Undergraduate Theses
Undergraduate Theses
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Pengaruh Komunikasi Persuasif Dalam Konten Endorsment Tiktok Fuji An Terhadap Sikap Pengguna Tiktok Berdasarkan Social Judgement Theory
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of persuasive communication style in Fuji An's TikTok content, especially those containing endorsement elements, on TikTok users' attitudes based on the Social Judgement Theory ... -
Strategi dalam Meningkatkan Pesan Efektif pada Iklan Media Sosial (Studi Kualitatif Akun Instagram @Sinarutama)
(Universitas Sumatera Utara, 2025)This study is entitled “Strategies for Enhancing Effective Messaging in Social Media Advertising (A Qualitative Study on the Instagram Account @Sinarutama).” The objective of this research is to identify and analyze the ... -
Aspek Validitas Informasi dalam Penggunaan Tiktok di Kalangan Remaja (Kajian Literasi Media Siswa MAN Tebing Tinggi)
(Universitas Sumatera Utara, 2025)This study, titled "The Validity Aspect of Information in the Use of TikTok Among Teenagers (A Media Literacy Study of MAN Tebing Tinggi Students)," aims to examine TikTok usage patterns and assess the level of information ... -
Analisis Resepsi Desainer Grafis Profesional pada Logo Juara Sayembara Badan Karantina Indonesia 2023
(Universitas Sumatera Utara, 2025)This study aims to explore how professional graphic designers interpret the winning logo of the 2023 Indonesian Agricultural Quarantine Agency (BARANTIN) logo competition. The competition sparked controversy due to the ... -
Efektivitas Komunikasi Interpersonal Customer Service Terhadap Kepuasan Layanan Peserta di Kantor Pusat BPJS Kesehatan Kota Medan
(Universitas Sumatera Utara, 2025)This research entitled "The Effectiveness of Customer Service Interpersonal Communication on Participant Service Satisfaction at Kantor Pusat BPJS Kesehatan Kota Medan " aims to determine the effect of Customer Service ... -
Perilaku Konsumen dalam Keputusan Pembelian di Kota Medan (Studi Kasus pada Konsumen Skincare Skintific)
(Universitas Sumatera Utara, 2025)This thesis is titled Consumer Behavior in Purchasing Decision Making in Medan City (Case Study on Skintific Skincare Consumers). This study aims to understand consumer behavior in the purchase decision-making process for ... -
Analisis Verbal Abuse dalam Komunikasi Antarpribadi Siswa Sekolah Methodist Lubuk Pakam
(Universitas Sumatera Utara, 2025)This research is titled “Analysis of Verbal Abuse in Interpersonal Communication among Students of Methodist School Lubuk Pakam.” The research method used is qualitative. The aim of the study is to identify the phenomenon ... -
Pengaruh Impulsive Buying dalam Komunikasi Pemasaran Terhadap Penyesalan Pasca Pembelian di Tiktok Shop pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology and social media has significantly transformed consumer behavior, especially among Generation Z. TikTok Shop has emerged as a platform that integrates entertainment with digital ... -
Studi Resepsi Followers Akun Instagram @PSSI Terhadap Pemecatan Shin Tae Yong Oleh Persatuan Sepak Bola Seluruh Indonesia
(Universitas Sumatera Utara, 2025)This research is titled A Reception Study of Instagram Followers of @PSSI on the Dismissal of Shin Tae Yong by the Football Association of Indonesia (PSSI). The objective of this study is to examine how followers of the ... -
Analisis Komparasi Persepsi Generasi Z Laki-Laki dan Perempuan pada Akun Tiktok News-Journo Influencer @nessiejugde2
(Universitas Sumatera Utara, 2025)This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research ... -
Personal Branding Alfi Siregar sebagai Fashion dan Beauty Influencer di Instagram
(Universitas Sumatera Utara, 2025)This study aims to analyze how Alfi Siregar builds personal branding as a fashion and beauty influencer on Instagram, and how this personal branding is displayed based on eleven personal branding elements according to ... -
Hubungan Implementasi Chatbot Auto Reply dalam Layanan Pelanggan Bisnis Online dengan Kepuasan Pelanggan E-Commerce Shopee pada Mahasiswa Fisip USU
(Universitas Sumatera Utara, 2025)The title of this research is "The Relationship Between the Implementation of Chatbot Auto Reply in Online Business Customer Service and Customer Satisfaction of Shopee E-Commerce Among FISIP USU Students." The purpose ... -
Perilaku Imitasi Drama Korea pada Mahasiswa Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Angkatan 2020
(Universitas Sumatera Utara, 2025-07-23)This study is entitled imitation behavior of Korean Drama in students of the Communication Studies Program, Faculty of social and Political Sciences, University of North Sumatra, Class of 2020. The purpose of this study ... -
Kritik Sosial dalam Balutan Humor : Analisis Wacana Kritis pada Konten Instagram Bintang Emon
(Universitas Sumatera Utara, 2025)This research is titled “Social Criticism Wrapped in Humor: Critical Discourse Analysis of Bintang Emon's Instagram Content.” The aim of this research is to analyze how Bintang Emon, an Indonesian comedian, voices ... -
Konsep Diri Remaja Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutara Tinggi Kabupaten Padang Lawas (Studi Kasus Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutaraja Tinggi Kabupaten Padang Lawas)
(Universitas Sumatera Utara, 2025)This study aims to understand how the self-concept of adolescent Higgs Domino app users in Trans Aliaga Village, Hutaraja Tinggi District, Padang Lawas Regency is formed and how group communication influences this ... -
Analisis Framing Pemberitaan Proses Naturalisasi Pemain Timnas Senior Sepak Bola Indonesia Pada Kualifikasi Piala Dunia 2026 Round 3 di Media Online Detik.Com
(Universitas Sumatera Utara, 2025)This study aims to explore how the online media Detik.com frames the news coverage related to the naturalization process of players for the Indonesian national football team during the 2026 World Cup Qualification Round ... -
Efektivitas Komunikasi Interpersonal Akademik dan Sosial terhadap Motivasi Mahasiswa FISIP USU yang Kuliah sambil Bekerja
(Universitas Sumatera Utara, 2025)This study aims to determine the relationship between the effectiveness of academic and social interpersonal communication and the motivation of students at the Faculty of Social and Political Sciences, Universitas Sumatera ... -
Persepsi Fotografer tentang Pemanfaatan Artificial Intelligence (AI) dalam Proses Kreatif dan Pengembangan Karya Fotografi di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled “Photographers’ Perceptions about the Use of Artificial Intelligence (AI) in the Creative Process and the Development of Photographic Works in Medan City.” The focus of this study is to explore ... -
Persepsi Budaya Mahasiswa Muslim Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Minat Beli Kuliner Tionghoa di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled " The Cultural Perception of Muslim Students of the Faculty of Social and Political Sciences at the University of North Sumatera on the Purchase Intention of Chinese Cuisine in Medan". The study ... -
Personal Branding Melalui Akun Media Sosial Linkedin (Studi Deskriptif pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study is titled Personal Branding Through LinkedIn Social Media Accounts (A Descriptive Study on Students of Universitas Sumatera Utara). The aim of this research is to explore how students of Universitas Sumatera ...
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