikan di Platform Digital dan Hubungannya dengan Keputusan Pembelian
(Universitas Sumatera Utara, 2025)This study aims to examine the level of digital literacy among Gen Z consumers in evaluating beauty product information on digital platforms and its relationship with their purchasing decisions. The research is motivated ... -
Pengaruh Phubbing Pimpinan terhadap Kepuasan Komunikasi, Kepercayaan dan Kinerja Pegawai (Studi Korelasi pada Aparatur Sipil Negara di Sekretariat Daerah Kabupaten Tapanuli Utara)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of supervisor phubbing on employees’ communication satisfaction with their supervisors, trust in supervisor, and employee performance at the Regional Secretariat of North Tapanuli ... -
Analisis Literasi Media Digital tentang Konten Deepfake pada Mahasiswa Ilmu Komunikasi FISIP USU
(Universitas Sumatera Utara, 2025)This study, titled “Analysis of Digital Media Literacy on Deepfake Content Among Communication Science Students at FISIP USU (2021–2022 Cohort)”, aims to assess the level of students’ digital literacy in recognizing ... -
Komunikasi Antarbudaya Mengenai Adaptasi Budaya Volunteer Warga Negara Asing Yayasan Sayap Proyek Indonesia (YASPI) (Studi Kasus di Desa Timbang Jaya Bukit Lawang)
(Universitas Sumatera Utara, 2025)This research is titled "Intercultural Communication Regarding Cultural Adaptation of Foreign Volunteers of Yayasan Sayap Proyek Indonesia (YASPI) (Case Study in Timbang Jaya Village, Bukit Lawang)". The purpose of this ... -
Strategi Public Relations Dalam Membangun Kepercayaan di Tengah Serangan Hoaks
(Universitas Sumatera Utara, 2025)This study explores Public Relations Strategies in Building Trust Amidst Hoax Attacks, employing a qualitative methods through data collection via interviews and documentation. Interviews were conducted with four public ... -
Model Komunikasi Antarpribadi Guru dengan Siswa Tunanetra Mencapai Prestasi di SLB A Karya Murni Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication model applied by teachers in guiding visually impaired students to achieve academic success at SLB A Karya Murni. The research employs a qualitative approach grounded in the ... -
Analisis Pesan Komunikasi Publik Pemerintah Kota Medan melalui Instagram @pemko.medan Terkait Isu Mall Centre Point Tahun 2024
(Universitas Sumatera Utara, 2025)This This study aims to analyze the public communication messages delivered by the Medan City Government through the Instagram account @pemko.medan regarding the closure and reopening of Mall Centre Point. This research ... -
Fenomena Fear of Missing Out terhadap Keputusan Pembelian Tiket Konser Sheila On 7 di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to understand how the phenomenon of fear of missing out (FOMO) influences the purchasing decisions of individuals regarding Sheila on 7 concert tickets in Medan City. A quantitative research methodology ... -
Pemberdayaan Perempuan dalam Media Lokal: Kajian Framing pada Program Bingkai Sumatera DAAI TV Medan
(Universitas Sumatera Utara, 2025)The objective of this research is to analyze how local media construct women empowerment in the economic aspect through the broadcast of the Bingkai Sumatera program on DAAI TV, Medan. This research uses a qualitative ... -
Pola Komunikasi Efektif Ibu Penderita Baby Blues dalam Pembentukan Konsep Diri Positif pada Komunitas Teman Ibu
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication patterns of mothers experiencing baby blues in shaping their self-concept within the Teman Ibu community. The theoretical framework employed includes the Johari Window and ... -
Pengaruh Terpaan Konten Reels Instagram @tvtaniindonesia terhadap Pembentukan Citra Kementerian Pertanian Republik Indonesia
(Universitas Sumatera Utara, 2025)This study is entitled "The Influence of Exposure to @tvtaniindonesia Instagram Reels Content on the Formation of the Image of the Ministry of Agriculture of the Republic of Indonesia". This study aims to determine the ... -
Analisis Keterampilan Komunikasi Guru dalam Memotivasi Keaktifan Belajar Siswa SD Swasta Islam Terpadu Nurul Azizi, Kota Medan
(Universitas Sumatera Utara, 2025)This study explores teacher’s communication skills in motivating student’s active participation in the classroom. Effective communication skills significanty influence student’s attitudes, mindsets, and mental development ...