Browsing Undergraduate Theses by Issue Date
Now showing items 1-20 of 1786
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Pengaruh Ulasan Pengguna Produk Smartphone terhadap Keputusan Membeli pada Grup Facebook Keluh Kesah kehidupan Berteknologi 4.0
(Universitas Sumatera Utara, 2025)This study is titled "The Influence of Smartphone User Reviews on Purchase Decisions in the Facebook Group Keluh Kesah Kehidupan Berteknologi 4.0." The study aims to analyze the influence of user reviews on purchase ... -
Pemanfaatan Media Sosial TikTok dalam Mempertahankan Identitas Budaya Lokal Mahasiswa Indonesia di Malaysia
(Universitas Sumatera Utara, 2025)This study is titled The Utilization of TikTok as a Social Media in Maintaining Local Cultural Identity of Indonesian Students in Malaysia. It aims to examine how TikTok is used to maintain the local cultural identity of ... -
Penerapan Dramaturgi Pada Crew Store Alfamart Medan Dalam Menghadapi Pelanggan
(Universitas Sumatera Utara, 2025)This study analyzes the application of Erving Goffman's dramaturgy theory in the verbal and non-verbal communication of Alfamart Medan's Crew Store when interacting with customers. On the front stage, communication is ... -
Literasi Media di Kalangan Digital Imigran di Kelurahan Padang Bulan Selayang II Kota Medan
(Universitas Sumatera Utara, 2025)This study is entitled "Media Literacy among Digital Immigrants in Padang Bulan Selayang II Village, Medan City". The purpose of the study was to determine the media literacy skills among digital immigrants in Padang Bulan ... -
Komunikasi Terapeutik Berbasis Empati di Yayasan Onkologi Anak Medan
(Universitas Sumatera Utara, 2025)This research is entitled Empathy-Based Therapeutic Communication at the Medan Children's Oncology Foundation. The purpose of this study was to determine the knowledge of volunteers regarding empathy-based therapeutic ... -
Pengaruh Penggunaan Media Sosial Instagram terhadap Keputusan Pembelian Konsumen pada Merek Kosmetik Make Over dan Wardah di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study is titled "The Influence of Instagram Social Media Usage on Consumer Purchase Decisions for Make Over and Wardah Cosmetic Brands Among Students at Universitas Sumatera Utara." The purpose of this research is to ... -
Pesan Komunikasi Politik dalam Kampanye Pemilihan Kepala Daerah Purbalingga 2024 (Analisis Semiotika Roland Barthes pada Akun Instagram @relawanmasfahmi)
(Universitas Sumatera Utara, 2025)The research is entitled Political Communication Messages in the 2024 Purbalingga Regional Election Campaign (Semiotic Analysis of Roland Barthes on the Instagram Account @relawanmasfahmi). The purpose of this study was ... -
Pengaruh Brand Ambassador Ohm Pawat Terhadap Keputusan Konsumen Dalam Pembelian Produk Cathydoll
(Universitas Sumatera Utara, 2025)This research is entitled "The Effect of Brand Ambassador Ohm Pawat on Consumer Decisions in Purchasing Cathydoll Products". The aim of this research is to find out and analyze the effect of Ohm Pawat as brand ambassador ... -
Konten Perjalanan Fahmi Maulana di YouTube Traveloka Indonesia dalam Membangun Loyalitas Audiens
(Universitas Sumatera Utara, 2025)This research is entitled Fahmi Maulana's Travel Content on Traveloka Indonesia YouTube Channel in Building Audience Loyalty. This research aims to find out the influence of content, especially digital content, on ... -
Penguatan Literasi Digital di Kalangan Mahasiswa melalui Kegiatan Sekolah Kebangsaan Tular Nalar di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled "Strengthening Digital Literacy among Students through the Activities of Tular Nalar National Schools in Medan City". This study aims to determine the level of digital literacy of students who ... -
Pengaruh Cyber Public Relations dalam Meningkatkan Citra RSUP. H. Adam Malik Medan melalui Instagram
(Universitas Sumatera Utara, 2025)This research is entitled “The Influence of Cyber Public Relations in Improving the Image of H. Adam Malik Medan General Public Hospital through Instagram”. This study aims to determine the influence of cyber public relations ... -
Fenomena Penggunaan LinkedIn di Kalangan Pencari Kerja di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled "The Phenomenon of Linkedin Use among Job Seekers in Medan City". The research method is qualitative. The purpose of the research is to understand how LinkedIn, which was originally designed as a ... -
Analisis Generasi Sandwich Pada Tokoh Kaluna Dalam Novel Home Sweet Loan (Analisis Semiotika Ferdinand De Saussure)
(Universitas Sumatera Utara, 2025)This research is entitled “Analysis of the Sandwich Generation in the Figure of Kaluna in the Novel Home Sweet Loan (Ferdinand De Saussure Semiotics Analysis).” The research method is qualitative by using Ferdinand De ... -
Pengaruh Promosi Produk Kanzler di Media Sosial Tiktok Terhadap Minat Beli Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is entitled "The Influence of Kanzler Product Promotion on TikTok as Social Media on the Purchase Interest of Students at the Faculty of Social and Political Sciences, University of North Sumatra". The purpose ... -
Fenomena Perkembangan Diri Followers Akun Instagram @Rahasiagadis di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled "The Phenomenon of Self-Development Among Followers of the Instagram Account @Rahasiagadis in Medan City." The study aims to analyze the phenomenon of self-development among followers of the ... -
Studi Fenomenlogi: Pengalaman Masyarakat Kabupaten Langkat Dalam Mengakses Informasi Publik Melalui Website langkatkab.go.id
(Universitas Sumatera Utara, 2025)This research is entitled "Phenomenological Study: The Experience of the People of Langkat Regency in Accessing Public Information Through the Website langkatkab.go.id". This study aims to find out how the experience ... -
Transformasi Media dan Tantangan Pers Mahasiswa dalam Menyajikan Informasi (Studi Kasus: Pers Mahasiswa Pijar dan Suara USU)
(Universitas Sumatera Utara, 2025)Technological advancements and the openness of information have enabled individuals to access and disseminate information rapidly and widely. This shift has influenced the field of journalism, where traditional media ... -
Efektivitas Pesan Subliminal terhadap Perubahan Perilaku Menonton Tayangan di Netflix (Studi Kualitatif Pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to examine how subliminal messages in Netflix content shape the viewing habits of students in Medan City. In the digital era, subliminal messages are often utilized in marketing strategies and media ... -
Analisis Framing Pada Pemberitaan Blok Medan Di Media Online Waspada.co.id
(Universitas Sumatera Utara, 2025)This study analyzes how the online media Waspada.co.id frames news coverage of the Blok Medan case using Zhongdang Pan and Gerald M. Kosicki's framing analysis model. This issue has sparked public discussion as it involves ... -
Analisis Framing Pada Pemberitaan Blok Medan di Media Online Waspada.co.id
(Universitas Sumatera Utara, 2025)This study analyzes how the online media Waspada.co.id frames news coverage of the Blok Medan case using Zhongdang Pan and Gerald M. Kosicki's framing analysis model. This issue has sparked public discussion as it ...