Department of Communication Science: Recent submissions
Now showing items 61-80 of 2230
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Analisis Komunikasi Pemasaran Business To Business Untuk Memperluas Target Pasar Dan Menjaga Relasi Jangka Panjang Pada PT Genta Buana Astadeca Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the marketing communication strategies implemented by PT Genta Buana Astadeca Medan in expanding its target market and maintaining long-term relationships. The research is grounded in theories ... -
Kompetensi Komunikasi Penyuluh Pajak Terhadap Kepuasan dan Kepatuhan Wajib Pajak di Kantor Pelayanan Pajak Pratama Banda Aceh
(Universitas Sumatera Utara, 2025)This study aims to analyze the relationship between the communication competence of tax educators and taxpayer satisfaction and compliance at the Primary Tax Service Office (KPP) Banda Aceh. The Theoretical frameworks used ... -
Analisis Alur Komunikasi Dalam Manajemen Pengaduan Masyarakat Di Pusat Kendali Kementerian Sosial Republik Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication flow within the complaint management system at the Command Center of the Ministry of Social Affairs of the Republic of Indonesia. The research is grounded in the theory of ... -
Pengaruh Jingle Iklan terhadap Pembentukan brand awareness Studi pada Jingle “Shopee PayLater” di Media Sosial Youtube terhadap Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This thesis is titled The Influence of Advertising Jingles on Brand awareness Formation: A Study on the "Shopee PayLater" Jingle on Youtube Social Media Among Students of the Faculty of Social and Political Sciences, ... -
Analisis Strategi Komunikasi Pemasaran Rumah Produksi Film Imajinari di Media Sosial (Studi Kasus pada Film 'Agak Laen' 2024)
(Universitas Sumatera Utara, 2025)Agak Laen (2024) emerged as a phenomenon in the Indonesian film industry due to its remarkable commercial success, prompting questions regarding the marketing communication strategies behind it. This study aims to: (1) ... -
Manajemen Konflik Komunikasi Intrapersonal Pemain Judi Online Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study, titled "Intrapersonal Communication Conflict Management Among Online Gambling Students at the University of North Sumatra", aims to examine how students from the Faculty of Social and Political Sciences ... -
Model Komunikasi Pengurangan Risiko Bencana Berbasis Kearifan Lokal di Kabupaten Karo
(Universitas Sumatera Utara, 2025)This research focuses on exploring disaster risk reduction communication models based on local wisdom which implemented in Karo Regency. In terms of area coverage, the research focuses on 14 resilient villages are used for ... -
Praktik Penetrasi Sosial dalam Membangun Komunikasi Interpersonal pada Pengguna Aplikasi Dating Bumble
(Universitas Sumatera Utara, 2025)The title of this research is "The Practice of Social Penetration in Building Interpersonal Communication Among Users of the Bumble Dating App." The study aims to explain how social penetration practices are used to build ... -
Pengaruh Konten Parenting di Media Sosial Instagram @Parentalk.Id terhadap Pemenuhan Kebutuhan Informasi Orang Tua
(Universitas Sumatera Utara, 2025)This research is entitled The Influence of Parenting Content on the Instagram Account @parentalk.id on Fulfilling Parents’ Information Needs. The purpose of this research is to determine whether there is an influence of ... -
Model Komunikasi Pariwisata Pentahelix Berbasis Fully Functioning Society Theory di Kabupaten Nias Selatan
(Universitas Sumatera Utara, 2025)This research identifies alternatives for accelerating tourism development in South Nias Regency through tourism communication studies. The research conducted will produce a tourism communication model that can be implemented ... -
Analisis Komunikasi Intrapersonal dalam Membentuk Kepercayaan Diri pada Perempuan Korban Body Shaming di Kota Medan
(Universitas Sumatera Utara, 2025)This research discusses the analysis of intrapersonal communication in shaping self-confidence in female victims of body shaming in Medan City. Body shaming experienced by many women causes significant psychological impacts, ... -
Pengaruh Kekerasan Verbal (Verbal Bullying) terhadap Kecemasan Berkomunikasi dan Kepercayaan Diri pada Anak Remaja di Smk Negeri 5 Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of verbal bullying on communication anxiety and self-confidence among adolescents at SMK Negeri 5 in Medan City. The research uses a quantitative method based on Albert Bandura's ... -
Komunikasi Kesehatan dan Pelanggaran Harapan Pasien Medan yang Berobat di Penang Malaysia
(Universitas Sumatera Utara, 2025)This study aims to analyze health communication and expectancy violations experienced by patients from Medan who seek medical treatment in Penang, Malaysia, as well as to identify the driving factors behind their decision ... -
Konsep Diri Strawberry Generation pada Generasi Z di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is entitled "The Self-Concept of the Strawberry Generation Among Generation Z Students at the University of North Sumatra." The theoretical framework used in this research includes Communication Psychology, ... -
Pemberitaan tentang Infrastruktur Pekan Olahraga Nasional Aceh-Sumut 2024 (Analisis Framing pada Media Online Antara News)
(Universitas Sumatera Utara, 2025)This research is entitled “News Coverage on the Infrastructure of the 2024 National Sports Week in Aceh-North Sumatra (Framing Analysis on ANTARA News Online Media)”. The purpose of this study is to examine how ANTARA ... -
Perilaku Doom Spending Generasi Z Di Media Sosial Di Kota Medan
(Universitas Sumatera Utara, 2025)This study explores the phenomenon of doom spending behavior among Generation Z in Medan City within the context of social media usage. Doom spending refers to impulsive consumption driven by emotional responses such as ... -
Analisis Framing Pemberitaan Kampanye Pemilihan Gubernur Sumatera Utara 2024 pada Media Online Detik.Com
(Universitas Sumatera Utara, 2025)The 2024 North Sumatra Regional Election (Pilkada Sumut) is a significant political event widely covered by the media, including Detiksumut. The media plays a crucial role in shaping public opinion through its news coverage. ... -
Diskursus Penggunaan Bahasa Youtuber Gaming (Analisis Isi pada Kanal YouTube @WindahBasudara)
(Universitas Sumatera Utara, 2025)This study aims to analyze the discourse of language use in gaming YouTuber content, with a case study on the YouTube channel @WindahBasudara. The focus of the research is directed towards the use of harsh language, sarcasm, ... -
Analisis Semiotika Pesan Komunikasi dan Kreativitas dalam Iklan YouTube Wonderful Indonesia : Culture and Heritage sebagai Inovasi Budaya Nasional
(Universitas Sumatera Utara, 2025)The research entitled Semiotic Analysis of Communication Messages and Creativity in the Wonderful Indonesia: Culture and Heritage YouTube Advertisement as a National Cultural Innovation. The purpose of this study is to ... -
Pelaporan melalui Website Lapor.go.id Diskominfo dalam Meningkatkan Kualitas Pelayanan Publik pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled Reporting Through the Lapor.go.id Website by Diskominfo in Improving the Quality of Public Services for the Community in Medan City. The purpose of this study is to examine how reporting through the ...