Undergraduate Theses
Undergraduate Theses
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Personal Branding dalam Komunikasi Politik (Studi Kasus pada Kompetisi Esport Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to explore how Bobby Nasution constructs his personal branding through political communication strategies in the context of a Mobile Legends esports competition. Employing a qualitative descriptive research ... -
Strategi Image Restoration Pertamina dalam Kasus ‘Pertamax Oplosan’ (Analisis Isi pada Pemberitaan di Media Online Kompas.com).
(Universitas Sumatera Utara, 2025)This study is entitled Pertamina’s Image Restoration Strategy in the ‘Pertamax Adulteration’ Case (News Content Analysis on Kompas.com Online News Portal). This study aims to identify the forms of image restoration strategies ... -
Analisis Perilaku Konsumtif Mahasiswa FISIP USU dalam Menonton Tayangan Konten Kuliner Mukbang Youtuber Tanboy Kun
(Universitas Sumatera Utara, 2026)This study aims to analyze the consumer behavior of students at the Faculty of Social and Political Sciences (FISIP) at the University of North Sumatra (USU) who watch culinary content featuring YouTuber Tanboy Kun, known ... -
Peran Hubungan Masyarakat Pemerintah Kabupaten Toba dalam Sosialisasi Program Makan Bergizi Gratis di Kabupaten Toba
(Universitas Sumatera Utara, 2025)The Title Of research This study examines the role of the Public Relations (PR) Office of Toba Regency Government in the socialization of the Free Nutritious Meal (MBG) Program, a national strategic initiative of President ... -
Pengalaman Ibu Rumah Tangga sebagai Content Creator Facebook dalam Membangun Engagement (Studi Fenomenologi pada Komunitas ‘Pejuang Dolar In-Stream’)
(Universitas Sumatera Utara, 2025)This thesis is titled The Experience of Housewives as Facebook Content Creators in Building Engagement (A Phenomenological Study of the ‘Pejuang Dolar In-Stream’ Community). This study aims to understand the subjective ... -
Efektivitas Strategi Komunikasi dalam Live Selling di Tiktok terhadap Keputusan Pembelian pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is entitled “The Effectiveness of Communication Strategies in TikTok Live Selling on Purchase Decisions among Students of the University of North Sumatra.” The purpose of this study is to determine the ... -
Peran Influencer TikTok terhadap Gaya Hidup Konsumtif Mahasiswa Eksakta Universitas Sumatera Utara Angkatan 2021 - 2024
(Universitas Sumatera Utara, 2025)This study aims to broadly analyze the role of TikTok influencers on the consumptive lifestyle of exact students of the University of North Sumatra. This research was conducted in the midst of the rise of social media, ... -
Analisis Semiotika Komunikasi Interpersonal Tokoh Kaluna Dalam Film Home Sweet Loan
(Universitas Sumatera Utara, 2025)This study, entitled "Semiotic Analysis of the Interpersonal Communication of the Character Kaluna in the Film Home Sweet Loan" aims to reveal the meaning of interpersonal communication expressed through verbal and nonverbal ... -
Penggunaan Google Scholar Dalam Membentuk Personal Branding Dosen Program Studi Ilmu Komunikasi Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This researcher entitled "The Use of Google Scholar in Building the Personal Branding of Lecturers in the Communication Studies Program at the University of North Sumatra." The purpose of this study is to determine the use ... -
Hubungan Product Placement dalam Film Mencuri Raden Saleh terhadap Brand Awareness Blibli.com pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research entitled "The Relationship Between Product Placement of Blibli.com in the Film Mencuri Raden Saleh and Brand Awareness Among Students of Universitas Sumatera Utara," aims to examine the relationship between ... -
Hubungan Perilaku Menonton Tayangan Kriminal di Akun Instagram @tkpmedan dengan Persepsi Keamanan Masyarakat Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled “The Correlation between Crime Show Viewing Behavior on the Instagram Account @tkpmedan and the Perception of Security in Medan City Society.” The research method is quantitative with a descriptive ... -
Penggunaan Emoji dalam Komunikasi melalui WhatsApp oleh Teman Tuli di Yayasan Khadijah Sharaswaty Indonesia
(Universitas Sumatera Utara, 2025)The research was about digital communication but the researcher focused on the use of emoji in WhatsApp interactions, aimed at identifying the frequency, types, and functions of emoji as used by the deaf community. Emoji ... -
Analisis Resepsi Followers Instagram @gerakanbds Mengenai Kampanye Gerakan Boikot Produk Israel
(Universitas Sumatera Utara, 2025)Regarding the Boycott Campaign Against Israeli Products." This research was conducted using a qualitative approach with a reception analysis study. This research aims to understand the reception of @gerakanbds' Instagram ... -
Hubungan Personalisasi Produk terhadap Keputusan Repeat Order Pelanggan Karoseri Rimbun Jaya
(Universitas Sumatra Utara, 2025)This study aims to analyze the relationship between product personalization and repeat order decisions among customers of Karoseri Rimbun Jaya. The background of this research is based on the importance of personalization ... -
Hubungan antara Kredibilitas Sumber terhadap Tingkat Kepercayaan Masyarakat Kota Medan pada Portal Berita Kompas.com
(Universitas Sumatera Utara, 2025)The advancement of information technology has increasingly driven society to rely on online media as a primary source of information. However, amidst the widespread dissemination of news via the internet, public trust ... -
Pengaruh Customer Engagement dan Brand Awareness melalui Instagram terhadap Motivasi Konsumen Lafiye di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled “The Influence of Customer Engagement and Brand Awareness through Instagram on Consumer Motivation of Lafiye in Medan City”. The study is motivated by the growing role of digital marketing in the ... -
Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik terhadap Program Lapor Mas Wapres
(Universitas Sumatera Utara, 2025)This research is titled "Perception of Students of the Faculty of Social and Political Sciences Towards the 'Lapor Mas Wapres' Program". This study aims to analyze the perceptions of students from the Faculty of Social and ... -
Product Placement Honda dalam Film Deadpool & Wolverine terhadap Brand Awareness di Kalangan Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine the influence and the extent of the influence of Honda's product placement in the film Deadpool & Wolverine on brand awareness among students of the Faculty of Social and Political Sciences at ... -
Pengaruh Konten Kreator Dalam Kampanye Pilkada Terhadap Keputusan Memilih Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Dalam Pemilihan Gubernur Sumatera Utara 2024
(Universitas Sumatera Utara, 2025)This research is entitled “The Influence of Content Creators in the Pilkada Campaign on the Decision to Vote for Students of the Faculty of Social and Political Sciences of the University of North Sumatra in the 2024 North ... -
Persepsi Mahasiswa Universitas Sumatera Utara terhadap Program Cinta Bangga Paham Rupiah
(Universitas Sumatera Utara, 2025)This research is entitled “Perceptions of Universitas Sumatera Utara Students toward the Cinta, Bangga, Paham Rupiah Program.” The purpose of this study is to determine how students of Universitas Sumatera Utara perceive ...
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