Undergraduate Theses
Undergraduate Theses
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Pengaruh Impulsive Buying dalam Komunikasi Pemasaran Terhadap Penyesalan Pasca Pembelian di Tiktok Shop pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology and social media has significantly transformed consumer behavior, especially among Generation Z. TikTok Shop has emerged as a platform that integrates entertainment with digital ... -
Studi Resepsi Followers Akun Instagram @PSSI Terhadap Pemecatan Shin Tae Yong Oleh Persatuan Sepak Bola Seluruh Indonesia
(Universitas Sumatera Utara, 2025)This research is titled A Reception Study of Instagram Followers of @PSSI on the Dismissal of Shin Tae Yong by the Football Association of Indonesia (PSSI). The objective of this study is to examine how followers of the ... -
Analisis Komparasi Persepsi Generasi Z Laki-Laki dan Perempuan pada Akun Tiktok News-Journo Influencer @nessiejugde2
(Universitas Sumatera Utara, 2025)This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research ... -
Personal Branding Alfi Siregar sebagai Fashion dan Beauty Influencer di Instagram
(Universitas Sumatera Utara, 2025)This study aims to analyze how Alfi Siregar builds personal branding as a fashion and beauty influencer on Instagram, and how this personal branding is displayed based on eleven personal branding elements according to ... -
Hubungan Implementasi Chatbot Auto Reply dalam Layanan Pelanggan Bisnis Online dengan Kepuasan Pelanggan E-Commerce Shopee pada Mahasiswa Fisip USU
(Universitas Sumatera Utara, 2025)The title of this research is "The Relationship Between the Implementation of Chatbot Auto Reply in Online Business Customer Service and Customer Satisfaction of Shopee E-Commerce Among FISIP USU Students." The purpose ... -
Perilaku Imitasi Drama Korea pada Mahasiswa Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Angkatan 2020
(Universitas Sumatera Utara, 2025)This study is entitled imitation behavior of Korean Drama in students of the Communication Studies Program, Faculty of social and Political Sciences, University of North Sumatra, Class of 2020. The purpose of this study ... -
Kritik Sosial dalam Balutan Humor : Analisis Wacana Kritis pada Konten Instagram Bintang Emon
(Universitas Sumatera Utara, 2025)This research is titled “Social Criticism Wrapped in Humor: Critical Discourse Analysis of Bintang Emon's Instagram Content.” The aim of this research is to analyze how Bintang Emon, an Indonesian comedian, voices ... -
Konsep Diri Remaja Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutara Tinggi Kabupaten Padang Lawas (Studi Kasus Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutaraja Tinggi Kabupaten Padang Lawas)
(Universitas Sumatera Utara, 2025)This study aims to understand how the self-concept of adolescent Higgs Domino app users in Trans Aliaga Village, Hutaraja Tinggi District, Padang Lawas Regency is formed and how group communication influences this ... -
Analisis Framing Pemberitaan Proses Naturalisasi Pemain Timnas Senior Sepak Bola Indonesia Pada Kualifikasi Piala Dunia 2026 Round 3 di Media Online Detik.Com
(Universitas Sumatera Utara, 2025)This study aims to explore how the online media Detik.com frames the news coverage related to the naturalization process of players for the Indonesian national football team during the 2026 World Cup Qualification Round ... -
Efektivitas Komunikasi Interpersonal Akademik dan Sosial terhadap Motivasi Mahasiswa FISIP USU yang Kuliah sambil Bekerja
(Universitas Sumatera Utara, 2025)This study aims to determine the relationship between the effectiveness of academic and social interpersonal communication and the motivation of students at the Faculty of Social and Political Sciences, Universitas Sumatera ... -
Persepsi Fotografer tentang Pemanfaatan Artificial Intelligence (AI) dalam Proses Kreatif dan Pengembangan Karya Fotografi di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled “Photographers’ Perceptions about the Use of Artificial Intelligence (AI) in the Creative Process and the Development of Photographic Works in Medan City.” The focus of this study is to explore ... -
Persepsi Budaya Mahasiswa Muslim Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Minat Beli Kuliner Tionghoa di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled " The Cultural Perception of Muslim Students of the Faculty of Social and Political Sciences at the University of North Sumatera on the Purchase Intention of Chinese Cuisine in Medan". The study ... -
Personal Branding Melalui Akun Media Sosial Linkedin (Studi Deskriptif pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study is titled Personal Branding Through LinkedIn Social Media Accounts (A Descriptive Study on Students of Universitas Sumatera Utara). The aim of this research is to explore how students of Universitas Sumatera ... -
Strategi Digital Marketing Jims Honey Medan di Instagram dalam Membangun Citra Merek Produk
(Universitas Sumatera Utara, 2025)This study aims to examine the effectiveness of the digital marketing strategy implemented by Jims Honey Medan through the Instagram platform in building its product brand image. As a visually driven social media platform, ... -
Analisis Gaya Komunikasi Antar Generasi di Lingkungan Kerja Balai Pengembangan Kompetensi (Bapekom) Pekerjaan Umum dan Perumahan Rakyat (PUPR) Wilayah I Medan
(Universitas Sumatera Utara, 2025)This study is entitled "Analysis of Intergenerational Communication Styles in the Work Environment of PUPR Competency Development Center Region I Medan". The focus of this study is on the two dominant generations in the ... -
Komunikasi Antarpribadi Green Volunteer Bidang Humas dan IT pada Penyelenggaraan PON XXI Aceh-Sumut 2024
(Universitas Sumatera Utara, 2025)This research is entitled “Interpersonal Communication of Green Volunteers in Public Relations and IT in the Implementation of PON XXI Aceh-North Sumatra 2024”. This type of research is descriptive qualitative. The purpose ... -
Pengaruh Adopsi Inovasi Komunikasi Bea Cukai di Media Sosial dalam Meningkatkan Kesadaran Masyarakat Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of the adoption of communication innovation by the Directorate General of Customs and Excise (Bea Cukai) through social media on increasing public awareness in Medan City regarding ... -
Musik Rock Alternatif dalam Ekspresi Emosi Analisis Semiotika Roland Barthes pada Lagu "Creep" oleh Radiohead
(Universitas Sumatera Utara, 2025)This study is entitled Alternative Rock Music in Emotional Expression Roland Barthes Semiotic Analysis of the Song "Creep" by Radiohead. This study aims to analyze the expression of emotion in alternative rock music ... -
Persepsi Perempuan Generasi Z di Kota Medan Terhadap Isu "Pernikahan Itu Menakutkan" di Media Sosial
(Universitas Sumatera Utara, 2025)This research aims to examine how the awareness and perception formation of Generation Z women regarding the issue of "marriage is scary" is packaged within social media content. The cyber world provides a space, such ... -
Strategi Komunikasi Pariwisata Inklusif Perempuan Pada Akun Instagram @Nomaden__Club
(Universitas Sumatera Utara, 2025)This research is titled “Communication Strategies for Inclusive Women’s Tourism on the Instagram Account @nomaden club.” The purpose of this study is to explore how the Nomaden Club community applies communication strategies ...
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