Undergraduate Theses
Undergraduate Theses
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Strategi Komunikasi Pariwisata Inklusif Perempuan Pada Akun Instagram @Nomaden__Club
(Universitas Sumatera Utara, 2025)This research is titled “Communication Strategies for Inclusive Women’s Tourism on the Instagram Account @nomaden club.” The purpose of this study is to explore how the Nomaden Club community applies communication strategies ... -
Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Terhadap Slang Seksisme Pada Perempuan di TikTok
(Universitas Sumatera Utara, 2025)This research is titled "Perception of Students at the Faculty of Social and Political Sciences, Universitas Sumatera Utara Towards Sexist Slang Against Women on TikTok." This study aims to understand the perceptions of ... -
Analisis Semiotika Pola Asuh Keluarga Dua Budaya dalam Konten Kanal YouTube Ueno Family JAPAN
(Universitas Sumatera Utara, 2025)This research is titled Semiotics Analysis of Bicultural Family Parenting in Ueno Family JAPAN YouTube Channel Content. This research aims to analyze the parenting of a bi-cultural family in the content of the Ueno Family ... -
Representasi Woman Empowerment dalam Iklan Nike “So Win.” (Analisis Semiotika Roland Barthes)
(Universitas Sumatera Utara, 2025)This research is entitled “The Representation of Woman Empowerment in Nike “So Win.” Advertisement (A Semiotic Analysis of Roland Barthes)”. The purpose of this study is to describe the representation of woman empowerment ... -
Pengaruh Konten Review Skincare oleh Beauty Influencer di TikTok terhadap Minat Beli Generasi Z
(Universitas Sumatera Utara, 2025)This research is entitled “The Influence of Skincare Review Content by Beauty Influencers on TikTok on Generation Z’s Purchase Intention.” The purpose of this study is to determine the influence of skincare review content ... -
Analisis Peran Program Magang dan Studi Independen Besertifikat (MSIB) dalam Pengembangan Soft Skill Mahasiswa Ilmu Komunikasi FISIP USU
(Universitas Sumatera Utara, 2025)This study examines the role of Program Magang dan Studi Independen Bersertifikat (MSIB) in developing the language-related soft skills of Communication Science students at the Faculty of Social and Political ... -
Analisis Perilaku Konsumtif Pengguna E-Commerce Shopee saat Promo Tanggal Kembar pada Mahasiswa Ilmu Komunikasi Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled "An Analysis of Consumptive Behavior Among Shopee ECommerce Users During Double Date Promotions: A Study on Communication Science Students at Universitas Sumatera Utara." The purpose of this study ... -
Literasi Digital Konsumen Gen Z dalam Mengevaluasi Informasi Produk Kecantikan di Platform Digital dan Hubungannya dengan Keputusan Pembelian
(Universitas Sumatera Utara, 2025)This study aims to examine the level of digital literacy among Gen Z consumers in evaluating beauty product information on digital platforms and its relationship with their purchasing decisions. The research is motivated ... -
Analisis Literasi Media Digital tentang Konten Deepfake pada Mahasiswa Ilmu Komunikasi FISIP USU
(Universitas Sumatera Utara, 2025)This study, titled “Analysis of Digital Media Literacy on Deepfake Content Among Communication Science Students at FISIP USU (2021–2022 Cohort)”, aims to assess the level of students’ digital literacy in recognizing ... -
Komunikasi Antarbudaya Mengenai Adaptasi Budaya Volunteer Warga Negara Asing Yayasan Sayap Proyek Indonesia (YASPI) (Studi Kasus di Desa Timbang Jaya Bukit Lawang)
(Universitas Sumatera Utara, 2025)This research is titled "Intercultural Communication Regarding Cultural Adaptation of Foreign Volunteers of Yayasan Sayap Proyek Indonesia (YASPI) (Case Study in Timbang Jaya Village, Bukit Lawang)". The purpose of this ... -
Analisis Pesan Komunikasi Publik Pemerintah Kota Medan melalui Instagram @pemko.medan Terkait Isu Mall Centre Point Tahun 2024
(Universitas Sumatera Utara, 2025)This This study aims to analyze the public communication messages delivered by the Medan City Government through the Instagram account @pemko.medan regarding the closure and reopening of Mall Centre Point. This research ... -
Fenomena Fear of Missing Out terhadap Keputusan Pembelian Tiket Konser Sheila On 7 di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to understand how the phenomenon of fear of missing out (FOMO) influences the purchasing decisions of individuals regarding Sheila on 7 concert tickets in Medan City. A quantitative research methodology ... -
Pengaruh Terpaan Konten Reels Instagram @tvtaniindonesia terhadap Pembentukan Citra Kementerian Pertanian Republik Indonesia
(Universitas Sumatera Utara, 2025)This study is entitled "The Influence of Exposure to @tvtaniindonesia Instagram Reels Content on the Formation of the Image of the Ministry of Agriculture of the Republic of Indonesia". This study aims to determine the ... -
Pengaruh Jingle Iklan terhadap Pembentukan brand awareness Studi pada Jingle “Shopee PayLater” di Media Sosial Youtube terhadap Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This thesis is titled The Influence of Advertising Jingles on Brand awareness Formation: A Study on the "Shopee PayLater" Jingle on Youtube Social Media Among Students of the Faculty of Social and Political Sciences, ... -
Manajemen Konflik Komunikasi Intrapersonal Pemain Judi Online Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study, titled "Intrapersonal Communication Conflict Management Among Online Gambling Students at the University of North Sumatra", aims to examine how students from the Faculty of Social and Political Sciences ... -
Praktik Penetrasi Sosial dalam Membangun Komunikasi Interpersonal pada Pengguna Aplikasi Dating Bumble
(Universitas Sumatera Utara, 2025)The title of this research is "The Practice of Social Penetration in Building Interpersonal Communication Among Users of the Bumble Dating App." The study aims to explain how social penetration practices are used to build ... -
Pengaruh Konten Parenting di Media Sosial Instagram @Parentalk.Id terhadap Pemenuhan Kebutuhan Informasi Orang Tua
(Universitas Sumatera Utara, 2025)This research is entitled The Influence of Parenting Content on the Instagram Account @parentalk.id on Fulfilling Parents’ Information Needs. The purpose of this research is to determine whether there is an influence of ... -
Konsep Diri Strawberry Generation pada Generasi Z di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is entitled "The Self-Concept of the Strawberry Generation Among Generation Z Students at the University of North Sumatra." The theoretical framework used in this research includes Communication Psychology, ... -
Pemberitaan tentang Infrastruktur Pekan Olahraga Nasional Aceh-Sumut 2024 (Analisis Framing pada Media Online Antara News)
(Universitas Sumatera Utara, 2025)This research is entitled “News Coverage on the Infrastructure of the 2024 National Sports Week in Aceh-North Sumatra (Framing Analysis on ANTARA News Online Media)”. The purpose of this study is to examine how ANTARA ... -
Perilaku Doom Spending Generasi Z Di Media Sosial Di Kota Medan
(Universitas Sumatera Utara, 2025)This study explores the phenomenon of doom spending behavior among Generation Z in Medan City within the context of social media usage. Doom spending refers to impulsive consumption driven by emotional responses such as ...
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