Undergraduate Theses
Undergraduate Theses
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Strategi Penggunaan Digital Content Marketing dalam Membentuk Brand Engagement Instagram Radio Del FM @delfmradio
(Universitas Sumatera Utara, 2025)This research is titled "Strategy for Utilizing Digital content marketing to Build Brand Engagement on the Instagram Account @delfmradio". The purpose of this research is to analyze the strategy of using digital content ... -
Persepsi Pekerja Kreatif Terhadap Pemanfaatan Artificial Intelligence (AI) dalam Proses Kreatif Pembuatan Poster Iklan di Kota Medan
(Universitas Sumatera Utara, 2025)The research is titled "Creative Workers' Perceptions of the Utilization of Artificial Intelligence (AI) in the Creative Process of Advertising Poster Design." The purpose of this study is to explain how creative workers ... -
Pro Kontra Mahasiswa USU Terhadap Podcast Bocor Alus Politik Sebagai Media Kritik Politik di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the attitude of Universitas Sumatera Utara (USU) students towards the Bocor Alus Politik podcast as a medium for political criticism in Indonesia. Using Daniel Katz's functional theory of attitude, ... -
Peran Komunikasi Visual Produk Shopee dalam Meningkatkan Kepercayaan Konsumen di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This research is titled "The Role of Shopee Product Visual Communication in Increasing Consumer Trust in Medan Baru District" which aims to assess the extent to which visual communication elements, product photos, colors, ... -
Pembentukan Political Branding Bobby Nasution Melalui Konten Instagram @prokopim_pemkomedan
(Universitas Sumatera Utara, 2025)This study is entitled "Formation of Bobby Nasution's Political Branding Through Instagram Content @Prokopim_Pemkomedan". This research method is qualitative using the constructivism paradigm with a content analysis approach. ... -
Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Dinas Komunikasi Dan Informatika Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study is entitled The Influence of Leadership on the Performance of Employees of the Communication and Informatics Service of North Sumatra Province. The purpose of the study was to determine how leadership influences ... -
Efektivitas Komunikasi Humas Bank Indonesia dalam Program Kampanye Cinta, Bangga, Paham Rupiah (CBP Rupiah) pada Followers Instagram @cbp.rupiah
(Universitas Sumatera Utara, 2025)This research is entitled "The Effectiveness of Public Relations Communication of Bank Indonesia in the Cinta, Bangga, Paham Rupiah (CBP Rupiah) Campaign Program on Instagram Followers @cbp.rupiah." The purpose of this ... -
Morning Briefing dan Employee Engagement di PT. BTN KC Medan
(Universitas Sumatera Utara, 2025)This study is entitled “Morning Briefing and Employee Engagement at PT. Bank Tabungan Negara, Medan Branch Office.” The objective of this research is to examine the relationship and influence of morning briefings on employee ... -
Efektivitas Iklan Mobile Legends : Bang Bang dalam Membangun Perilaku Gamers Universitas Sumatera Utara E-Sports Community
(Universitas Sumatera Utara, 2025)This research entitled “ The Effectiveness of Mobile Legends: Bang Bang Advertisements in Shaping the Behavior of Gamers in University of Sumatera Utara E-sports Community”. The objective of this research is to analyza and ... -
Konsep Diri Laki-Laki Pengguna Body Piercing (Studi pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This research is entitled “The Self-Concept of Male Body Piercing Users (A Study of Students at the University of North Sumatra)”. This research aims to identify the motives of male body piercing users among students at ... -
Self Disclosure Pengasuh dengan Orang Tua di Yayasan Guna Budi Bakti Medan
(Universitas Sumatera Utara, 2024)The purpose of this study is to find out the self-disclosure (self-disclosure) produced through the relationship between caregivers and parents at the Guna Budi Bakti Medan Foundation. The theory used is the theory of ... -
Hubungan Edukasi Kesehatan Mental terhadap Pengetahuan Pengikut Instagram @mimashifa
(Universitas Sumatera Utara, 2025)This study aims to determine the relationship between mental health education and the knowledge of Instagram followers of @mimashafa. The research method used is quantitative, explanatory, and correlational. The population ... -
Tingkat Literasi Digital Guru di Era Merdeka Belajar (Penerapan Artificial Intelligence pada Proses Pembelajaran di Sekolah Dasar Yayasan Pendidikan Shafiyyatul Amaliyyah)
(Universitas Sumatera Utara, 2025)This study, titled "The Level of Digital Literacy Among Teachers in the Era of Independent Learning: The Application of Artificial Intelligence in the Learning Process at the Shafiyyatul Amaliyyah Foundation Elementary ... -
Efektivitas Pesan Subliminal terhadap Perubahan Perilaku Menonton Tayangan di Netflix (Studi Kualitatif Pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to examine how subliminal messages in Netflix content shape the viewing habits of students in Medan City. In the digital era, subliminal messages are often utilized in marketing strategies and media ... -
Analisis Framing Pada Pemberitaan Blok Medan Di Media Online Waspada.co.id
(Universitas Sumatera Utara, 2025)This study analyzes how the online media Waspada.co.id frames news coverage of the Blok Medan case using Zhongdang Pan and Gerald M. Kosicki's framing analysis model. This issue has sparked public discussion as it involves ... -
Analisis Framing Pada Pemberitaan Blok Medan di Media Online Waspada.co.id
(Universitas Sumatera Utara, 2025)This study analyzes how the online media Waspada.co.id frames news coverage of the Blok Medan case using Zhongdang Pan and Gerald M. Kosicki's framing analysis model. This issue has sparked public discussion as it ... -
Transformasi Media dan Tantangan Pers Mahasiswa dalam Menyajikan Informasi (Studi Kasus: Pers Mahasiswa Pijar dan Suara USU)
(Universitas Sumatera Utara, 2025)Technological advancements and the openness of information have enabled individuals to access and disseminate information rapidly and widely. This shift has influenced the field of journalism, where traditional media ... -
Pengaruh Promosi Produk Kanzler di Media Sosial Tiktok Terhadap Minat Beli Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is entitled "The Influence of Kanzler Product Promotion on TikTok as Social Media on the Purchase Interest of Students at the Faculty of Social and Political Sciences, University of North Sumatra". The purpose ... -
Studi Fenomenlogi: Pengalaman Masyarakat Kabupaten Langkat Dalam Mengakses Informasi Publik Melalui Website langkatkab.go.id
(Universitas Sumatera Utara, 2025)This research is entitled "Phenomenological Study: The Experience of the People of Langkat Regency in Accessing Public Information Through the Website langkatkab.go.id". This study aims to find out how the experience ... -
Fenomena Perkembangan Diri Followers Akun Instagram @Rahasiagadis di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled "The Phenomenon of Self-Development Among Followers of the Instagram Account @Rahasiagadis in Medan City." The study aims to analyze the phenomenon of self-development among followers of the ...
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