Undergraduate Theses
Undergraduate Theses
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Pengaruh Brand Ambassador Ohm Pawat Terhadap Keputusan Konsumen Dalam Pembelian Produk Cathydoll
(Universitas Sumatera Utara, 2025)This research is entitled "The Effect of Brand Ambassador Ohm Pawat on Consumer Decisions in Purchasing Cathydoll Products". The aim of this research is to find out and analyze the effect of Ohm Pawat as brand ambassador ... -
Katarsis Mahasiswa melalui Komunikasi Nonverbal dalam Wahana “Stress Room” Riddikulus di Kota Medan
(Universitas Sumatera Utara, 2024)This study, titled "Student Catharsis Through Nonverbal Communication In The Riddikulus 'Stress Room' Arena In Medan City," examines the utilization of the "Stress Room" as a means of catharsis for students in Medan, ... -
Penerapan Komunikasi Terapeutik Pekerja Sosial dalam Pembinaan di Rumah Healing Kota Padang Panjang
(Universitas Sumatera Utara, 2024)This research is entitled “Application of Therapeutic Communication of Social Workers in Coaching at the Healing House in Padang Panjang City”. The purpose of this study was to determine the process and application of ... -
Pengaruh Penggunaan Media Sosial Instagram terhadap Keputusan Pembelian Konsumen pada Merek Kosmetik Make Over dan Wardah di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study is titled "The Influence of Instagram Social Media Usage on Consumer Purchase Decisions for Make Over and Wardah Cosmetic Brands Among Students at Universitas Sumatera Utara." The purpose of this research is to ... -
Komunikasi Terapeutik Berbasis Empati di Yayasan Onkologi Anak Medan
(Universitas Sumatera Utara, 2025)This research is entitled Empathy-Based Therapeutic Communication at the Medan Children's Oncology Foundation. The purpose of this study was to determine the knowledge of volunteers regarding empathy-based therapeutic ... -
Literasi Media di Kalangan Digital Imigran di Kelurahan Padang Bulan Selayang II Kota Medan
(Universitas Sumatera Utara, 2025)This study is entitled "Media Literacy among Digital Immigrants in Padang Bulan Selayang II Village, Medan City". The purpose of the study was to determine the media literacy skills among digital immigrants in Padang Bulan ... -
Pola Komunikasi Guru dalam Membentuk Perilaku Siswa di Madrasah Tsanawiyah Swasta Al-Jihad Medan
(Universitas Sumatera Utara, 2024)This study is entitled "Teacher Communication Patterns in Forming Student Behavior at Madrasah Tsanawiyah Al-Jihad Medan". This study aims to determine the communication patterns applied by teachers in forming student ... -
Penerapan Dramaturgi Pada Crew Store Alfamart Medan Dalam Menghadapi Pelanggan
(Universitas Sumatera Utara, 2025)This study analyzes the application of Erving Goffman's dramaturgy theory in the verbal and non-verbal communication of Alfamart Medan's Crew Store when interacting with customers. On the front stage, communication is ... -
Pemanfaatan Media Sosial TikTok dalam Mempertahankan Identitas Budaya Lokal Mahasiswa Indonesia di Malaysia
(Universitas Sumatera Utara, 2025)This study is titled The Utilization of TikTok as a Social Media in Maintaining Local Cultural Identity of Indonesian Students in Malaysia. It aims to examine how TikTok is used to maintain the local cultural identity of ... -
Strategi Content Marketing Instagram @Needirishforchill Medan dalam Mempertahankan Brand Engagement
(Universitas Sumatera Utara, 2024)This research is entitled "Instagram Content Marketing Strategy @Needirishforchill Medan in Maintaining Brand Engagement". The purpose of this research is to find out how Instagram content marketing strategy @Needirishforchill ... -
Pemanfaatan Brand Ambassador Boy Group Korean Pop NCT Dream dalam Membangun Kesadaran Merek pada Iklan Makanan Ringan TosTos
(Universitas Sumatera Utara, 2024)This study is entitled "Utilization of Korean Pop Boy Group NCT Dream Brand Ambassador in Building Brand Awareness in Tostos Snack Advertisements". This study aims to see the utilization of Korean Pop boy group NCT Dream ... -
Strategi Komunikasi Pemerintah Kota Langsa dalam Menyampaikan Himbauan Vaksin Covid-19 kepada Masyarakat Kota Langsa
(Universitas Sumatera Utara, 2024)This research is entitled “Communication Strategy of the Langsa City Government in Conveying the Covid-19 Vaccine Appeal to the People of Langsa City”. The purpose of this study is to determine the communication strategy ... -
Komunikasi Keluarga dalam Membangun Resiliensi pada Perempuan Korban Cyber Sexual Harassment di Kota Medan
(Universitas Sumatera Utara, 2024)This research is titled "Family Communication in Building Resilience Among Female Victims of Cyber Sexual Harassment in Medan City." The research employs a descriptive qualitative approach. It aims to analyze family ... -
Keterbukaan Diri Dalam Penggunaan Aplikasi Bumble Pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research is entitled Self-Disclosure in Using the Bumble Application among University of Sumatera Utara Students. The research aims to determine self-disclosure in using the Bumble application among University of ... -
Analisis Isi pada Media Sosial Instagram @pelindomultiterminal sebagai Media Informasi dalam Mempertahankan Citra Perusahaan
(Universitas Sumatera Utara, 2024)The study entitled "Content Analysis on Instagram Social Media @pelindomultiterminal as Information Media in Maintaining Corporate Image" aims to find out how PT Pelindo Multi Terminal maintains its image through ... -
Pengaruh Ulasan Pengguna Produk Smartphone terhadap Keputusan Membeli pada Grup Facebook Keluh Kesah kehidupan Berteknologi 4.0
(Universitas Sumatera Utara, 2025)This study is titled "The Influence of Smartphone User Reviews on Purchase Decisions in the Facebook Group Keluh Kesah Kehidupan Berteknologi 4.0." The study aims to analyze the influence of user reviews on purchase ... -
Pengaruh Konten Shopee Affiliates terhadap Kepercayaan Konsumen dalam Berbelanja di Shopee
(Universitas Sumatera Utara, 2024)This research is entitled "The Influence of Shopee Affiliates Content on Consumer Trust in Shopping at Shopee". The research method is quantitative. The aim of the research is to find out how Shopee Affiliates content ... -
Strategi Komunikasi Pemasaran Digital Marketing Melalui Media TikTok Untuk Promosi Event “PRSU49” di Kota Medan
(Universitas Sumatra Utara, 2024)This study aims to understand the digital marketing communication strategy through TikTok media for the PRSU-49 event in Medan City. The study employs a descriptive qualitative research method, with data obtained through ... -
Persepsi User Tiktok Terkait Fenomena Self Diagnose (Studi Korelasi pada Mahasiswa Fakultas Ilmu Sosial Dan Politik USU Stambuk 2023)
(Universitas Sumatera Utara, 2024)This research is entitled "Tiktok User Perceptions Regarding the Self-Diagnose Phenomenon (Correlation Study of Students at the Faculty of Social and Political Sciences, USU Stambuk 2023)." This research method uses ... -
Pola Komunikasi Organisasi Antara Atasan dan Bawahan dalam Meningkatkan Kinerja Anggota di Majelis Ulama Indonesia (MUI) Sumatera Utara
(Universitas Sumatera Utara, 2024)The research entitled Organizational Communication Patterns Between and Subordinates in Improving Member Performance at the Indonesian Ulema Council (MUI) North Sumatra aims to analyze organizational communication patterns ...
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