Master Theses
Master Theses
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Pemberdayaan Perempuan dalam Media Lokal: Kajian Framing pada Program Bingkai Sumatera DAAI TV Medan
(Universitas Sumatera Utara, 2025)The objective of this research is to analyze how local media construct women empowerment in the economic aspect through the broadcast of the Bingkai Sumatera program on DAAI TV, Medan. This research uses a qualitative ... -
Pola Komunikasi Efektif Ibu Penderita Baby Blues dalam Pembentukan Konsep Diri Positif pada Komunitas Teman Ibu
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication patterns of mothers experiencing baby blues in shaping their self-concept within the Teman Ibu community. The theoretical framework employed includes the Johari Window and ... -
Analisis Keterampilan Komunikasi Guru dalam Memotivasi Keaktifan Belajar Siswa SD Swasta Islam Terpadu Nurul Azizi, Kota Medan
(Universitas Sumatera Utara, 2025)This study explores teacher’s communication skills in motivating student’s active participation in the classroom. Effective communication skills significanty influence student’s attitudes, mindsets, and mental development ... -
Analisis Komunikasi Pemasaran Business To Business Untuk Memperluas Target Pasar Dan Menjaga Relasi Jangka Panjang Pada PT Genta Buana Astadeca Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the marketing communication strategies implemented by PT Genta Buana Astadeca Medan in expanding its target market and maintaining long-term relationships. The research is grounded in theories ... -
Kompetensi Komunikasi Penyuluh Pajak Terhadap Kepuasan dan Kepatuhan Wajib Pajak di Kantor Pelayanan Pajak Pratama Banda Aceh
(Universitas Sumatera Utara, 2025)This study aims to analyze the relationship between the communication competence of tax educators and taxpayer satisfaction and compliance at the Primary Tax Service Office (KPP) Banda Aceh. The Theoretical frameworks used ... -
Analisis Alur Komunikasi Dalam Manajemen Pengaduan Masyarakat Di Pusat Kendali Kementerian Sosial Republik Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication flow within the complaint management system at the Command Center of the Ministry of Social Affairs of the Republic of Indonesia. The research is grounded in the theory of ... -
Analisis Strategi Komunikasi Pemasaran Rumah Produksi Film Imajinari di Media Sosial (Studi Kasus pada Film 'Agak Laen' 2024)
(Universitas Sumatera Utara, 2025)Agak Laen (2024) emerged as a phenomenon in the Indonesian film industry due to its remarkable commercial success, prompting questions regarding the marketing communication strategies behind it. This study aims to: (1) ... -
Analisis Komunikasi Intrapersonal dalam Membentuk Kepercayaan Diri pada Perempuan Korban Body Shaming di Kota Medan
(Universitas Sumatera Utara, 2025)This research discusses the analysis of intrapersonal communication in shaping self-confidence in female victims of body shaming in Medan City. Body shaming experienced by many women causes significant psychological impacts, ... -
Pengaruh Kekerasan Verbal (Verbal Bullying) terhadap Kecemasan Berkomunikasi dan Kepercayaan Diri pada Anak Remaja di Smk Negeri 5 Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of verbal bullying on communication anxiety and self-confidence among adolescents at SMK Negeri 5 in Medan City. The research uses a quantitative method based on Albert Bandura's ... -
Komunikasi Kesehatan dan Pelanggaran Harapan Pasien Medan yang Berobat di Penang Malaysia
(Universitas Sumatera Utara, 2025)This study aims to analyze health communication and expectancy violations experienced by patients from Medan who seek medical treatment in Penang, Malaysia, as well as to identify the driving factors behind their decision ... -
Penggunaan Instagram sebagai Strategi Komunikasi Politik Rico Waas dalam Membentuk Personal branding sebagai Calon Wali Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the use of Instagram as a political communication strategy by Rico Waas in building his personal branding as a candidate for Mayor of Medan. The analysis is based on the AIDA model (attention, ... -
Strategi Komunikasi Politik Calon Legislatif Muhammad Afri Rizki Lubis di Pemilihan Legislatif Kota Medan Tahun 2024
(Universitas Sumatera Utara, 2025)This thesis analyzes the political communication strategy employed by Muhammad Afri Rizki Lubis, a member of the Medan City Regional House of Representatives (DPRD) for the 2019–2024 period from the Golkar Party, who is ... -
Kajian Komunikasi Antarbudaya Tentang Mbaba Kampil pada Proses Pernikahan Adat Masyarakat Karo
(Universitas Sumatera Utara, 2025)This study explores the Mbaba Kampil tradition in the traditional wedding ceremonies of the Karo community, with a focus on intercultural communication. Utilizing Social Identity Theory as the theoretical framework, the ... -
Teknologi Digital dan Kecerdasan Emosional terhadap Kemampuan Komunikasi Asertif pada Pemimpin Milenial di PT.Gema Sehat Indonesia
(Universitas Sumatera Utara, 2025)This Study aims to analyze the influence of digital technology and emotional inttelligence on assertive communication among millenial leaders at PT.Gema Sehat Indonesia. The research adopts a quantitative approach using ... -
Konflik Komunikasi Antarbudaya Mertua Perempuan dan Menantu Perempuan pada Perkawinan Impal Suku Karo (Studi Kasus di Kabupaten Deli Serdang)
(Universitas Sumatera Utara, 2025)Impal marriage is a traditional practice unique to the Karo ethnic community in North Sumatra, in which a man marries his maternal aunt’s daughter. While this custom is believed to strengthen familial bonds, in practice, ... -
Korean Wave dalam Pembentukan Identitas Remaja Fandom Carat Medan: Analisis Pemaknaan Remaja tentang Musik Pop Korea (K-Pop) pada Channel YouTube @Pledis17
(Universitas Sumatera Utara, 2025)This study analyzes the reception, interpretation, and role of values conveyed by K-Pop group SEVENTEEN in shaping the identities of adolescent members of the Carat in Medan, through the YouTube channel @Pledis17. The ... -
Manajemen Komunikasi Bencana Dinas Pemadam Kebakaran dan Penyelamatan (DISDAMKARMAT) dalam Penanggulangan Kebakaran di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the disaster communication management carried out by the Fire and Rescue Department (DISDAMKARMAT) of Medan City in fire emergency response, identify the challenges faced, and evaluate its ... -
Model Adaptasi Komunikasi dan Konsep Diri Mahasiswa yang Mengalami Kecemasan Berkomunikasi di Universitas Sari Mutiara Indonesia
(Universitas Sumatera Utara, 2025)The objective of this research is to understand the process of communication adaptation and the self-concept of students who experience communication anxiety in a multicultural campus environment. This research uses a ... -
Pola Komunikasi Antarpribadi Pemimpin Transformasional Dalam Penerapan Budaya Organisasi Di Badan Pendidikan Dan Pelatihan Keuangan – Kementerian Keuangan Republik Indonesia
(Universitas Sumatera Utara, 2025)The objective of the research is to analyze interpersonal communication pattern of transformational leaders, the form of message interpersonal communication of transformational leaders, and the obstacles in interpersonal ... -
Strategi Public Relations Kantor Wilayah Kementerian Hukum dan HAM Sumatera Utara Dalam Membangun Citra Positif dan Kepercayaan Publik
(Universitas Sumatera Utara, 2025)This study aims to determine how the public relations strategy of the North Sumatra Ministry of Law and Human Rights Regional Office is implemented in building a positive image and public trust, the obstacles faced in ...
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