Undergraduate Theses
Undergraduate Theses
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Analisis Framing Pemberitaan Kampanye Pemilihan Gubernur Sumatera Utara 2024 pada Media Online Detik.Com
(Universitas Sumatera Utara, 2025)The 2024 North Sumatra Regional Election (Pilkada Sumut) is a significant political event widely covered by the media, including Detiksumut. The media plays a crucial role in shaping public opinion through its news coverage. ... -
Diskursus Penggunaan Bahasa Youtuber Gaming (Analisis Isi pada Kanal YouTube @WindahBasudara)
(Universitas Sumatera Utara, 2025)This study aims to analyze the discourse of language use in gaming YouTuber content, with a case study on the YouTube channel @WindahBasudara. The focus of the research is directed towards the use of harsh language, sarcasm, ... -
Analisis Semiotika Pesan Komunikasi dan Kreativitas dalam Iklan YouTube Wonderful Indonesia : Culture and Heritage sebagai Inovasi Budaya Nasional
(Universitas Sumatera Utara, 2025)The research entitled Semiotic Analysis of Communication Messages and Creativity in the Wonderful Indonesia: Culture and Heritage YouTube Advertisement as a National Cultural Innovation. The purpose of this study is to ... -
Pelaporan melalui Website Lapor.go.id Diskominfo dalam Meningkatkan Kualitas Pelayanan Publik pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled Reporting Through the Lapor.go.id Website by Diskominfo in Improving the Quality of Public Services for the Community in Medan City. The purpose of this study is to examine how reporting through the ... -
Analisis Media Relations Humas PT. Bank Sumut dalam Meningkatkan Reputasi di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled Analysis of Media Relations of PT Bank Sumut Public Relations in Improving Reputation in Medan. The purpose of this study is to determine the media relations management carried out by Bank ... -
Presentasi Diri Anggota Komunitas “Kelompok Pegiat Ilustrasi” melalui Karya Seni
(Universitas Sumatera Utara, 2025)This research is entitled “Self-Presentation of Kelompok Pegiat Ilustrasi Community Members Through Visual Artworks”. The purpose of this study is to explore how members of the Kelompok Pegiat Ilustrasi (KPI) community ... -
Analisis Fitur Streak pada Tiktok terhadap Intensitas Komunikasi Antarpribadi Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled Analysis of the Streak Feature on TikTok and Its Impact on the Interpersonal Communication Intensity of Students at the Universitas Sumatera Utara. The purpose of this study is to determine whether ... -
Fenomena Detoksifikasi Media Sosial sebagai Reaksi Efek Negatif Penggunaan Media Sosial yang Berlebihan (Studi Fenomenologi pada Mahasiswa Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study is entitled "The Phenomenon of Social Media Detoxification as a Reaction to the Negative Effects of Excessive Use of Social Media (Phenomenological Study of Students of the Communication Science Study Program, ... -
Eksistensi Humas dalam menjalin Hubungan Eksternal Di Universitas Al-Azhar Medan
(Universitas Sumatera Utara, 2025)This research is entitled “The Existence of Public Relations in Establishing External Relations at Al-Azhar University Medan”. This research discusses the existence of Public Relations at Al-Azhar University Medan in ... -
Analisis Wacana Politik Debat Pemilihan Kepala Daerah Calon Walikota dan Wakil Walikota Kota Sibolga Tahun 2024
(Universitas Sumatera Utara, 2025)This research is entitled Political Discourse Analysis of the Regional Head Election Debate for Mayor and Deputy Mayor of Sibolga City in 2024. The purpose of this study is to analyze the political discourse of the regional ... -
Persepsi Pengguna Media Sosial Instagram dan X Mengenai Fenomena Hedonisme Keluarga Pejabat pada Cover Majalah Tempo 'Bisnis Anak-anak Jokowi'
(Universitas Sumatera Utara, 2025)This study aims to explore the perceptions and attitudes of Instagram and X (formerly Twitter) users regarding the phenomenon of the hedonistic lifestyle of public officials' families, sparked by the cover of Tempo ... -
Pengaruh Storytelling dalam Komunikasi Visual pada Iklan Animasi Sasa “Malaikatku Penyelamatku”
(Universitas Sumatera Utara, 2025)This study is titled The Influence of Storytelling in Visual Communication on Sasa’s Animated Advertisement “Malaikatku Penyelamatku”. The advancement of technology and digitalization has transformed marketing communication ... -
Pesan Komunikasi Antarbudaya Pada Program Siaran Radio Del FM dan Upaya Memperkuat Identitas Budaya Batak di Kabupaten Toba
(Universitas Sumatera Utara, 2025)This research, titled "Intercultural Communication Messages in DEL FM Radio Broadcasts and Efforts to Strengthen Batak Cultural Identity in Toba Regency" aims to examine how intercultural communication practices carried ... -
Implementasi Project-Based Learning dalam Meningkatkan Keterampilan Berkomunikasi Kelompok Mahasiswa di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled "The Implementation of Project-Based Learning in Improving Group Communication Skills of Students at Universitas Sumatera Utara." The purpose of this study is to analyze and understand how Project-Based ... -
Strategi Penggunaan Digital Content Marketing dalam Membentuk Brand Engagement Instagram Radio Del FM @delfmradio
(Universitas Sumatera Utara, 2025)This research is titled "Strategy for Utilizing Digital content marketing to Build Brand Engagement on the Instagram Account @delfmradio". The purpose of this research is to analyze the strategy of using digital content ... -
Persepsi Pekerja Kreatif Terhadap Pemanfaatan Artificial Intelligence (AI) dalam Proses Kreatif Pembuatan Poster Iklan di Kota Medan
(Universitas Sumatera Utara, 2025)The research is titled "Creative Workers' Perceptions of the Utilization of Artificial Intelligence (AI) in the Creative Process of Advertising Poster Design." The purpose of this study is to explain how creative workers ... -
Pro Kontra Mahasiswa USU Terhadap Podcast Bocor Alus Politik Sebagai Media Kritik Politik di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the attitude of Universitas Sumatera Utara (USU) students towards the Bocor Alus Politik podcast as a medium for political criticism in Indonesia. Using Daniel Katz's functional theory of attitude, ... -
Peran Komunikasi Visual Produk Shopee dalam Meningkatkan Kepercayaan Konsumen di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This research is titled "The Role of Shopee Product Visual Communication in Increasing Consumer Trust in Medan Baru District" which aims to assess the extent to which visual communication elements, product photos, colors, ... -
Pembentukan Political Branding Bobby Nasution Melalui Konten Instagram @prokopim_pemkomedan
(Universitas Sumatera Utara, 2025)This study is entitled "Formation of Bobby Nasution's Political Branding Through Instagram Content @Prokopim_Pemkomedan". This research method is qualitative using the constructivism paradigm with a content analysis approach. ... -
Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Dinas Komunikasi Dan Informatika Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study is entitled The Influence of Leadership on the Performance of Employees of the Communication and Informatics Service of North Sumatra Province. The purpose of the study was to determine how leadership influences ...
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