Undergraduate Theses

Efektivitas Pesan Subliminal terhadap Perubahan Perilaku Menonton Tayangan di Netflix (Studi Kualitatif Pada Mahasiswa di Kota Medan)

Mahadi, Syah Hendra (Universitas Sumatera Utara, 2025)

This study aims to examine how subliminal messages in Netflix content shape the viewing habits of students in Medan City. In the digital era, subliminal messages are often utilized in marketing strategies and media ...

Analisis Framing Pada Pemberitaan Blok Medan Di Media Online Waspada.co.id

Rambe, Muhammad arief Fadoly (Universitas Sumatera Utara, 2025)

This study analyzes how the online media Waspada.co.id frames news coverage of the Blok Medan case using Zhongdang Pan and Gerald M. Kosicki's framing analysis model. This issue has sparked public discussion as it involves ...

Analisis Framing Pada Pemberitaan Blok Medan di Media Online Waspada.co.id

Rambe, Muhammad Arief Fadoly (Universitas Sumatera Utara, 2025)

This study analyzes how the online media Waspada.co.id frames news coverage of the Blok Medan case using Zhongdang Pan and Gerald M. Kosicki's framing analysis model. This issue has sparked public discussion as it ...

Transformasi Media dan Tantangan Pers Mahasiswa dalam Menyajikan Informasi (Studi Kasus: Pers Mahasiswa Pijar dan Suara USU)

Maharani, Yulia Kezia (Universitas Sumatera Utara, 2025)

Technological advancements and the openness of information have enabled individuals to access and disseminate information rapidly and widely. This shift has influenced the field of journalism, where traditional media ...

Pengaruh Promosi Produk Kanzler di Media Sosial Tiktok Terhadap Minat Beli Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara

Azzahra, Karina (Universitas Sumatera Utara, 2025)

This research is entitled "The Influence of Kanzler Product Promotion on TikTok as Social Media on the Purchase Interest of Students at the Faculty of Social and Political Sciences, University of North Sumatra". The purpose ...

Studi Fenomenlogi: Pengalaman Masyarakat Kabupaten Langkat Dalam Mengakses Informasi Publik Melalui Website langkatkab.go.id

Nasution, Nur Jamiah (Universitas Sumatera Utara, 2025)

This research is entitled "Phenomenological Study: The Experience of the People of Langkat Regency in Accessing Public Information Through the Website langkatkab.go.id". This study aims to find out how the experience ...

Fenomena Perkembangan Diri Followers Akun Instagram @Rahasiagadis di Kota Medan

Ginting, Christofora Shanika Pradita Br (Universitas Sumatera Utara, 2025)

This research is titled "The Phenomenon of Self-Development Among Followers of the Instagram Account @Rahasiagadis in Medan City." The study aims to analyze the phenomenon of self-development among followers of the ...

Fenomena Penggunaan LinkedIn di Kalangan Pencari Kerja di Kota Medan

Simbolon, Irene (Universitas Sumatera Utara, 2025)

This research is entitled "The Phenomenon of Linkedin Use among Job Seekers in Medan City". The research method is qualitative. The purpose of the research is to understand how LinkedIn, which was originally designed as a ...

Analisis Generasi Sandwich Pada Tokoh Kaluna Dalam Novel Home Sweet Loan (Analisis Semiotika Ferdinand De Saussure)

Simanjuntak, Aldy Yoas (Universitas Sumatera Utara, 2025)

This research is entitled “Analysis of the Sandwich Generation in the Figure of Kaluna in the Novel Home Sweet Loan (Ferdinand De Saussure Semiotics Analysis).” The research method is qualitative by using Ferdinand De ...

Penguatan Literasi Digital di Kalangan Mahasiswa melalui Kegiatan Sekolah Kebangsaan Tular Nalar di Kota Medan

Prananda, Azzahrah Dwi (Universitas Sumatera Utara, 2025)

This research is entitled "Strengthening Digital Literacy among Students through the Activities of Tular Nalar National Schools in Medan City". This study aims to determine the level of digital literacy of students who ...

Konten Perjalanan Fahmi Maulana di YouTube Traveloka Indonesia dalam Membangun Loyalitas Audiens

Pane, Anna Fauziah (Universitas Sumatera Utara, 2025)

This research is entitled Fahmi Maulana's Travel Content on Traveloka Indonesia YouTube Channel in Building Audience Loyalty. This research aims to find out the influence of content, especially digital content, on ...

Pengaruh Cyber Public Relations dalam Meningkatkan Citra RSUP. H. Adam Malik Medan melalui Instagram

Tanjung, Arliana (Universitas Sumatera Utara, 2025)

This research is entitled “The Influence of Cyber Public Relations in Improving the Image of H. Adam Malik Medan General Public Hospital through Instagram”. This study aims to determine the influence of cyber public relations ...

Pesan Komunikasi Politik dalam Kampanye Pemilihan Kepala Daerah Purbalingga 2024 (Analisis Semiotika Roland Barthes pada Akun Instagram @relawanmasfahmi)

Hanafi, Muhamad Faqih (Universitas Sumatera Utara, 2025)

The research is entitled Political Communication Messages in the 2024 Purbalingga Regional Election Campaign (Semiotic Analysis of Roland Barthes on the Instagram Account @relawanmasfahmi). The purpose of this study was ...

Pengaruh Brand Ambassador Ohm Pawat Terhadap Keputusan Konsumen Dalam Pembelian Produk Cathydoll

Ahmad, Dyas Safina Aqsha (Universitas Sumatera Utara, 2025)

This research is entitled "The Effect of Brand Ambassador Ohm Pawat on Consumer Decisions in Purchasing Cathydoll Products". The aim of this research is to find out and analyze the effect of Ohm Pawat as brand ambassador ...

Katarsis Mahasiswa melalui Komunikasi Nonverbal dalam Wahana “Stress Room” Riddikulus di Kota Medan

Nasution, Vyola Greacesya (Universitas Sumatera Utara, 2024)

This study, titled "Student Catharsis Through Nonverbal Communication In The Riddikulus 'Stress Room' Arena In Medan City," examines the utilization of the "Stress Room" as a means of catharsis for students in Medan, ...

Penerapan Komunikasi Terapeutik Pekerja Sosial dalam Pembinaan di Rumah Healing Kota Padang Panjang

Harahap, Mirza Ramadhan (Universitas Sumatera Utara, 2024)

This research is entitled “Application of Therapeutic Communication of Social Workers in Coaching at the Healing House in Padang Panjang City”. The purpose of this study was to determine the process and application of ...

Pengaruh Penggunaan Media Sosial Instagram terhadap Keputusan Pembelian Konsumen pada Merek Kosmetik Make Over dan Wardah di Kalangan Mahasiswa Universitas Sumatera Utara

Silalahi, Eibotoni Pevandia Peres (Universitas Sumatera Utara, 2025)

This study is titled "The Influence of Instagram Social Media Usage on Consumer Purchase Decisions for Make Over and Wardah Cosmetic Brands Among Students at Universitas Sumatera Utara." The purpose of this research is to ...