Master Theses
Master Theses
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Strategi Komunikasi Digital dalam Meningkatkan Brand Awareness dan Brand Image (Studi Kasus Liza House Beauty Langsa)
(Universitas Sumatera Utara, 2025)study aims to analyze the effectiveness of digital communication strategies in building brand awareness and brand image for local beauty businesses, with a case study on Liza House Beauty Langsa. In the digital era, marked ... -
Model Komunikasi Pemasaran Organisasi Kemasyarakatan Muhammadiyah Kota Medan dalam membangun Brand Image Organisasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the marketing communication model implemented by Muhammadiyah Kota Medan in building a brand image as a da'wah (Islamic propagation) organization that is adaptive to contemporary developments. ... -
Pengaruh Aktivitas Komunikasi dan Literasi Keuangan Digital Terhadap Perilaku Keuangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of communication activities and digital financial literacy on the financial behavior of students at Universitas Sumatera Utara. The increasing phenomenon of students using online ... -
Model Komunikasi Perempuan Pesisir Dalam Menghadapi Kekerasan Dalam Rumah Tangga Di Lingkungan Tangkahan Lagan Barat
(Universitas Sumatera Utara, 2025)The study communication model employed by women in facing domestic violence (DV) in Tangkahan Lagan Barat, a coastal area characterized by a harsh social environment, low-to-middle economic conditions, and limited educational ... -
Pengaruh Penggunaan Komunikasi Digital dalam Penyuluhan terhadap Peningkatan Pengetahuan dan Perubahan Perilaku Keluarga Berisiko Stunting di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of digital communication in counseling activities on increasing knowledge and changing behavior among families at risk of stunting in Deli Serdang Regency, as well as to examine the ... -
Strategi Komunikasi Politik Pasangan Amir Hamzah dan Hasanul Jihadi di Media Sosial dalam Memenangkan Pemilihan Kepala Daerah Kota Binjai Tahun 2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the political communication strategy, the use of social media, as well as the communication barriers and challenges faced by the candidate pair Amir Hamzah and Hasanul Jihadi in the 2024 Binjai ... -
Pengaruh Komunikasi Persuasif Hubungan Masyarakat Balai Teknik Perkeretaapian Kelas I Medan Terhadap Kesadaran dan Kepatuhan Keselamatan Masyarakat di Perlintasan Sebidang Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of persuasive communication conducted by the Public Relations (PR) Unit of Balai Teknik Perkeretaapian (BTP) Kelas I Medan on public awareness and compliance with safety regulations ... -
Pengaruh Komunikasi Persuasif Hubungan Masyarakat Balai Teknik Perkeretaapian Kelas I Medan Terhadap Kesadaran dan Kepatuhan Keselamatan Masyarakat di Perlintasan Sebidang Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of persuasive communication conducted by the Public Relations (PR) Unit of Balai Teknik Perkeretaapian (BTP) Kelas I Medan on public awareness and compliance with safety regulations ... -
Pengaruh Efektivitas Komunikasi Organisasi dan Kepemimpinan Religius Terhadap Loyalitas Pengurus Organisasi Kesatuan Aksi Mahasiswa Muslim Indonesia
(2025-07-16)This study aims to analyze the influence of organizational communication effectiveness and religious leadership on member loyalty in the Indonesian Muslim Student Action Unity organization. The method used is a quantitative ... -
Peran Komunikasi Budaya Runggu dalam Resolusi Konflik Perceraian Suku Karo di Desa Budaya Lingga Kecamatan Simpang Empat Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study examines the role of runggu cultural communication in resolving divorce-related conflicts within the Karo ethnic community in Lingga Cultural Village, Simpang Empat subdistrict, Karo Regency. Runggu refers to a ... -
Pengaruh Phubbing Pimpinan terhadap Kepuasan Komunikasi, Kepercayaan dan Kinerja Pegawai (Studi Korelasi pada Aparatur Sipil Negara di Sekretariat Daerah Kabupaten Tapanuli Utara)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of supervisor phubbing on employees’ communication satisfaction with their supervisors, trust in supervisor, and employee performance at the Regional Secretariat of North Tapanuli ... -
Model Komunikasi Antarpribadi Guru dengan Siswa Tunanetra Mencapai Prestasi di SLB A Karya Murni Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication model applied by teachers in guiding visually impaired students to achieve academic success at SLB A Karya Murni. The research employs a qualitative approach grounded in the ... -
Pemberdayaan Perempuan dalam Media Lokal: Kajian Framing pada Program Bingkai Sumatera DAAI TV Medan
(Universitas Sumatera Utara, 2025)The objective of this research is to analyze how local media construct women empowerment in the economic aspect through the broadcast of the Bingkai Sumatera program on DAAI TV, Medan. This research uses a qualitative ... -
Pola Komunikasi Efektif Ibu Penderita Baby Blues dalam Pembentukan Konsep Diri Positif pada Komunitas Teman Ibu
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication patterns of mothers experiencing baby blues in shaping their self-concept within the Teman Ibu community. The theoretical framework employed includes the Johari Window and ... -
Analisis Keterampilan Komunikasi Guru dalam Memotivasi Keaktifan Belajar Siswa SD Swasta Islam Terpadu Nurul Azizi, Kota Medan
(Universitas Sumatera Utara, 2025)This study explores teacher’s communication skills in motivating student’s active participation in the classroom. Effective communication skills significanty influence student’s attitudes, mindsets, and mental development ... -
Analisis Komunikasi Pemasaran Business To Business Untuk Memperluas Target Pasar Dan Menjaga Relasi Jangka Panjang Pada PT Genta Buana Astadeca Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the marketing communication strategies implemented by PT Genta Buana Astadeca Medan in expanding its target market and maintaining long-term relationships. The research is grounded in theories ... -
Kompetensi Komunikasi Penyuluh Pajak Terhadap Kepuasan dan Kepatuhan Wajib Pajak di Kantor Pelayanan Pajak Pratama Banda Aceh
(Universitas Sumatera Utara, 2025)This study aims to analyze the relationship between the communication competence of tax educators and taxpayer satisfaction and compliance at the Primary Tax Service Office (KPP) Banda Aceh. The Theoretical frameworks used ... -
Analisis Alur Komunikasi Dalam Manajemen Pengaduan Masyarakat Di Pusat Kendali Kementerian Sosial Republik Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication flow within the complaint management system at the Command Center of the Ministry of Social Affairs of the Republic of Indonesia. The research is grounded in the theory of ... -
Analisis Strategi Komunikasi Pemasaran Rumah Produksi Film Imajinari di Media Sosial (Studi Kasus pada Film 'Agak Laen' 2024)
(Universitas Sumatera Utara, 2025)Agak Laen (2024) emerged as a phenomenon in the Indonesian film industry due to its remarkable commercial success, prompting questions regarding the marketing communication strategies behind it. This study aims to: (1) ... -
Analisis Komunikasi Intrapersonal dalam Membentuk Kepercayaan Diri pada Perempuan Korban Body Shaming di Kota Medan
(Universitas Sumatera Utara, 2025)This research discusses the analysis of intrapersonal communication in shaping self-confidence in female victims of body shaming in Medan City. Body shaming experienced by many women causes significant psychological impacts, ...
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