Undergraduate Theses
Undergraduate Theses
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Penerapan Dramaturgi Pada Crew Store Alfamart Medan Dalam Menghadapi Pelanggan
(Universitas Sumatera Utara, 2025)This study analyzes the application of Erving Goffman's dramaturgy theory in the verbal and non-verbal communication of Alfamart Medan's Crew Store when interacting with customers. On the front stage, communication is ... -
Pemanfaatan Media Sosial TikTok dalam Mempertahankan Identitas Budaya Lokal Mahasiswa Indonesia di Malaysia
(Universitas Sumatera Utara, 2025)This study is titled The Utilization of TikTok as a Social Media in Maintaining Local Cultural Identity of Indonesian Students in Malaysia. It aims to examine how TikTok is used to maintain the local cultural identity of ... -
Strategi Content Marketing Instagram @Needirishforchill Medan dalam Mempertahankan Brand Engagement
(Universitas Sumatera Utara, 2024)This research is entitled "Instagram Content Marketing Strategy @Needirishforchill Medan in Maintaining Brand Engagement". The purpose of this research is to find out how Instagram content marketing strategy @Needirishforchill ... -
Pemanfaatan Brand Ambassador Boy Group Korean Pop NCT Dream dalam Membangun Kesadaran Merek pada Iklan Makanan Ringan TosTos
(Universitas Sumatera Utara, 2024)This study is entitled "Utilization of Korean Pop Boy Group NCT Dream Brand Ambassador in Building Brand Awareness in Tostos Snack Advertisements". This study aims to see the utilization of Korean Pop boy group NCT Dream ... -
Strategi Komunikasi Pemerintah Kota Langsa dalam Menyampaikan Himbauan Vaksin Covid-19 kepada Masyarakat Kota Langsa
(Universitas Sumatera Utara, 2024)This research is entitled “Communication Strategy of the Langsa City Government in Conveying the Covid-19 Vaccine Appeal to the People of Langsa City”. The purpose of this study is to determine the communication strategy ... -
Komunikasi Keluarga dalam Membangun Resiliensi pada Perempuan Korban Cyber Sexual Harassment di Kota Medan
(Universitas Sumatera Utara, 2024)This research is titled "Family Communication in Building Resilience Among Female Victims of Cyber Sexual Harassment in Medan City." The research employs a descriptive qualitative approach. It aims to analyze family ... -
Keterbukaan Diri Dalam Penggunaan Aplikasi Bumble Pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research is entitled Self-Disclosure in Using the Bumble Application among University of Sumatera Utara Students. The research aims to determine self-disclosure in using the Bumble application among University of ... -
Analisis Isi pada Media Sosial Instagram @pelindomultiterminal sebagai Media Informasi dalam Mempertahankan Citra Perusahaan
(Universitas Sumatera Utara, 2024)The study entitled "Content Analysis on Instagram Social Media @pelindomultiterminal as Information Media in Maintaining Corporate Image" aims to find out how PT Pelindo Multi Terminal maintains its image through ... -
Pengaruh Ulasan Pengguna Produk Smartphone terhadap Keputusan Membeli pada Grup Facebook Keluh Kesah kehidupan Berteknologi 4.0
(Universitas Sumatera Utara, 2025)This study is titled "The Influence of Smartphone User Reviews on Purchase Decisions in the Facebook Group Keluh Kesah Kehidupan Berteknologi 4.0." The study aims to analyze the influence of user reviews on purchase ... -
Pengaruh Konten Shopee Affiliates terhadap Kepercayaan Konsumen dalam Berbelanja di Shopee
(Universitas Sumatera Utara, 2024)This research is entitled "The Influence of Shopee Affiliates Content on Consumer Trust in Shopping at Shopee". The research method is quantitative. The aim of the research is to find out how Shopee Affiliates content ... -
Strategi Komunikasi Pemasaran Digital Marketing Melalui Media TikTok Untuk Promosi Event “PRSU49” di Kota Medan
(Universitas Sumatra Utara, 2024)This study aims to understand the digital marketing communication strategy through TikTok media for the PRSU-49 event in Medan City. The study employs a descriptive qualitative research method, with data obtained through ... -
Persepsi User Tiktok Terkait Fenomena Self Diagnose (Studi Korelasi pada Mahasiswa Fakultas Ilmu Sosial Dan Politik USU Stambuk 2023)
(Universitas Sumatera Utara, 2024)This research is entitled "Tiktok User Perceptions Regarding the Self-Diagnose Phenomenon (Correlation Study of Students at the Faculty of Social and Political Sciences, USU Stambuk 2023)." This research method uses ... -
Pola Komunikasi Organisasi Antara Atasan dan Bawahan dalam Meningkatkan Kinerja Anggota di Majelis Ulama Indonesia (MUI) Sumatera Utara
(Universitas Sumatera Utara, 2024)The research entitled Organizational Communication Patterns Between and Subordinates in Improving Member Performance at the Indonesian Ulema Council (MUI) North Sumatra aims to analyze organizational communication patterns ... -
Analisis Komunikasi Antar Budaya Suku Aceh dalam Pembentukan Identitas Budaya di Kota Medan
(Universitas Sumatera Utara, 2024)This research is titled “Analysis of Intercultural Communication of the Acehnese in the Formation of Cultural Identity in Medan City.” The research method used is qualitative with a descriptive approach. The aim of this ... -
Pengaruh Personal Branding Alam Ganjar di Instagram terhadap Perilaku Memilih Generasi Z di Kota Medan pada Pemilihan Presiden 2024
(Universitas Sumatera Utara, 2024)Alam Ganjar has become a topic of discussion since participating in the 2024 presidential campaign. He is categorized as an influential young figure and is seen as capable of attracting Generation Z votes, which led to his ... -
Persepsi Alumni Campus Leader Program terhadap Bakrie Center Foundation sebagai Lembaga Filantropi
(Universitas Sumatera Utara, 2024)This study, titled "Perceptions of Campus Leader Program Alumni towards Bakrie Center Foundation as a Philanthropic Institution from the Perspective of Campus Leader Program Batch 7 Alumni in North Sumatra," aims to ... -
Gaya Komunikasi Kaum Gay (Studi Kasus di Kota Medan)
(Universitas Sumatera Utara, 2024)Gay is a term used to refer to men. Homosexuality is a feeling of emotional attraction (affection, emotional connection), either predominantly (more prominently) or exclusively (only) with or without physical relations ... -
Analisis Self Disclosure pada Novel (Analisis Semiotika Ferdinand De Saussure pada Tokoh Judy Abbott dalam Novel Daddy Long-Legs Karya Jean Webster)
(Universitas Sumatera Utara, 2024)This research is entitled "Analysis of Self-Disclosure in Novels (Analysis of Ferdinand De Saussure's Semiotics on the Character Judy Abbott in the Novel Daddy Long-Legs by Jean Webster)". The research method is qualitative ... -
Penggunaan Komunikasi Digital dalam Upaya Meningkatkan Pelayanan Kesehatan di Rumah Sakit Sarah Medan
(Universitas Sumatera Utara, 2024)This research is entitled The Use of Digital Communication in Efforts to Improve Health Services at Sarah Hospital in Medan. The aim of this research is to determine the use of digital communication in an effort to improve ... -
Pengelolaan Hubungan dengan Stakeholders dalam Industri Pariwisata (Studi Kasus pada Pasar Kamu Desa Denai Lama)
(Universitas Sumatera Utara, 2024)This research is entitled "Managing Relationships with Stakeholders in the Tourism Industry (Case Study at Pasar Kamu Denai Lama Village". The aim of this research is to analyze the role of stakeholders in the culinary ...
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