Undergraduate Theses
Undergraduate Theses
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Strategi Digital Marketing Jims Honey Medan di Instagram dalam Membangun Citra Merek Produk
(Universitas Sumatera Utara, 2025)This study aims to examine the effectiveness of the digital marketing strategy implemented by Jims Honey Medan through the Instagram platform in building its product brand image. As a visually driven social media platform, ... -
Analisis Gaya Komunikasi Antar Generasi di Lingkungan Kerja Balai Pengembangan Kompetensi (Bapekom) Pekerjaan Umum dan Perumahan Rakyat (PUPR) Wilayah I Medan
(Universitas Sumatera Utara, 2025)This study is entitled "Analysis of Intergenerational Communication Styles in the Work Environment of PUPR Competency Development Center Region I Medan". The focus of this study is on the two dominant generations in the ... -
Komunikasi Antarpribadi Green Volunteer Bidang Humas dan IT pada Penyelenggaraan PON XXI Aceh-Sumut 2024
(Universitas Sumatera Utara, 2025)This research is entitled “Interpersonal Communication of Green Volunteers in Public Relations and IT in the Implementation of PON XXI Aceh-North Sumatra 2024”. This type of research is descriptive qualitative. The purpose ... -
Pengaruh Adopsi Inovasi Komunikasi Bea Cukai di Media Sosial dalam Meningkatkan Kesadaran Masyarakat Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of the adoption of communication innovation by the Directorate General of Customs and Excise (Bea Cukai) through social media on increasing public awareness in Medan City regarding ... -
Musik Rock Alternatif dalam Ekspresi Emosi Analisis Semiotika Roland Barthes pada Lagu "Creep" oleh Radiohead
(Universitas Sumatera Utara, 2025)This study is entitled Alternative Rock Music in Emotional Expression Roland Barthes Semiotic Analysis of the Song "Creep" by Radiohead. This study aims to analyze the expression of emotion in alternative rock music ... -
Persepsi Perempuan Generasi Z di Kota Medan Terhadap Isu "Pernikahan Itu Menakutkan" di Media Sosial
(Universitas Sumatera Utara, 2025)This research aims to examine how the awareness and perception formation of Generation Z women regarding the issue of "marriage is scary" is packaged within social media content. The cyber world provides a space, such ... -
Strategi Komunikasi Pariwisata Inklusif Perempuan Pada Akun Instagram @Nomaden__Club
(Universitas Sumatera Utara, 2025)This research is titled “Communication Strategies for Inclusive Women’s Tourism on the Instagram Account @nomaden club.” The purpose of this study is to explore how the Nomaden Club community applies communication strategies ... -
Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Slang Seksisme Pada Perempuan di TikTok
(Universitas Sumatera Utara, 2025)This research is titled "Perception of Students at the Faculty of Social and Political Sciences, Universitas Sumatera Utara Towards Sexist Slang Against Women on TikTok." This study aims to understand the perceptions of ... -
Analisis Semiotika Pola Asuh Keluarga Dua Budaya dalam Konten Kanal YouTube Ueno Family JAPAN
(Universitas Sumatera Utara, 2025)This research is titled Semiotics Analysis of Bicultural Family Parenting in Ueno Family JAPAN YouTube Channel Content. This research aims to analyze the parenting of a bi-cultural family in the content of the Ueno Family ... -
Representasi Woman Empowerment dalam Iklan Nike “So Win.” (Analisis Semiotika Roland Barthes)
(Universitas Sumatera Utara, 2025)This research is entitled “The Representation of Woman Empowerment in Nike “So Win.” Advertisement (A Semiotic Analysis of Roland Barthes)”. The purpose of this study is to describe the representation of woman empowerment ... -
Pengaruh Konten Review Skincare oleh Beauty Influencer di TikTok terhadap Minat Beli Generasi Z
(Universitas Sumatera Utara, 2025)This research is entitled “The Influence of Skincare Review Content by Beauty Influencers on TikTok on Generation Z’s Purchase Intention.” The purpose of this study is to determine the influence of skincare review content ... -
Analisis Peran Program Magang dan Studi Independen Besertifikat (MSIB) dalam Pengembangan Soft Skill Mahasiswa Ilmu Komunikasi FISIP USU
(Universitas Sumatera Utara, 2025)This study examines the role of Program Magang dan Studi Independen Bersertifikat (MSIB) in developing the language-related soft skills of Communication Science students at the Faculty of Social and Political ... -
Analisis Perilaku Konsumtif Pengguna E-Commerce Shopee saat Promo Tanggal Kembar pada Mahasiswa Ilmu Komunikasi Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled "An Analysis of Consumptive Behavior Among Shopee ECommerce Users During Double Date Promotions: A Study on Communication Science Students at Universitas Sumatera Utara." The purpose of this study ... -
Literasi Digital Konsumen Gen Z dalam Mengevaluasi Informasi Produk Kecantikan di Platform Digital dan Hubungannya dengan Keputusan Pembelian
(Universitas Sumatera Utara, 2025)This study aims to examine the level of digital literacy among Gen Z consumers in evaluating beauty product information on digital platforms and its relationship with their purchasing decisions. The research is motivated ... -
Analisis Literasi Media Digital tentang Konten Deepfake pada Mahasiswa Ilmu Komunikasi FISIP USU
(Universitas Sumatera Utara, 2025)This study, titled “Analysis of Digital Media Literacy on Deepfake Content Among Communication Science Students at FISIP USU (2021–2022 Cohort)”, aims to assess the level of students’ digital literacy in recognizing ... -
Komunikasi Antarbudaya Mengenai Adaptasi Budaya Volunteer Warga Negara Asing Yayasan Sayap Proyek Indonesia (YASPI) (Studi Kasus di Desa Timbang Jaya Bukit Lawang)
(Universitas Sumatera Utara, 2025)This research is titled "Intercultural Communication Regarding Cultural Adaptation of Foreign Volunteers of Yayasan Sayap Proyek Indonesia (YASPI) (Case Study in Timbang Jaya Village, Bukit Lawang)". The purpose of this ... -
Analisis Pesan Komunikasi Publik Pemerintah Kota Medan melalui Instagram @pemko.medan Terkait Isu Mall Centre Point Tahun 2024
(Universitas Sumatera Utara, 2025)This This study aims to analyze the public communication messages delivered by the Medan City Government through the Instagram account @pemko.medan regarding the closure and reopening of Mall Centre Point. This research ... -
Fenomena Fear of Missing Out terhadap Keputusan Pembelian Tiket Konser Sheila On 7 di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to understand how the phenomenon of fear of missing out (FOMO) influences the purchasing decisions of individuals regarding Sheila on 7 concert tickets in Medan City. A quantitative research methodology ... -
Pengaruh Terpaan Konten Reels Instagram @tvtaniindonesia terhadap Pembentukan Citra Kementerian Pertanian Republik Indonesia
(Universitas Sumatera Utara, 2025)This study is entitled "The Influence of Exposure to @tvtaniindonesia Instagram Reels Content on the Formation of the Image of the Ministry of Agriculture of the Republic of Indonesia". This study aims to determine the ... -
Pengaruh Jingle Iklan terhadap Pembentukan brand awareness Studi pada Jingle “Shopee PayLater” di Media Sosial Youtube terhadap Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This thesis is titled The Influence of Advertising Jingles on Brand awareness Formation: A Study on the "Shopee PayLater" Jingle on Youtube Social Media Among Students of the Faculty of Social and Political Sciences, ...
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